You are witnessing an upheaval within the Online Travel Agency space and it doesn’t necessarily spell good news for independent luxury hotels. Expedia buying Travelocity. Booking.com no longer sharing client emails with hotels.
Almost a third of travel and hospitality industry marketers rate data science as the skill they most lack, with programmatic coming in a close second at 28%. This is according to a new report, Digital Trends in the Travel and Hospitality Sector.
On paper, 2015 was a great year for the hospitality industry. Yet this was also a year of conflicting results. If the industry saw this type of growth, why did hoteliers lose so much market share to the OTAs?
Net Affinity are Focused exclusively on the hotel sector, with a collection of the brightest, most commercially focused, experienced and passionate team of online marketers, account managers, designers and developers whose combined skill set ensures our clients online success and continued growth.
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