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6 Ways to Use Google+ to Increase Your Visibility

6 Ways to Use Google+ to Increase Your Visibility | Marketing with Social Media | Scoop.it
Do you use Google+ for your business? In this article, you'll discover six ways to increase your visibility on Google+ and in Google search results.

Via David Blundell
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David Blundell's curator insight, June 3, 3:52 AM

Are you making the most of Google+? Here's some great ideas from @KristiHines to increase your visibility on the channel . . .

Suggested by Richard Boss
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10 Google Plus Communities Every Tech People Should Join

10 Google Plus Communities Every Tech People Should Join | Marketing with Social Media | Scoop.it

Google+ offers the ability to easily share content with people who share your interest. Unlike Facebook and Twitter, Google+ has robust tool for creating and maintaining communities. It allows to moderate and create communities to expand your tech network. Google+ communities are one of the best resources to learn about technology for tech peoples.

 

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Social Media Replaces SEO

Social Media Replaces SEO | Marketing with Social Media | Scoop.it
It's official: Social Media finally replaces SEO. SEOs will need to find a new trade as Social Media Marketing has replaced links.
Dawn Matheson's insight:

Before you toss it all away, ... Steve reminds us? "Of course it’s not true! April Fools! Although social media marketing is a contributing factor in the process of search engine optimization, it would be completely irresponsible to conduct an internet marketing campaign these days strictly through social media alone."

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Rescooped by Dawn Matheson from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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Google+ introduces Communities, network now 235 million active users strong

Google+ introduces Communities, network now 235 million active users strong | Marketing with Social Media | Scoop.it
According to Google, their Google+ network is continuing to pick up steam. With over 500 million total accounts, over half – 235 million – are active, making G+ the fastest growing soci...

Via ABroaderView
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Sakis Koukouvis's comment, December 7, 2012 1:49 PM
Yes, it was a brilliant idea.
Tess Giles Marshall's curator insight, December 12, 2012 2:27 PM

This could be G+'s tipping point

Rescooped by Dawn Matheson from Jillicious Media Matters
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How to Search Google Like a Pro: 11 Tricks You Have to Know - How-To Geek

How to Search Google Like a Pro: 11 Tricks You Have to Know - How-To Geek | Marketing with Social Media | Scoop.it
Google is a powerful tool, but you’re missing out on a lot of that power if you just type words into it. Master Google and find the best results faster with these search tricks.

Via Jill Bellomy
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Rescooped by Dawn Matheson from nicheprof on social media
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Introducing “Google Webmaster Academy”

Introducing “Google Webmaster Academy” | Marketing with Social Media | Scoop.it
Google Webmaster Academy opened May 22, 2012 to help folks "create great websites that perform well in search."...

Via Dr. Ron Capps
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Rescooped by Dawn Matheson from BUSINESS and more
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A Beginner’s Guide to Conversion Goals in Google Analytics

A Beginner’s Guide to Conversion Goals in Google Analytics | Marketing with Social Media | Scoop.it

There’s a reason that when companies call me about SEO, Paid Search, or Social Advertising, we always end up speaking about Analytics as well. The reason is simple. If you don’t have a rounded analytics strategy, then you won’t have a solid understanding of how your campaigns perform. In addition, if you don’t have the mechanisms in place to easily see how visitor segments perform, then important questions could go unanswered. And that’s not good for enhancing your business.


Enter the Conversion Goal
Concepts in Web Analytics can get confusing. You have event tracking, conversion goals, success events, multi-channel funnels, profiles, filters, dimensions, regular expressions, etc. This is one of the reasons that too many companies slap a tracking code on their websites and call it a day. The problem is that an “out of the box” Google Analytics implementation will only get you so far. Sure, you’ll get the basics, but that won’t necessarily help you glean insights that can boost ROI.

 

Read more: http://bit.ly/HO3oZ5


Via Martin Gysler
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Rescooped by Dawn Matheson from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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New Google Analytics Social Reports: Measure SMM Value, View Streams

New Google Analytics Social Reports: Measure SMM Value, View Streams | Marketing with Social Media | Scoop.it
Google’s new suite of Social reports within their Analytics platform launches tomorrow. Among the new features, users can compare last-click to assisted conversions, see Social Visitors Flow, view select social streams in Analytics, and more.

 

Interesting " It’s difficult to assign value to social channels and campaigns, as evidenced by the sheer amount of tools trying to solve the social ROI challenge. Social isn't easily linked to outcomes, Mui pointed out; upper funnel impact is hard to capture and understand. Social data silos also make it difficult to aggregate and compare activity across channels."


Via Level343, ABroaderView
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Rescooped by Dawn Matheson from Google Plus and Social SEO
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Google Trends Now Lets Users Subscribe To Receive Email Notifications

Google Trends Now Lets Users Subscribe To Receive Email Notifications | Marketing with Social Media | Scoop.it
Google Trends announced today it has added a “Subscribe” feature, allowing users to receive email notifications on search topics, Hot Searches for any country, or any US monthly top chart. From the announcement by Googler Gavri Smith on the Google Search blog: I’m a Liverpool F.C. fan, so I set up a subscription to get notifications […]

Via Neil Ferree
Dawn Matheson's insight:

Love this idea not just for curating content, but also for keeping up with one's area of expertise and also for engaging in conversations. Social is about relationships ... they don't build themselves.

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Neil Ferree's curator insight, April 20, 2014 12:49 PM

I set up a couple of trending subscriptions for;



Its interesting to see how these search terms have become more "popular" over time and not even on the radar 12 months ago?


