Marketing with So...
Follow
Find
3.0K views | +0 today
Marketing with Social Media
You've won an award ... now share the news!
Curated by Dawn Matheson
Your new post is loading...
Your new post is loading...
Rescooped by Dawn Matheson from Publishing Digital Book Apps for Kids
Scoop.it!

Illustrating in the Dark: Why Dick & Jane Can’t Count (A Publishing Mystery) | The Digital Media Diet

Illustrating in the Dark: Why Dick & Jane Can’t Count (A Publishing Mystery) | The Digital Media Diet | Marketing with Social Media | Scoop.it

The world of children’s books has changed a lot in the past five years. Print titles may look the same, but anyone who has heard of the iPad, eReader or tablet technology knows that there are digital options that stretch our conventional ideas of a what books can and sometimes should do. Browsing in bookstores or even online for a new bestseller is becoming a sure way to miss some of the most innovative new titles in the literary marketplace.

 

Following data figures for print picture books or eBooks is also likely to give you a very skewed view of the current market and overall consumer interest in digital children’s titles. For content creators (the authors, illustrators and developers of illustrated digital books for kids), this is also a market rife with contradictions about the pathway to success and full of mirages that promise wide readership and high profit margins.


Via Carisa Kluver
more...
@CotCotCotApps's curator insight, August 11, 2013 4:24 AM

increasingly blurred lines in the children's ebook market

A definite must read! 

Rescooped by Dawn Matheson from Google Plus and Social SEO
Scoop.it!

How to Create a Week’s Worth of EPIC Content From One Blog Post! — socialmouths

How to Create a Week’s Worth of EPIC Content From One Blog Post! — socialmouths | Marketing with Social Media | Scoop.it
Learn how to produce less content and distribute it in different formats from posts to video and even slideshare presentations

Via Neil Ferree
Dawn Matheson's insight:

Repurpose, repurpose, repurpose ... Deltina Hay has explained this better than anyone. You carefully plan what you're going to create so that you can parse it many different ways, then you take those segments and market, market, market.

more...
Neil Ferree's curator insight, August 1, 2013 5:39 PM

You may have authored the most bad @ss blog post this side of the Mason Dixon but if you article doesn't rank on page 1 of Google or nobody knows about it and finds it and reads it and shares it ♦ what's the point of the exercise?


I echo what Jo says of what Brogan said You should spend 20% of your effort writing the article and 80% effort marketing it or you won't get the return in social traffic yhou're looking for.

Rescooped by Dawn Matheson from Pinterest
Scoop.it!

How You Can Create the 'Perfect' Social Media Post (Infographic)

How You Can Create the 'Perfect' Social Media Post (Infographic) | Marketing with Social Media | Scoop.it
You can get more social-media fans and engagement if you follow these guidelines for Facebook, Twitter, Pinterest and Google+.

Via Kelly Lieberman
more...
Lindsay Wilson's curator insight, August 5, 2013 12:42 PM

Interesting perspective

Scooped by Dawn Matheson
Scoop.it!

Does Social Media Influence Commerce

Does Social Media Influence Commerce | Marketing with Social Media | Scoop.it
Blog post at Cogent Coach Small Business Blog : If you're stilling wondering if social media has a place in small business marketing, check out this infographic and consider how much is be[..]
Dawn Matheson's insight:

Saw this in one of my Google+ Communities this morning. As Michael Nelson points out, this is a very powerful visual.

more...
No comment yet.
Rescooped by Dawn Matheson from Publishing Digital Book Apps for Kids
Scoop.it!

Comparing eBooks and book apps -Infographic | via @KiteReaders

Comparing eBooks and book apps -Infographic | via @KiteReaders | Marketing with Social Media | Scoop.it

As a children’s picture book publisher or author, it can be a challenging decision whether to turn your book into a Book App or an eBook.We offer you the following infographic as a starting point towards making an informed decision.


Via Carisa Kluver
more...
The Picture Book Lab's curator insight, July 10, 2013 12:47 PM

If you're struggling with trying to decide what format to convert your picture book into, this extremely useful infographic will help you make a more informed decision. It clearly lays out the benefits, drawbacks and possibilities of creating apps and eBooks.

Alireza Karimdadian's curator insight, July 12, 2013 12:35 PM

It is a wonderful illustration of the trend and at least we can see what is going on in the publishing industry.

Dawn Matheson's comment, July 14, 2013 7:48 PM
What a great way of illustrating the thought process, pros & cons!
Rescooped by Dawn Matheson from EPIC Infographic
Scoop.it!

15 Jaw-Dropping Social Media Marketing Statistics Every Marketer Should Know [INFOGRAPHIC]

15 Jaw-Dropping Social Media Marketing Statistics Every Marketer Should Know [INFOGRAPHIC] | Marketing with Social Media | Scoop.it

Fascinating and jaw-dropping social media statistics for marketers (China's E-commerce market grew to $190 billion in 2012 driven by mobile users and social media and 68% of Facebook users access the site through mobile. 

