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7 Consumer Online Trends that Impact Healthcare Marketing in 2013 | Patricia Redsicker

7 Consumer Online Trends that Impact Healthcare Marketing in 2013 | Patricia Redsicker | Hopital 2.0 | Scoop.it
The trends & insights about people looking for healthcare information online are interesting and useful in providing important clues for your marketing strategy

 

Internet and mobile use to diagnose, inform, question etc regarding one's health...


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rob halkes's curator insight, January 24, 2013 10:10 AM

Nice overview and trends...But again, we knwo this already? Shouldn't we focus on how to tackle these in stead of diving into "analysis paralysis"? ;-)

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Apple mise sur l'e-santé et le paiement pour limiter le recul des ventes d’iPhone

Apple mise sur l'e-santé et le paiement pour limiter le recul des ventes d’iPhone | Hopital 2.0 | Scoop.it
Les ventes d’iPhone ont chuté de 21% sur les trois derniers mois.
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Un numéro unique pour trouver un médecin de garde d'ici à janvier 2017

Un numéro unique pour trouver un médecin de garde d'ici à janvier 2017 | Hopital 2.0 | Scoop.it
A compter du 24 janvier 2017 au plus tard, les Français souhaitant trouver un médecin de garde en dehors des heures d'ouverture des cabinets pourront appeler le
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50 healthcare apps for clinicians and consumers to know

It seems like every week brings news of a new healthcare startup company whose app garnered millions in early funding. Not all of these apps will take off, and many are still vying to snag the dominant spot in their respective categories. For example, we don't yet know who will become the 'Uber of healthcare' yet, but a handful of companies with clever names and eye-catching platforms are aggressively grappling for the title. The same can be said for apps in the telehealth, prescription management, physician reference, patient portal and house call categories.

Via Emmanuel Capitaine , Lionel Reichardt / le Pharmageek
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Young Physicians Don’t Sweat Social Media

Young Physicians Don’t Sweat Social Media | Hopital 2.0 | Scoop.it

A study has found younger doctors are online more and don’t have as many privacy concerns when it comes to social media and online communication.

Online and social media tools are no big deal to a younger generation of doctors finds a recent report. According to the Journal of Medical Internet Research, “For younger generations, unconstrained online social activity is the norm.”

Ninety-eight percent of those surveyed were born between 1979 and 1998. Fierce Healthcare Mobile explains that, of the 70 young physicians surveyed, 50 percent of these “digital natives” report being “almost always online.” Half of those surveyed said they thought it was OK to communicate with a colleague on a social media platform.

Eighty percent of those surveyed said they either “don't worry at all” or “worry a little” about internet privacy. Eighty-six percent reported having a social media account (e.g., Facebook, Twitter) while 51 percent reported using an image messaging app (e.g., Snapchat, Flickr).

Two in three reported having received formal instruction about social media use previously during medical school. Only 29 percent were familiar with the current institutional policy on social media. The study also notes:

39 percent believed digital information, once posted, could be permanently deleted27 percent said “it depends” or “always” when asked whether logging into a personal social media account while on duty in a patient care area is acceptable15 percent said “always ok, it depends, or unsure” about posting pictures of a patient’s discrete physical finding on social media with no obvious way to identify the patient25 percent of subjects indicated that it is “always okay” to accept a social media invitation (e.g., “friend request”) from a nurse with whom there is otherwise no social relationship

“Young physicians demonstrate a casual approach to social media activity in the context of professional medical practice,” write researchers. “However, social media instruction and/or familiarity with the social media policy are associated with more cautious perceptions about online behavior. Furthermore, assessment of perceptions and practices of new employees in a health care environment may help improve the content and delivery of policy information.”


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Le label French Tech étendu à 21 territoires

Le label French Tech étendu à 21 territoires | Hopital 2.0 | Scoop.it
Emmanuel Macron et Axelle Lemaire, ont annoncé qu'une vingtaine de territoires allaient bénéficier du label French Tech, en plus des 13 métropoles qui bénéficien
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5 Types Of Content For Healthcare Professionals To Share On Social Media

5 Types Of Content For Healthcare Professionals To Share On Social Media | Hopital 2.0 | Scoop.it

As a healthcare professional, social media can be a scary atmosphere. There are so many laws telling you not to share specifics about what you do in your office/hospital, so it becomes tricky navigating what you can and cannot talk about. Don’t let the public nature of social media scare you away, though. There are many creative ways you can use social media to your benefit without violating HIPAA and other laws.

Social media is an effective way to communicate with patients and other healthcare professionals. Through sharing news about your industry and engaging in third-party healthcare conversations, you can establish yourself as a thought leader while also building more trust with your patients.

Here are five content ideas to get you started on social media:

 

Stats

This is an excellent way to connect with other healthcare professionals. Share your favorite healthcare stats in short and sweet posts. This also provides easy, snackable content for your patients as they go through your feed.

