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Rescooped by Dawn Matheson from Social Media Content Curation
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Content Curation Guidelines for Where to Share | Curata Blog

Content Curation Guidelines for Where to Share | Curata Blog | Marketing with Social Media | Scoop.it

Excerpted from article by Pawan Deshpande, CEO at Curata:
"By definition, content curation is the act of continually identifying, organizing, and sharing the best and most relevant content on a specific topic or issue online.  When evaluating which content curation tool to use, there are three primary areas of consideration:

1.The Inputs – Where does the content curation tool get information from? What type of content will this allow me to curate?  Will it help identify and recommend relevant content?

2.The Organization  – What does this tool offer in terms of organizing content once it has been identified?  What type of data models does this represent content as? In a simple chronological list, or an inter-linked structure? Does it let me annotate and editorialize the curated content?

3.The Venue – How and where can I share the content once I have decided to curate it?

In this blog post, I am primarily going to focus on the decided on a content curation tool based on the venue – the channels to which your content is curated.

- Embedded Widget.
What is it? Embedded widgets allow you to display curated content in a small pane on your existing web properties.
Pro’s: Relatively easy to implement with Javascript code or create an iframe.
Con’s: Content in widgets is almost never indexed by search engines because they are rendered in Javascript which search engines do not consider.
Who should use it? Organizations that are looking primarily to touch up their website with some fresh content may want to use a widget.

- Microsite.
What is it? A dedicated microsite or section of a website populated primarily with curated content.
Pro’s: Microsites really create a full-fledged experience with curated content as the center piece and can easily because the hub for a specific topic or issue.
Con’s: Because the curated content is not tucked away in a widget and is instead front and center, you will need to pay a lot more attention to what you curate.
Who should use it? Organizations that are looking to become an authoritative destination for a topic or issue to position themselves as a key resource or thought leader, or to drive traffic and visibility.

- Personalized Page.
What is it? A personalized page is a lightweight, single page microsite filled with curated content.
Pro’s: Easy to get up and running and are indexed by search engines. Usually free.
Con’s: Only one page is indexed by search engines.
Who should use it? Individuals or cost conscious non-profits who want to create an information resource.

- Email Newsletters.
What is it? An email newsletter or digest containing the latest curated content that is sent out on a regular interval.
Pro’s: Email newsletters are a great way to continually educate an audience on a regular basis without fail.
Con’s: Email newsletters have two drawbacks: 1. They are not indexed by search engines. 2. They are not real time.
Who should use it? Email newsletters are a great medium for curated content for curators with an existing captive audience.

- Twitter & Social Media Channels.
What is it? Posting curated content on Twitter and other social media channels such as Facebook and LinkedIn through status updates. The curated content could be links to blog articles or other web content, or curated tweets.
Pro’s: Posting curated content is different from other mediums, because it’s a very time sensitive medium.
Con’s: The drawback of sharing curated content on social media is that if you don’t have a lot of curated content on your topic, then it’s hard to get noticed. Because social media is content is so fleeting, if you are not constantly and consistently posting your curated content, then your impact will be minimal.
Who should use it? Curators who have topics with a sufficient throughput of content.  Curators with an existing or potential audience on social media channels. Curators with content that has a likelihood of being shared virally.

- Feeds.
What is it? Content that’s shared through RSS feeds or other data feeds.
Pro’s: People with RSS readers can subscribe to them – who are usually visitors who return regularly. In addition, some search engines crawl RSS feeds.
Con’s: Social media these days has in many ways taken the place of RSS feeds and provide more room for annotation. Unlike social media, it’s also difficult to annotate your content as a curator and add your own context.
Who should use it? Curators with an audience that prefers this medium.

 


So what’s the right answer? Which venue should you choose as you evaluate content curation tools?
A sound content curation strategy utilizes all of the venues and channels, but drives all visitors back to a single microsite. If you’re using a robust content curation platform then you should be able to easily syndicate your content to all channels with ease..."

