Horse and Rider Awareness
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This is my gift for horse people all over the world.  I realize you are looking for proven techniques to train both your horse and your students.  Now you do!  The Horse and Rider Awareness videos are homemade and follow the training progress of several horses and riders over the years.  They are live films taken in the actual training session so you can see what happens to real horses and riders.  There is no editing and I am filming as I coaching.  These techniques have been tested on 1000's of horses and riders and have also been used in instructor training and certification programs.
Curated by Randi Thompson
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15 Seconds to a Better Presentation

15 Seconds to a Better Presentation | Horse and Rider Awareness | Scoop.it
These four simple rules will help ensure that your audience sits up and pays attention.
Randi Thompson's insight:

You have 15 seconds to get people to like you, or to get them interested in what you have to offer.  What can you do to make sure that you have the right words to share with them?

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Your Words Sell When You Use This 12 Step Foolproof Sales Letter Template

Your Words Sell When You Use This 12 Step Foolproof Sales Letter Template | Horse and Rider Awareness | Scoop.it
Randi Thompson's insight:

This is GREAT information!  Save it if you are selling anything online. You can use it one your websites or anywhere to sell what you have to offer.  

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Cribbing: What It Is and How to Deal With It

Cribbing: What It Is and How to Deal With It | Horse and Rider Awareness | Scoop.it
Randi Thompson's insight:

Cribbing....  how can we deal with horses who do it?

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5 Ways You're Annoying Everyone on Social Media | Jeffbullas's Blog

5 Ways You're Annoying Everyone on Social Media | Jeffbullas's Blog | Horse and Rider Awareness | Scoop.it
Even with the huge emphasis placed on permission marketing lately, so many marketers still fail to understand that consumers don't like to be yelled at.
Randi Thompson's insight:

How are you using social media?

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Reflections on Dressage and Dancing With Horses in Florida - Huffington Post

Reflections on Dressage and Dancing With Horses in Florida - Huffington Post | Horse and Rider Awareness | Scoop.it
Reflections on Dressage and Dancing With Horses in Florida Huffington Post From January through March, the FTI Winter Equestrian Festival at the Palm Beach Equestrian Center hosts world-class jumping and dressage events on 140 acres of some of the...
Randi Thompson's insight:

What's happening in Wellington?

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"When Clients Don't Pay -Julie Fershtman"

"When Clients Don't Pay -Julie Fershtman" | Horse and Rider Awareness | Scoop.it
This podcast explores state laws to prevent stables, owners, and purchasers from costly civil – and criminal – legal battles.
Randi Thompson's insight:

Julie Fershtman is considered to be one of the nation's leading attorneys in the field of equine law. A frequent author and speaker on legal issues, she has written over 200 published articles, three books, and has lectured at seminars, conventions, and conferences in 28 states on issues involving law, liability, risk management, and insurance. For more information, please also visit www.fershtmanlaw.com and www.equinelaw.net, and www.equinelaw.info.

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Crocs for horses: Plastic slip-on hooves that making nailing horseshoes a thing of the past

Crocs for horses: Plastic slip-on hooves that making nailing horseshoes a thing of the past | Horse and Rider Awareness | Scoop.it
Equestrian designer John Wright came up with the 'GluShu', which uses a traditional metal horseshoe that is coated in a durable thick plastic covering and glued to the animal's foot rather than nailed.

Via EQUINE CARE
Randi Thompson's insight:

Plastic horse shoes...glue on.  What do you think?

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Pro Equine Grooms - "Washing" a Mane in Winter

Pro Equine Grooms - "Washing" a Mane in Winter | Horse and Rider Awareness | Scoop.it
Grooming the mud and muck from a mane when it's too cold to shampoo!
Randi Thompson's insight:

"Too cold to bathe your horse?"

You can still banish mud from manes and tails in the winter with some tricks from +Professional Equine Grooms

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How much should you be sharing on social media. What times are best?

How much should you be sharing on social media.  What times are best? | Horse and Rider Awareness | Scoop.it
Ever wonder how much content you should be producing? What about how many times you should be posting to the social networks?
Randi Thompson's insight:

If you are using social media to promote your business...or just to connect, there are ways to be more effective.

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Heated Horse Water Buckets | Insulated Equine Waterers |

Heated Horse Water Buckets | Insulated Equine Waterers | | Horse and Rider Awareness | Scoop.it
Help keep the cold out of your horse barn and stalls with heated water buckets. We also carry insulated equine waterers if you don't want to run electricity.
Randi Thompson's insight:

What can you do to keep water from freezing for your horses?

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How to write funny jokes – yes, even about horses

How to write funny jokes – yes, even about horses | Horse and Rider Awareness | Scoop.it
Blog post at How To Write Better : On a Friday afternoon in April, 2011 we had a little party (April 29th to be precise,  after that other little party in honour of some wedd[..]
Randi Thompson's insight:

Thought you might enjoy this!  

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Front Leg Extension Stretch To Improved Your Horse’s Range Of Motion

Front Leg Extension Stretch To Improved Your Horse’s Range Of Motion | Horse and Rider Awareness | Scoop.it

  Most people are familiar with the classic form of the front leg extension stretch as being performed by standing in front of and facing the horse.  However, this method loses its effectiveness in improving range of motion to the lower portion of...