Marilyn Moran's comment, April 20, 2014 5:23 PM
That will be helpful. Thanks for sharing @Neil Ferree
mireia's curator insight, April 21, 2014 5:12 PM

Google trends lets users suscribe to receive emai notifications

Scooped by Dawn Matheson
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55% of mobile search conversions happen within an hour

55% of mobile search conversions happen within an hour | Marketing with Social Media | Scoop.it
When consumers search for things on their mobiles more than half usually intend to buy it, according to new research from Google and Nielsen.
Dawn Matheson's insight:

Interesting insights on not just timing, but location. Did you know that most searches are done IN the store? 

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Rescooped by Dawn Matheson from Basic Blog Tips
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10 Ways to Get Traffic Without Google | Captured Blogging Tips

10 Ways to Get Traffic Without Google | Captured Blogging Tips | Marketing with Social Media | Scoop.it

10 Ways to Increase Traffic Without Relying on Google#1 YouTube.com

A product from Google but it can attract more targeted visitors to your blog.

Upload (How to, review, tips) videos to YouTube.Leave blog URL in video description (which will attract viewers to your blog).Add blog URL/name at beginning or to the end of every video (so that viewers remember your blog).Share videos on your blog.

See how Ms Ileane Smith doing it.


Via Ileane Smith
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Rescooped by Dawn Matheson from All things Google+
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4 Ways to Improve Your Google+ Engagement | Social Media Examiner

4 Ways to Improve Your Google+ Engagement | Social Media Examiner | Marketing with Social Media | Scoop.it

Are you looking for better engagement on Google+?

Google+ has a unique culture and set of capabilities that set it apart from other social networks.

Here are four tips that have helped me build engagement and expand business networking.


Via Resonance
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Rescooped by Dawn Matheson from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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Videos - Get the latest search features, tips and tricks for Google Search

Videos - Get the latest search features, tips and tricks for Google Search | Marketing with Social Media | Scoop.it
Discover all the features and tricks to master Google search. Get information on Google’s newest search features and learn tips from basic to advanced.

Via Tom D'Amico (@TDOttawa) , ABroaderView
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Rescooped by Dawn Matheson from Internet Marketing Strategy 2.0
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How Much Social Signals Affect Your Google Rankings and Visibility? [Infographic]

How Much Social Signals Affect Your Google Rankings and Visibility? [Infographic] | Marketing with Social Media | Scoop.it

From the original article: "If you run a website, you know how important search engine rankings can be. Getting your site on the first page of Google can bring in advertising dollars, an influx of new customers, or widespread awareness of your cause.

 

However, there is much more to ranking high on Google than just optimizing your website for certain keywords. Social media can help (or hurt!) your placement – and the folks at TastyPlacement have done a little testing to see how much Google+, Facebook and Twitter really do affect search results."

 

Full post here: http://www.mediabistro.com/alltwitter/social-media-search-results_b21882


Via Antonino Militello, Robin Good
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Rescooped by Dawn Matheson from Digital-By-Design
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7 Ways Google Is Truly Making Content King

7 Ways Google Is Truly Making Content King | Marketing with Social Media | Scoop.it
Content is King, you hear it everywhere. It's the most overused marketing phrase of 2012.

 

But exactly why is content so important to your marketing program?

Turns out Google has had a heavy hand in this trend (surprise, surprise).

 

Here are 7 ways the Big G is pushing quality content to the forefront of the marketing conversation:

http://bit.ly/Hw2EC7 ;

 

1. Google Panda

Panda is an ongoing filter that weeds out web pages with poor, superficial content that were previously ranked highly for popular keywords.


2. Fresh Content Ranks Higher

In other words, a blog post you wrote yesterday will have a greater chance of ranking higher than a two-year old web page on the same topic. 


3. Link Spam Penalties

Like Google Panda, link spam penalties will hurt those who are manipulating the system. Conversely, sites with good quality content and natural “editorial” links that have been built up over time, will increase their Google rankings.


4. (Not Provided) in Your Analytics Reports

Marketers now have less access to free organic search keyword data. This makes it more difficult to target specific keywords and encourages them to cover all the bases with a bigger content footprint.


5. Over Optimization Penalty

If you’re producing good quality content but don’t have the time or budget to pull out all the SEO tricks, you’ll like this one.


6. The Rise of Social Content Sharing

Web pages are created to be read by people.

If your content resonates with your audience, it’ll get shared through social media.

When the search engines see that, they’ll reward you with higher rankings. Win-Win-Win-Win.


7. Rel = Author Support in Search Results

This means that for every piece of content that you create, you can take credit for it and have your picture show up next to the content in Google search results.

Great resource by Tod Hirsch  - http://bit.ly/Hw3OxC ;


Via maxOz
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John van den Brink's comment, April 11, 2012 6:57 AM
Michele thank you for this scoop!
maxOz's comment, April 11, 2012 7:24 AM
Thanks John for your kindness xxx
Morgan Newall's comment, April 17, 2012 12:41 PM
Thanks Max!
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Free Webinar: Best Free SEO Tools for Google, Yahoo, and Bing

Free Webinar: Best Free SEO Tools for Google, Yahoo, and Bing | Marketing with Social Media | Scoop.it
Top ten free seo tools for Google rank. Free online webinar. Really cool and fun! Register soon as free sessions fill up! Part of 7-session online search engine optimization training.
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