Hopital 2.0

A great post from Mat Philips (@neovoca) detailing how to get started in social listening, and his favourite 15 pharma-related hashtags:

 1. #Pharma   

General,  worldwide industry. Often news on companies, academic studies, drug releases, corporate communications  and regulatory articles

 2. #DigitalHealth         

Covers innovative  spectrum of technologies that achieve specific health outcomes, articles include medical devices, sensors & health data

 3. #mHealth

‘Mobile health’, the practice of medicine and health initiatives supported by mobile devices inc. smartphones, tablets & computers

 4. #PatientEngagement                 

Patients invested in their own care. The valuable relationship patients have with health stakeholders, most commonly healthcare providers

 5. #hcsm 

‘Healthcare social media’ throughout the world, interactions that create & share valuable medical information that support patient care

 6. #hcsmeu

‘Healthcare social media Europe’, the same as #hcsm but focused within Europe, this often reflected in the difference in regulation

 7. #hcmktg

‘Healthcare marketing’, best practice including digital, multichannel and email marketing  as well as ethical and regulatory considerations

 8. #HIT/HealthIT 
*these are closely linked but separate hashtags

‘Healthcare information technology’, provides umbrella coverage of management of health information across computer systems

 9. #HealthApps

‘Health applications’, computer software that performs a useful task relative to healthcare. Usually regarding smartphones & tablets

 10. #ePatient

‘Electronic/internet patient’, health consumers who utilise the internet and electronic communication tools to gather medical information

 11. #EHR/EMR*
*these are closely linked but separate hashtags

‘Electronic health/medical records’, systematic collection, storage and utilisation of electronic health/medical data

 12. #QuantifiedSelf

Data acquisition of an individual’s daily life input, often covers individual’s health data via wearable technology

 13. #BigData

 Large & complex data sets from which trends and meaningful insights can be found. Covering capture, storage, visualisation and analytics

 14. #Gamification

The integration of game mechanics in a non-game context in order to engage user, solve problems and derive specific outputs

 15. #MedEd

 Comprehensive coverage of medical education including curriculum content, engagement, delivery and healthcare professional bodies

In an experimental study, psychologist Victoria Shaffer compared the ratings patients give to physicians who didn’t ask for advice, physicians who asked another expert for advice, and physicians who used decision-making software for treatment advice.

“Patients had no problem with [physicians who seek] consulting advice from an expert,” Shaffer said. “It was really the use of the computerized decision aid that makes them most concerned.”