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Easy changes that can boost your office productivity

Easy changes that can boost your office productivity | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
By Mike Michalowicz: Getting more done at work every day may be easier than you think. Make these six changes to your workspace to help you power through your to-do list.
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Mobile Marketing raises travellers' loyalty | LinkedIn

Mobile Marketing raises travellers' loyalty | LinkedIn | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
As worldwide subscriptions from mobile device are growing over of 10% per years, airlines must integrate a mobile marketing strategy. Above all...
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2014 Mandate letter: Tourism, Culture and Sport

2014 Mandate letter: Tourism, Culture and Sport | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Premier's instructions to the Minister on priorities for the year 2014 */
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Canada's Federal Tourism Strategy: Welcoming the World - Supporting Tourism

Canada's Federal Tourism Strategy: Welcoming the World - Supporting Tourism | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
How federal departments and agencies will work together and with the provinces and territories, and the tourism industry to build on the country's numerous tourism advantages over the next five years
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3 Steps to Creating a Blog Content Calendar

3 Steps to Creating a Blog Content Calendar | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Do you know what you’re blogging and posting about next Saturday? If your blog content strategy to date has been more of a last-minute thing, that’s okay. It’s never too late to swi…

Via Stefano Principato
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Marco Favero's curator insight, May 12, 3:25 PM

aggiungi la tua intuizione ...

Gina Tucker's curator insight, May 12, 5:08 PM

Scoop.it Content Director is a perfect tool for scheduling your blog content throughout the calendar in advance.

SENAME Interactive's curator insight, May 13, 12:25 AM

Maintaining a blog calendar is a wonderful way to keep things going. How do you create a calendar? Know it here. 

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Canada's Federal Tourism Strategy: Welcoming the World - Supporting Tourism

Canada's Federal Tourism Strategy: Welcoming the World - Supporting Tourism | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
How federal departments and agencies will work together and with the provinces and territories, and the tourism industry to build on the country's numerous tourism advantages over the next five years
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9 Social Media Tools That Make Personal Branding Easier

9 Social Media Tools That Make Personal Branding Easier | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
9 cost-efficient social media tools that Delightful Communications recommends to help make your personal branding efforts easier
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How to get the best hotel rate

How to get the best hotel rate | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it

EXCLUSIVEIF you ring a hotel, what are the chances of getting a better price than Wotif? High — and rising.


Via Bradley Woods
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Bradley Woods's curator insight, April 3, 10:33 AM
Australian Hotels Association spokesman Bradley Woods said: “Contacting hotels directly and asking for a competitive rate will generally allow consumers to save on the price of accommodation.”
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11 Most Actionable Takeaways from Social Media Marketing World 2015

11 Most Actionable Takeaways from Social Media Marketing World 2015 | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Social media marketers from around the globe recently descended on San Diego for the annual social media extravaganza known as Social Media Marketing World.
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33 Content Marketing Influencers You Need to Follow right now! | BusinessUpdates

33 Content Marketing Influencers You Need to Follow right now! | BusinessUpdates | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it

Unless you’ve been living under a rock for the past couple of years, it’s no big surprise that Twitter is one of the hottest platforms for sharing and absorbing information, specifically when it comes to content marketing and all of its related fields. However, finding the right people to follow in this roiling sea of tweets isn’t always the easiest of prospects, especially if you’re new to this portion of the “Twitterverse.”źz

 

With this in mind, here’s the 33 content marketing influencers you absolutely need to be following right now if you want to stay connected to the cutting edge of this industry....


Via Jeff Domansky
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Marco Favero's curator insight, April 16, 12:57 PM

aggiungi la tua intuizione ...

Pecsi Ferenc | Soreo.biz's curator insight, April 17, 4:33 AM

Ezt a listás (vagy egy hasonlót?) láttam már korábban is. Nagyjából a harmadukat ismerem/követem is. A többieket majd tesztelem. 

DrAlfonso Orozco C.'s curator insight, April 17, 1:44 PM

Marketing for today.

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Brand and Marketing Trends for 2015

Brand and Marketing Trends for 2015 | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
When it comes to trends and the future, this review of over 150,000 predictive loyalty and engagement assessments is a reliable way to identify trends coming down the road in 2015. Take a look.
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5 Trends That Will Change How You Use Social Media in 2015

5 Trends That Will Change How You Use Social Media in 2015 | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Here’s a look into the crystal ball at five ways social media will (likely) evolve in 2015.
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How to Leverage Knowledge on Social Media

How to Leverage Knowledge on Social Media | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Most of the times you will take your knowledge for granted. There might even be moments that you doubt whether you really know enough. And may be even worse, you might overlook what you can use your knowledge for in your day-to-day business life.
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Marketing at the Speed of Life: Engaging Consumers When, Where, and How They Want

Marketing at the Speed of Life: Engaging Consumers When, Where, and How They Want | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Welcome to another Social Media Today webinar as part of the Best Thinker webinar series: "Marketing at the Speed of Life: Engaging Consumers When, Where, and How They Want." Here's a recap if you missed it.
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4 Tips for Stunning Social Media Visuals (Infographic)

4 Tips for Stunning Social Media Visuals (Infographic) | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it

Images are critically important in social media marketing strategy across just about every platform. While networks like Instagram and Pinterest are obvious, most of the other major networks have made changes to their platforms to make visuals more prominent and give images more space.