Via Heavenly Gaits Equine
Randi Thompson's insight:

Streching your horses legs can help them change their movement!  I know, I have used this before!

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Preparing Your Horse For Photos/ Terri Cage

Preparing Your Horse For Photos/ Terri Cage | Horse and Rider Awareness | Scoop.it
Randi Thompson's insight:

What can you do to get the best photos of your horse?

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Get More Clients: How To Harness The Power of Testimonials

Get More Clients: How To Harness The Power of Testimonials | Horse and Rider Awareness | Scoop.it

Have you ever stumbled upon a testimonial that left you thinking who on earth would write such a strong statement about a freelancer‘s services?

 

Use it right though and it will be a great marketing tool to help improve your freelance business effectively.

 

1. Mind The Amount Of Testimonials

Let’s say John is eager to buy product A and a product B. He finds that on the Internet, a good number of people have bought item A, saying that it is a great product and they recommend others buy it. As for product B, he searched high and low and it seems that nobody has anything good to say about it. What do you think are the conclusions that John would draw from this exercise?

 

Based on the feedback he got, he’d probably won’t mind spending his money on product A, and he’d probably be more wary about buying product B. Even if he could afford both, it is not surprising to expect a more reserved approach to the latter due to the fact that no one has anything (good or bad) to say about the product.

 

This is a philosophy and concept that is also applied for marketing your services using testimonials.The more people you can get to say good things about you, the more clients you’ll get to buy your services. If nobody says anything about your services, clients will not believe in your service claims, and most probably won’t even think to hire you.

 

2. Focus On The Value Of The Testimonials

People are more likely to buy a product when a popular or famous person endorses it. It is because there are clients who are obsessed with the success of these celebrities. These customers would buy whatever product they promote. To no surprise featuring James Franco in the promotion of the Galaxy Camera will contribute positively to the sales volume produced and publicity of the Samsung bundled camera.

 

You can apply the same to your services. Let’s say you crafted a logo design or worked for a reputable or popular brand, you may ask the owner of it for a feedback about your services.The next thing is to turn that feedback into a testimonial. The fastest way is to ask your client if it is alright to him that you attach the feedback as a testimonial in your portfolio.

 

In order to increase the likability of converting into clients you can add his photo, contact (Twitter or email) or a logo of the brand he represents next to the testimonial.

 

3. Write Testimonial Statements On Your Own

Now, this doesn’t mean faking your own testimonials, let’s get that cleared. Truth be told, it is very hard to get a testimonial from a busy client. Most successful figures in the field are busy and would not have the time to give you an endorsement even if they want to. Plus, giving you a testimonial will not benefit them as much as it would benefit you. So what do you do?

 

Draft a testimonial for them to work on. Some clients just don’t know what to say or write about you. They’d be glad to lend support but somehow or rather, their testimonials may not do justice to what you have to offer. That’s one of the reason they hired you in the first place! Write a testimonial highlighting what you have to offer, how easy you are to work with and other claims that they can attest or lend support to.

 

On their part, it is merely selecting statements they agree with, and if they would allow you to attach their good name to the write-up before you put it up on your portfolio site.

 

4. Place Testimonials In Strategic Places

If you really want to use testimonials to convince people to hire you, you ought to place them strategically where readers can find them. Testimonials need to be in viewable places on your website where prospects can see them easily. If you have testimonials compiled in buried pages in your navigation menu for instance, chances are that potential clients who’ve been looking for “who else says so” won’t find it.

 

Once they leave your site, you are never getting them back again. Home pages, the ‘About page’, sidebar widgets, and within the content of pages are perfect areas to place your testimonials. Just don’t overdo it.


Via Brian Yanish - MarketingHits.com
Randi Thompson's insight:

Testimonials matter!  What are you doing to get your customers to give you theirs?

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Brian Yanish - MarketingHits.com's curator insight, March 22, 2013 11:11 AM

As we see so many of the social sites building in recommendations for users, why would a business not do this for their own site?

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HOW TO: Get Maximum Exposure To Your Facebook or Google+ Posts that Create Viral Engagement!

HOW TO: Get Maximum Exposure To Your Facebook or Google+ Posts that Create Viral Engagement! | Horse and Rider Awareness | Scoop.it
Are you ready for an in-depth training on how to get maximum exposure to your Facebook Posts so that you create more engagement, get more clicks on your links, and position yourself as the leader that more people want to follow?

Via Gerrit Bes
Randi Thompson's insight:

Are people responding to your posts?  If not, you are wasting your time.  What can you do to get more interaction today!

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malek's curator insight, March 22, 2013 3:01 PM

Worth trying

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How to get your hands steady at the trot. Part #2

In this session, I asked Camille what she would like to focus on. She said she would like to have steadier hands... A steady hand comes from a secure riding position. We started at the walk in part 1, and now in Part 2 are focused at the trot. As you will notice, we use a lot of different exercises for Camille. Since we are focused on her position we are not as focused on Polo's balance,

As always, we do not edit what we show you. This way, you can see what happens to real horses and riders as they go through the training process.

