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The Case for Ending Sales Commissions

The Case for Ending Sales Commissions | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Changes in the way salespeople work and the way their performance is managed could render traditional commission plans obsolete.
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Creating An Online Ordering Promotional Campaign

Creating An Online Ordering Promotional Campaign | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Creating An Online Ordering Promotional Campaign Why promote online ordering? Sometimes we’re so focused on getting a service to work, we forget to tell people once it’s actually up and running. Bu...
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Hotel Industry Terms to Know

Hotel Industry Terms to Know | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
This list of terms is meant to be an ongoing resource within the ever-changing hotel industry.
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Hoteliers diversify loyalty program offerings

Hoteliers diversify loyalty program offerings | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Hotel companies have revamped their loyalty programs to include more than just points-based rewards.
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Hotel Room Alerts: Now There's An App for That

Hotel Room Alerts: Now There's An App for That | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Hotel Room Alerts: Now There's An App for That || HotelChatter
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Uber's Campaign to Run Over Competitors and Win the World

Uber's Campaign to Run Over Competitors and Win the World | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it

Uber doesn't play nice; it plays to win, by any means necessary. And that strategy appears to be working.


Via Bradley Woods
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Bradley Woods's curator insight, August 22, 10:13 AM
Even in the highly competitive on-demand car service space, Uber has developed a reputation for being more cutthroat than the rest. It has defied local laws, shrugged off protests around the world, vilified the taxi establishment, openly mocked competitors and tried to undermine its rivals efforts at various turns. It is more aggressive with its pricing and publicity stunts than the others, makes more intimidating hires than the others and trash talks anyone in its way more than the others.
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The genius and power of hotel scents

The genius and power of hotel scents | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it

The powerful link between smell and memory is why smart hotels pump their own special scents into their hotels and subsequently, packaging that smell for you to buy. After all, what better way to remember your hotel stay by taking home the smell of it?@bradleybwoods


Via Bradley Woods
Jannett Ioannides's insight:

This is such a key emotional marketing strategy for hotels - it's brilliant and it works!

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Bradley Woods's curator insight, September 4, 2:39 AM
Hotels are always trying to create memorable experiences that cause us to go home and tell all of our friends how great the stay was or even take to social media and get some free advertising. We've heard about the intimate relationship between smell and memory, so it makes sense to incorporate pleasant smells to jog the memory taking you back to how fantastic your time was at Hotel X.@grahamlharvey
Phuong Nguyen's curator insight, September 16, 9:04 PM

Nowadays, many luxury hotels in the world are bringing scents to diffentiate them with their competitors. When guests walk in a hotel, their senses are stimulated by the design, lighting, music, and scent. Luxury hotels are making an effort to draw guests in with specially made scents that are piped into lobbies and common areas to subtly shift guests’ moods.

 

Most major international hotel chains including Sofitel, Le Meridién and The Ritz-Carlton already diffuse their unique aromas throughout their properties, but smaller brands have started focusing on fragrance as well. In fact, many have taken scent branding a step further and begun selling a hotel’s fragrance in sprays, sticks and candles for guest to purchase.

 

Successful scent branding in the hotel industry not only strengthens brand loyalty and produces repeat guests, but it also generates additional revenue from the sale fragrance products. W Hotels, L’Hôtel Le Bristol and Hôtel Costes in Paris and The Langham Hotels all peddle forms of their fragrances.

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How to keep TripAdvisor blackmailers at bay

There are several steps that hoteliers can take when threatened with damaging TripAdvisor reviews, experts and hotel executives say. The first thing to do is to display the utmost compassion and helpfulness to put the guest at ease, in case he or she really is a dissatisfied customer, said Adele Gutman, a vice president of the Library Hotel Collection. If all else fails, hoteliers can report threats of damaging reviews to TripAdvisor to prevent the review from being published.
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How Starwood looks to grow loyalty among business professionals

Starwood Hotels and Resorts is rolling out a new version of its Starwood Preferred Guest loyalty program, SPG Pro, to cater to business professionals - those handling the logistics of events.
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How hotels became more than just a place to stay

Although today’s cutting-edge hotels look quite different from their late-20th-century precursors, the dream persists of a home-away-from-home that, through aesthetics and atmosphere alone—never mind the neighborhood, the city, the country -...
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Social media spending is on the rise but impact is hard to measure

According to new research from Duke University, spending on social media outlets such as Facebook and Twitter currently represents 9% of marketing budgets and is expected to increase to more than 13% over the next 12 months.
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Professional Chef F&B Forecast!

