Horse and Rider Awareness
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This is my gift for horse people all over the world.  I realize you are looking for proven techniques to train both your horse and your students.  Now you do!  The Horse and Rider Awareness videos are homemade and follow the training progress of several horses and riders over the years.  They are live films taken in the actual training session so you can see what happens to real horses and riders.  There is no editing and I am filming as I coaching.  These techniques have been tested on 1000's of horses and riders and have also been used in instructor training and certification programs.
Curated by Randi Thompson
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Should I insure my horse? What do other people think?

Should I insure my horse? What do other people think? | Horse and Rider Awareness | Scoop.it
Read about horse riders views on horse insurance. The pros & cons, and the alternatives.
Randi Thompson's insight:

See what other people think about this topic and tell us what you think.

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3 Ways to Make Your Brand Memorable on Social Media

3 Ways to Make Your Brand Memorable on Social Media | Horse and Rider Awareness | Scoop.it
Advice from business leaders who have mastered the art of social media marketing.

Via Rami Kantari
Randi Thompson's insight:

How are you using social media to promote your business?

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Philippe Trebaul's curator insight, February 21, 2013 2:11 AM
3 Ways to Make Your Brand Memorable on Social Media.

"Advice from business leaders who have mastered the art of social media marketing".
3 Ways to Make Your Brand Memorable on Social Media via @Gerrit_Bes http://sco.lt/...


Philippe Trebaul's curator insight, February 24, 2013 6:22 AM
3 façons de faire votre marque mémorable sur les médias sociaux.

"Des conseils de chefs d'entreprise qui ont maîtrisé l'art du marketing des médias sociaux".

3 Ways to Make Your Brand Memorable on Social Media via @Ramikantari http://sco.lt/...


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Can a Massage Help Resistant or Afraid Horses?

Jim Masterson, equine therapist for the USET (Endurance) and creator of the Masterson Method™ of Integrated Equine Performance Bodywork™ teaches a unique for...

Via Heavenly Gaits Equine
Randi Thompson's insight:

How will massage help a resistant of afraid horse?

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Robert Roffman's comment, February 19, 2013 7:45 AM
great work...I trained with JIm
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"Introducing: Virtual Coaching with Randi Thompson for Trainers, Instructors and Riders.

"Introducing: Virtual Coaching with Randi Thompson for Trainers,  Instructors and Riders. | Horse and Rider Awareness | Scoop.it
"Introducing: Virtual Coaching with Randi Thompson. for Trainers, Instructors, and Those Who would Like  to Improve Their Riding, Teaching or Training…

Now, through the magic of Google+ (or Skype) I can coach you. All you need is a video that shows me what you are doing. First I will review it, than we will watch it together.  I have over 35 years of experience in the horse world and have been teaching professionals for over 20 years.  Thanks to the internet, I have been showing people what they can do to improve what they are doing with horses and riders, from the comfort of their homes!  Each session will be recorded so you can watch it over and over again.

This is my Valentine's Special. These sessions normally sell for $125 each. Now, you can have me focus on what you are doing for only $75.

For more information on what I have to offer, check out my website at:http://www.horseandriderawareness.com

You can contact me by leaving a message here, or by sending an email to:success@horseandriderawareness.com

Randi Thompson's insight:

Let me coach you from the comfort of your home. Find out what everyone is so excited about!

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Feeding Hay in Stalls. What works best?

Feeding Hay in Stalls. What works best? | Horse and Rider Awareness | Scoop.it
Randi Thompson's insight:

How do you feed hay in stalls?

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Happy 3rd Anniversary to the fans of How to Market Your Horse Business...or Any Other Business!

Happy 3rd Anniversary to the fans of How to Market Your Horse Business...or Any Other Business! | Horse and Rider Awareness | Scoop.it

Happy 3rd Anniversary for the fans of How To Market Your Horse Business. This year, HTMYHB won the most prestigious award of all, thanks to YOU. We won the Social Media Examiner's Top 10 Small Business Facebook Page. This was for ALL Facebook business pages. We were also a finalist in Mari Smith's Great Facebook Timeline Cover Contest as a result of the designs from Carolynne Smith of Pixel Graphics. We are the first horse business using social media to receive so much recognition outside of the horse world and it was because of the amazing people, like you, who have made this community what it is.

Randi Thompson's insight:

It has been such a pleasure for me to see so many of you find your success with Facebook and social media. You are my greatest inspirations! Thank you

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New Guidelines Enacted for Hauling Horses | Rate My Horse PRO

New Guidelines Enacted for Hauling Horses | Rate My Horse PRO | Horse and Rider Awareness | Scoop.it
The need to track disease outbreaks in livestock more effectively has led to new federal regulations for shipping horses which go into effect March 2013.
Randi Thompson's insight:

What do you need to know?

