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What's The Secret Recipe for Viral Content Marketing Success?

What's The Secret Recipe for Viral Content Marketing Success? | Marketing with Social Media | Scoop.it
We know that content marketing is one of the best ways to engage with audiences and potential customers online. But what happens when a business has tried content marketing and has seen few returns?

 

"What if you don’t have years; don’t have the time, energy, or budgets to create compelling content on a regular basis; or simply need to build an audience fast? The answer is this: you must create something viral; content that can spread in a way that creates massive attention. Content that will boost you above the writhing masses, and make others take notice."


Via craig daniels
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craig daniels's curator insight, May 7, 2013 9:42 AM

What if you don't have years? The heck with that, what if you don't have any appreciable time at all. If your like most small businesses you need a steady stream of action and growth yesterday, the luxury of waiting for results doesn't exist for you.


Kelsey Libert lays out one of the best explanations of how content marketing may go viral, and how emotions may be the determining factor of viral success.


Libert deftly winds us through the maze of viral content marketing but beware this is not a walk through the park where you'll learn and understand everything in 5 minutes. Stick with it and you'll find lots of gems.


Step 1: Understanding the truth about your competition


Step 2: Engagement is good, but viral is better


Step 3: Understanding what it means to “go viral"


Step 4: Creating content with a viral coefficient above 1


Step 5: Decreasing viral cycle time


Step 6: The limitations of virality and the importance of audience.


Step 7: Considerations for fractal virality


Take this with you: Be Willing To Fail

Rescooped by Dawn Matheson from BUSINESS and more
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A Three-Step Process to LinkedIn Communication Success

A Three-Step Process to LinkedIn Communication Success | Marketing with Social Media | Scoop.it

Get Organized and Be More Effective on LinkedIn

Successful communications on LinkedIn can come down to this three-part process.

  • Create a LinkedIn Checklist
  • Create a Communications Calendar
  • Schedule Your Communications

LinkedIn Expert Advice:

Create a LinkedIn Checklist of Daily Updates and Posts

The first thing you are going to want to do is create a checklist for your daily communications. You can use any number of tools that come with your computer, or make your own checklist.

A simple, easy and popular checklist tool you might use for your PC is RTM (Remember The Milk) http://www.rememberthemilk.com/ This is one of the most popular checklists around because it is intuitive and easy to use.

Read more: http://bit.ly/I2Konq


Via Martin Gysler
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John van den Brink's comment, April 19, 2012 2:41 PM
Thanks for sharing
Rescooped by Dawn Matheson from BUSINESS and more
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Amanda Blain: » 10 Steps to Developing A Niche Following on Google Plus

Amanda Blain: » 10 Steps to Developing A Niche Following on Google Plus | Marketing with Social Media | Scoop.it
Bring people whom you have interacted with into the conversation by using a simple “+Amanda Blain have you tried this wine?” Also remember to +1 people who comment on your posts, as a ‘thank you’.

Via Martin Gysler
Dawn Matheson's insight:

It all comes back to strategy!

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malek's curator insight, April 23, 2013 6:40 PM

a down-to-earth approach

Rim Riahi's curator insight, April 25, 2013 6:54 AM

Bring people whom you have interacted with into the conversation by using a simple “+Amanda Blain have you tried this wine?” Also remember to +1 people who comment on your posts, as a ‘thank you’.

Martin Gysler's comment, April 25, 2013 7:28 AM
In my opinion it's important to have a pragmatic approach and a clear strategy to achieve goals in social media. In this sense I agree with you Malek as well as with Dawn.
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How I Went From 0 to 1,012 Blog Subscribers in 101 Days

How I Went From 0 to 1,012 Blog Subscribers in 101 Days | Marketing with Social Media | Scoop.it

An excellent article on how to strategically generate more traffic for your blog by targeting the right audiences for your content.  Very useful for businesses who want to capitalize blogging as a tool for driving up more profits.

 

It took me 101 days to hit 1,012 subscribers. I did it by using a very simple strategy that was free from overwhelm and stress.

 

Most bloggers never get past the 1,000 subscriber mark, or create a profitable online business, not because they aren’t good, but because they are afraid to use the most effective tools available.

 

I worked hard during those 101 days, but I loved every second of it. Looking back, I can still see where I made mistakes, but making mistakes is not the problem, not taking action is.

 

If you can consistently take action, you will achieve your goals.

And the way to consistently have the fuel to take action is to find and follow your passion.

 

We all have something like this inside of us.

If you can find a topic you could die for, you’re on the right track. If someone had a gun to your head and you had to choose one topic to write about for the next few years, what would you choose?

 

Read more: http://www.wakeupcloud.com/blog-subscribers/


Via Martin Gysler
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