Social Media: tricks and platforms
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Social Media: tricks and platforms
L'ennesimo scoop.it dedicato al social media marketing, con un po' di riferimenti anche alle piattaforme
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Scooped by Enrico Giubertoni
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La fionda USB per Angry Birds. E con questa trash news. Buon ferragosto a tutti

La fionda USB per Angry Birds. E con questa trash news. Buon ferragosto a tutti | Social Media: tricks and platforms | Scoop.it

Frutto del lavoro di due designer, Super Angry Birds fa diventare il gioco ancora più coinvolgente.

 

E con questa notizia un po' trash auguro buon ferragosto a tutti voi ;-)

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Social media: la parola chiave è automazione. Scopri come raggiungere maggiormente i tuoi destinatari tramite la funzione autopubblicazione di Hootsuite

Social media: la parola chiave è automazione. Scopri come raggiungere maggiormente i tuoi destinatari tramite la funzione autopubblicazione di Hootsuite | Social Media: tricks and platforms | Scoop.it
Come ottimizzare la reach dei nostri post attraverso Hootsuite e la funzione di autoprogrammazione basata sulla digital intelligence...
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Google Adds Copyright Removal Notices To Its Search Algorithm

Google Adds Copyright Removal Notices To Its Search Algorithm | Social Media: tricks and platforms | Scoop.it

Google aggiorna il suo algoritmo di ricerca e penalizzerà i siti con molti copyright removal. Bye Bye Aggregatori?

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Rescooped by Enrico Giubertoni from GooglePlus Expertise
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Should Facebook be worried about Google Plus?

Should Facebook be worried about Google Plus? | Social Media: tricks and platforms | Scoop.it

Google will continue to innovate not only through software, but through hardware as well. Facebookis working on a phone with HTC, but have not been involved with any major consumer hardware innovation to date; and the software innovation they work on is limited to Facebook.com.

Facebook does not have the Google ecosystem of maps, calendar, search, books, movies, youtube, music, blogging, desktop search, cloud storage, advertising, rss readers, email, gps tracking, image editing, android, chrome, AppEngine, Compute Cloud, data takeout, or the tons of other products thriving and working together under Google.

...

Via Jaana Nyström
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Rescooped by Enrico Giubertoni from Curation, Social Business and Beyond
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The Vast Anatomy of a Successful Social Marketing Campaign [Infographic]

The Vast Anatomy of a Successful Social Marketing Campaign [Infographic] | Social Media: tricks and platforms | Scoop.it

This piece and infographic is from Senay Johnson's Marketing Daily

 

Excerpt from this article:

 

"It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space.

 

Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.

 

**This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns".

 

In the following infographic, we examine the elements of a successful B2B social marketing campaign to help you learn how to make your business move at the speed of light.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See infographic here: [http://bit.ly/OIQf5y]


Via janlgordon
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Rescooped by Enrico Giubertoni from "Social Media"
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Evernote for Mac gets new features: Account switching, LinkedIn sharing and more

Evernote for Mac gets new features: Account switching, LinkedIn sharing and more | Social Media: tricks and platforms | Scoop.it

Evernote for Mac added a number of features today, including one powerful feature for Premium customers: Account switching. This is a big one if you're trying to share Evernote within ...


Via Jose H. Flores
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Rescooped by Enrico Giubertoni from Collaborazione & Social Media
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Facebook Studio, + di 750 gallerie ed esempi di campagne facebook

Facebook Studio, + di 750 gallerie ed esempi di campagne facebook | Social Media: tricks and platforms | Scoop.it

Facebook Studio Award, più di 750 gallerie di esempi di marketing case studies, attraverso una serie di filtri (brand category, target country e language) permette di andare a scoprire solo quelle campagne che più ci interessano.

 

Ottima risorsa per imparare dalle migliori campagne facebook, trovare ispirazione e conoscere nuove strategie di engagement. Utile anche il Learning Lab, con brevi video-approfondimenti su come usare facebook per la propria strategia di comunicazione on line.