Word to the wise here: Before you share someone else’s stats, make sure you do your research to ensure they come from a reliable source.

 

Personal Stories

Between white hospital walls and white hospital linen, the healthcare field can be a pretty sterile environment. Just like you would have photos of your family in your office, you should provide ‘snapshots’ of your personal life on social media. Patients want to know who you are outside of the overwhelming healthcare environment. It helps them to know that you are an actual human being that is out there living life out there just like them. The more they trust you, the more they will be willing to share all of their symptoms with you which means you can more effectively treat them.

You don’t have to go out and share your entire life story. There still should be a professional relationship maintained. However, there’s nothing wrong with sharing a few photos of you participating in your favorite hobby outside of work and high-level stories about your family.

 

Healthcare Industry News

With a simple search of #hcsm, or #healthcare, you can find a plethora of content to share. Just add your industry hashtag (for example, #cancer) to the two prior hashtags and you will be able to narrow it down to news specifically tailored for you. By sharing new advancements, treatments and studies in your field you will build up your thought leadership. This is also a great technique to reassure your patients that you know what you are talking about and you are staying up to date on the latest advancements.

 

Questions

Use social media to your advantage and create a mini focus group out of your posts! Ask your fans/followers questions that are relevant to your specific field. If you’re a nurse, you can ask them what qualities they look for in a great nurse. If you’re a physician, you can ask what qualities their perfect physician has. You can even go on to ask about what their thoughts are on news in the healthcare industry or what your office could be doing better to make them feel more comfortable. The list goes on and on.

 

Patient Stories

Now, make sure that you have the rights to share your own patient stories before you go that route. This is a whole other blog post. In the meantime, search for patients that have successful stories in your healthcare industry. For example, if you are a neurologist, look for incredible stories of patients that have persevered through brain injuries. This shows your patients that you care about everyone dealing with injuries in your specific industry, and provides hope that they will get through whatever they are going through as well.

 

While social media is still new, especially to the healthcare industry, it’s nothing to shy away from. When used correctly, it’s a great way to get yourself out there and show your patients that you care.

Try some of these tips and see what happens!


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Des spécialistes préconisent Pokémon Go aux patients diabétiques - Le Parisien

Des spécialistes préconisent Pokémon Go aux patients diabétiques - Le Parisien | Hopital 2.0 | Scoop.it
Des chercheurs spécialisés en diabétologie voient en Pokémon Go, le jeu de chasse virtuelle qui enfièvre des millions d'ados et trentenaires partout dans le monde, un excellent moyen de lutter contre le diabète de type 2. Pokémon Go fai...
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L'œil bionique de Pixium Vision autorisé dans l'UE

L'œil bionique de Pixium Vision autorisé dans l'UE | Hopital 2.0 | Scoop.it
Destiné aux patients aveugles souffrant de dégénérescence rétinienne, l'œil bionique Iris II, créé par la société française Pixium Vision, a reçu le marquage CE.
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E-santé: les patients sont prêts à sauter le pas

E-santé: les patients sont prêts à sauter le pas | Hopital 2.0 | Scoop.it
Deux fois plus de patients comprennent quelles informations figurent dans leur dossier médical partagé, et deux tiers d'entre eux sont favorables aux trackers d'activité, selon une étude Accenture.
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The New Patient Interface

The New Patient Interface | Hopital 2.0 | Scoop.it
At Pager, we see patients as consumers. We believe they deserve a great care experience, and we think it is about better access and convenience.
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Une nouvelle panne informatique ralentit le secteur de la santé

Une nouvelle panne informatique ralentit le secteur de la santé | Hopital 2.0 | Scoop.it
Le système de requête et de rendez-vous des établissements de santé de la région tourne au ralenti en raison d'une panne informatique.
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« Faire de la France un leader de l’analyse des données de santé »

« Faire de la France un leader de l’analyse des données de santé » | Hopital 2.0 | Scoop.it
Le Monde.fr version mobile - Il faut installer des modes de régulation modernes, qui réconcilient l’innovation, la compétitivité et la protection de la vie privée, expliquent Jean-Yves Robin et Monique Taron, membres du groupe de travail E-santé de...
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Honoraires, aides, déserts médicaux : les principaux points de la nouvelle convention des médecins

Honoraires, aides, déserts médicaux : les principaux points de la nouvelle convention des médecins | Hopital 2.0 | Scoop.it
Le Monde.fr version mobile - Médecins libéraux et Assurance-maladie ont achevé tard, mercredi soir, leurs négociations. La signature est prévue le 26 août.
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10 Best Social Media Sites for Healthcare Providers

10 Best Social Media Sites for Healthcare Providers | Hopital 2.0 | Scoop.it

For those in healthcare, social media may seem like a double-edged sword. It’s an avenue to connect with patients, discover new research, and find practical advice. It’s a place to network with peers and even to find job leads. But, you must remain aware of privacy and security regulations. Plus, data mining practices of some social media platforms may just turn you off. That said, several platforms do provide the benefits as well as the security needed by the medical field. Here’s a glance at the top 10 social media sites for healthcare providers. Take a look and decide for yourself which ones might be worth a try.