Professional Chef F&B Forecast! | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
The National Restaurant Association (NRA) revealed the What's Hot 2014 Culinary Forecast, results of a survey of 1,300 professional chefs from the American Culinary Federation (ACF).
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How to put content at the heart of online hotel marketing

When it comes to online content, hospitality brands need to take a hard look at curation and not just creation. Evoking a digital picture of specific local places seamlessly across digital and social channels is key to bringing destinations to life.
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Cornell study: Sustainability certification boosts hotel performance

Hotels that achieve certified sustainability requirements on average outperform in terms of rates and revenue per available room those that do not, according to a recent study from Cornell University.
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Pasta With Caramelized Lemons

Pasta With Caramelized Lemons | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Watch the video Pasta With Caramelized Lemons on Yahoo Shine. Melissa Clark caramelizes lemons and adds them to linguine with parsley and celery leaves.
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Economic indicators point to healthier Europe

Economic indicators point to healthier Europe | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Heightened consumer confidence, robust travel demand and the return of group business are all playing their parts in the European hotel sector’s success.
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Tip of an iceberg?

Tip of an iceberg? | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Marriott International is really turning into an industry trailblazer. It’s latest bold move: putting tip envelopes in its U.S. and Canadian managed hotels, and it is encouraging its franchisees...
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Headband uses power of the mind to pour pints

Headband uses power of the mind to pour pints | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it

Beer has forever been mistakenly rumoured to damage brain cells. But how about using the power of the brain to actually pour yourself a glass of beer? That’s what a Canadian tech firm set out to do with their latest piece of kit.


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Bradley Woods's curator insight, August 19, 12:56 PM
One of the first uses the developers at InteraXon came up with was allowing punters to imagine themselves a beer.
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Industry welcomes W Hotels return

Industry welcomes W Hotels return | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it

Hotel industry associations welcome the return of W Hotels to Australia.


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Bradley Woods's curator insight, September 5, 8:58 AM
Since its first introduction in 1998, W Hotels has transformed into a global powerhouse with more than 44 hotels and retreats in the most vibrant cities and exotic destinations around the world.
Devy Christina's comment, September 17, 4:36 AM
This hotel might be successful when it is opened in 2018. The reason is that W Hotels have the power of brand names around the world, which is known for the luxury experience in the hotel itself. Furthermore, being the part of franchising chain by Starwood Hotels and Resorts, W Hotel in Brisbane has one of the key factors to be successful in the hospitality industry. In addition, W Hotel Brisbane has the advantage in term of the location, which will be located in the Central Business District (CBD) area that suitable for businessmen and travellers looking for a city environment. Moreover, this hotel has its own function for hosting business events, which attracts the visitors with business purposes. On the other hand, the opening of W Hotel in 2018 might also provide a lot of job opportunities for the local.
Therefore, with the advantages of the hotel establishment, a lot of people from the related industry anticipate the operation of this hotel.
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Are you losing revenue from your group bookings who cancel some/all rooms outside cancel policy?

Are you losing revenue from your group bookings who cancel some/all rooms outside cancel policy? | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
How much of an issue is groups changing size last minute. How much can it cost you per year 2k/5k/10k/more? What is your No.1 headache with groups? Many thanks for your feedback in helping us to perfect a solution..
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Think business travelers don’t care about negative hotel reviews? Think again

New research "How Business Travelers Buy: Hotel Pricing in a Social World" from SAS and The Pennsylvania State University looks at how business travelers use online reviews to assess value.
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Record summer travel signals economic optimism

About 34.7 million Americans took trips of 50 miles or more from their homes during the recent holiday weekend, the most since 2008, according to a forecast from AAA.
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Google keyword research and targeting without ‘Exact Match’

Whatever the motives behind Google's recent removal of exact-match keyword targeting from AdWords, the resulting uncertainty makes keyword research that much more difficult.
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Luxury Hollywood hotel reaches upscale clientele with Flip.to

Launched in 2010, Flip.to is a brand advocate platform for hotels that turns their guests into engaged advocates to boost brand awareness and earn new guests.
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How Google AdWords Works [Infographic]

How Google AdWords Works [Infographic] | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Learn exactly how the Google AdWords auction works so you can choose the right strategy for your business.
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How hotel marketers stay relevant with today’s guests

The wants and needs of today’s guests are changing, and marketers should get a 360-degree view of guests in order to customize experiences and provide specific, relevant information during the journey.
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Vi Huynh's curator insight, September 9, 5:26 AM

Delivering customer services is the most important key to grow a hotel or resort. When the wants and needs of guests are evolving, hotel marketers attempt to find out how to satisfy customers and give them relevant services. Also, while chasing the next customers, hotel should think about how to maintain the loyalty of customer relationship. An investment to discover what customer are saying and what they expect today is vital and worth to provide more relevant services in order to create a relationship with customers in long-term period.