From the Ragan announcement: "The storytelling on MultiCare Vitals—a blog from MultiCare Health System in Tacoma, Wash.—boosted it into a first-place tie with Seattle Children’s Hospital for top honors in the Best Blog (Health System/Medical Group) category of Ragan’s 2013 Health Care PR and Marketing Awards.
MultiCare Vitals shows how organizations benefit by making education and storytelling (rather than marketing) their content priority. MultiCare hired journalists to write, edit, curate, and translate medical jargon for the rest of us.
It also uses a variety of other staffers as writers, among them doctors, registered nurses, dietitians, and even a groundskeeper who discussed the right time of year to prune your roses, the hospital reports.
MultiCare uses pictures of real staffers and patients, and even posts mini-articles about them. Rather than just selling, it has become a popular resource. In the past year readership has shot up by 300 percent, to more than 100,000, boosting the hospital’s combined Facebook communities to more than 21,000 people."
Sidebars include a blog search bar, links to other social channels, lists of authors & categories, facebook like box. Small thumbnail images on most posts listed. Larger image in featured (most recent) post at top of page.
HealthFeed is the U of Utah's blog. Easy to find links to social channels. Health topics cover several key areas. Featured post and easy subscribe option. Includes infographics and sidebar widget promoting their audio (radio) series. Visuals included in stories and design layout.
Dayton Children's blog was featured as part of a recent Mayo hospital blog conference call/webinar. #healthwebs
They make it easy to search for information in different ways, they feature topics and authors up front. Social sharing and sidebar widgets make the connections to other channels for sharing info. Variety of authors including their "Dr. Mom Squad". Design using lots of bright colors - perfect for a children's hospital audience.
Wishing Well is a well-designed blog from Vanderbilt's Children's Hospital. It offers easy navigation with drop down menus highlighting health and parenting topics, patient stories, news and events. There are visuals with each post, a variety of authors, and sidebar widgets that showcase activity on instagram and pinterest. Email signup is encouraged with free recipe download booklet.
Read our blogs from the clincians and staff at BIDMC, who share helpful tips and guidance about newborns, cancer, and much more.
Beth Israel Deaconess Medical Center has a handful of sponsored blogs, including "Health First" which includes multiple topics. I'm not fond of the layout for publication but just another type of presentation.
HealthSource is the official blog for Fletcher Allen Heath Care. View local events and read articles from experts discussing current topics in health care.
Fletcher Allen does a great job with this blog: multiple categories covering the lifespan; multiple voices represented (leadership, providers, communicators, patient, and community); includes photos & ability to comment/share; links to other social platforms and org web site.
Tied for first place in the Best Blog (Health System/Medical Group) category of Ragan’s 2013 Health Care PR and Marketing Awards. From the Ragan announcement, "The Seattle Children’s blog deals with pediatric news, and is designed to be a resource for media, patients, and families. It offers health tips and perspective on current events, studies, and pediatric health news."
Twitter widget, categories, recent comment widgets in sidebar. Multiple authors, links to other social channels easy to find.
Welcome to the GHS blog Greenville Health System (GHS) has been advancing health care for generations. The stories below provide an inside look into GHS and how we’re transforming health care for the benefit of the people and communities we serve.
Looks like 3 main blog categories: Survive and Thrive is coordinated with Cancer Center, Transforming Med School is coordinated with (surprise!) their medical school, and Inside GHS is the general health catch all. I like the clean design and this passage on their "about us" page to give context -
"Communication and the way we get our healthcare information have changed as well, which is why Greenville Health System (GHS) launched a blog called Inside GHS.
Subtitled “finding and telling stories inside GHS,” the blog gives consumers access to behind-the-scenes information, consumer advice and a local medical perspective on national news."
Boston Children's Hospital's pediatric health blog
Boston's Children's Hospital's blog has several "Featured Topics" and experts. They include guest bloggers from within the organization and articles from community collaborations (like Boston Public Schools). Good visuals always included, layout incorporates sidebars with twitter widget and a blog roll of outside blogs that relate.
Scrubbing In is a blog written by the very people who deliver health care. The nurses, doctors and medical staff whose hands are on the front lines of some of the best hospitals in North Texas, not to mention the country. We’re “scrubbing in” on topics you’re interested in and giving you glimpses into the mind of a hospital system.
Baylor’s blog. Clean design, easy to find links to other social accounts, subscribe to blog updates by email, use of photos within stories, notes about where the content is re-purposed from, author ID. Includes guest contributors from community, identifies categories of stories at top for easy navigation.
Even when you think you’re eating healthy, you may want to think again -- there are some foods pretending to be healthier than they really are. Or they may be
An example of a general wellness topic post on an active hospital blog. Health Hub is a leader in how information can be presented by subject matter experts with use of audience pleasing visuals (also used in social media to promote the post) and hyperlinks for additional information embedded.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.