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The Unexpected Way To Use Your Social Network Strategically

The Unexpected Way To Use Your Social Network Strategically | Marketing with Social Media | Scoop.it

We knows that networking is the best way to find out about career opportunities and business opportunities, but is there a smart way to use your network? That's the question! This post will give you some tracks about this subject. [note mg].

 

If it’s a clear night tonight, go outside about 9 p.m. and look west at the two brightest stars, beautiful as jewels, one above the other. Low to the horizon will be the planet Venus, the “evening star,” just beginning to set. Above Venus is the planet Jupiter, the gas giant with more than 60 known moons (and still counting). Now turn around and face east. Coming up off the horizon you’ll see another jewel, this one quite reddish; that’s Mars, the Red Planet (two tiny moons). On March 3 this year, our Earth (one giant moon) will pass closest to Mars, overtaking it in our orbital race around the Sun.


The solar system is a network of planets, each of which has its own network of moons, so it provides a picturesque (if inexact) analogy for social networks, which are also networks of networks. Everyone seems to be on the social media bandwagon now, with the most enthusiastic advocates often competing to build up their networks of Twitter followers, Facebook friends, or LinkedIn connections.

 

Read more: http://www.fastcompany.com/1818177/the-unexpected-way-to-use-your-social-network-strategically


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A Three-Step Process to LinkedIn Communication Success

A Three-Step Process to LinkedIn Communication Success | Marketing with Social Media | Scoop.it

Get Organized and Be More Effective on LinkedIn

Successful communications on LinkedIn can come down to this three-part process.

  • Create a LinkedIn Checklist
  • Create a Communications Calendar
  • Schedule Your Communications

LinkedIn Expert Advice:

Create a LinkedIn Checklist of Daily Updates and Posts

The first thing you are going to want to do is create a checklist for your daily communications. You can use any number of tools that come with your computer, or make your own checklist.

A simple, easy and popular checklist tool you might use for your PC is RTM (Remember The Milk) http://www.rememberthemilk.com/ This is one of the most popular checklists around because it is intuitive and easy to use.

Read more: http://bit.ly/I2Konq


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John van den Brink's comment, April 19, 2012 2:41 PM
Thanks for sharing
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Pinterest for Bloggers – Image Based Content Marketing

Pinterest for Bloggers – Image Based Content Marketing | Marketing with Social Media | Scoop.it

The penetration of Pinterest in social media proves two things:

there is space for unique social media initiatives; there is a world beyond Twitter and Facebook – the current social media favorites.


If you thought handling Facebook, Twitter, StumbleUpon, Digg and LinkedIn were enough, add Pinterest to your list now.

 

What is Pinterest?

 

Launched in 2009, Pinterest picks up speed in the last months of 2011 as an innovative visual social network, with eye-catching images pinned on online boards that build your collection of visual things online.

 

Take a look at this Shareaholic January 2012 referral traffic report.

 

Read more: http://bit.ly/HPeRkH


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Creating and Optimizing Google+ Brand Pages: The Complete Guide

Creating and Optimizing Google+ Brand Pages: The Complete Guide | Marketing with Social Media | Scoop.it

A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg]

 

Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.

 

For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post.

 

Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/


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Avoid Ordinary Infographics with These 7 Steps

Avoid Ordinary Infographics with These 7 Steps | Marketing with Social Media | Scoop.it
The last thing the world needs is yet another crappy infographic. This post walks through the 7 steps to successful infographics.

 

It’s become all too common to hear people say they’re sick of infographics. In a way, this sentiment is understandable; the Web is full of crappy infographics and the last thing we need is another one.


When done right, infographics diversify a site’s link profile, improve search visibility, create brand awareness, and compel someone to take action. It’s no wonder so many are trying to capitalize on infographics. But why do so many fall short of achieving these goals, only to fill the Internet with yet another forgettable infographic?

 

We can attest that behind every successful infographic lies a process involving much more than taking statistics and turning them into a visual format. A well-produced infographic typically combines attributes from search marketing, public relations, journalism and visual design schools of thought.

 

Read more: http://bit.ly/wlDqcF


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Create an Infographic with your Twitter Activity

Create an Infographic with your Twitter Activity | Marketing with Social Media | Scoop.it

The Vizify app reads you Twitter activity and turns it into a visual infographic revealing interesting details about you. Maybe you should try this app, it's very interesting and useful [note Martin Gysler]

 

If you have an account on Twitter, you should try Tweetsheet.

 

The app reads you Twitter activity and turns it into a visual infographic (see sample) revealing your top followers, your most-retweeted posts, and some other interesting details. The stats mentioned in the infographic are calculated using the last 3200 tweets that you have posted on Twitter.

 

Read more: http://www.labnol.org/internet/create-infographic-with-twitter/20662/


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Creating and Optimizing Google+ Brand Pages: The Complete Guide

Creating and Optimizing Google+ Brand Pages: The Complete Guide | Marketing with Social Media | Scoop.it

A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg]

 

Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.

 

For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post.

