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Divers usages des réseaux sociaux par les médecins - Paperblog

Divers usages des réseaux sociaux par les médecins - Paperblog | Hopital 2.0 | Scoop.it
Il semblerait bien que les professionnels de santé et les médecins en particulier, ont adopté l’usage des réseaux sociaux dans leur pratique d’internet. (RT @GuiLevass: Intéressant !

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Hopital 2.0
L'entrée des nouvelles technologies à l'hôpital
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Internet des objets : les hôpitaux doivent se préparer dès aujourd’hui

Internet des objets : les hôpitaux doivent se préparer dès aujourd’hui | Hopital 2.0 | Scoop.it
L’hôpital 2.0 est déjà une réalité et la tendance va très certainement s’accélérer avec la démocratisation des objets connectés. Mais les hôpitaux, le personnel et les infrastructures réseau, sont-ils bien préparés ?

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De la réalité augmentée pour la formation médicale #sim4health

De la réalité augmentée pour la formation médicale #sim4health | Hopital 2.0 | Scoop.it

C’est d’Allemagne que vient l’innovation aujourd’hui. L’institut Peter L. Reichertz vient de mettre au point une application de réalité augmentée, destinée aux étudiants en médecine légale


Via Philippe Marchal/Pharma Hub, Lionel Reichardt / le Pharmageek
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Olivier Marechal's curator insight, April 17, 3:02 AM

Excellent, que d'innovation à venir dans le domaine de la e-santé !

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L’efficacité prouvée des applications médicales sur smartphone

L’efficacité prouvée des applications médicales sur smartphone | Hopital 2.0 | Scoop.it
Les patients suivant un programme de réadaptation cardiaque à l’aide d’une application pour smartphone réduisent le risque de rechute.

Via Henri Lefèvre
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How LinkedIn Helps Physicians Market Their Practice | HealthWorks Collective

How LinkedIn Helps Physicians Market Their Practice | HealthWorks Collective | Hopital 2.0 | Scoop.it
Here are five ways to market yourself on LinkedIn that can boost your visibility within the medical field and bring your name more quickly to mind when colleagues need to make referrals.
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Ouverture des données de Medicare : l’Open Data à l’américaine met les médecins sous pression - Big Data / Open Data, au programme de l'Université d'été de la e-santé 2014

Ouverture des données de Medicare : l’Open Data à l’américaine met les médecins sous pression - Big Data / Open Data, au programme de l'Université d'été de la e-santé 2014 | Hopital 2.0 | Scoop.it
Le président Obama a ouvert les données des paiements effectués par le système de santé public Medicare. Les premières analyses montrent de très gros écarts de sommes perçues entre les médecins.  A...

Via L'Université d'été de la e-santé
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Big Pharma vs. Big Tech : la bataille de la relation patient a commencé | Le Cercle Les Echos

Avec l’évolution du rôle du patient dans le système de soins et la transformation digitale de la santé, tout pousse l’industrie du médicament à se réinventer au plus vite, alors que des acteurs technologiques, les Big Tech, se positionnent et pourraient à terme capter une partie des revenus de Big Pharma, à travers leur maitrise de la relation patient

Chanfimao's insight:

Le patient est devenu un acteur de santé à part entière : les nouvelles technologies rendent disponibles chaque jour davantage d’informations et de services visant à "prendre soin de soi" : s’auto-mesurer, communiquer avec d’autres patients et bénéficier d’expertises en complément de son médecin traitant ou de l'hôpital.

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NHS England's health and social care digital service vision

NHS England's health and social care digital service vision | Hopital 2.0 | Scoop.it

The Health and Social Care Digital Services (HSCDS) represents the comprehensive and integrated digital health and social care service across England. This replaces the name “Integrated Customer Service Platform (ICSP).” HSCDS is a collective term for the patient and citizen facing digital propositions across health and care services. The HSCDS Online Channel represents the web service NHS Choices.

 

The Department of Health’s information strategy, The Power of Information, sets out a 10-year vision to transform information for health and care, underpinned by the Health and Social Care Act 2012. The strategy aims to drive integrated care across health and social care, reduce inequalities, increase transparency and create a culture of information sharing. Section 4.37 calls for the development of an easily accessible and open high quality national information portal across health, public health and social care, that not only radically simplifies information but positions information as a health and care service in its own right.

