The 2013 Budweiser Clydesdale ad for the Super Bowl has a fascinating hoof-related back story. A big horse cantering on pavement is a big safety risk--how did they dare do it? What was on the horse's feet?
@HoofcareJournal writes: My heart stopped when I saw the Budweiser Clydesdale cantering on a city street in the Super Bowl ad. I thought they must have used a green screen and dropped the horse into the landscape. But then I found out what was--or maybe wasn't?--on the horse's feet.
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And catch up with lots of hoof-related news on Fran Jurga's Hoof Blog from Hoofcare and Lameness Publishing: http://www.hoofcare.blogspot.com