A great post from Mat Philips (@neovoca) detailing how to get started in social listening, and his favourite 15 pharma-related hashtags:
1. #Pharma
General, worldwide industry. Often news on companies, academic studies, drug releases, corporate communications and regulatory articles
2. #DigitalHealth
Covers innovative spectrum of technologies that achieve specific health outcomes, articles include medical devices, sensors & health data
3. #mHealth
‘Mobile health’, the practice of medicine and health initiatives supported by mobile devices inc. smartphones, tablets & computers
4. #PatientEngagement
Patients invested in their own care. The valuable relationship patients have with health stakeholders, most commonly healthcare providers
5. #hcsm
‘Healthcare social media’ throughout the world, interactions that create & share valuable medical information that support patient care
6. #hcsmeu
‘Healthcare social media Europe’, the same as #hcsm but focused within Europe, this often reflected in the difference in regulation
7. #hcmktg
‘Healthcare marketing’, best practice including digital, multichannel and email marketing as well as ethical and regulatory considerations
8. #HIT/HealthIT
*these are closely linked but separate hashtags
‘Healthcare information technology’, provides umbrella coverage of management of health information across computer systems
9. #HealthApps
‘Health applications’, computer software that performs a useful task relative to healthcare. Usually regarding smartphones & tablets
10. #ePatient
‘Electronic/internet patient’, health consumers who utilise the internet and electronic communication tools to gather medical information
11. #EHR/EMR*
*these are closely linked but separate hashtags
‘Electronic health/medical records’, systematic collection, storage and utilisation of electronic health/medical data
12. #QuantifiedSelf
Data acquisition of an individual’s daily life input, often covers individual’s health data via wearable technology
13. #BigData
Large & complex data sets from which trends and meaningful insights can be found. Covering capture, storage, visualisation and analytics
14. #Gamification
The integration of game mechanics in a non-game context in order to engage user, solve problems and derive specific outputs
15. #MedEd
Comprehensive coverage of medical education including curriculum content, engagement, delivery and healthcare professional bodies
Via Andrew Spong



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Nice one Matt (and Andrew) - defo worth a reScoop