 

Source: http://www.hashmeta.com/blog/15-jaw-dropping-social-media-marketing-statistics-every-marketer-should-know/


Via Jonha Revesencio
more...
Jim Green's curator insight, September 2, 2013 12:00 PM

The majority of the CEOs said that social media will be the most important technology channel used by companies to engage with their customers within three to five years. 

Scooped by Dawn Matheson
Scoop.it!

Social Media Personas: What You Need To Know | Heidi Cohen

Social Media Personas: What You Need To Know | Heidi Cohen | Marketing with Social Media | Scoop.it
Social media platforms allow different facets of your audience’s personality to shine through. These traits are useful to incorporate into your marketing personas to better understand and develop targeted communications and content.
Dawn Matheson's insight:

Found this via a Social Media Examiner article ... it pays to read the discussion in the comments!

more...
No comment yet.
Rescooped by Dawn Matheson from Google Plus and Social SEO
Scoop.it!

Infographic: Which Social Network Is Right For Your Business?

Infographic: Which Social Network Is Right For Your Business? | Marketing with Social Media | Scoop.it
If you need a social network for business purposes, this infographic from Purolator will help you decide which one is best. Find the right one now.

Via Neil Ferree
Dawn Matheson's insight:

It isn't possible to be on every program ... but which one is the best for YOUR goals? The analysis in this infographic can help. 

more...
Neil Ferree's curator insight, June 25, 2013 10:05 AM

The 20/80 Rule applies here. In other words, 20% of your social content marketing sites will produce 80% of your social media traffic.

Mertens Marketing's curator insight, July 3, 2013 3:45 AM

Eigentlich stellt sich nicht die Frage, welches Netzwerk das richtige ist, sondern wie ich alle diese Netzwerke richtig einsetze.

Rescooped by Dawn Matheson from Ideas for entrepreneurs
Scoop.it!

5 Stories Every Entrepreneur Should Be Able To Tell

5 Stories Every Entrepreneur Should Be Able To Tell | Marketing with Social Media | Scoop.it
Nothing has the power to engage people like a great story. From a carefully crafted elevator pitch to the perfect customer testimonial, a great narrative can propel your brand and business like

Via Guillaume Decugis
Dawn Matheson's insight:

We often talk about this in our webinars ... how many stories do you have ready to tell?

more...
taniaATenthuse.me's comment, July 17, 2013 9:18 AM
What a great post. There is something magical in storytelling, especially when people write about their passion
taniaATenthuse.me's curator insight, July 17, 2013 9:34 AM

This is the story of a brilliant entrepreneur, Leah Busque. She is passionate about her business, she lives and breathes it. And it shows. 

 

What is your story ? 

Mechanical Walking Space Man's curator insight, October 4, 2013 2:55 AM

 

We all love to hear a good story… keep it human though…

No dogma. No jargon. No Multisyllabic arrogance.

Rescooped by Dawn Matheson from Infotention
Scoop.it!

How to Use Twitter to Become an Expert on Any Topic

How to Use Twitter to Become an Expert on Any Topic | Marketing with Social Media | Scoop.it
Sometimes you need to quickly immerse yourself in a new field. You might want to gain expertise or quickly gauge what the current issues are around a particular topic. One way of doing this is by c...

Via Howard Rheingold
Dawn Matheson's insight:

We may not be using 3x5 index cards, but we are still doing lots of research. My guess is we research more now than we ever did in high school. 

more...
Stephen Dale's comment, July 31, 2013 4:48 AM
Thanks for the kind words :-)
Julia Chandler's curator insight, August 7, 2013 4:35 AM

Title says it all - good intro for those who remain unswayed?

Lucy Wyatt's curator insight, October 10, 2013 9:54 AM

This might be good for students beginning a current research topic.

Rescooped by Dawn Matheson from Pinterest
Scoop.it!

10 Pinterest Do's That’ll Make You a Better Marketer

10 Pinterest Do's That’ll Make You a Better Marketer | Marketing with Social Media | Scoop.it
Start marketing your business with these 10 Pinterest do's that’ll make you a better marketer!

Via Kelly Lieberman
more...
No comment yet.
Rescooped by Dawn Matheson from All About LinkedIn
Scoop.it!

LinkedIn: When To Say No To Connecting -- InformationWeek

LinkedIn: When To Say No To Connecting -- InformationWeek | Marketing with Social Media | Scoop.it
Should you accept LinkedIn connection requests from strangers? Before deciding, make sure you understand the security and reputation risks.

