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Why Small Brands Need Big Data

Why Small Brands Need Big Data | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Every minute on the internet there are more than 2,000,000 Google searches, 685,000 Facebook updates, 200 million sent emails and 48 hours worth of video uploaded to YouTube. Not in a day or a week, but in a minute.
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What Kind of Page Does Google Love?

What Kind of Page Does Google Love? | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
This is one of the top questions SEO agencies and specialists ponder during their days off. Of course, you can’t forget about your users, to whom your content should be dedicated.
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Discover The Power Within You: Storytelling and Content Marketing

Discover The Power Within You: Storytelling and Content Marketing | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
A few days ago, a friend of mine sent me a message on Facebook in which she encouraged me to participate to a webinar. Unfortunately, I was out of the office and had no access to any device that would let me connect to the internet.
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Group bookings to drive highest hotel occupancy levels in 20 years, says PwC US

An updated lodging forecast released this week by PwC US anticipates stronger occupancy gains in 2014, setting the stage for 2015, during which PwC US anticipates the highest occupancy levels in 20 years.
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Mimicking the airlines, hotels get fee-happy

Forget bad weather, traffic jams and kids asking, "Are we there yet?" The real headache for many travelers is a quickly-growing list of hotel surcharges, even for items they never use.
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Expedia Offers shoulder season tips for hotel marketers

Historically, the Hilton Downtown Miami did not engage in OTA promotions. But as Alex Molgora, the new director of revenue management, faced his first summer season since joining in October 2013, he decided it was time for a change in strategy.
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How the 'Fear of Missing Out' Sells More Hotel Rooms

How the 'Fear of Missing Out'  Sells More Hotel Rooms | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
We’ve all experienced the thrill of snagging a great seat at a sold-out event, of finding a rare collectible, or getting a great deal during a clearance.
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Google testing carousel replacement with new hotel ad format

Will Google change away from the carousel? The company is currently testing new desktop search result pages that do without the Carousel.
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The Ritz-Carlton fine-tunes app to guide consumer experience

The Ritz-Carlton unveiled its new mobile application after extensive research on the original app led to useful insights. The updated app aims to cover the entire consumer experience, from check-in to check-out.
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10 Reasons to Combine Search and Social

10 Reasons to Combine Search and Social | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
The combination of search and social is one which cannot be ignored and must be embraced by all. Search engines have changed the way they rank your business because of the integration of social media signals when looking at search algorithms.
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Why Trust Is More Important Than Leads At Trade Shows

Why Trust Is More Important Than Leads At Trade Shows | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Does this sound familiar: you exhibit at a trade show and collect a bunch of business cards or contact information from potential customers. After the show, you follow up with each of these “leads�…
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ehotelier - Are the long hours hoteliers work really necessary?

ehotelier - Are the long hours hoteliers work really necessary? | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Looking for the latest information and news on the hospitality and hotel industry from across the world? Get the latest industry news from eHotelier online.
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Tips & Techniques: Diversifying Lead Generation

Tips & Techniques: Diversifying Lead Generation | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
The sole reliance on Google for getting visitors to your site can leave your sales team vulnerable to shifts that occur in the digital arena whether due to your competitors’ efforts, an algorithm update or unforeseen obstacles.
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Reviews, ratings and hotels - what research tells us

Now that user generated content is available at the point of purchase, consumers have more information than ever before as they evaluate a hotel purchase.
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5 Social Marketing Tactics That Need to Be Retired

5 Social Marketing Tactics That Need to Be Retired | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
In the early days of social media, branded marketing was mired in hackneyed and underhanded tactics meant to drive engagement. We've thankfully come a long way since those dark days, but there are still certain tactics that we need to put to rest.
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How to Get Meeting Planners To Pay Attention To You on LinkedIn

How to Get Meeting Planners To Pay Attention To You on LinkedIn | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
How influential and relevant are you on LinkedIn? Do you stay active on this social network by giving advice, answering questions, and supporting meeting planners and your hotel’s other clients?
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TravelClick predicts ‘hot’ winter for hotels

While summer may be coming to an end, the hotel market has a 'hot outlook' for the winter months.
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Hotel marketers shared proven techniques to climb the rankings on TripAdvisor

The importance of good reviews on TripAdvisor goes without saying. The importance of a lot of recent reviews is less well understood.
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Marketing Hotels Online During Back-to-School Season

Marketing Hotels Online During Back-to-School Season | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Hotel marketers have already started to look glum over the looming last day of summer.
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Social Media Bloopers and Impractical Pokes

Social Media Bloopers and Impractical Pokes | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Sam Richter, founder of the Social Selling Institute and Master Class instructor at MPI's World Education Congress August 2-5 in Minneapolis speaks out about the 'law of unintended consequences,' or the negative results of a seemingly innocent...
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Five considerations driving meetings bookings

Nightlife, shopping, outdoor recreation opportunities - hoteliers often tout such offerings like feathers on a peacock in their bids to woo meeting planners to a particular destination or market. But do such efforts bear fruit?
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How Restaurants Can Use Social Media Effectively

How Restaurants Can Use Social Media Effectively | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
A question for you: why has the McDonald’s corporation been able to sustain dominance in the restaurant world for so many decades on end? Is it because they serve the best food? The answer to that should be an obvious “Not even close”.
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The 6 Step Social Media Marketing Strategy Plan for Your Business

The 6 Step Social Media Marketing Strategy Plan for Your Business | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Social media is more than just a fun way to engage and communicate with friends.  It can be an extremely powerful business marketing tool if strategically implemented.  A common mistake businesses make is failing to develop a formal social media...
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ehotelier - How is luxury defined by the 21st century traveler?

ehotelier - How is luxury defined by the 21st century traveler? | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Looking for the latest information and news on the hospitality and hotel industry from across the world? Get the latest industry news from eHotelier online.
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Manhattan boutique hotel gleans guest’s Facebook, Twitter insights via social logins

By linking WiFi access to its hotel visitors' social data, Morgans Hotel Group's system could help it counteract the loss of customer data otherwise intercepted by room-booking middlemen such as Hotels.com and Priceline.
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Priceline to invest $500m in Ctrip, cross-promoting their hotel portfolio

Booking.com and Agoda parent Priceline Group is to invest $500 million in China's biggest online travel company Ctrip. The two companies also agreed to expand a deal, struck two years ago, to cross-promote their hotel room inventory.
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