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30 Little-Known Features of Facebook, Twitter, and More

30 Little-Known Features of Facebook, Twitter, and More | Marketing with Social Media | Scoop.it
The hidden and little-known features of all six major social media sites: Facebook, Twitter, Google+, LinkedIn, Pinterest, and Instagram.
Dawn Matheson's insight:

Some really great tips. Love the idea of having an empty circle to stash posts I want to use later!

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Rescooped by Dawn Matheson from Google Plus and Social SEO
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Social Media Marketing and the Power of Google Plus

Social Media Marketing and the Power of Google Plus | Marketing with Social Media | Scoop.it

If you are keen to use social media for marketing then Google+ will connect you to the right people with whom you want to build relationships.


Via Neil Ferree
Dawn Matheson's insight:

That image says it all!

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Neil Ferree's curator insight, April 12, 1:47 PM

Google Plus and Social Media Marketing


Part 1 Using Google+ to build lasting relationships
Part 2 Meeting in 'the real world' changes everything
Part 3 How to enable other people to amplify you and your content


Back in the day, you could write a check for $1500 and get a bunch of irrelevant backlinks to your site, a couple of 300-500 word articles spun 200 times, posted to 200 article directories, a few PR releases and the SEO shop from India would do this all while you slept. 


Enter Panda and Penguin and Hummingbird. All of the above are toast (unless) you're fearless and getting whacked by Google doesn't bother you? 


You cannot outsource relationships. These days, to successfully compete online, you have to put in the time and effort and build your relationships the right way and this article by martin shervington will help guide you through the process!

Molchester Ltd SEO's curator insight, April 15, 4:22 AM

Social Media Marketing and the Power of Google Plus

Emmanuel Oladapo's curator insight, April 19, 1:40 AM

Google + have revolutionized the way social media works for marketing, providing simple and flexible tools which are easy to use for anybody interested in marketing. Most marketers don't find it easy to use social media tools for marketing especially the popular social networking sites that provide limited supports in accessing the mass and preaching their products.

Suggested by Richard Boss
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10 Google Plus Communities Every Tech People Should Join

10 Google Plus Communities Every Tech People Should Join | Marketing with Social Media | Scoop.it

Google+ offers the ability to easily share content with people who share your interest. Unlike Facebook and Twitter, Google+ has robust tool for creating and maintaining communities. It allows to moderate and create communities to expand your tech network. Google+ communities are one of the best resources to learn about technology for tech peoples.

 

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Rescooped by Dawn Matheson from Public Relations & Social Media Insight
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Facebook: Waste of Time? | Social Media Today

Facebook: Waste of Time? | Social Media Today | Marketing with Social Media | Scoop.it

We’re constantly assessing the impact our of various marketing channels.One thing has become painfully clear: Facebook is not worth the time and effort.Today I’m going to tell you why we decided to stop wasting time on Facebook....


Via Jeff Domansky
Dawn Matheson's insight:

Wondering why your personal profile gets better results than your business page? This is a no-nonsense explanation. The post itself is a very quick read, and the comments are a MUST read. ~ Terry

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Jeff Domansky's comment, June 28, 2013 3:45 PM
Merci Pascale. Dawn, glad the post was timely and useful.
Rim Riahi's curator insight, June 30, 2013 7:29 AM

We’re constantly assessing the impact our of various marketing channels.One thing has become painfully clear: Facebook is not worth the time and effort.Today I’m going to tell you why we decided to stop wasting time on Facebook..

Teresa Deshon's curator insight, July 4, 2013 6:10 AM

Start here!

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The Best Google+ Features for Your Business | Social Media Examiner

The Best Google+ Features for Your Business | Social Media Examiner | Marketing with Social Media | Scoop.it
Google+: How to claim Authorship and use other features to participate in communities, help you establish authority, increase visibility and grow an audience.
Dawn Matheson's insight:

For those who like numbers, this one will make you take notice: "According to GlobalWebIndex, Google+ now has 359 million active users, which puts it ahead of Twitter’s 200 million active users." Remember: G+ is just two years old ...

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Rescooped by Dawn Matheson from Basic Blog Tips
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People Are Missing the Point with Google+ Blog Comments

People Are Missing the Point with Google+ Blog Comments | Marketing with Social Media | Scoop.it

Thanks to a well-developed plugin that's been getting some rave reviews, many top bloggers have been installing the Google+ commenting system on their Wordpress powered blogs...The roster includes online heavy-hitters, such as Anna Hoffman of Traffic Generation Cafe,...and more recently, Ileane Smith of Basic Blog Tips.


Via Ileane Smith
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Jasmin Hodge's curator insight, June 4, 2013 5:43 AM

This is useful for commenting on others blogs when you aren't a blogger on that pa

Rescooped by Dawn Matheson from Google Plus and Social SEO
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Google+ vs. Facebook | Visual.ly

Google+ vs. Facebook | Visual.ly | Marketing with Social Media | Scoop.it
A guide to the benefits and drawbacks of each social networks brand pages.