 

The development of the HSCDS represents an innovative opportunity to deliver value and customer excellence to patients and citizens, transform health and care services and develop the single largest health and care information service. We can empower patients and the public to live longer and healthier lives through the use of relevant, personalised and cost effective digital channels for their health and care needs.

 


Via Andrew Spong
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Can Mobile Technology Cut Health Costs?

Can Mobile Technology Cut Health Costs? | Hopital 2.0 | Scoop.it
A new report says there are steps policymakers can take to increase the use of mobile applications in health care—but they aren't being taken.
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Fifteen Influencers Shaping Digital Health in 2014

Fifteen Influencers Shaping Digital Health in 2014 | Hopital 2.0 | Scoop.it
Last year I wrote a post commemorating those individuals who were doing – and continue to do – great work in digital health. It’s a ...
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Simulation numérique en santé : vers une génération de médecins augmentés

Simulation numérique en santé : vers une génération de médecins augmentés | Hopital 2.0 | Scoop.it
« Du serious game au Google glass, comment la simulation numérique peut changer la pratique du médecin et la vie du patient ? » c’est le nom de la conférence à laquelle LauMa a assisté hier matin. Organisée par Interaction Healthcare, elle a réuni de nombreux spécialistes de la simulation médicale pendant plus de 3 heures. Voici brièvement ce…

Via Rémy TESTON
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Medical Website Tips | HealthWorks Collective

Medical Website Tips | HealthWorks Collective | Hopital 2.0 | Scoop.it
A unproductive (or outright lazy) employee wouldn’t last long in a well-managed medical practice. And, considering the investment that most doctors have sunk in their website, it’s frustrating to discover a doctor’s website that is “present,” but clearly “under-performing.”
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L’e-santé décolle doucement en Europe

L’e-santé décolle doucement en Europe | Hopital 2.0 | Scoop.it
La santé en ligne prend son essor au sein de l’Union européenne. Un peu trop lentement toutefois selon la Commission européenne… Un chiffre illustre ce déploiement relatif : seuls 9% des hôpitaux en Europe permettent aux patients d’avoir accès à ...

Via www.pharminfo.fr, Naturalpad
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E-santé: le Catel définit 12 priorités dans un livre blanc

E-santé: le Catel définit 12 priorités dans un livre blanc | Hopital 2.0 | Scoop.it
Premier site français d’information en continu sur les technologies de l’information et de la communication (TIC, NTIC) dans la santé - TIC santé
Chanfimao's insight:

Ce livre blanc a été rédigé à l'initiative du conseil scientifique du Catel. Il se présente comme "un outil nouveau de diffusion" pour le réseau multidisciplinaire, qui "veut dorénavant s'inscrire dans une démarche collective de propositions", a expliqué Michel Amiel, ex-président du conseil scientifique du Catel.

Ce livre blanc sera publié dans les prochains jours sur le site du Catel. 

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Le Club Digital Santé partenaire des Salons de la santé et de l'autonomie

Le Club Digital Santé partenaire des Salons de la santé et de l'autonomie | Hopital 2.0 | Scoop.it
La deuxième édition des Salons de la Santé et de l’Autonomie se tiendra du 20 au 22 mai 2014 à Paris. Un évènement dont le Club Digital Santé sera partenaire avec notamment l'organisation d'une ren...
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Les objets connectés : demain, tous "supercondriaques" | Widoobiz

Les objets connectés : demain, tous "supercondriaques" | Widoobiz | Hopital 2.0 | Scoop.it
Lionel Kaplan, Stanislas Khider et Damien Douani échangent avec Lionel Reichardt, de Pharmageek, sur ces objets connectés qui alimentent l'e-santé.
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Réseau CHU: A Necker les réseaux sociaux enrichissent la relation de soin

Réseau CHU: A Necker les réseaux sociaux enrichissent la relation de soin | Hopital 2.0 | Scoop.it

A travers @hopital_necker  ou facebooknecker, l’institution parisienne donne une image humaniste des soins. Elle désacralise le savoir médical, rapproche les hiérarchies et les fonctions.

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Sur les réseaux sociaux aussi, Necker assure sa mission d’assistance publique. Une présence animée par le service de communication dirigé par Claudine Tanguy. Depuis 2011, date de l‘ouverture des comptes, son équipe tisse des liens de proximité avec désormais plus de 3 000 likers sur Facebook et presqu’autant de followers sur twitter.