This video is brought to you by Randi Thompson and Horse and Rider Awareness. Please "like" it, save it to your favorites, add a comment, and of course, subscribe to this Youtube channel at:http://www.youtube.com/user/randithompson for more Horse and Rider Do it Yourself Videos now.

Randi Thompson's insight:

How can you get your hands quiet at the trot?

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Ribbons and Red Tape: The Golf Cart: Friend or Foe at a show?

Ribbons and Red Tape: The Golf Cart: Friend or Foe at a show? | Horse and Rider Awareness | Scoop.it
Randi Thompson's insight:

"The Golf Cart: Friend or Foe at a Horse Show?"

What do you need to know about your golf cart, or what ever vehicle you choose to use at horse events.

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How to make social media work for your business.

How to make social media work for your business. | Horse and Rider Awareness | Scoop.it
The Entrepreneur's Radio Show - Conversations with successful business owners that grow your business.
Randi Thompson's insight:

How can you use social media to make a difference for YOUR business?

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How can the leg yield get your horse more balanced at the canter?

This is Susan Faulkner Evans on Beau. They are working on adding the feeling of the leg yield to the canter so that Susan has more control of his hind quarters. This is a very difficult exercise. They are moving up to 1st Level Dressage after a very successful year last year at Training level. Now, they need to be able to do a leg yield. Beau is not thrilled with the leg yield as he has to become aware of his hind legs in a new way. As a result, all of our movements will now have a feel of the leg yield to make sure that both Susan and Beau have a good feeling of what it is to be balanced laterally on the outside rein and leg. As this exercise continues you will see Beaus shoulders lift as he becomes more active with his hind legs at the walk.

As always, we do not edit what we show you. This way, you can see what happens to real horses and riders as they go through the training process.

Randi Thompson's insight:

How can leg yield get your horse more balanced at the canter?

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How Can I Encourage More Client Referrals?

How Can I Encourage More Client Referrals? | Horse and Rider Awareness | Scoop.it

What are you doing to get referrals from your customers?

Randi Thompson's insight:

Are you asking for referrals from your customers?  Do you know that they have more value than ANYTHING?

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Proper Helmet Fitting

Proper Helmet Fitting | Horse and Rider Awareness | Scoop.it
Thank you to Troxel for allowing us to republish this post. You’ve made the smart choice to wear a certified helmet when you ride. The next step is to make sure it’s the right helmet for you – not your best friend, or your sister or brother.
Randi Thompson's insight:

Is you helmet fitting right?  Do  you know that you need to replace it every five years or when you have had a fall?

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EHV Coast to Coast: Latest Chapter in American Horses’ Viral Winter

EHV Coast to Coast: Latest Chapter in American Horses’ Viral Winter | Horse and Rider Awareness | Scoop.it

Via Susie Blackmon
Randi Thompson's insight:

What is happening with EHV in the US?

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Fran Jurga's comment, March 8, 2013 10:54 AM
Thanks for sharing!
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World's oldest horse trots his final furlong. Irish draught Shayne, 51, put to sleep at Essex sanctuary.

World's oldest horse trots his final furlong. Irish draught Shayne, 51, put to sleep at Essex sanctuary. | Horse and Rider Awareness | Scoop.it
Shayne, a liver chestnut Irish Draught cross thoroughbred, had to be put down at his Essex home after his legs gave way and he could not get back up.

Via Susie Blackmon
Randi Thompson's insight:

Finally, at the age of 51....  Shayne leaves us.  Rest in peace old friend.

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Randi Thompson's comment, March 6, 2013 9:41 AM
R.I. P Shayne. You have inspired so many...
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Barn Building 101: Tack, Feed and Other Rooms- Best Horse Stalls

Barn Building 101: Tack, Feed and Other Rooms- Best Horse Stalls | Horse and Rider Awareness | Scoop.it
Randi Thompson's insight:

When you’re designing your barn for your horses, don’t forget to take into account the people that will be using the facilities as well.  A good stable will have an organized and secure tack room and an adequate feed room that allows for customized feeds and prevents against rodents getting into the grain.  Other amenities are also available

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How can I get my horse more connected for the medium and long rein walk for 1st level?

Camille is preparing for her first dressage schooling show of the season. This is Part #2 of 5. We are focusing on the difference between the medium and work...
Randi Thompson's insight:


Camille is preparing for her first dressage schooling show of the season. This is Part #2 of 5. We are focusing on the difference between the medium and working walk. Camille wants to compete in 1st level test 1. It is a big shift up from training level as Polo will need to be more connected. Watch as we take Camille and Polo through a series of exercises that will show Camille what she needs to do to keep Polo connected for 1st level.

As always, we do not edit what we show you. This way, you can see what happens to real horses and riders as they go through the training process.

This video is brought to you by Randi Thompson and Horse and Rider Awareness. Please "like" it, save it to your favorites, add a comment, and of course, subscribe to this Youtube channel at: http://www.youtube.com/user/randithompsonlivefor more Horse and Rider Do it Yourself Videos now.

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