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When searching online, will people find you or your competitors? Factors Influencing Local Search Rankings

When searching online, will people find you or your competitors? Factors Influencing Local Search Rankings | Horse and Rider Awareness | Scoop.it
For businesses with a local focus, rankings in Local Search are critical. These are the listings that show up in Google, Yahoo and Bing with an icon relating
Randi Thompson's insight:

Do you have a local based business?  Now, thanks to the internet, you can Geo target (find those in your area) people who are looking for what you have to offer!   What are you doing to show up in your local search results?  If you are not there yet, you can be sure that your competitors are.   

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How to Lead Your Horse Safely by Professional Equine Grooms

How to Lead Your Horse Safely  by Professional Equine Grooms | Horse and Rider Awareness | Scoop.it
Hand walking - a Groom's job. Here are some tips to keep it safe!
Randi Thompson's insight:

Those who lead a horse professionally, have learned the safest place to be what they they need to do to get their horse to stay there. 

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10 Steps to a Gold Medal Appearance at Your Horse Farm

10 Steps to a Gold Medal Appearance at Your Horse Farm | Horse and Rider Awareness | Scoop.it
Spring is around the corner and here are a few ideas to spruce up your barn without breaking the bank.

Via Susie Blackmon
Randi Thompson's insight:

Since you are probably in the horse business...what does your barn say about how you run your business?

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How To SEO Optimise Your Social Media Profiles

How To SEO Optimise Your Social Media Profiles | Horse and Rider Awareness | Scoop.it

"Mention the term SEO and what do you think of? Websites? Blogs, Google? They’re all correct, but what most people don’t consider is that it’s not limited to just sites.

 

Social media profiles and pages can be optimised as well. We put so much work into them that it’s easy to forget that there are many other little things that improve the chances of your page appearing in search engines.

 

While optimising your site is an important part of any SEO strategy, make sure you bring your social media pages into the mix as well.

 

Here’s a quick run-through of what each site can offer: http://www.simplyzesty.com/social-media/making-sure-your-social-media-pages-are-seo-optimised/

 


Via Antonino Militello
Randi Thompson's insight:

Your are using social media, so why not optimize your profiles now?

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Philippe Trebaul's curator insight, February 9, 2013 4:46 AM
How To SEO Optimise Your Social Media Profiles.

"Mention the term SEO and what do you think of? Websites? Blogs, Google? They’re all correct, but what most people don’t consider is that it’s not limited to just sites.

 

Social media profiles and pages can be optimised as well. We put so much work into them that it’s easy to forget that there are many other little things that improve the chances of your page appearing in search engines.

 

While optimising your site is an important part of any SEO strategy, make sure you bring your social media pages into the mix as well.

 

Here’s a quick run-through of what each site can offer:http://www.simplyzesty.com/social-media/making-sure-your-social-media-pages-are-seo-optimised/

 

How To SEO Optimise Your Social Media Profiles via @Gerrit_Bes http://sco.lt/...


R.G. Riles's curator insight, February 10, 2013 6:28 PM

Our only addition to this little nugget of info is that social sharing is a place where your branding rules can easily be lost and go-astray. Make sure you are consistently posting content with your branding rules by your side, until they become second nature.  Fots, colors, upper-case, lower-case... it's all on the table and how will your followers know how to properly represent your brand if you do not?  If you don't have a 1 page cheat sheet for the different ways your brand can be mentioned and how you want those mentions to be constructed, you need to take a half hour to sit down and do this today.

Andrew Szabo The Marketing Chef's curator insight, February 13, 2013 8:59 AM

Optimise Your Social Media Profiles sooner than later!

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Why the Anger Toward Shod-Horse Owners? Why the Hatred Directed at Barefoot-Horse Owners? -- EasyCare Blog

Why the Anger Toward Shod-Horse Owners?  Why the Hatred Directed at Barefoot-Horse Owners? -- EasyCare Blog | Horse and Rider Awareness | Scoop.it

"Would you agree or disagree with the following statements? 

 

• Both farriers and barefoot trimmers have the horse's best interest at heart.

 

• People that believe all horses should be barefoot all the time are wrong.

 

• People who believe all horses should be shod all the time are wrong.

 

• Educated farriers believe in hoof protection and allowing barefoot time.

 

• Good barefoot trimmers believe hoof protection is needed as horses increase less natural activities. 

 

Yes, I believe a horse should be..."


Via Fran Jurga
Randi Thompson's insight:

Shoes or no shoes.  There was reason why so many horseman in the past HAD to put shoes on their horses.  

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Fran Jurga's curator insight, February 5, 2013 11:16 PM

 

@HoofcareJournal writes: Barefoot or shod is not the question, because there is no right answer.