Read full original article here:
http://www.curata.com/blog/content-curation-guidelines-where-to-share/

 


Via Giuseppe Mauriello
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MyKLogica's comment, May 6, 2013 11:38 PM
well, it is a pity that two skilled professionals do not know to how to do converge assertively their differences, and result in better contents, and content curation. Both of you are partly right and partly wrong, under my point of view, and instead of focusing in your differences, why don´t you focus on what may bring you together?
Therese Torris's comment, May 7, 2013 2:40 AM
@pawan @giuseppe I appreciate your work, both. We should value the mere fact that you and we are able to share diverging point of views on an open Platform like Scoop.it. That is true Social Content Curation, isn't it?
Rescooped by Dawn Matheson from Emerging Learning Technologies
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20+ Tools to Create Your Own Infographics

20+ Tools to Create Your Own Infographics | Marketing with Social Media | Scoop.it
A picture is worth a thousand words – based on this, infographics would carry hundreds of thousands of words, yet if you let a reader choose between a full-length 1000-word article and an infographic that needs a few scroll-downs, they’d probably...

Via Steve Yuen
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Two Pens's curator insight, May 13, 2013 10:14 AM

Piktochart is easy to work with and creates a fair Infographic. I still prefer to hire an art director. It's worth the money to have an intelligent designer with you :-)

Eddie Thornton's curator insight, May 13, 2013 12:29 PM

Don't forget to add your perspecitve, your insight as to why this infographic add up to more than just numbers and figures on a chart.

Ness Crouch's curator insight, May 14, 2013 1:09 PM

Another great link to help create infographics. I'd like to get more time to create these for class...

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The Small Business Guide to Google Analytics

The Small Business Guide to Google Analytics | Marketing with Social Media | Scoop.it
A straight-forward guide to getting your Google Analytics set up and running.
Dawn Matheson's insight:

This is probably the most helpful piece I've ever seen on setting up Google Analytics. 

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BabyCenter: 91% of moms use social media - Social Marketing - BizReport

Three years ago, BabyCenter revealed data demonstrating that moms were becoming an online social force to be reckoned with; sought after by brands seeking endorsement and awareness.

Via Kelly Lieberman
Dawn Matheson's insight:

We already know that Moms make 75% of the buying decisions, and that 60% of us are using mobile for social media. So our question is: what are you doing to reach the Mom market? 

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Kelly Lieberman's curator insight, April 21, 2013 6:04 PM

61% (Moms) have used Pinterest in the last six months ~ nearly double that of the general population

Rescooped by Dawn Matheson from Social Media Content Curation
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Repost.Us: A New Way To Syndicate And Discover Content

Excerpted from official website and its "About" page. Here are the key features:

- Content Distribution:
Repost lets bloggers, publishers, and brands distribute their content to new audiences.
- Content Discovery:
Find news, features, videos, and more to repost on your site. And it's free.

Repost allows you to republish complete articles (including images, links, & multimedia) anywhere quickly, easily, and legally – just like video.
With Repost, you can distribute your content to other publishers, bloggers, and websites. You can also discover a broad range of content to repost on your own site. Whether you’re distributing, discovering, or both, why do you need Repost? That’s easy: More readers, more reach, more revenue.

Repost: it’s syndication reimagined; it’s the wire service reinvented; it’s changing the way content goes viral."

Excerpted from review article on Mashable:
"Repost.Us, a free service that launched earlier this week, provides publishers with a platform to share and embed full articles in the same way that YouTube lets users embed video clips. Websites can add a Repost button to their articles, which others can click on to re-publish all of the content in the article — along with videos, the original publisher's advertising and branding, and any updates to the article that occur afterwards. Repost also provides a directory of content that publishers can search through and publish on their own website.

In short, the goal for Repost, is to make it easy for big and small publishers to profit from sharing complete articles as it is for content producers to share and profit from videos using the embed code from websites like YouTube..."