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Pour et avec les patients

Pour et avec les patients | Hopital 2.0 | Scoop.it
Regards croisés de patientes expertes. Entretien avec Catherine Cerisey et Giovanna Marsico - Patient & Web le mardi 8 avril 2014   Une fois n'est pas coutume, cette tribune laisse la paro...
Chanfimao's insight:

Le patient connecté : au départ c’est une démarche solitaire 

En premier lieu, il est important de définir les notions de "patient connecté" et "patient expert".

Le patient lorsqu’il ressent un symptôme va chercher à identifier ses symptômes, à s’orienter dans le système de santé, et trouver le meilleur établissement ou le médecin qui pourra l’accompagner. Un des critères de choix sera la recommandation et l’évaluation d’autres patients sur ces acteurs de soin.

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Top 10 Health Medical Information Websites

Top 10 Health Medical Information Websites | Hopital 2.0 | Scoop.it
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain

Via Richard Meyer, eMedToday
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À Troyes, la télémédecine vole au secours du désert médical | Le Quotidien du Medecin

À Troyes, la télémédecine vole au secours du désert médical | Le Quotidien du Medecin | Hopital 2.0 | Scoop.it

Le bassin de Troyes, dans l’Aube, manque de médecins : il n’y a que 500 généralistes pour 300 000 personnes. Décidé à améliorer l’accès aux soins, et à regagner la confiance des professionnels, le centre hospitalier s’implique dans la e-santé depuis 2009. Son projet a été présenté auforum WoHIT, la semaine dernière, à Nice.

Chanfimao's insight:

L’hôpital a ainsi déployé un dossier médical personnel qui regroupe 15 000 inscrits et 150 médecins de ville connectés. Un système d’archivage des images numériques a également été mis en place, auquel 450 médecins de ville envoient régulièrement clichés et comptes rendus.

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Les industriels du numérique en santé prêts à cosigner un pacte de responsabilité avec les acteurs publics

Les industriels du numérique en santé prêts à cosigner un pacte de responsabilité avec les acteurs publics | Hopital 2.0 | Scoop.it
Premier site français d’information en continu sur les technologies de l’information et de la communication (TIC, NTIC) dans la santé - TIC santé
Chanfimao's insight:

Dans une tribune publiée en exclusivité sur TICsanté, le président de Syntec Numérique, Guy Mamou-Mani, et le directeur général d'Orange Healthcare, Thierry Zylberberg, regrettent le manque de "cadre architectural" des différentes initiatives en e-santé. Ils prônent la définition, en association avec les entreprises du secteur, d'une "démarche d'urbanisation" dans le volet numérique de la stratégie nationale de santé (SNS). Le terme d'urbanisation recouvre en informatique l'ensemble des actions nécessaires pour constituer un cadre cohérent et évolutif et permettre à un système ou des technologies d'atteindre des objectifs stratégiques.

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Observance thérapeutique : iMedipac, le pilulier connecté

Observance thérapeutique : iMedipac, le pilulier connecté | Hopital 2.0 | Scoop.it
La société Medissimo a récemment été promue au CES de Las Vegas pour son pilulier intelligent baptisé iMedipac. Cette innovation française pourrait ...

Via FestivalCommunicationSanté
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Is It Time For Pharma To Give Up The Social Media Ghost?

Is It Time For Pharma To Give Up The Social Media Ghost? | Hopital 2.0 | Scoop.it

Social media has been a big focus for pharma marketers for a while now. By my count, at least 30-45% of ePharma’s agenda from the 2014 NY conference was focused on the subject, and there is a whole cottage industry of other conferences specifically for social media fin the pharma industry. If you spend any time following pharma folks on Twitter, you can find tons of tweets on the subject and create whole feeds for hashtags like #socpharm, #hcsm, #pharmsm, etc.

I say it’s time to move on.

You read correctly. Before some of you go indiscriminately crazy and lambaste me in the comments for the mere suggestions that social isn’t important, let me offer some points of clarification. As it relates to corporate communications, I think using social media is a no brainer. For J&J, Pfizer, AZ, et. al., using social channels effectively is essential for reputation management, stockholder news, crisis management, etc. It’s the cost of doing business in the digital world we live in. Additionally, using social platforms to seed content is just fine, as long as you’re not expecting huge results. I’m a firm believer in a distributed content strategy, but 99% of the time, pharm brands place content in social platforms with the comments sections (or anything else even remotely ‘social’) disabled.