AllNurses:

This network for nurses and nursing students offers forums, articles, job listings and more. The site operates on a password-protected system with industry standard firewalls. We still recommend reading the privacy statement, and terms of service before registering.

What Are the Best Social Media Sites for Healthcare Providers?CLICK TO TWEET

Doximity:

This popular social network platform for doctors comes loaded with benefits. It’s a comprehensive healthcare provider directory with public-facing physician profiles. It offers simple yet reliable CME/CE credits. It even includes a HIPAA-compliant fax tool.

Facebook:

Healthcare providers are using Facebook to connect with both current and potential patients. Proceed with caution to avoid HIPAA violations. For instance, avoid discussing a patient’s condition online. Be sure to train your staff to maintain professional boundaries at all times.

Figure1:

This unique site lets healthcare professionals share images. You can get peer input on troublesome cases. You can use it to distribute information. Images do not contain patient identifiable information which ensures patient privacy.

LinkedIn Groups:

Health care professionals continue to enjoy joining niche groups on LinkedIn. There are groups for job searches, discussions on specific topics, marketing, networking and more. Seek private groups that do not share information and that know how to maintain best practices.

Quantia MD:

This social media site lets doctors communicate with peers and specialists. Together you can discover trends, learn about new research and share findings. One in three physicians uses this site. As always, perform due diligence and review privacy practices before signing up.

Sermo:

Only licensed physicians can register with this confidential, social-networking platform. More than half a million doctors worldwide belong to it because it values anonymity. Physicians can crowd-source solutions, share knowledge and collaborate with peers. There is a strict code of conduct and a secure verification process for all members.

The Social Media Health Network:

The world-renowned Mayo Clinic created this network to promote global health. The basic membership provides information for medical students, patient advocates, and providers. Premium level members can access webinars, member directories, conference discounts and more.

The Student Doctor Network:

As the name suggests, this social networking site is for pre-med and healthcare students. Unlike others, it is a nonprofit organization for students in the USA and Canada. Members have access to articles, communities, forums, and resources.

WeMedUp:

WeMedUp is open to medical and dental professionals, students and industry representatives. Members can connect, take part in case studies, and share research. They can form specialized groups, conduct polls, research employment opportunities and more. The network maintains patient privacy in compliance with the HIPAA.

Social media has made it easier than ever to connect, share, research and learn. Although finding the most suitable social media sites for the medical industry may be challenging, it is important for healthcare providers to be included. As technology advances, some of these tools may become real life savers.


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Transformation digitale: le tête à queue du CRM

Transformation digitale: le tête à queue du CRM | Hopital 2.0 | Scoop.it
L'acquisition récente de LinkedIn, réseau social pour professionnels, par Microsoft, éditeur de solutions collaboratives et de relatio

Via Bruno Demay, Lionel Reichardt / le Pharmageek
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Bruno Demay's curator insight, July 26, 3:40 AM

La mise en place des stratégies digitales a fait évoluer la place du CRM dans les entreprises.

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10 Statistics That Show How Social Media is Changing Healtcare

10 Statistics That Show How Social Media is Changing Healtcare | Hopital 2.0 | Scoop.it

Everyone you know has a social media profile: Your friends, your grandma, even your dog has a social following. But what about your medical practice? Social media has changed the marketing landscape. With more people taking to the Internet to search for answers to their medical questions than people who actually visit a doctor, can you afford to not have a presence online? Here are 10 statistics that say “no.”

 #1: More than 40 percent of consumers say that information found via social media affects the way they deal with their health. (source:Mediabistro)

As a healthcare professional, you have an obligation to create educational content to inform your audience about health-related issues. As great as social media tools can be, there is a lot of misinformation being shared. This is your opportunity to become an accurate source for information.

#2: Ninety percent of millennials say they trust medical information shared by others on social media. (source: Search Engine Watch)

Millennials dominate the social media landscape. This presents a unique opportunity to connect with this giant demographic, bestowing your medical expertise. Keep in mind that 80 percent of millennials are willing to share their medical information and experiences online. (That was a bonus stat, by the way. You’re welcome.) As a medical practice/professional, it is imperative you share accurate information to assist your audience.

#3: Forty-one percent of people said social media would affect their choice of a specific doctor, hospital, or medical practice. (source:Demi & Cooper Advertising and DC Interactive Group)

Consumers use social media to discuss just about everything. This includes their health and how they have interacted with medical practices/professionals in the past. It is important to know that social media is a vehicle for anyone, any patient, to have their voice heard; whether they praise you with positive comments, or take a more negative approach.