 

http://www.facebook-studio.com/


Via Alberto Beccaris
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Rescooped by Enrico Giubertoni from Socialtainment
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Corporate Storytelling: la magia della narrazione - Papers - Brandforum.it

Corporate Storytelling: la magia della narrazione - Papers - Brandforum.it | Social Media: tricks and platforms | Scoop.it
Il mistero racchiuso in ogni “parola” è ancora oggi uno dei temi più dibattuti di tutta la storia dell’umanità; da qui nasce la narrazione e la sua capacità di persuadere, incantare...Anche grazie agli studi compiuti da Eco, Chatman, Vogler e...

Via Giorgio Fontana
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What Google Lost When Marissa Mayer Left to Run Yahoo

What Google Lost When Marissa Mayer Left to Run Yahoo | Social Media: tricks and platforms | Scoop.it
On Monday, The New York Times broke the story that Marissa Mayer, employee No. 20 at Google, had suddenly resigned by phone to become the CEO of Yahoo.
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Inizia l'asta di Apple e Google per aggiudicarsi i brevetti di proprietà ...

Inizia l'asta di Apple e Google per aggiudicarsi i brevetti di proprietà ... | Social Media: tricks and platforms | Scoop.it
Apple e Google sembrano ormai pronte a sfidarsi in un nuovo contesto. Ormai si sa che possedere dei brevetti può essere un'arma potente per difendersi e.
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Twitter ha superato il mezzo miliardo di utenti - Everyeye.it

Twitter ha superato il mezzo miliardo di utenti - Everyeye.it | Social Media: tricks and platforms | Scoop.it
Twitter ha superato il mezzo miliardo di utentiEveryeye.itNotizia | 30/07/2012 ( ore 22:16 ) : Oggi è un giorno importante per Twitter.
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Rescooped by Enrico Giubertoni from Curation, Social Business and Beyond
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Twitter is Not a Social Network - Here's Why

Twitter is Not a Social Network - Here's Why | Social Media: tricks and platforms | Scoop.it

This piece was written by Gideon Rosenblatt on his blog Alchemy of Change. Many people are still confused about and you can see that everyday if you observe the interactions and how some people are still using it.

 

Intro:

 

"Twitter is not a social network. It's a 'real-time information network' and once you see it that way, its competitive edges look a lot closer to Google than to Facebook"

 

Here is what Evan Williams Co-Founder of twitter said about Twitter:

 

"I don't consider Twitter to be a social space—primarily. It's a utility for getting (and sometimes spreading) news, information, and entertainment, more than it is a hangout space like the mall. Some people, of course, use it primarily for socializing, and the line is blurry".

 

Here's what caught my attention:

 

**This data is extensive.It’s a paper called “What is Twitter, a Social Network or a News Media?” Download PDF

 

**They downloaded all the member and usage data then analyzed it

 

Here are some of the findings:

 

** Twitter shows a low level of reciprocity

 

**77.9% of user pairs with any link between them are connected one-way

 

**only 22.1% have reciprocal relationship between them.

**22.1% have reciprocal relationship between them

 

Moreover, 67.6% of users are not followed by any of their followings in Twitter.

 

We conjecture that for these users Twitter is rather a source of information than a social networking site.

 

"Twitter is a living, breathing example of the power law at work; an information distribution network with a small number of heavies followed by lots of people, and lots of people followed by few, if any.

 

There are people in between, but that’s not the majority.

 

**This research strongly suggests that two-thirds of the Twitter base – the vast majority of Twitter users – are really just using the service as a human-powered information distribution and filtering service.  

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/LZ0EJk]


Via janlgordon
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Rescooped by Enrico Giubertoni from Appunti social
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10 Strumenti di monitoraggio e analisi su Twitter

10 Strumenti di monitoraggio e analisi su Twitter | Social Media: tricks and platforms | Scoop.it
Se sei alla ricerca di strumenti di monitoraggio e analisi su Twitter di seguito ne ho catalogati 10.