Via Stefano Principato
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Stefano Principato's curator insight, May 21, 5:18 AM
  1. Be consistent with color.
  2. Show personality through typography.
  3. Choose the right imagery and filters.
  4. Don't overlook positioning.
Marketing Leap's curator insight, May 21, 7:37 PM

People process visual information 60,000 times faster than text, which explains why 93% of the most engaging posts on Facebook include images.

Arnaud d'Haen's curator insight, May 22, 3:58 AM

images should be #relevant and #remarkable for your business.

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6 Tips for a Better LinkedIn Company Page

6 Tips for a Better LinkedIn Company Page | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
LinkedIn Company Pages are a great way to brand your business, and share key content, information and updates with a targeted audiences.

Via Steve Cassady
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Steve Cassady's curator insight, May 12, 9:58 AM

6 Tips to get better performance from your LinkedIn Company Page.  The one tip that was new for me was the impact of image size on Company page postings.

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10 Ways Millennials Are Changing the Face of Business - Total Youth Research

10 Ways Millennials Are Changing the Face of Business - Total Youth Research | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it

BCG estimates the Millennial consumer market to beworth $1.4 trillion in the US alone. Globally, the market is worth around $10 trillion.

 

Now Millennials are becoming the world’s biggest consumer demographic, let’s look at the 10 ways in which they are changing the face of business for good. I’ve aggregated 10 opinion-leading articles to show how the media is increasingly focusing on Millennials.

 

To go deeper into the Millennial consumer’s mindset, as well as understand the needs of the next generation of customers (Generation), be sure to check out the Total Youth Handbook....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 12, 11:03 AM

Have you got your millennial marketing mojo working yet? Here's why you need to get it going.

Marco Favero's curator insight, May 12, 3:26 PM

aggiungi la tua intuizione ...

Mr Tozzo's curator insight, May 13, 6:01 AM

10 Ways Millennials Are Changing the Face of Business - Total Youth Research

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Brand overload

Brand overload | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Another day, another new hotel brand announcement. Recent weeks have seen details emerge about Starwood’s Tribute Portfolio, Loews Regency, Equinox Fitness Club Hotels and WoodSpring Suites. A splashy...
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Germany Rejects Booking.com Proposal on Hotel Rate Practices

Germany Rejects Booking.com Proposal on Hotel Rate Practices | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it

German antitrust regulators gave a stiff warning to Priceline Group Inc.’s Booking.com, saying they are likely to ban the online reservation site’s best-pr


Via Bradley Woods
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Bradley Woods's curator insight, April 2, 9:45 PM
The Bundeskartellamt intends to forbid Booking.com, by far the largest hotel portal in Germany, from further use of the best-prices clauses,” regulators said in the statement. “The ongoing procedure against Expedia continues.”
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Attract millennials with millennials

Attract millennials with millennials | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it

Around the globe, the next wave of leaders is ascending the ranks, voicing their opinions and making decisions that will shape not only the companies at which they work but also the industry in which they serve.


Via Bradley Woods
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It's not a pitch, it's a person. The super powers of influence marketing @MarkWSchaefer

It's not a pitch, it's a person. The super powers of influence marketing @MarkWSchaefer | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it

Today, if you’re in marketing to any extent, you’ll know about influencers and, more importantly, about influence marketing.

What makes a great influencer? Influencers are humans, clearly, not automated content management systems. They are mega-connected on social media (aka they have earned the trust of many other humans to deliver on what they promise) and they have the unique ability to inspire action. The good influencers out there have great knowledge in a particular field, know how to curate that knowledge, add their unique vision and value, and they know how to communicate with their audiences.

If I am a brand, I totally love that potential, that opportunity, that has only been created in the last few years. How can my brand become part of an influencer’s curated content (and in a positive light, hopefully!)....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 16, 11:51 PM

Valuable reading about bringing social media influencers and branding together from Dr Konstanze Alex-Brown.

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Hospitality Technology: Technology Resource for Restaurant/Lodging Executives

Hospitality Technology: Technology Resource for Restaurant/Lodging Executives | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Hospitality Technology targets at restaurant and lodging executives managing hotels, casinos, fast casual restaurants, cruise lines, quick service restaurants (QSRs), family casual restaurants, fine dining restaurants, and resorts.
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The 7 Top Social Media Trends That Will Impact Your Marketing In 2015

The 7 Top Social Media Trends That Will Impact Your Marketing In 2015 | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
2014 saw the world of social media take some new turns; some for better, others for worse. We’ve seen mobile use skyrocket; activity on social media during TV shows rise (according to research by Virgin Media) and the arrival of shopping via Twitter.
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The Evolution of Social Media Since 2004 [Infographic]

The Evolution of Social Media Since 2004 [Infographic] | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Check out how social media has evolved in the last 10 years and what each social network's usage stats look like now.
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How to Find the Best Days and Times to Post on Social Media [INFOGRAPHIC]

How to Find the Best Days and Times to Post on Social Media [INFOGRAPHIC] | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Find out the best days and times to post on social media, and then take action and find out your optimum time to post on Facebook.
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