I believe the whole use of the medium needs to be seriously rethought. Simply put, there are serious challenges for using (and I mean really using) social media for a pharma brand. For instance:

Fostering dialogue and conversations isn’t the business that pharma brands are inThe marketing teams assigned to those brands aren’t built to sustain the kinds of relationships necessary to succeedPR and marketing rarely coordinate within a given brandThe regulatory organizations (FDA or otherwise) will only let you discuss what’s exactly in the product’s label, andUsers, by all indications, aren’t interested in pharma infringing on their timelines and feeds

Defining social media
The term “social media” has been hijacked by the pharma industry, and thus, needs to be properly re-defined in order to better comprehend my argument. Social media, as defined by Wikipedia, is “…interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.” If you read this carefully, you begin to understand my point. Pharma does almost none of these things. While the creation of content is part and parcel to the pharma marketing regimen, I would argue that the minute your regulatory team requires you shut off sharing or comments features, the social media aspects of your programs cease to exist. If social media is about the collaboration of ideas and the sharing of communication, is it really a social program any more if the direction of those communications is entirely one-way?

Hey hey, ho ho. The FDA is slow slow slow
In 2009 the FDA held hearings to gather input from industry about what it should consider when eventually releasing guidance on social media marketing. From that moment, I’ve heard the FDA being used as a prop for why brands couldn’t or shouldn’t engage in social channels. The reasoning was that brands wanted to clearly understand what the guidance would be, or the fear of launching something that would eventually be deemed non-compliant thereby incurring a warning letter. I think those and the myriad of other excuses assigned to the FDA were false-flags hiding a deeper issue. If the business case for social utilization were solid, and most would have you believe that it is, then clarification from FDA should open the flood gates for social media programs. But social media just isn’t really understood by brand marketers, and more importantly, the more one examines the business case for it, the less sense it actually makes for pharma products.

Don’t believe me? I can prove it.

The second week of January 2014, the FDA released draft “Guidance for Industry Fulfilling Regulatory Requirements for Postmarketing Submissions of Interactive Promotional Media for Prescription Human and Animal Drugs and Biologics.” Despite being woefully behind schedule in releasing the full social media guidance it promised, this was at least something from the FDA that clarified its position in some small part. Most notable of the guidance was that FDA finally provided clarity about one of the aspects of social media that the industry has been clamoring for the most: working with bloggers and content creators to disseminate branded information.

You would think, given that it’s been more than 90 days later, we’d have seen movement towards these kinds of programs. After all, we were told guidance, any guidance, was necessary so brands could finally move forward with social media without running afoul of the FDA. As of this posting, there has been nothing even remotely “social” being done. As part of running the Social Media Wiki, I have a number of bots and alerts to let me know when a whole host of pharma products get discussed online. I may be slow to output updates to the wiki, but the data coming in is timely. It is possible that I missed something, but I doubt it.

It’s time we had “the talk”
I hate to break the news, but social communications is not the business that pharma is in. If every reply, response, or retweet has to take 24 hours (or more) to run through a legal team before going live, I think we’ve gone well beyond any reasonable concept of conversation or dialogue. I think it’s also reasonable to assume if a patient has a question about a pharma product they don’t want to wait 24-72 hours for a response. But even if the lag time were lesser, would it even matter?

When you actually ask patients if they find pharma’s participation in social to be effective, the answer is a resounding “no.” According to a Deloitte study in 2012, despite almost 65% of respondents saying that they use the internet for health information, only 5% said that social networking sites from pharma were trustworthy and credible. 5%. Even if pharma were able to engage in anything close to real time, patients just simply won’t believe the information being provided. Perhaps even more damaging, according to Manhattan Research (ePharma consumer 2013) when asked how they’d like to engage with a pharma brand, only 10% indicated they’d watch a YouTube video and 11% said they’d ‘Like’ a Facebook page. (Other channels, like Twitter ranked even lower) Given those abysmal numbers, should pharma even bother?