 

Sound or lame? Fit or fat? Tail-wringing tense or floppy eared contented? Those are the questions to ask, those are the things that matter, and the sound, fit, contented horse should be the only goal.

 

Getting a horse there is the hoofcare professional's reward, keeping the horse there is the challenge, helping others see and understand the difference is the assignment.

 

Go for it!

 

Click on the headline or image to read Garrett Ford's thoughts on red-faced, opinionated arguers.

 

For more on hoofcare and lameness, follow @hoofcarejournal and read Fran Jurga's Hoof Blog:  http://www.hoofcare.blogspot.com

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Saddle Fitting by Schleese Saddlery-Is Your Saddle Balanced on Your Horse's Back?"

Center of saddle should be parallel to the floor on the horse's back...
Randi Thompson's insight:



Good basics for saddle fitting are important for any breed of horse or style of riding. In this video they focus on the saddles balance on the horses back. What did you learn?


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How Can a Contract Authorize the Trainer or Boarding Stable Owner to Handle Veterinary Emergencies in the Owner’s Absence?

How Can a Contract Authorize the Trainer or Boarding Stable Owner to Handle Veterinary Emergencies in the Owner’s Absence? | Horse and Rider Awareness | Scoop.it

Julie Fershtman is considered to be one of the nation's leading attorneys in the field of equine law. A frequent author and speaker on legal issues, she has written over 200 published articles, three books, and has lectured at seminars, conventions, and conferences in 28 states on issues involving law, liability, risk management, and insurance. For more information, please also visit www.fershtmanlaw.com and www.equinelaw.net, and www.equinelaw.info.

 

Join with Julie on Facebook at:  https://www.facebook.com/#!/FSEquineLaw

Randi Thompson's insight:

Some boarding contracts in the equine industry ask owners to give their consent for veterinary services. What is your opinion of these kinds of clauses?

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Protective Headgear Rule Change for USEF Dressage Goes into Effect April 1, 2013

Protective Headgear Rule Change for USEF Dressage Goes into Effect April 1, 2013 | Horse and Rider Awareness | Scoop.it

(via press release)

 

The United States Equestrian Federation (USEF) wishes to remind all dressage competitors of the rule change to DR120.

 

This change goes into effect on April 1, 2013 and necessitates the usage of protective headgear by anyone mounted on the grounds at all USEF dressage competitions.

 

DR120 has been amended to require protective headgear as follows:

 

From the time horses are officially admitted to the competition grounds by competition management, anyone mounted on a horse at any time on the competition grounds including non-competing riders, riders on non-competing horses, and those competing in all classes and tests, including Para-Equestrian tests must wear protective headgear as defined by this rule and otherwise in compliance with GR801.

 

Any rider violating this rule at any time must immediately be prohibited from further riding until such headgear is properly in place. Protective headgear is defined as a riding helmet which meets or exceeds ASTM (American Society for Testing and Materials)/SEI(Safety Equipment Institute) standards for equestrian use and carries the SEI tag. The harness must be secured and properly fitted.

 

If there are questions regarding this rule or the use of protective headgear at USEF dressage competitions please contact Hallye Griffin by email at hgriffin@usef.org or by phone (859) 225-6918.


Via Fran Jurga
Randi Thompson's insight:

How can you ignore the studies?  Helmets save lives!

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Fran Jurga's curator insight, February 19, 2013 11:27 AM


@FranJurga writes: April Fools? I don't think so.


I can hear equestrian photographers groaning or cheering all across the land. The bad news: All those photos of riders in top hats will look dated.


The good news: All the riders will need new photos for their web sites and press kits showing them in regulation headgear.


And all across the land, photographers will need to become very proficient at capturing riders looking their best while wearing a helmet. 


If you read the USEF rule carefully, it seems to imply that riders in entertainment categories who perform during breaks would have to wear helmets as well.

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How to Create an Evacuation Plan for Your Barn /Pro Equine Grooms

How to Create an Evacuation Plan for Your Barn /Pro Equine Grooms | Horse and Rider Awareness | Scoop.it
Some basic guidelines for creating an emergency evacuation plan.
Randi Thompson's insight:

What happens when you have an emergency where your horses are?  Are you prepared?

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2013 Equestrian Aid Foundation's "Who Reins Supreme?"

Equestrian Aid Foundation "Who Reins Supreme?" Presented by Wellington Classic Dressage on Feb. 1, 2013 in W. Palm Beach, Florida. Taste of Charity sponsored...
Randi Thompson's insight:

Equestrian Aid Foundation "Who Reins Supreme?" Presented by Wellington Classic Dressage on Feb. 1, 2013 in W. Palm Beach, Florida. Taste of Charity sponsored by Tito's Vodka. Official media sponsor Sidelines Magazine and produced by Sean O'Keefe Events.


