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Social Media Marketing World: 17 Super Tools to Optimize Social Media

Social Media Marketing World: 17 Super Tools to Optimize Social Media | Marketing with Social Media | Scoop.it
Here is a recent presentation from Social Media Marketing World which included 17 super tools for optimizing social media performance.
Dawn Matheson's insight:

Take your time going through this one. It is LOADED with detailed descriptions of each tool. It could easily overwhelm you ... so don't try to digest it all at once.

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A Beginner’s Guide to Conversion Goals in Google Analytics

A Beginner’s Guide to Conversion Goals in Google Analytics | Marketing with Social Media | Scoop.it

There’s a reason that when companies call me about SEO, Paid Search, or Social Advertising, we always end up speaking about Analytics as well. The reason is simple. If you don’t have a rounded analytics strategy, then you won’t have a solid understanding of how your campaigns perform. In addition, if you don’t have the mechanisms in place to easily see how visitor segments perform, then important questions could go unanswered. And that’s not good for enhancing your business.


Enter the Conversion Goal
Concepts in Web Analytics can get confusing. You have event tracking, conversion goals, success events, multi-channel funnels, profiles, filters, dimensions, regular expressions, etc. This is one of the reasons that too many companies slap a tracking code on their websites and call it a day. The problem is that an “out of the box” Google Analytics implementation will only get you so far. Sure, you’ll get the basics, but that won’t necessarily help you glean insights that can boost ROI.

 

Read more: http://bit.ly/HO3oZ5


Via Martin Gysler
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3 Steps to Identify Blog Topics that are Relevant to Your Audience

3 Steps to Identify Blog Topics that are Relevant to Your Audience | Marketing with Social Media | Scoop.it
We've all been there (or at least seen it happen): With a blog post deadline looming, we still can't figure out what to write about. This post offers three steps to help you methodically identify ideas for posts that will really resonate with your audience.

Via Neil Ferree
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Neil Ferree's curator insight, March 16, 10:55 AM

What you need in order to identify blog post ideas that will allow you to connect with your audience is an actionable and simple process that is easily repeatable, applicable to any industry, and scalable.


Once you've completed this analysis, your social content marketing efforts will become more targeted, focussed and effective

Neil Ferree's curator insight, March 16, 11:00 AM

Once you've completed this analysis, your social content marketing efforts will become more focussed, effective and generate the social engagement you've been looking for!