By linking WiFi access to its hotel visitors' social data, Morgans Hotel Group's system could help it counteract the loss of customer data otherwise intercepted by room-booking middlemen such as Hotels.com and Priceline.
Booking.com and Agoda parent Priceline Group is to invest $500 million in China's biggest online travel company Ctrip. The two companies also agreed to expand a deal, struck two years ago, to cross-promote their hotel room inventory.
When you have a personal account on Facebook, Twitter, Instagram, or another popular social media website, it’s okay to let it languish when you don’t have time to groom it. Business accounts are an entire matter altogether, however.
Skyscanner’s appeal on the UK's Competition and Markets Authority’s decision to cut short an investigation of online travel agencies hotel pricing practices could lead to a rebalancing of the hotel/OTA relationship.
Challenges might abound in the world of hotel marketing, but so do success stories. For participants of Hotel News Now’s’s marketing virtual roundtable, successes came in a variety of forms and fashions.
The sole reliance on Google for getting visitors to your site can leave your sales team vulnerable to shifts that occur in the digital arena whether due to your competitors’ efforts, an algorithm update or unforeseen obstacles.
Which tactics do content marketers currently prefer? Are they seeing the results that they expect? What does the future look like? This infographic illustrates the current state of content marketing among B2B and B2C businesses.