A few days ago, a friend of mine sent me a message on Facebook in which she encouraged me to participate to a webinar. Unfortunately, I was out of the office and had no access to any device that would let me connect to the internet.
An updated lodging forecast released this week by PwC US anticipates stronger occupancy gains in 2014, setting the stage for 2015, during which PwC US anticipates the highest occupancy levels in 20 years.
Historically, the Hilton Downtown Miami did not engage in OTA promotions. But as Alex Molgora, the new director of revenue management, faced his first summer season since joining in October 2013, he decided it was time for a change in strategy.
The Ritz-Carlton unveiled its new mobile application after extensive research on the original app led to useful insights. The updated app aims to cover the entire consumer experience, from check-in to check-out.
The combination of search and social is one which cannot be ignored and must be embraced by all. Search engines have changed the way they rank your business because of the integration of social media signals when looking at search algorithms.
The sole reliance on Google for getting visitors to your site can leave your sales team vulnerable to shifts that occur in the digital arena whether due to your competitors’ efforts, an algorithm update or unforeseen obstacles.
In the early days of social media, branded marketing was mired in hackneyed and underhanded tactics meant to drive engagement. We've thankfully come a long way since those dark days, but there are still certain tactics that we need to put to rest.
Sam Richter, founder of the Social Selling Institute and Master Class instructor at MPI's World Education Congress August 2-5 in Minneapolis speaks out about the 'law of unintended consequences,' or the negative results of a seemingly innocent...
Nightlife, shopping, outdoor recreation opportunities - hoteliers often tout such offerings like feathers on a peacock in their bids to woo meeting planners to a particular destination or market. But do such efforts bear fruit?
A question for you: why has the McDonald’s corporation been able to sustain dominance in the restaurant world for so many decades on end? Is it because they serve the best food? The answer to that should be an obvious “Not even close”.
Social media is more than just a fun way to engage and communicate with friends. It can be an extremely powerful business marketing tool if strategically implemented. A common mistake businesses make is failing to develop a formal social media...
By linking WiFi access to its hotel visitors' social data, Morgans Hotel Group's system could help it counteract the loss of customer data otherwise intercepted by room-booking middlemen such as Hotels.com and Priceline.
Booking.com and Agoda parent Priceline Group is to invest $500 million in China's biggest online travel company Ctrip. The two companies also agreed to expand a deal, struck two years ago, to cross-promote their hotel room inventory.