Via Anita Windisman
Dawn Matheson's insight:
This is a good reminder that you need to dig deeper than just the numbers when connecting with people via social media. ~ Terry
more...
Anita Windisman's curator insight, June 8, 2013 3:17 PM

Anita's tip:   Don't feel obligated to accept EVERY request to connect!

Scooped by Dawn Matheson
Scoop.it!

How to plan social media and content marketing for better marketing results

How to plan social media and content marketing for better marketing results | Marketing with Social Media | Scoop.it
Despite the difference between content marketing and social media there is vital interdependence that can make or break a digital marketing strategy
more...
No comment yet.
Rescooped by Dawn Matheson from SEO Tips, Advice, Help
Scoop.it!

69 Free Social Media Monitoring Tools

69 Free Social Media Monitoring Tools | Marketing with Social Media | Scoop.it
If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services.

Via Bonnie Burns
more...
Tom Pick's comment, August 8, 2013 4:50 PM
That link works, thanks Neil!
Alexander Abramov's comment, August 8, 2013 7:54 PM
Thanks all !
Alexander Abramov's comment, August 8, 2013 7:54 PM
Thanks all !
Rescooped by Dawn Matheson from Transmedia: Storytelling for the Digital Age
Scoop.it!

Take A Look At What Happens Every Single Minute On The Internet

Take A Look At What Happens Every Single Minute On The Internet | Marketing with Social Media | Scoop.it

Via The Digital Rocking Chair
Dawn Matheson's insight:

Looks like websites still win!

more...
tracey morgan's curator insight, August 5, 2013 5:39 PM

If you are wondering why you need to understand digital literacy here is a great infrographic that illustrates the piont nicely. 

tracey morgan's curator insight, August 5, 2013 5:41 PM

How many do you use?

Shanika Journey's curator insight, August 5, 2013 6:39 PM

A new infographic by rewarded search site Qmee offers a glimpse at the digital doings that occur globally over the span of each minute.

Rescooped by Dawn Matheson from Pinterest
Scoop.it!

How to Meaningfully Use Twitter Analytics, the New Facebook Insights, and Pinterest Analytics - Business 2 Community

How to Meaningfully Use Twitter Analytics, the New Facebook Insights, and Pinterest Analytics - Business 2 Community | Marketing with Social Media | Scoop.it

Via Kelly Lieberman
Dawn Matheson's insight:

Very valuable - and understandable - way for understanding your audience and tweaking your message for greatest impact.

more...
John S. Bell's curator insight, July 21, 2013 6:42 PM

A way to understand your customers.

Rim Riahi's curator insight, July 24, 2013 2:04 AM

#Facebook, #Twitter, and #Pinterest have built-in analytics. What metrics within those #analytics can be helpful and valuable for tracking, analyzing, and further developing your social media marketing efforts.

Rescooped by Dawn Matheson from Pinterest
Scoop.it!

Build an Awesome Pinterest Community - Business 2 Community

Build an Awesome Pinterest Community - Business 2 Community | Marketing with Social Media | Scoop.it

Via Kelly Lieberman
more...
No comment yet.
Rescooped by Dawn Matheson from SEO | Inbound Marketing
Scoop.it!

The Ultimate Cheat Sheet for Creating Social Media Buttons

The Ultimate Cheat Sheet for Creating Social Media Buttons | Marketing with Social Media | Scoop.it
Learn how to create social media sharing and follow buttons for the top 5 social networks.

Via DiTesco
more...
No comment yet.
Rescooped by Dawn Matheson from Public Relations & Social Media Insight
Scoop.it!

Facebook: Waste of Time? | Social Media Today

Facebook: Waste of Time? | Social Media Today | Marketing with Social Media | Scoop.it

We’re constantly assessing the impact our of various marketing channels.One thing has become painfully clear: Facebook is not worth the time and effort.Today I’m going to tell you why we decided to stop wasting time on Facebook....


Via Jeff Domansky
Dawn Matheson's insight:

Wondering why your personal profile gets better results than your business page? This is a no-nonsense explanation. The post itself is a very quick read, and the comments are a MUST read. ~ Terry

more...
Jeff Domansky's comment, June 28, 2013 3:45 PM
Merci Pascale. Dawn, glad the post was timely and useful.
Rim Riahi's curator insight, June 30, 2013 7:29 AM

We’re constantly assessing the impact our of various marketing channels.One thing has become painfully clear: Facebook is not worth the time and effort.Today I’m going to tell you why we decided to stop wasting time on Facebook..

Teresa Deshon's curator insight, July 4, 2013 6:10 AM

Start here!

Rescooped by Dawn Matheson from Google Plus and Social SEO
Scoop.it!

How To Create Effective Posts on the 4 Main Social Sites [Infographic]

How To Create Effective Posts on the 4 Main Social Sites [Infographic] | Marketing with Social Media | Scoop.it
It can be tough knowing what works on which social site. This infographic lays it out nicely. It will show you how to create effective posts on each site.