Via Neil Ferree
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Neil Ferree's curator insight, April 2, 2013 4:01 PM

The Pros and Cons of Facebook and Google+


There's not much surprising or revealing in this Infographic other than its a 30,000 foot view of the 2 Titans in Social Content Marketing • the real value is in know how to use each platform for maximum business ROI not the least of which is having your About Tab properly marked up 

Rescooped by Dawn Matheson from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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Google+ introduces Communities, network now 235 million active users strong

Google+ introduces Communities, network now 235 million active users strong | Marketing with Social Media | Scoop.it
According to Google, their Google+ network is continuing to pick up steam. With over 500 million total accounts, over half – 235 million – are active, making G+ the fastest growing soci...

Via ABroaderView
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Sakis Koukouvis's comment, December 7, 2012 1:49 PM
Yes, it was a brilliant idea.
Tess Giles Marshall's curator insight, December 12, 2012 2:27 PM

This could be G+'s tipping point

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40 Ways to Get Banned From the Top 5 Social Networks

40 Ways to Get Banned From the Top 5 Social Networks | Marketing with Social Media | Scoop.it

This exceptional post on the HubSpot blog "digests" the various content policies for the most popular social networks: Pinterest, Facebook, Twitter, LInkedIn, and Google+

 

If you are using these platforms as a medium to promote you're award-winning product, then this post will help you to determine if you are playing by the rules.

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Dillon Thomas's curator insight, May 19, 2013 3:56 AM

WHAT TO WATCH OUT FOR ...

Dillon Thomas's curator insight, May 22, 2013 2:30 PM

HOW TO GET BANNED .. CAUTION TIPS

Rescooped by Dawn Matheson from All things Google+
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4 Ways to Improve Your Google+ Engagement | Social Media Examiner

4 Ways to Improve Your Google+ Engagement | Social Media Examiner | Marketing with Social Media | Scoop.it

Are you looking for better engagement on Google+?

Google+ has a unique culture and set of capabilities that set it apart from other social networks.

Here are four tips that have helped me build engagement and expand business networking.


Via Resonance
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Rescooped by Dawn Matheson from Internet Marketing Strategy 2.0
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How to Create an Effective Google+ SEO Content Strategy

How to Create an Effective Google+ SEO Content Strategy | Marketing with Social Media | Scoop.it

Robin Good: If you have decided to move on to Google+ ground and start doing something serious about it, I wouldn't hesitate one second in recommending this truly thorough guide on setting up an effective marketing strategy via Google+.

Neil Patel at Search Engine Journal covers it all. From how to optimize your Google+ Profile and Circles to how to format your Google+ post and headlines, he does a thorough job of summarizing and explaining clearly what you need to do to make Google+ work for you.

 

Very useful. 9/10

 

Full article: http://www.searchenginejournal.com/how-to-create-an-effective-google-seo-content-strategy/39734/  


Via Robin Good
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Rescooped by Dawn Matheson from Google Plus Business Pages
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Behind the Scenes Look at Google+ Posts, Profiles and Pages

Behind the Scenes Look at Google+ Posts, Profiles and Pages | Marketing with Social Media | Scoop.it
I love Google+. In addition to using it for content discovery, this rapidly growing social network is an incredible tool for micro blogging,  networking and

Via Neil Ferree
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Neil Ferree's curator insight, July 8, 2:53 PM

A Deep Dive into Google+ Posts, Pages and Profiles and their many moving parts.


To help Google+ users understand what is happening behind the scenes, Brian details the source code of Google+ posts and pages to show you elements that affect how your posts appear in Google+ and in Google Search.


In this guide, you will learn what tags are added automatically and how to optimize the elements you have control over including:

☞ Titles
☞ Meta descriptions
☞ Canonical tags
☞ Alt attributes
☞ No follow attributes
☞ Rel=author
☞ Target="_blank" 
☞ Schema markup Google adds to profiles and pages


This will help you better manage your social media presence on Google+ and your other top social networks,

Rescooped by Dawn Matheson from Google Plus Business Pages
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13 Google+ Tools to Improve Your Marketing

13 Google+ Tools to Improve Your Marketing | Marketing with Social Media | Scoop.it
Are you struggling to gain traction on Google+? Do you want to optimize your Google+ presence? If you want to dominate social media, you have to distribute rich media content efficiently and effectively.

Via Neil Ferree
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Neil Ferree's curator insight, April 3, 12:44 PM

Ryan says "if you want to dominate social media, you have to distribute rich media content efficiently and effectively" The truth is, you're NOT going to dominate social media even if you master these 13 tools.


However, you will increase your online visibility and grow your social klout so long as your content marketing model includes this!

Neil Ferree's curator insight, April 3, 12:46 PM

Ryan says "if you want to dominate social media, you have to distribute rich media content efficiently and effectively"


The truth is, you're NOT going to dominate social media even if you master these 13 tools.


However, you will increase your online visibility and grow your social klout so long as your content marketing model includes this!

