Hospitality Marketing for Innkeepers
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New online course for social media marketing for hospitality - Tnooz

New online course for social media marketing for hospitality  - Tnooz | Hospitality Marketing for Innkeepers | Scoop.it

ITB Academy provides professional development specifically around Social Media in Tourism, with modules on storytelling, social commerce and legal aspects.

Linda Griffin's insight:

The course itself is free. Certification requires that you take a test and pay a fee.

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Holy #Hashtag! Loyalty in The Digital Age | Hospitality Marketing Blog

Holy #Hashtag! Loyalty in The Digital Age | Hospitality Marketing Blog http://t.co/kHvGDnpCFh
Linda Griffin's insight:

The guest experience starts before your guests arrive and continues after they leave. Does the same warmth and personality you exhibit during a guest's stay come across in your social media postings?

Does the same personal warmth and hospitality you provide during a guests stay extend through all your communications? - See more at: http://blog.madiganpratt.com/2014/04/10/holy-hashtag-loyalty-in-the-information-age-2/#sthash.WGKf2PTI.dpufDoes the same personal warmth and hospitality you provide during a guests stay extend through all your communications? - See more at: http://blog.madiganpratt.com/2014/04/10/holy-hashtag-loyalty-in-the-information-age-2/#sthash.WGKf2PTI.dpufDoes the same personal warmth and hospitality you provide during a guests stay extend through all your communications? - See more at: http://blog.madiganpratt.com/2014/04/10/holy-hashtag-loyalty-in-the-information-age-2/#sthash.WGKf2PTI.dpufThi
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The Social Media Marketing Checklist Every Travel Pro Should Have

The Social Media Marketing Checklist Every Travel Pro Should Have | Hospitality Marketing for Innkeepers | Scoop.it
A helpful list of the exact steps you should take each week on channels like Facebook, Twitter, LinkedIn and Pinterest for social media marketing success. (Did you catch this?
Linda Griffin's insight:

Pick the social networks that your guests frequent the most, then follow the appropriate checklist.

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2014 InnSpire Conference and Trade Show Schedule

2014 InnSpire Conference and Trade Show Schedule | Hospitality Marketing for Innkeepers | Scoop.it
Innkeepers, learn about updates at Google and content #marketing strategies @CABBI http://t.co/DyNxXuv36U #hospitality
Linda Griffin's insight:

This year's California Association of Bed and Breakfast Inns Conference will be held in Monterey. 

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Couples big travel market, but families mean business - Press of Atlantic City

Couples big travel market, but families mean business - Press of Atlantic City | Hospitality Marketing for Innkeepers | Scoop.it
Couples big travel market, but families mean business
Press of Atlantic City
WW Hospitality Marketing in Philadelphia is keeping this in mind as part of its marketing plan for the Montreal Inn in Cape May, spokeswoman Jennifer Norton said.
Linda Griffin's insight:

Good insight on tailoring your marketing to appeal to your target market - or markets. A photo of a couple walking on the beach at sunset will appeal to a different guest than a photo of a group of young kids splashing in the ocean.

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For the Luxury Travel Industry, Biking Is the New Golf

For the Luxury Travel Industry, Biking Is the New Golf | Hospitality Marketing for Innkeepers | Scoop.it
We recently released our latest report in the Skift Trends series, The Changing Business of Selling Luxury Travel. Below is an extract. Get the full report

Via Alexandre Guapyassu
Linda Griffin's insight:

Excellent opportunity for innkeepers to emphasize their expertise as local insiders. Especially in the Fall season for those inns in areas where the leaves change, bike rides would be the perfect guest experience.

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Vagabond Lifestyles's curator insight, October 7, 2015 11:09 AM

Yes it is... the best way to live the experience

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Google Requiring Some Business To Reverify Their Listings Or Be Removed From Google Maps

Google Requiring Some Business To Reverify Their Listings Or Be Removed From Google Maps | Hospitality Marketing for Innkeepers | Scoop.it

Some business owners are receiving emails from Google requiring them to reverify their listings within three-weeks or their listings will be removed from Google Maps and Google+ Local. 


Via Bonnie Burns
Linda Griffin's insight:

B&B Owners, please check your email to see if you're affected.

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Bonnie Burns's curator insight, February 6, 2014 11:09 AM

The emails contain the subject, “Action Required: You have 3 weeks to save your Google Places Listing.”

It is unclear how many businesses have received this notification and how many businesses this may have impacted.

Olivia Grey's curator insight, February 7, 2014 12:12 AM

Google war against spammers goes to a new level ! Check your business listing on google you may have warning to remove or reverify or delete listing warning.

 

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How Social Media Networks are the Ticket to Driving Travel Bookings [Infographic]

How Social Media Networks are the Ticket to Driving Travel Bookings [Infographic] | Hospitality Marketing for Innkeepers | Scoop.it
Social media drives so much traffic to websites that travel marketers need to use these social networks to boost their bookings and business.
Linda Griffin's insight:

Interesting infographic which highlights how much prospective guests rely on social media as part of their due diligence.

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YouTube Revamps June 5 – Act Now and Capitalise - Travel Trends

YouTube Revamps June 5 – Act Now and Capitalise - Travel Trends | Hospitality Marketing for Innkeepers | Scoop.it
YouTube Revamps June 5 – Act Now and Capitalise
Travel Trends
Logo - Youtube square Google is revamping YouTube to make it work on all devices, including tablets and mobile in an update called YouTube One Channel set to launch on June 5.
Linda Griffin's insight:

The article is geared to hoteliers but there are lots of tips that can be adapted for innkeepers. At the end of the article there's a link to a blog post which gives you a step by step guide to implementing the tips on your YouTube channel.

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