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Rescooped by Marsha Gastwirth from Social Media Management for Hotels
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Social Media and Tourism: The Impact

Social Media and Tourism: The Impact | hospitality | Scoop.it
Social Media and Tourism: The Impact Social networks are online communities of people who share common interests and activities. They provide a user with a collection of various interaction possibilities, ranging from a simple chat to multiple video conferences, and from the exchange of plain email messages to the participation in blogs and discussion groups.…

Via Are Morch
Marsha Gastwirth's insight:

Social media has definitely changed the way tourism is viewed by the traveler and, more importantly, the destination businesses; hotels, restaurants, and entertainment venues.

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Rescooped by Marsha Gastwirth from Hospitality Digital Marketing & Beyond
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What It's Really Like to Be a Hotel Social Media Manager

What It's Really Like to Be a Hotel Social Media Manager | hospitality | Scoop.it
A social media presence is standard for hotels today, but rarely do we look behind the curtain at the often caffeinated and creative folks behind the tweets reminding us once again of check-in time.

Via Alexandre Guapyassu
Marsha Gastwirth's insight:

To call Social Media a marketing tool is actually a misnomer, it’s not marketing, its public relations. Social Media shouldn’t be used to market products but to get in touch with guests and potential guests. Social Media is about connecting with people and interacting with them.

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Sonoma: More Pinot critical mass than ever - Sonoma Valley Sun

Sonoma: More Pinot critical mass than ever - Sonoma Valley Sun | hospitality | Scoop.it
Sonoma: More Pinot critical mass than ever Sonoma Valley Sun Greg Walter, a Sonoma resident for more than 20 years, has been in wine and food publishing for more than 30 years, 15 of which were spent as a senior editor and later president of Wine...
Marsha Gastwirth's insight:

Some little known wines to explore.

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How Airbnb, Yelp Are Changing Hotel Marketing

How Airbnb, Yelp Are Changing Hotel Marketing | hospitality | Scoop.it
As the lodging industry grapples with Airbnb, TripAdvisor and other locally oriented services, major hotel brands are increasingly taking a back seat to the surrounding neighborhoods. “Our facility is no longer the destination,” said one hotel executive.
Marsha Gastwirth's insight:

Competition in traditional lodging from "do-it-yourself" businesses.

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Rescooped by Marsha Gastwirth from Stats, Data and Statistics: Online Marketing
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Fascinating and Motivating Stats about Online Marketing, WordPress, SEO

Fascinating and Motivating Stats about Online Marketing, WordPress, SEO | hospitality | Scoop.it
A compilation of good statistics connecting profitability, growth and online marketing. Also, WordPress, SEO, PPC, marketing budgets and website design.

Via Trent Blizzard
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3 trends shaping travel by Rob Torres at Google Travel

3 trends shaping travel by Rob Torres at Google Travel | hospitality | Scoop.it

Google shows invaluable insights into the way consumers shop, share and search online. Case in point: Rob Torres’ presentation during Wednesday’s “Kicking off: Establishing the industry’s position” opening general session. The head of Google’s travel industry practice shared three key trends shaping the world of travel and tourism. 

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Skift Survey Finds 90% of Americans Don't Use Travel Agents

Editor’s Note: Two weeks ago we launched a new weekly survey series “Skift Asks“, to test out the assumptions travel industry insiders have on various consumer travel issues, ...
Marsha Gastwirth's insight:

For customers to want to use travel agents, travel agents will need to be able to help customers visualize outside their comfort zone and provide creative offerings they can differentiate.

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Airbnb vs Hotels: A Price Comparison

Airbnb vs Hotels: A Price Comparison | hospitality | Scoop.it
How much cheaper is it to stay at an Airbnb versus a hotel?
Marsha Gastwirth's insight:

If you have a car to get around an Airbnb is worth a try when staying in large cities.

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8 hotel fees that may surprise you - CNN

8 hotel fees that may surprise you - CNN | hospitality | Scoop.it
8 hotel fees that may surprise you
CNN
(CNN) -- We've come to expect fees for hotel WiFi and parking, but as lodging fees pile up, there are some that may come as a surprise to even the seasoned business traveler.
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Rescooped by Marsha Gastwirth from Hospitality News and Trends
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10 ways to improve the travel industry right now - CNN International

10 ways to improve the travel industry right now - CNN International | hospitality | Scoop.it
10 ways to improve the travel industry right now
CNN International
Yet we keep traveling.

Via Wingate Wyndham Sulphur
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In California wine country, bumpy roads tell tale of fiscal woe - Reuters

In California wine country, bumpy roads tell tale of fiscal woe Reuters Sonoma may be known for its wine, and for a burgeoning artisanal food scene, and for its lush, rural landscapes and great weather - all of which have attracted growing numbers...
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Sonoma Wine Country Weekend Tickets On Sale May 16 - Business Wire (press release)

Sonoma Wine Country Weekend Tickets On Sale May 16 Business Wire (press release) SONOMA, Calif.--(BUSINESS WIRE)--Wine country enthusiasts will indulge in world-class wine, food and festivities, as all tickets to Sonoma Wine Country Weekend will be...
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Majority of Event Pros Predict Bigger Budgets for Corporate Events in 2015, Latest Special Events Magazine Study Says | Corporate Events content from Special Events Magazine

Majority of Event Pros Predict Bigger Budgets for Corporate Events in 2015, Latest Special Events Magazine Study Says | Corporate Events content from Special Events Magazine | hospitality | Scoop.it
The 13th annual "Corporate Event Forecast" from Special Events magazine shows optimism about both the number of events and budgets for events to be staged by corporate event pros in 2015.
Marsha Gastwirth's insight:

What is your business plan to adapt to the changes?