 

Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/


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A Beginner’s Guide to Conversion Goals in Google Analytics

A Beginner’s Guide to Conversion Goals in Google Analytics | Marketing with Social Media | Scoop.it

There’s a reason that when companies call me about SEO, Paid Search, or Social Advertising, we always end up speaking about Analytics as well. The reason is simple. If you don’t have a rounded analytics strategy, then you won’t have a solid understanding of how your campaigns perform. In addition, if you don’t have the mechanisms in place to easily see how visitor segments perform, then important questions could go unanswered. And that’s not good for enhancing your business.


Enter the Conversion Goal
Concepts in Web Analytics can get confusing. You have event tracking, conversion goals, success events, multi-channel funnels, profiles, filters, dimensions, regular expressions, etc. This is one of the reasons that too many companies slap a tracking code on their websites and call it a day. The problem is that an “out of the box” Google Analytics implementation will only get you so far. Sure, you’ll get the basics, but that won’t necessarily help you glean insights that can boost ROI.

 

Read more: http://bit.ly/HO3oZ5


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How to Spend Less Time on Twitter and Get More Out of It

How to Spend Less Time on Twitter and Get More Out of It | Marketing with Social Media | Scoop.it
Have you become desensitized and disillusioned with Twitter?

 

Do you feel like you are suffering from Twitter Tiredness?

 

Do you feel like you are “tweeting in the dark”, spending more and more time on Twitter but getting less and less out of it?

 

I know the story. A few months (or years) ago, you signed up for a Twitter account. You dutifully wrote a clever bio, uploaded your picture and started tweeting. Maybe you followed some accounts and learned a bit about the culture and etiquette of the network before sending your first tweet.

 

After following a few people and building a following of your own, you started following more and more and retweeting more and more, all while spending less and less time engaging in conversations and writing original tweets.

 

Read more: http://www.business2community.com/twitter/how-to-spend-less-time-on-twitter-and-get-more-out-of-it-0160103


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5 Tips for Moving Social Media Leads Into the Sales Funnel

5 Tips for Moving Social Media Leads Into the Sales Funnel | Marketing with Social Media | Scoop.it

Have you been able to turn your fans and followers into active prospects?

 

Are you interested in monetizing the social media channel?

 

Keep reading for five tips to turn fans and followers into a revenue channel.

 

But first…

 

Do Fans Mean Business?


Marketers have made tremendous strides in growing their audiences on social media channels. There have been concerns over whether social media could only be successful in business-to-consumer (B2C) companies, but we’re starting to see great case studies in both business-to-business (B2B) and business-to-consumer (B2C) brands...

 

Read more: http://www.socialmediaexaminer.com/5-tips-for-moving-social-media-leads-into-the-sales-funnel/


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Namita Patel's comment, March 27, 2012 11:02 AM
Excellent find Martin! Chock-full of good information.
Martin Gysler's comment, March 27, 2012 3:01 PM
Thank you Namita, great that you like it :)
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How I Went From 0 to 1,012 Blog Subscribers in 101 Days

How I Went From 0 to 1,012 Blog Subscribers in 101 Days | Marketing with Social Media | Scoop.it

An excellent article on how to strategically generate more traffic for your blog by targeting the right audiences for your content.  Very useful for businesses who want to capitalize blogging as a tool for driving up more profits.

 

It took me 101 days to hit 1,012 subscribers. I did it by using a very simple strategy that was free from overwhelm and stress.

 

Most bloggers never get past the 1,000 subscriber mark, or create a profitable online business, not because they aren’t good, but because they are afraid to use the most effective tools available.

 

I worked hard during those 101 days, but I loved every second of it. Looking back, I can still see where I made mistakes, but making mistakes is not the problem, not taking action is.

 

If you can consistently take action, you will achieve your goals.

And the way to consistently have the fuel to take action is to find and follow your passion.

 

We all have something like this inside of us.

If you can find a topic you could die for, you’re on the right track. If someone had a gun to your head and you had to choose one topic to write about for the next few years, what would you choose?

 

Read more: http://www.wakeupcloud.com/blog-subscribers/


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The Marketer’s Guide to Pinterest

The Marketer’s Guide to Pinterest | Marketing with Social Media | Scoop.it

Is Pinterest a social media more? That's the question I ask myself every time when a new platform appears on the net. Regarding Pinterest, I think there is actually a reflection to make for all who are active in marketing. This awesome guide will give you some ideas, how you can use it to your advantage. [note Martin Gysler]

 

HGTV. Nordstrom. West Elm. ModCloth. Those are some of the big name retailers who are using Pinterest to drive significant traffic to their retail websites. In fact, Pinterest has become so popular it is driving more traffic than Google+ to retailers’ sites.

 

I think it is safe to say that as marketers it’s time to take this social network site seriously. But what exactly is Pinterest? And how do you use it to promote your business or brand?

 

Well, this guide will help you get started.

 

What is Pinterest?

 

Pinterest is becoming a social network site for sharing interesting images you find online. Think of it as an image-based social bookmarking tool like delicious.com…but with a better community.

 

Read more: http://bit.ly/wrHYbN


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