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Nice Touch: Gear lending program keeps guests fit

Nice Touch: Gear lending program keeps guests fit | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Didn't bring your work-out gear? No problem, borrow it from Westin. You can go for a run and help donate running shoes to charity at the same time.
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ehotelier - How is luxury defined by the 21st century traveler?

ehotelier - How is luxury defined by the 21st century traveler? | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Looking for the latest information and news on the hospitality and hotel industry from across the world? Get the latest industry news from eHotelier online.
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Manhattan boutique hotel gleans guest’s Facebook, Twitter insights via social logins

By linking WiFi access to its hotel visitors' social data, Morgans Hotel Group's system could help it counteract the loss of customer data otherwise intercepted by room-booking middlemen such as Hotels.com and Priceline.
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Priceline to invest $500m in Ctrip, cross-promoting their hotel portfolio

Booking.com and Agoda parent Priceline Group is to invest $500 million in China's biggest online travel company Ctrip. The two companies also agreed to expand a deal, struck two years ago, to cross-promote their hotel room inventory.
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Hotels lure business travelers with room amenities

U.S.-generated business travel spending is projected to increase 6.8% to $292.3 billion during 2014, according to GBTA, and hoteliers have taken notice.
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The new search marketer: The ultimate prize fighter

Com­pa­nies today need both PPC and SEO work­ing in tan­dem to reach their full mar­ket poten­tial.
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A Smart Social Media Strategy Is All About Teamwork

A Smart Social Media Strategy Is All About Teamwork | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
When you have a personal account on Facebook, Twitter, Instagram, or another popular social media website, it’s okay to let it languish when you don’t have time to groom it. Business accounts are an entire matter altogether, however.
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Why the UK’s verdict on OTA hotel pricing could be a game changer

Skyscanner’s appeal on the UK's Competition and Markets Authority’s decision to cut short an investigation of online travel agencies hotel pricing practices could lead to a rebalancing of the hotel/OTA relationship.
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Hotel marketers share success stories

Challenges might abound in the world of hotel marketing, but so do success stories. For participants of Hotel News Now’s’s marketing virtual roundtable, successes came in a variety of forms and fashions.
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Lessons from a hotel’s ill-advised attempt to discourage bad reviews

You cannot control the Internet. You can’t even hope to contain it. You can only hope that its collective ire never trains its attention on you.
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The Dodo Bird of Marketing Tactics?

The Dodo Bird of Marketing Tactics? | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
If we were being honest with one another, we’d have to admit that a lot of what marketers have traditionally sent under the guise of "lead nurturing" basically amounts to unsolicited offers.
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Integrated Marketing Remains the Holy Grail for Marketers and Consumers

Integrated Marketing Remains the Holy Grail for Marketers and Consumers | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Last week the Cross-Channel Marketing Report 2014 was released.
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New York hotel fines guests $500 for bad reviews on Yelp

A Hudson, New York hotel has an interesting policy for wedding guests: For every negative review left on Yelp, the company fines the bride and groom a hefty $500.
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10 Questions to Address in Your Social Media Audit

10 Questions to Address in Your Social Media Audit | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
A social media audit can be an extremely valuable practice.
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ehotelier - Are the long hours hoteliers work really necessary?

ehotelier - Are the long hours hoteliers work really necessary? | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Looking for the latest information and news on the hospitality and hotel industry from across the world? Get the latest industry news from eHotelier online.
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Tips & Techniques: Diversifying Lead Generation

Tips & Techniques: Diversifying Lead Generation | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
The sole reliance on Google for getting visitors to your site can leave your sales team vulnerable to shifts that occur in the digital arena whether due to your competitors’ efforts, an algorithm update or unforeseen obstacles.
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Reviews, ratings and hotels - what research tells us

Now that user generated content is available at the point of purchase, consumers have more information than ever before as they evaluate a hotel purchase.
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Apps make life easier for travel agents and their clients

At its current pace, the Sabre Red App Centre will reach a major milestone - one million downloads - by the end of the year.
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Acronyms Most Likely to Be Mentioned at Your Hotel Marketing Meeting– Part 2

Acronyms Most Likely to Be Mentioned at Your Hotel Marketing Meeting– Part 2 | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
By now you should have already familiarized yourself with the social media and website marketing acronyms you’re most likely to hear when marketing hotels online.
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How Marketing Grew to Be the Most Important Area of Your Business

How Marketing Grew to Be the Most Important Area of Your Business | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Almost since phone became digital, allowing clear one to one communications, companies have relied on salespeople to engage prospective buyers.
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50 Surprising Tips for Getting Attention in Mass Media

50 Surprising Tips for Getting Attention in Mass Media | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Have we been so distracted by social media that we have forgotten “the media” in our marketing efforts?
Ranking on the web helps grow awareness and attracts eventual sales.
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Travelport eyes corporate market

Travelport is looking to increase its presence in the corporate market.
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German restaurants’ iBeacons tryout rewards loyal customers

An upscale German restaurant group’s testing of Apple’s iBeacon technology is streamlining the in-store experience with a mobile application that rewards loyal customers for spending time there.
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The State of Content Marketing In 2014 [INFOGRAPHIC]

The State of Content Marketing In 2014 [INFOGRAPHIC] | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Which tactics do content marketers currently prefer? Are they seeing the results that they expect? What does the future look like? This infographic illustrates the current state of content marketing among B2B and B2C businesses.
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How to Build Trust With Your Potential Customers Through Social Media

How to Build Trust With Your Potential Customers Through Social Media | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Trust and credibility are two of the most essential components of any successful relationship. Without trust, relationships never grow beyond a certain level and fail to achieve their full potential.
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Satisfied Customers Promote Brands on Facebook More Than Any Other Social Network

Satisfied Customers Promote Brands on Facebook More Than Any Other Social Network | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Last month, eMarketer released its 17-page Social eCommerce Roundup, exploring the impact that social media has in driving sales and brand awareness for retailers online.
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