The powerful link between smell and memory is why smart hotels pump their own special scents into their hotels and subsequently, packaging that smell for you to buy. After all, what better way to remember your hotel stay by taking home the smell of it?@bradleybwoods
There are several steps that hoteliers can take when threatened with damaging TripAdvisor reviews, experts and hotel executives say. The first thing to do is to display the utmost compassion and helpfulness to put the guest at ease, in case he or she really is a dissatisfied customer, said Adele Gutman, a vice president of the Library Hotel Collection. If all else fails, hoteliers can report threats of damaging reviews to TripAdvisor to prevent the review from being published.
Although today’s cutting-edge hotels look quite different from their late-20th-century precursors, the dream persists of a home-away-from-home that, through aesthetics and atmosphere alone—never mind the neighborhood, the city, the country -...
According to new research from Duke University, spending on social media outlets such as Facebook and Twitter currently represents 9% of marketing budgets and is expected to increase to more than 13% over the next 12 months.
When it comes to online content, hospitality brands need to take a hard look at curation and not just creation. Evoking a digital picture of specific local places seamlessly across digital and social channels is key to bringing destinations to life.
Beer has forever been mistakenly rumoured to damage brain cells. But how about using the power of the brain to actually pour yourself a glass of beer? That’s what a Canadian tech firm set out to do with their latest piece of kit.
How much of an issue is groups changing size last minute. How much can it cost you per year 2k/5k/10k/more? What is your No.1 headache with groups? Many thanks for your feedback in helping us to perfect a solution..
The wants and needs of today’s guests are changing, and marketers should get a 360-degree view of guests in order to customize experiences and provide specific, relevant information during the journey.