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How to market to Millennial Travellers - Digital Tourism Think Tank

How to market to Millennial Travellers - Digital Tourism Think Tank | Hospitality and beyond! | Scoop.it
Everyone is talking about Millennials today and nearly every tourism marketer is making them a priority. But why is that?
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Seeing is believing – imagery, icons and interaction in destination marketing - Tnooz

Seeing is believing – imagery, icons and interaction in destination marketing  - Tnooz | Hospitality and beyond! | Scoop.it
Destination marketers are tasked with building awareness and positive perceptions about a place – whether a city, country or region – t
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Looking back and ahead - tours and activities get real

Looking back and ahead - tours and activities get real | Hospitality and beyond! | Scoop.it
Finally, OTAs are putting their resources into capturing their share of an untapped gem in the travel industry: Tours and activities. Two expert views.
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TripAdvisor on experiences, rates, destinations and more in 2016

TripAdvisor on experiences, rates, destinations and more in 2016 | Hospitality and beyond! | Scoop.it
As 2015 comes to a close, everyone in the travel industry is focused on understanding next year’s trends and patterns and how best to capitalise on them.
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Alibaba's Alitrip has a distinctive travel model - Tnooz

Alibaba's Alitrip has a distinctive travel model - Tnooz | Hospitality and beyond! | Scoop.it
Sherri Wu, chief strategy officer of Alitrip and head of international e-commerce business development at Alibaba, talks about Alitrip's unique tactics.
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Take control: five ways hotels can push direct bookings - Tnooz

Take control: five ways hotels can push direct bookings - Tnooz | Hospitality and beyond! | Scoop.it
In an industry where marketing costs are rising faster than room revenues, increasing direct bookings is the best ways for hotels to boost profit margins.
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The 20 Trends Destinations Need to Understand to Compete for Tourists

The 20 Trends Destinations Need to Understand to Compete for Tourists | Hospitality and beyond! | Scoop.it
The 100th annual Destination Marketing Association International (DMAI) conference took place this week at ARIA Resort & Casino Las Vegas, bringing tog
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Four point check-list to take hotels into the hyper-connected world

Four point check-list to take hotels into the hyper-connected world | Hospitality and beyond! | Scoop.it
It is apparently not just the preserve of small, independent hotels that are trying to capture the attention of tech-savvy guests.
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Survey: How Video Content Shapes Travel Intentions - Moving Images – Skift

Survey: How Video Content Shapes Travel Intentions - Moving Images – Skift | Hospitality and beyond! | Scoop.it
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User-generated content still powerful in travel marketing [INFOGRAPHIC]

User-generated content still powerful in travel marketing [INFOGRAPHIC] | Hospitality and beyond! | Scoop.it
Content marketing platform Stackla has pulled together an infographic that highlights how important user-generated content remains in travel marketing.
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What tech-savvy travellers want, what the industry is giving them (or not)

What tech-savvy travellers want, what the industry is giving them (or not) | Hospitality and beyond! | Scoop.it
New research reveals a worrying disconnect between what so-called connected travellers want from a trip and how hoteliers are failing to respond.
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Millennials - how and when are they connecting with travel online

Millennials - how and when are they connecting with travel online | Hospitality and beyond! | Scoop.it
Another week, another major study into the search and shopping behaviour of so-called millennials for their travels.
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Why mobile travel chat will revolutionize online travel bookings - Tnooz

Why mobile travel chat will revolutionize online travel bookings - Tnooz | Hospitality and beyond! | Scoop.it
Since online travel agencies (OTAs) first appeared around 15 years ago, few tears have been shed in memory of having to visit local travel agencies.
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In-app travel search continues, Slack fans can now find flights

In-app travel search continues, Slack fans can now find flights | Hospitality and beyond! | Scoop.it
WeChat and Facebook Messenger have been slowly integrating travel tools for a while, so it was only a question of time before Slack got in on the act, too.
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Useful IFTTT recipes to inspire travel brands - Tnooz

Useful IFTTT recipes to inspire travel brands - Tnooz | Hospitality and beyond! | Scoop.it
Travel brands can create If This Then That -- IFTTT -- recipes that can automate away some holiday travel pain. Here are examples from Southwest and others.
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How video (think YouTube) influences travel decisions

How video (think YouTube) influences travel decisions | Hospitality and beyond! | Scoop.it
Google shared some interesting figures on travel and YouTube in November showing how consumers engage with video when researching and planning trips.
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A perfect fit, customers and ancillaries - says study - Tnooz

A perfect fit, customers and ancillaries - says study - Tnooz | Hospitality and beyond! | Scoop.it
Personalization is quickly becoming a customer expectation according to research from Fusion.
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How hotels can direct their efforts towards direct bookings - Tnooz

How hotels can direct their efforts towards direct bookings - Tnooz | Hospitality and beyond! | Scoop.it
It’s time for hoteliers to make direct bookings the dominant revenue source for their properties. Here are seven suggestions.
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Big ideas about SEO for small hotels - Tnooz

Big ideas about SEO for small hotels - Tnooz | Hospitality and beyond! | Scoop.it
It is harder for small properties to get SEO right, but the good news is that it can be done. Here's some ideas to get you started.
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Why do people delete mobile apps?

Why do people delete mobile apps? | Hospitality and beyond! | Scoop.it
There are many other sectors that the travel industry can learn from when it comes to ecommerce and the development of mobile apps.
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7 basics for telling an authentic, effective travel brand story

7 basics for telling an authentic, effective travel brand story | Hospitality and beyond! | Scoop.it
EyeforTravel: How three brands - Kimpton Hotels & Restaurants, Celebrity Cruises and the Las Vegas CVA – hone their brand storytelling techniques.
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Survey: 71 Percent of Travelers Look to Video for Vacation Ideas - Moving Images – Skift

Survey: 71 Percent of Travelers Look to Video for Vacation Ideas - Moving Images – Skift | Hospitality and beyond! | Scoop.it
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American Express Survey Finds Travelers Want High-Tech, High-Touch

American Express Survey Finds Travelers Want High-Tech, High-Touch | Hospitality and beyond! | Scoop.it
The new poll shows experiences and personal service drive travel demand.
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Levels of Luxury Take on New Meaning

Levels of Luxury Take on New Meaning | Hospitality and beyond! | Scoop.it
Cancun didn’t invent the hotel-within-a-hotel concept. But it has certainly refined and re-imagined it over the years. Recently-opened properties employing the concept with great success include the Royalton Riviera Cancun. Janine Chapman, vice president of marketing for Royalton Resorts describes it as a “next generation all-inclusive.”
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