Interesting article as the Web Spam and SEOs continue to grow the need for the focus to improve direction and counter the fraud/hacking continues. Firewalls and security systems seem useless. It will be an interesting how the year continues to grow usage with limited resources going toward this problem's growth. How is your company combating the ever growing problem of spam and email fraud?
Tripadvisor has lead the world's largest combined accomodation and traveler survey- with over 35,000 participants from around the globe. This comprehensive study covers travel attitudes and behaviors of consumers as well as the hotel industry's plans and expectations for the year ahead.
Trip Advisor has changed the way we all do business! How often do you enter a review on something that you do personally? With the TripAdvisor now announcing that they will branch out into the market of selling rooms, as well as evaluation the surveys that we receive, where do you see this trend of one company controlling so many channels going. Another good example is the ever shrinking airline industry. The need for continued competition is something that I believe need to continue to embrace, how else do we know if we are truly better than the competition?
Gibson Hotel Management named in Lodging Magazine's April 2015 issue "Guide to Management Companies- http://bluetoad.com/publication/?i=252964&p=48In reviewing the recent press release from The Lodging Industry Investment Council, a couple of items jump out at you...that investing in hotels is profitable and the right management makes all the difference. There are several issues in regards to why investors have been slower to jump in the market since th
Gibson Management's insight:
Improved investment potential is the main reason investors utilize strong management companies as well as the strength of the asset manager's mindset toward profit. What is the top asset your company provides and how does that make a difference to the ownership you represent and the customers who utilize your services
Many business owners give AdWords pay-per-click marketing a try and quickly throw their hands up in defeat as they deplete their budget quickly and have nothing to show for it.
While throwing together a paid search campaign, funding it, and watching...
Gibson Management's insight:
Everyone is looking for an edge to improve performance in all areas of advertising and revenue production. The need to improve our premium customers, and ramp up our key accounts to higher levels of production, while maximizing our Return on Investment is the great balancing act of the current situation. What are you doing to balance the business your company/hotel is taken previously to the increased expectations for more revenue with less expenses?
Top 5 Trends in Hotel Technology: Infographic Hospitality Net (press release) eRevMax, the leader in hotel online distribution and channel management solutions, has unveiled an infographic to assist property owners around the world to know about...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.