Scooped by Dawn Matheson
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Here's Why Facebook Will Drive the MOST Sales For Your Business

Here's Why Facebook Will Drive the MOST Sales For Your Business | Marketing with Social Media | Scoop.it
Wondering which social media site will drive the most sales for your business? This infographic shows the top social media sites for driving sales.
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Rescooped by Dawn Matheson from Google Plus and Social SEO
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Infographic: Which Social Network Is Right For Your Business?

Infographic: Which Social Network Is Right For Your Business? | Marketing with Social Media | Scoop.it
If you need a social network for business purposes, this infographic from Purolator will help you decide which one is best. Find the right one now.

Via Neil Ferree
Dawn Matheson's insight:

It isn't possible to be on every program ... but which one is the best for YOUR goals? The analysis in this infographic can help. 

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Neil Ferree's curator insight, June 25, 2013 10:05 AM

The 20/80 Rule applies here. In other words, 20% of your social content marketing sites will produce 80% of your social media traffic.

Mertens Marketing's curator insight, July 3, 2013 3:45 AM

Eigentlich stellt sich nicht die Frage, welches Netzwerk das richtige ist, sondern wie ich alle diese Netzwerke richtig einsetze.

Scooped by Dawn Matheson
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Navigating Social Platforms for Business | LeadstoConversions

Navigating Social Platforms for Business | LeadstoConversions | Marketing with Social Media | Scoop.it
Integrated Search Specialist, Miranda Imperi, explores the benefits and demands of managing the various social media platforms for business.
Dawn Matheson's insight:

I really like Miranda Imperi's breakdown of the "Big 6" and the details to help you decide if [insert platform her: Google+, Facebook, twitter, LinkedIn, Pinterest, Instagram] are a good fit for you.

 

This quote said it all "New social platforms pop up all the time. Some catch on, some don’t. From a business owner’s perspective, it’s probably more cost effective to wait and see which ones are successful before spending the effort gaining a presence there." ~ Terry

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Rescooped by Dawn Matheson from BUSINESS and more
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Amanda Blain: » 10 Steps to Developing A Niche Following on Google Plus

Amanda Blain: » 10 Steps to Developing A Niche Following on Google Plus | Marketing with Social Media | Scoop.it
Bring people whom you have interacted with into the conversation by using a simple “+Amanda Blain have you tried this wine?” Also remember to +1 people who comment on your posts, as a ‘thank you’.

Via Martin Gysler
Dawn Matheson's insight:

It all comes back to strategy!

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malek's curator insight, April 23, 2013 6:40 PM

a down-to-earth approach

Rim Riahi's curator insight, April 25, 2013 6:54 AM

Bring people whom you have interacted with into the conversation by using a simple “+Amanda Blain have you tried this wine?” Also remember to +1 people who comment on your posts, as a ‘thank you’.

Martin Gysler's comment, April 25, 2013 7:28 AM
In my opinion it's important to have a pragmatic approach and a clear strategy to achieve goals in social media. In this sense I agree with you Malek as well as with Dawn.
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Social Media Replaces SEO

Social Media Replaces SEO | Marketing with Social Media | Scoop.it
It's official: Social Media finally replaces SEO. SEOs will need to find a new trade as Social Media Marketing has replaced links.
Dawn Matheson's insight:

Before you toss it all away, ... Steve reminds us? "Of course it’s not true! April Fools! Although social media marketing is a contributing factor in the process of search engine optimization, it would be completely irresponsible to conduct an internet marketing campaign these days strictly through social media alone."

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Rescooped by Dawn Matheson from Inspiring Social Media
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Using Google+ Hangouts for Internal Team Communication - Small Business Trends

Using Google+ Hangouts for Internal Team Communication - Small Business Trends | Marketing with Social Media | Scoop.it
Google has begun rolling out some new features for Google+ Hangouts, including the consolidation of key function tools like invites, chat and frequently used apps on the sidebar, along with colorful notifications for different functions.

Via Ileane Smith, Lisa Buben
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Rescooped by Dawn Matheson from All things Google+
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Google+ Cheat Sheet. Learn Some Simple Yet Effective Navigation Tips [Infographic]

Google+ Cheat Sheet. Learn Some Simple Yet Effective Navigation Tips [Infographic] | Marketing with Social Media | Scoop.it

From popular hot keys to clickable areas on the Google+ network, the Google+ cheat sheet is great for new users or people looking to refresh themselves regarding some basic shortcut options.


Via The New Company, Resonance
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Rescooped by Dawn Matheson from Internet Marketing Strategy 2.0
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Creating and Optimizing Google+ Brand Pages: The Complete Guide

Creating and Optimizing Google+ Brand Pages: The Complete Guide | Marketing with Social Media | Scoop.it

A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg]

 

Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.

 

For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post.

 

Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/


Via Martin Gysler, Robin Good
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Rescooped by Dawn Matheson from Internet Marketing Strategy 2.0
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Creating and Optimizing Google+ Brand Pages: The Complete Guide

Creating and Optimizing Google+ Brand Pages: The Complete Guide | Marketing with Social Media | Scoop.it

A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg]

 

Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.

 

For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post.

 

Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/


Via Martin Gysler, Robin Good
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