If you want to be very effective at posting on Facebook, Twitter, Pinterest and Google+, it can take a bit more finesse and patience than expected. Just like you learn through trial and error what topics your blog readers gravitate to, you have to take time to learn about your social media audiences as well. With this infographic, learn how to create effective posts on each major site to maximize reach and potential.


Via Lauren Moss, Ally Greer, Neil Ferree
more...
Samuel Pustea's comment, July 10, 2013 1:20 PM
Yes, almost all of us post to all of those 4 social media sites. ;)

I love the little details one can learn in making the best social updates int heir network.

Almost all the social updates I do are based on the testing I have done.

Samuel from internetdreams.com
Amanda N Snyder's comment, July 10, 2013 3:00 PM
Social networking is a never-ending experiment. You are free to enjoy the journey because there is no ultimate destination!
Antoine Gravet's curator insight, September 10, 2013 11:20 AM

La recette pour créer des posts, publications optimales sur les réseaux sociaux Pinterest, Facebook, Twitter et Google+ avec les créneaux horaires pour être vu. Guide pour le CM à imprimer et à garder sur soi ;)

Scooped by Dawn Matheson
Scoop.it!

The Best Google+ Features for Your Business | Social Media Examiner

The Best Google+ Features for Your Business | Social Media Examiner | Marketing with Social Media | Scoop.it
Google+: How to claim Authorship and use other features to participate in communities, help you establish authority, increase visibility and grow an audience.
Dawn Matheson's insight:

For those who like numbers, this one will make you take notice: "According to GlobalWebIndex, Google+ now has 359 million active users, which puts it ahead of Twitter’s 200 million active users." Remember: G+ is just two years old ...

more...
No comment yet.
Rescooped by Dawn Matheson from Basic Blog Tips
Scoop.it!

5 Steps to Installing an Email Optin Form on Your Facebook Page

5 Steps to Installing an Email Optin Form on Your Facebook Page | Marketing with Social Media | Scoop.it

I created a handy Facebook tutorial and shared it with the people who have subscribed to my email list.

Sign up and you'll get awesome freebies like this too! http://basicblogtips.com/emails


Via Ileane Smith
more...
No comment yet.
Scooped by Dawn Matheson
Scoop.it!

Navigating Social Platforms for Business | LeadstoConversions

Navigating Social Platforms for Business | LeadstoConversions | Marketing with Social Media | Scoop.it
Integrated Search Specialist, Miranda Imperi, explores the benefits and demands of managing the various social media platforms for business.
Dawn Matheson's insight:

I really like Miranda Imperi's breakdown of the "Big 6" and the details to help you decide if [insert platform her: Google+, Facebook, twitter, LinkedIn, Pinterest, Instagram] are a good fit for you.

 

This quote said it all "New social platforms pop up all the time. Some catch on, some don’t. From a business owner’s perspective, it’s probably more cost effective to wait and see which ones are successful before spending the effort gaining a presence there." ~ Terry

more...
No comment yet.
Rescooped by Dawn Matheson from Basic Blog Tips
Scoop.it!

Ditch the Fake Like Button on Facebook - Online Marketing with Carol Amato

Ditch the Fake Like Button on Facebook - Online Marketing with Carol Amato | Marketing with Social Media | Scoop.it

Ileane Smith Ditches the Fake Like Button on Facebook - step-by-step tutorial on how to increase your likes on Facebook by decreasing the steps involved


Ileane Smith is a lady blogger and fellow IM-er who I respect a lot. I have no idea how she gets all of the things done that she does – she’s amazing!  Ileane Smith teaches how to ditch the fake like button on Facebook and gives a wonderful tip that you can use to increase the chance of someone liking your Facebook page...

I’m so glad I ran across this video – I changed the settings on my Facebook page immediately after learning how. Thank you so much, Ileane! You can learn so much from Ileane by checking out her blog: Basic Blog Tips


Via Ileane Smith
more...
Ileane Smith's curator insight, June 9, 2013 8:05 AM

It is so nice to get a shout out from Carol in this post! 

It's also really amazing that even though I recorded this video over a year ago, it's still relevant. Can't believe that Facebook still hasn't removed those FAKE LIKE BUTTONS!!


Rescooped by Dawn Matheson from Designer's Resources
Scoop.it!

A Tool For Finding Free Vectors, Stock Photos And PSD Files!

A Tool For Finding Free Vectors, Stock Photos And PSD Files! | Marketing with Social Media | Scoop.it
Time is one of the most important elements of life that we have or, better said, don’t have enough of. That means that any tool that has the function of reducing your workload should be considered a blessing.

Via Mark Strozier
more...
No comment yet.