Not every brand can grow up to be Zappos. That’s ok. There are plenty of non-pharma resources out there for patients that provide beneficial real-time interactions. In all likelihood, patients will get the info they need from message boards, online resources from their insurance provider, or increasingly, their physician via email or text. The real-time interactions that would benefit patients are more closely aligned with the roles played by the physician, pharmacists or insurance providers are playing online. Those industries are getting better and better at using social channels to help patients while pharma falls further and further behind. So instead, perhaps it’s time to more properly focus on what maximizing the value that pharma CAN provide.

Software As A Service: The Real “Pill +”
At its essence, pharma provides medicines that patients utilize to combat illness. The business is one of product development, engineering, distribution, and use. I don’t care what pill, injectable, brand, or biologic you’re marketing, your #1 problem is usually compliance. Almost every pharma product except Viagra or contraception has a compliance drop off curve that plummets somewhere around the 90 day mark. (There are of course variances, but this is pretty typical). According to a report by Harris Interactive, roughly half of all prescriptions for drugs to be taken on an ongoing basis are either not completed or are never filled in the first place.

The information on how to take a medication is widely available. Patients receive a package insert with their medication detailing the information about what they’ve been prescribed and how to take it. Their doctor probably spent some time walking them through what they need to know as well. For its part, pharma has been very successful educating patients about these topics. Say what you will about the brand.com for pharma (and I have), they still do the yeoman’s work of providing information to patients, detailing information about what a product does, how to take it, and what side effects it may cause. If a patient does have a question about a product, chances are the information, (or rather, the information pharma is allowed to share), is detailed rather well on its website.

So if compliance is the problem, software services (like mobile tools) not social media, are the most likely solutions. Compared to the abysmal numbers for social media, according to Kantar Health study, 90% of patients would like an app or online service to help them manage their condition or track taking their medications, provided it was recommended by their physician. Pharma is very good at developing and distributing the molecules and biologics to help patients, but has an enormous opportunity to develop technologies and services in a parallel path that assist the patient when taking their medicine. At its core, the pharma industry is rooted in science and technology, developing the software and services to accentuate a product isn’t that far outside of it’s cultural wheelhouse.

Perhaps, given the desire by patients for services, not social conversations, pharma should refocus its efforts on creating the technologies and tools that give patients what they need to manage their conditions, and leave the chatting to someone else.

In my next post, I’ll take a look at the most promising areas for pharma to focus it’s efforts in software and services. In the mean time, drop me a comment and tell me what you think.

- See more at: http://www.doseofdigital.com/2014/03/time-pharma-give-social-media-ghost/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DoseOfDigital+(Dose+of+Digital+-+Improving+Healthcare+Through+Digital+Technology)#sthash.6h1y1D3A.dpuf

 


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L'informatique hospitalière sert à faire de la gestion pas du soin, déplorent des médecins et chefs d'entreprises

L'informatique hospitalière sert à faire de la gestion pas du soin, déplorent des médecins et chefs d'entreprises | Hopital 2.0 | Scoop.it

Des acteurs de la santé ont déploré l'utilisation du numérique à l'hôpital avant tout comme outil de gestion alors qu'il devrait être axé sur l'amélioration des soins, la semaine dernière, lors d'une journée thématique "Hôpital numérique" organisée à Rennes.

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"L’Hôpital Numérique ce n’est pas seulement amener l’ordinateur aux pieds du patient" | L'Atelier: Disruptive innovation

"L’Hôpital Numérique ce n’est pas seulement amener l’ordinateur aux pieds du patient" | L'Atelier: Disruptive innovation | Hopital 2.0 | Scoop.it
Le tournant vers l’Hôpital Numérique nécessite d’avoir une bonne compréhension des objectifs et des besoins de chaque intervenant du secteur.

Via Henri Lefèvre
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Henri Lefèvre's curator insight, March 25, 8:26 AM

Usages numériques en santé : qualité de service et accessibilité vers l'extérieur

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Big data puts the doctor in your pocket

Big data puts the doctor in your pocket | Hopital 2.0 | Scoop.it

We are moving from a world where we treat illnesses to one where we predict and prevent them, advised by mobile doctors in our pockets.This new era of medicine is being driven by an explosion in health-related data from a growing range of public and private sources, analysed by increasingly powerful number-crunching computers.And now that sequencing human genomes is getting faster and cheaper, the days of truly personalised healthcare are drawing closer.


Via Alex Butler, Julie O'Donnell
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