Hospital & Healthcare Marketing
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Branding in a Visual Revolution - Springboard

Branding in a Visual Revolution - Springboard | Hospital & Healthcare Marketing | Scoop.it
We humans are visual creatures. There’s evidence of thi …
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Social Media explained by patients

Social Media explained by patients | Hospital & Healthcare Marketing | Scoop.it

A variation on a familiar meme from Jackie Cuyvers (@jackiecuyvers)


Via Andrew Spong
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Karin Benckert's curator insight, October 20, 2014 4:46 AM

Självklart och användbart

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Infographic: How Hospital Branding Guides Consumers' Decisions | National Research Corporation

National Research Corporation
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Excellent infographic about how consumers view national healthcare brands

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How to Create a Social Media Marketing Plan from Scratch | Social Media Today

How to Create a Social Media Marketing Plan from Scratch | Social Media Today | Hospital & Healthcare Marketing | Scoop.it
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Excellent resource for social media marketing

 

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15 Types of Clients and How to Handle Them Properly [Infographic] - The Agency Post

15 Types of Clients and How to Handle Them Properly [Infographic] - The Agency Post | Hospital & Healthcare Marketing | Scoop.it
Learn how to identify difficult clients with this handy graphic.
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Do You Fitbit? Why Health Trackers Are So Hot Right Now

Do You Fitbit? Why Health Trackers Are So Hot Right Now | Hospital & Healthcare Marketing | Scoop.it
Last week, I ran to a yoga class and logged the trip using Strava, a website and mobile app that tracks cycling and running routes, distances, speed and more via GPS. Strapped to my chest was a Wahoo
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Success Formula for Marketing to Patients

Success Formula for Marketing to Patients | Hospital & Healthcare Marketing | Scoop.it
Marketing to Patients: fosters and maintains genuine relationships, one person at a time, every time, and drives success in internal marketing effort.
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How I Increased a New Website’s Organic Search Traffic by 69% Just by Doing One Technique

How I Increased a New Website’s Organic Search Traffic by 69% Just by Doing One Technique | Hospital & Healthcare Marketing | Scoop.it
Here’s a case study on how I increased a new website’s organic search traffic by 69% & 412.50% conversions just by doing one simple optimization technique
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Top physician information sources by mobile device

Top physician information sources by mobile device | Hospital & Healthcare Marketing | Scoop.it
Top physician information sources by mobile device

Via Andrew Spong
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8255.pdf

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Excellent infographic about using videos in Healthcare/Hospital Marketing

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Why your hospital needs to think about digital marketing first | Articles | Main

Why your hospital needs to think about digital marketing first | Articles | Main | Hospital & Healthcare Marketing | Scoop.it
You don't want to miss out.
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Hospital Branding Blog about Digital Marketing.

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Heartbeat Brands Survey

Heartbeat Brands Survey | Hospital & Healthcare Marketing | Scoop.it
Web survey powered by SurveyMonkey.com. Create your own online survey now with SurveyMonkey's expert certified FREE templates.
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The Brand Supplement: When Hospitals Invest, Branding Improves ROI

Hospitals today are investing billions of dollars: purchasing, acquiring, merging, integrating, upgrading, all with the goal of improving patient care at an affordable cost. But to get the most out of these investments – to connect with patients, healthcare professionals, and the communities they serve – hospitals must invest in, and leverage, one of their most important business assets: their brand.
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Hospital Branding: The 5 "E's" of Branding

Hospital Branding: The 5 "E's" of Branding | Hospital & Healthcare Marketing | Scoop.it
  If you've attended a marketing or branding conference, you'll agree there are dozens of definitions of the term "branding."  From the creation of an identity to the production of a commercial, the word certainly gets a lot of use (and misuse) and is attached to many meanings.  I recently attended Brand ManageCamp, a global gathering on branding where many well-known experts and authors shared their wisdom.  David Aaker, considered to be today’s branding guru by many and aut...
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Hospital Branding: Great brands are a reflection of their consumers.