Via Guglielmo Cornelli, Alessandra Ferlenga
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Attenti bugiardi! Dal Politecnico di Losanna arriva l'algoritmo che smaschera le bufale sul web

Come si può individuare la fonte di una notizia in una rete complessa?
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Breve storia della mia candidatura all' Agcom

Breve storia della mia candidatura all' Agcom | Social Media: tricks and platforms | Scoop.it
Stefano Quintarelli ringrazia tutti quelli che hanno appoggiato la sua candidatura all' Agcom con la campagna #quinta4president...
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TribalCafe : Social Benchmark Report for Fortune 100 – Big Brand Trends

TribalCafe : Social Benchmark Report for Fortune 100 – Big Brand Trends | Social Media: tricks and platforms | Scoop.it
The Fortune 100 are deepening their use of social media channels but what are the trends behind these numbers. We take a look at the key figures and what they mean.
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Brands Start Automating Social Media Responses On Facebook And Twitter | TechCrunch

Brands Start Automating Social Media Responses On Facebook And Twitter | TechCrunch | Social Media: tricks and platforms | Scoop.it
Bots in Facebook?  Robots in Twitter?  Pinterest Run by HAL 9000?  It’s all very possible.

That’s right, surprisingly. in the next phase of the social web, brands are applying analysis and digital intelligence to better reach us.
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Rescooped by Enrico Giubertoni from MarketingHits
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How to Design Logo that are Unique and Unforgettable? | All Infographics

How to Design Logo that are Unique and Unforgettable? | All Infographics | Social Media: tricks and platforms | Scoop.it

Infographics on Designing Logo which sell Business Product/Services by Startup Business Checklist on Designing Wonderful and Unique Logo for Company Business...


Via Christino Martin, Brian Yanish - MarketingHits.com
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5 Reasons Why I Ditched My iPad for a Google Nexus 7

5 Reasons Why I Ditched My iPad for a Google Nexus 7 | Social Media: tricks and platforms | Scoop.it
At first I was just stealing glances at my new Nexus 7, but now my relationship has escalated into full-on affair territory.
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Do’s and Dont’s for Community Management [INFOGRAPHIC]

Do’s and Dont’s for Community Management [INFOGRAPHIC] | Social Media: tricks and platforms | Scoop.it
Do's and Don'ts for Community Managers How do you stay on track on your social media plans and campaigns?
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From Gmail to FastMail: Moving Away from Google

From Gmail to FastMail: Moving Away from Google | Social Media: tricks and platforms | Scoop.it
One of my New Year's Resolutions for 2012 is to move away from depending on Google services for my business.
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Hootsuite integra Storify, Zendesk e Evernote nella social media dashboard grazie ai Social App Plugin

Hootsuite integra Storify, Zendesk e Evernote nella social media dashboard grazie ai Social App Plugin | Social Media: tricks and platforms | Scoop.it
Hootsuite estende ulteriormente la propria capacità di gestire a 360 gradi la social communication aziendale integrando Storify, Zendesk e Evernote.
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Le brutte figure di Twitter - manteblog

Le brutte figure di Twitter - manteblog | Social Media: tricks and platforms | Scoop.it
Il giorno successivo Twitter ha ricevuto una segnalazione da NBC che lamentava la diffusione di “dati personali di uno dei loro dirigenti” ed ha rapidamente sospeso l'account di Adams basandosi su un vaporosissimo comma ...
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Stati Uniti: Android in calo, Apple in salita - GamesNotizie

Stati Uniti: Android in calo, Apple in salita - GamesNotizie | Social Media: tricks and platforms | Scoop.it
GamesNotizieStati Uniti: Android in calo, Apple in salitaGamesNotizieAndroid perde terreno mentre Apple lo guadagna, è questo quello che si evince dai dati diffusi da Strategy Analytics riguardanti il territorio degli Stati Uniti.
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The Rise of (Social) Media on the Oplypics London #infographic /@BerriePelser

The Rise of (Social) Media on the Oplypics London #infographic /@BerriePelser | Social Media: tricks and platforms | Scoop.it

The Rise of Social Media on the Oplypics London #infographic DISCOVER Search by athlete name,...


Via WordPress SEO & Social Media, Gerrit Bes, Brian Yanish - MarketingHits.com
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