Please add them to your list of charity's to give to this year!

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7 Ways to Get More Business When People Call Your For More Information

7 Ways to Get More Business When People Call Your For More Information | Horse and Rider Awareness | Scoop.it

Via Daniel Watson
Randi Thompson's insight:

When people call you asking if you can help them.... what do you say or do?

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Daniel Watson's curator insight, February 15, 2013 7:58 AM


One way that business owners can increase their revenue, is to make sure that opportunities presented to their business by way of enquiries for quotes or price information, are handled effectively and in a timely manner.


Unfortunately, many business owners pay far too little attention to how their staff manage incoming enquiry, and rarely have processes in place to evaluate the success of converting enquiries to sales.


This good article, suggests that if the majority of your incoming enquiry is not converting to business then the strategy you have in place needs to be reviewed, and it offers seven tips that a business owner can implement to ensure more work is won.

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Some Special Considerations For Getting Your Older Horse Through The Winter « Summit Equine Nutrition :: Dr. Clair Thunes – Independent Equine Nutritionist located in Northern California

Some Special Considerations For Getting Your Older Horse Through The Winter « Summit Equine Nutrition :: Dr. Clair Thunes – Independent Equine Nutritionist located in Northern California | Horse and Rider Awareness | Scoop.it
Randi Thompson's insight:

Do you have an older horse? What do you need to do different for its winter diet?

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Top Tips For A Truly Beautiful Tail | The Chronicle of the Horse| Pro Equine Grooms

Top Tips For A Truly Beautiful Tail | The Chronicle of the Horse| Pro Equine Grooms | Horse and Rider Awareness | Scoop.it
Randi Thompson's insight:

How can you have the most beautiful tail in the show ring?  Check out these tips today!

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Koos de Ronde is Crowned FEI World Cup Driving champion 2013 in a Thrilling Finale

Koos de Ronde is Crowned FEI World Cup Driving champion 2013 in a Thrilling Finale | Horse and Rider Awareness | Scoop.it
BORDEAUX (FRA) — FEB. 10, 2013 — Flying Dutchman Koos de Ronde drove two impeccable clear rounds in the thrilling final competition of the FEI World Cup™ Driving Final in the fully packed arena in Bordeaux (FRA) last night...

Via Susie Blackmon
Randi Thompson's insight:

World Driving Championships!   

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15 Braiding & Banding Jobs That Will Blow Your Mind

15 Braiding & Banding Jobs That Will Blow Your Mind | Horse and Rider Awareness | Scoop.it
Whether traditional or outrageously imaginative, these horsey hairdos all deserve mad props. Which one do you like the best?
Go Riding.
Randi Thompson's insight:

Which braiding or banding job is your favorite?

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Creating the Perfect Lower Leg Position for a Rider

In this video we focus on Camilles lower leg. Now that she has been riding longer,it will be easier for us to focus on creating a stronger riding position wh...
Randi Thompson's insight:

In this video we focus on Camilles lower leg. Now that she has been riding longer,it will be easier for us to focus on creating a stronger riding position which begins with the foundation of her lower legs.

 

As always, we do not edit what we show you. This way, you can see what happens to real horses and riders as they go through the training process.

 

This video is brought to you by Randi Thompson and Horse and Rider Awareness. Please "like" it, save it to your favorites, add a comment, and of course, subscribe to this Youtube channel at:http://www.youtube.com/user/randithompsonlive for more Horse and Rider Do it Yourself Videos now.

 

If you are a horse business owner or professional in the horse world, check out our award winning Facebook page, How to Market Your Horse Business, at https://www.facebook.com/howtomarketyourhorsebusiness

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8 Ways to Discover Valuable Social Media Stories or Content to Share with Your Readers

8 Ways to Discover Valuable Social Media Stories or Content to Share with Your Readers | Horse and Rider Awareness | Scoop.it
Facebook content curation: Use these 8 tips to quickly find awesome content to share on Facebook that your audience will love.
Randi Thompson's insight:

The secret to your success on social media is in sharing posts that make a difference to your readers.  You will be surprised to know that some of those will not have a lot to do with your business directly....

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Brooksville FL trainer, Tommie Turvey, was key to Super Bowl Clydesdale commercial

Brooksville FL trainer, Tommie Turvey, was key to Super Bowl Clydesdale commercial | Horse and Rider Awareness | Scoop.it
As Super Bowl commercials go, this one was nearly perfect. A 60-second story of the relationship between a Budweiser Clydesdale and the trainer who raised him.

Via Susie Blackmon
Randi Thompson's insight:

Go Tommie!  

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