Hospital Branding: Great brands are a reflection of their consumers. | Hospital & Healthcare Marketing | Scoop.it
  Great brands make a promise to consumers and deliver real value. They go beyond "features/benefits" and improve the way we feel, perform, and enjoy life. Think about your favorite brands and the messages they communicate; most likely one or more of these lofty platforms are covered.
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Springboard Brand & Creative Strategy recently completed a consumer survey about Heartbeat Brands.  See how the results of this survey can help impact your brand.

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Jefferson Health, Philadelphia PA

Jefferson Health, Philadelphia PA | Hospital & Healthcare Marketing | Scoop.it
Thomas Jefferson University, Jefferson University Hospitals, Jefferson Physicians, Jefferson Innovation and Jefferson Philanthropy are creating a combined entity to more effectively position the total enterprise for the future. Springboard was engaged to determine the most effective positioning and identity strategy for this new brand. The result, One Jefferson: To launch the brand internally, a brand book was developed to engage and inspire the internal audience – with the vision of One Jeffers...
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10 Trends for 2014: We Seek Imperfect, Human Moments. With Our Smartphones at the Ready.

10 Trends for 2014: We Seek Imperfect, Human Moments. With Our Smartphones at the Ready. | Hospital & Healthcare Marketing | Scoop.it
New York City-based advertising agency JWT defines the 10 trends that are expected to shape how we think and what we want in the New Year and beyond.
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10 Digital Health Trends Over The Next 20 Years

10 Digital Health Trends Over The Next 20 Years | Hospital & Healthcare Marketing | Scoop.it
Earlier this week I participated in the world’s first online digital health conference, Digital Health Pulse, organized by digital health consultancy, Enspektos. Speaking at the ...
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Branding - How to Keep Your Practice From Being Plain Vanilla

Branding - How to Keep Your Practice From Being Plain Vanilla | Hospital & Healthcare Marketing | Scoop.it
Branding - How to Keep Your Practice From Being Plain Vanilla
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Your First 9 SEO Tasks - Plus Your Business

Your First 9 SEO Tasks - Plus Your Business | Hospital & Healthcare Marketing | Scoop.it
Bewildered on how to get started with SEO? Here are your first 9 tasks to take on to setup an SEO optimized web site.
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Who Is "Dr. Google" & Why Every Patient is a Digital Patient

Who Is "Dr. Google" & Why Every Patient is a Digital Patient | Hospital & Healthcare Marketing | Scoop.it
The ubiquitous “Dr. Google” has allowed patients to be more involved in their own healthcare than ever before. The idea of the engaged patient, through the power ofRead More
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Exclusive New Research Healthcare Marketers Trend Report 2014

Exclusive New Research Healthcare Marketers Trend Report 2014 | Hospital & Healthcare Marketing | Scoop.it
One year on from the inaugural Healthcare Marketers Trend Report and the industry is continuing its transformation. Our exclusive survey of directorlevel execs benchmarks the manifestation of change on the healthcare marketing function. James Chase reviews the key trends

Via Philippe Marchal
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Top 10 Ways to Get People to Read and Respond to Your Emails

Top 10 Ways to Get People to Read and Respond to Your Emails | Hospital & Healthcare Marketing | Scoop.it
Want to stand out in the email flood? Follow this advice.
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How Brands Can Reach New, Younger Audiences with Social Media Branding

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How Brands Can Reach New, Younger Audiences With Social Media Branding


http://www.marketingprofs.com/articles/2014/25301/how-brands-can-reach-new-younger-audiences-with-social-media-branding ;

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Marketers need to SWIM with digital media, or sink

Marketers need to SWIM with digital media, or sink | Hospital & Healthcare Marketing | Scoop.it
A strategic hospital branding and healthcare marketing agency that helps companies move from Mission to Market.
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