Horror House: A Model for B2B Lead Generation
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Lead Generation – Your Response To Troublemaking Customers | Blog | Medical Sales Leads | Call Center | Telemarketing

Lead Generation – Your Response To Troublemaking Customers | Blog | Medical Sales Leads | Call Center | Telemarketing | Horror House: A Model for B2B Lead Generation | Scoop.it
Your lead generation tools can not only attract leads but sound the alarm in case one of those leads cause trouble.
Leah Ledgy's insight:

Successful lead generation can attract customers of all types be they good or bad. While it is the ideal to always focus on the customer, that does not mean your customers are gods (in fact, even the gods of myth are not all so kind). However, just as your marketing and sales brought you these customers, they are also your response to them when they start making trouble.

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Does Lead Generation Require Split Personas? | Blog | Medical Sales Leads | Call Center | Telemarketing

Does Lead Generation Require Split Personas? | Blog | Medical Sales Leads | Call Center | Telemarketing | Horror House: A Model for B2B Lead Generation | Scoop.it
There are times in lead generation when you end up developing split personas to remain successful. Manage them well to stay sane.
Leah Ledgy's insight:

It sounds crazy but there are many ways that lead generation can cause you to develop a split identity. It might not be just two but even three, four, or seven! There are just so many personas you can create as there are ways you end up actually doing so.

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Lead Generation – The Power Of Medical Influence | Blog | Medical Sales Leads | Call Center | Telemarketing

Lead Generation – The Power Of Medical Influence | Blog | Medical Sales Leads | Call Center | Telemarketing | Horror House: A Model for B2B Lead Generation | Scoop.it
Lead generation is all about controlling influence. However, it is also the process most vulnerable to its changes.
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Lead Generation Tips – Have Your Own Naughty/Nice List | Blog | Medical Sales Leads | Call Center | Telemarketing

Your lead generation campaign needs its own Naughty or Nice list. Use the same process that Santa uses to organize these two iconic lists.
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Lead Generation Tips – Knowing 'How' Isn't Enough | Blog | Medical Sales Leads | Call Center | Telemarketing

Lead Generation Tips – Knowing 'How' Isn't Enough | Blog | Medical Sales Leads | Call Center | Telemarketing | Horror House: A Model for B2B Lead Generation | Scoop.it
Sharing info via lead generation is a tried and true tactic. However, it needs following up because sharing it is not always enough!
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Sales Leads – Multivitamins For Business | Blog | Medical Sales Leads | Call Center | Telemarketing

Sales Leads – Multivitamins For Business | Blog | Medical Sales Leads | Call Center | Telemarketing | Horror House: A Model for B2B Lead Generation | Scoop.it
Like multivitamins, sales leads fuel a lot of different functions. Do not be satisfied with just one.
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Lead Generation Tips – Play The Medic's Role | Blog | Medical Sales Leads | Call Center | Telemarketing

Lead Generation Tips – Play The Medic's Role | Blog | Medical Sales Leads | Call Center | Telemarketing | Horror House: A Model for B2B Lead Generation | Scoop.it
Lead generation has a lot more in common with medics than with other types of soldiers. Like them, you generate leads as a means of support.
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Telemarketing Fears? Outsource Those Who Do It All The Time | Blog | Medical Sales Leads | Call Center | Telemarketing

Telemarketing Fears? Outsource Those Who Do It All The Time | Blog | Medical Sales Leads | Call Center | Telemarketing | Horror House: A Model for B2B Lead Generation | Scoop.it
When faced with telemarketing fears, you might as well outsource to those used to them. Many professions do a lot of uncomfortable things all the time.
Leah Ledgy's insight:

Many an entrepreneur or business owner (especially young ones) dread telemarketing. The many parodies and negative reactions that stigmatize the process are only first on the list of reasons why everyone avoids it. But despite all that disdain, the phone has remained as a necessary tool for business communication. In healthcare, that same phone can be the only way you will ever communicate with potential customers.

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Appointment Setting Tips – Your Own Holiday Emergencies | Blog | Medical Sales Leads | Call Center | Telemarketing

Appointment Setting Tips – Your Own Holiday Emergencies | Blog | Medical Sales Leads | Call Center | Telemarketing | Horror House: A Model for B2B Lead Generation | Scoop.it
Your appointment setting plans can take a surprising downturn when more important things take priority. However, you know in your heart why this is so.
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Keeping Health Sales Leads Cheap – See How Consumers Do It | Blog | Medical Sales Leads | Call Center | Telemarketing

Keeping Health Sales Leads Cheap – See How Consumers Do It | Blog | Medical Sales Leads | Call Center | Telemarketing | Horror House: A Model for B2B Lead Generation | Scoop.it
Keeping sales leads cheap will not be easy. Then again, that has a lot in common with how cutting healthcare costs is not easy either.
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Health Sales Leads – Qualify Them Like A Health Inspector? | Blog | Medical Sales Leads | Call Center | Telemarketing

When qualifying sales leads, you can sometimes feel like a health inspector. On the other hand, the parallels can reach their limits.
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Lead Generation Tips – Tell What Prospects Sign Up For | Blog | Medical Sales Leads | Call Center | Telemarketing

Lead Generation Tips – Tell What Prospects Sign Up For | Blog | Medical Sales Leads | Call Center | Telemarketing | Horror House: A Model for B2B Lead Generation | Scoop.it
Your lead generation strategy should never employ deceptive strategies. Make sure prospects know what they are signing up for.
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Medical Telemarketing Tips – Prospects Shouldn't Reject Your Values | Blog | Medical Sales Leads | Call Center | Telemarketing

Your telemarketing strategy should never qualify prospects who reject your business values. These values with to your image and keep customers loyal.
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