#4: Twenty-seven percent of patients comment or post status updates based on their health-related updates. (source: MDDI)

This statistic shows patients are willing to comment on their experiences with medical practices/professionals. It is vital to interact with your patients on your social media pages in an effort to ensure they are getting the greatest continuous care possible.

#5: Thirty-three percent of U.S. consumers use social media for healthcare information. (source: Search Engine Watch)

If one-third of the U.S. population is using social medial to find medical information, research and share their symptoms while offering their opinions of doctors, treatments, and health plans, you should take notice. It is critical to become part of the conversation so that you can engage patients and potential patients.

#6: Sixty percent of doctors say social media improve the quality of care delivered to patients. (source: Demi & Cooper Advertising and DC Interactive Group)

This shows doctors believe that transparency and authenticity brought by social media improves the quality of care provided to patients. Medical communities online and the ability to interact with patients in real-time help spur the improving medical landscape amongst social pages.

#7: YouTube traffic to hospital sites increases 119 percent year over year. (source: Google’s Think Insights)

Video marketing has become a go-to across all social media channels and is an easily digestible form of content. Video effectively gets your message across and shares a human element while showcasing your facility and your staff. It is essential that video is a part of your website and your social media presence for SEO and engagement purposes.

#8: Forty-nine percent of people expect to hear from their doctor within a few hours when requesting an appointment or a follow-up discussion via social media. (source: Healthcare Finance)

Engaging with your audience on social media used to be a privilege for your audience. Now it’s mandatory if you want to be a trusted and engaging source of information. The human element is brought in by this statistic. If you ask a question, don’t you expect an answer in a respectable amount of time? Yes, you do. Your social media audience is no different.

#9: Forty percent of people said information found on social media affects how they, or someone they know, have coped with a chronic condition, viewed their diet and exercise, and chosen a physician. (source: Healthcare Finance)

It is almost impossible to go on a social media channel and not see the opinions of the masses. Opinions and viewpoints of those in our social circle and the online community are continuously influencing our decisions. From a pair of Nike sneakers to the latest healthcare trends and techniques, social media pages have an impact on how we consume products and services.

#10: Twenty-two percent of parents seek medical answers on social media. (source: Mashable)

Parents are often concerned about the well-being of their children…but you probably already knew that. The internet has changed the way we consume content, but more than that, parents often source more information for their children’s health online and on social media than ever before.


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Social Media and Your Hospital: Impacts and Opportunities

My April 21, 2016 presentation to the Vizient Joint Networks meeting in Chicago, IL.

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Comment l’IoT peut révolutionner le transport d’organes

Comment l’IoT peut révolutionner le transport d’organes | Hopital 2.0 | Scoop.it
Le transport d'organes est une activité critique. Une entreprise nommée Novipod ajoute une dimension IoT au transport des greffons.
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À Oberbruck, un médecin derrière l’écran

À Oberbruck, un médecin derrière l’écran | Hopital 2.0 | Scoop.it
Comment lutter contre les déserts médicaux ? Peut-être en misant sur les technologies de l’information et de la communication. Le petit villag
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Après l'enthousiasme, place à une vision "plus réaliste" du big data en santé (Elie Lobel)

Après l'enthousiasme, place à une vision "plus réaliste" du big data en santé (Elie Lobel) | Hopital 2.0 | Scoop.it
Premier site français d’information en continu sur les technologies de l’information et de la communication (TIC, NTIC) dans la santé
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La start-up rémoise Innov Santé a conçu la carte vitale 2.0

La start-up rémoise Innov Santé a conçu la carte vitale 2.0 | Hopital 2.0 | Scoop.it
Imaginez : toutes vos ordonnances, radios et examens condensés dans une simple carte. C’est le projet de la start-up InnovSanté. Ce passeport numérique sera bientôt [...]
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L’usage médical du Big Data en santé intéresse davantage les médecins que le DMP | SIH Solutions

L’usage médical du Big Data en santé intéresse davantage les médecins que le DMP | SIH Solutions | Hopital 2.0 | Scoop.it
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Ces start-up qui veulent faire noter les hôpitaux par leurs patients

Ces start-up qui veulent faire noter les hôpitaux par leurs patients | Hopital 2.0 | Scoop.it
Le site Hospitalidee.fr et d'autres acteurs américains proposent de noter les établissements d
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Carnet de santé : le HCSP appelle à une refonte totale

Carnet de santé : le HCSP appelle à une refonte totale | Hopital 2.0 | Scoop.it
Dans un avis, le HCSP émet des recommandations détaillées pour actualiser le carnet de santé de l'enfant et de l'ado. Il préconise notamment de prévoir sa dématérialisation.
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