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Rescooped by Marsha Gastwirth from Social Media Management for Hotels
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Millennials Changing the Hotel Landscape through Social Media

Millennials Changing the Hotel Landscape through Social Media | hospitality | Scoop.it
Millennials Changing the Hotel Landscape through Social Media Millennials is the Social Generations. They are the founders of the Social Media Movement; constantly connected to their Social circles via online and mobile. And they are very savvy shoppers, always looking for the best deals. But they are willing to pay more for products and services…

Via Are Morch
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Rescooped by Marsha Gastwirth from Technology in Hospitality and other interesting tidbits...
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Top 5 Trends in Hospitality for 2014 - HFTP Connect

Top 5 Trends in Hospitality for 2014 - HFTP Connect | hospitality | Scoop.it

Via Swapan Kumar Manna, Brian Lombra
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Rescooped by Marsha Gastwirth from Hospitality Digital Marketing & Beyond
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Traxo Delivers Hotel Recommendations Based on Your Loyalty History

Traxo Delivers Hotel Recommendations Based on Your Loyalty History | hospitality | Scoop.it
Traxo began delivering curated and personalized hotel recommendations based on travelers' loyalty status, past bookings, submitted hotel reviews, and a variety of other factors.

Via Alexandre Guapyassu
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Brian Lombra's comment, February 13, 2014 8:56 AM
...as personalization becomes more mainstream it will be interesting to see how services like this ultimately compete with the big brands and their ability to maintain loyal guests.
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KwikChex Ratings for Travel Review Websites – Updated

KwikChex Ratings for Travel Review Websites – Updated | hospitality | Scoop.it
Reviews sites, are fundamentally asking consumers to trust / believe in the information they provide on businesses. They are highly influential in consumer opinion and decision making.
Marsha Gastwirth's insight:

Social media sites have given us the ability to get recommendations for just about everything. Choose your travel sites carefully to avoid disappointments in unfamiliar places.

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Rescooped by Marsha Gastwirth from Hospitality Digital Marketing & Beyond
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Eight key strategies for climbing TripAdvisor rankings | ReviewPro

Eight key strategies for climbing TripAdvisor rankings | ReviewPro | hospitality | Scoop.it
By Daniel Edward Craig In researching ReviewPro’s Climbing TripAdvisor’s Popularity Index webinar last month, I asked a range of hoteliers how they

Via Alexandre Guapyassu
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Hospitality industry trends include quality food, social networking, international visitors - Louisville - Business First

Hospitality industry trends include quality food, social networking, international visitors - Louisville - Business First | hospitality | Scoop.it
The Inside Business section in today’s print edition of Business First is focused...
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Rescooped by Marsha Gastwirth from Hospitality Digital Marketing & Beyond
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Travel sector flying high in social

Published since 1997, HOTELMARKETING.COM is the Internet hotel marketing magazine for hotel marketers, hoteliers and online travel marketers.

Via Alexandre Guapyassu
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Rescooped by Marsha Gastwirth from Hospitality News and Trends
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IS SOCIAL MEDIA VITAL TO THE SUCCESS OF YOUR HOTEL?

IS SOCIAL MEDIA VITAL TO THE   SUCCESS OF YOUR HOTEL? | hospitality | Scoop.it
5 REASONS WHY THE ANSWER IS YES For over a decade now, people have been using the internet for information, buying, selling or simply web surfing.

Via Are Morch, Wingate Wyndham Sulphur
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Rescooped by Marsha Gastwirth from Hospitality News and Trends
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As guest habits change, New York hotel clears away room service - Reuters

As guest habits change, New York hotel clears away room service - Reuters | hospitality | Scoop.it

Passport Magazine As guest habits change, New York hotel clears away room service Reuters The New York Hilton Midtown, a 2,000-room hotel in Manhattan's commercial district filled with business travelers, tourists and conference-goers, confirmed...


Via Wingate Wyndham Sulphur
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Wingate Wyndham Sulphur's curator insight, June 8, 2013 4:46 PM
Very interesting. I personally prefer to go out of the hotel for dinner to explore and experience new things.
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Sonoma County Tourism and Vacations: 417 Things to Do in Sonoma County, CA | TripAdvisor

Sonoma County Tourism and Vacations: 417 Things to Do in Sonoma County, CA | TripAdvisor | hospitality | Scoop.it
Sonoma County Tourism: TripAdvisor has 49,844 reviews of Sonoma County Hotels, Attractions, and Restaurants making it your best Sonoma County Vacation resource. (Like the ocean, food, wine??
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How long does a brand last?

How long does a brand last? | hospitality | Scoop.it
HotelNewsNow.comdelivers hotel industry news to executives who own, manage, or finance hotels, as well as the hotel managers and employees who oversee the operations of hotels worldwide.
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