We’ve all seen the joke. Those of us in app development love to talk about how ridiculous it is that people will drop $4 every other day on a cup of coffee but will not “waste” 99 cents on our hot new app.
I hope by now we’ve learned something: This comparison doesn’t work.
Why haven’t we seen typical customer’s behavior change as the world of mobile apps has grown? Why hasn’t this argument worked? In reality, this argument is far from compelling and here’s why…
Via Carisa Kluver