Check out it: http://www.repost.us

"About" Page: http://www.repost.us/about

Read full review article by Mashable:

http://mashable.com/2013/04/19/repost-startup/

Original video on Vimeo: http://vimeo.com/62295846

 


Via Giuseppe Mauriello
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Víctor V. Valera Jiménez's curator insight, April 26, 2013 7:28 PM

Repost te permite volver a publicar artículos completos (incluyendo imágenes, enlaces, y multimedia) en cualquier lugar con rapidez, facilidad y legalmente - como video.

 

Con Repost, puedes distribuir tu contenido a otros editores, autores de blogs y sitios web. También puedes descubrir una amplia gama de contenido a publicar de nuevo en tu propio sitio.

 

Ya sea que esté distribuyendo, descubrir, o ambas cosas, ¿por qué necesita Repost? Eso es fácil: más lectores, más alcance, más ingresos.

Rescooped by Dawn Matheson from All About LinkedIn
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Your Biggest LinkedIn Mistake Can Be Easily Fixed

Your Biggest LinkedIn Mistake Can Be Easily Fixed | Marketing with Social Media | Scoop.it

The number one mistake you are making with LinkedIn is the generic use of LinkedIn invitations – invitations and responses to invitations. If you are not leveraging this feature, then you are leaving ‘relationship currency’ on the table. Using LinkedIn invitations is the best way to start, revive or expand your business connections to help you build your social brand.


Via Anita Windisman
Dawn Matheson's insight:

LinkedIn is a powerful peer-to-peer tool. It's more than just a way of "finding jobs." There are very active communities where you can exchange ideas.

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Anita Windisman's curator insight, April 17, 2013 5:22 AM

Without a doubt, a "generic" invitation request is one of the biggest pet peeves I hear from our clients....

Rescooped by Dawn Matheson from Internet Marketing Strategy 2.0
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Seven Key Traits of Great Online Content

Seven Key Traits of Great Online Content | Marketing with Social Media | Scoop.it

Via Robin Good
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Gail Worthington-Eyre's curator insight, April 22, 2013 7:00 PM

Conversation with the consumer is the key and framing your content to deliver good conversation is vital to social marketing success.

Jordi Carrió Jamilà's curator insight, May 9, 2013 2:42 AM

Macnifiaca reflexión de Jake Sorofman  y de Robinn- Recomiendo el artículo!!!

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Social Search Optimization on Five Major Social Networks (Part 1: Facebook and YouTube)

Social Search Optimization on Five Major Social Networks (Part 1: Facebook and YouTube) | Marketing with Social Media | Scoop.it
Search Engine Marketing - The combination of search and social is revolutionary. Find out the search capabilities of Facebook, YouTube, Twitter, Pinterest and Google+—and how to search-optimize your presence on them.
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Rescooped by Dawn Matheson from Google Plus and Social SEO
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How to Make the Full Use of Google Authorship Profile

How to Make the Full Use of Google Authorship Profile | Marketing with Social Media | Scoop.it
Google Authorship and Author Rank:Learn how to verify Google authorship and its importance in SEO.

Via Neil Ferree
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Neil Ferree's curator insight, April 8, 2013 11:42 AM

Author Rank is not here yet but then it arrives • you will wish you had started a year ago adding social signals and social shares to your AR credentials.

Rescooped by Dawn Matheson from Social Media Content Curation
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Remix, Edit, Enhance And Share Videos With Popcorn Maker By Mozilla

Remix, Edit, Enhance And Share Videos With Popcorn Maker By Mozilla | Marketing with Social Media | Scoop.it

From "Introducing Popcorn Maker" blog post by Mozilla:

"Popcorn Maker is a free web app that makes video pop with interactivity, context and the magic of the web.

 

Popcorn Maker makes it easy to enhance, remix and share web video. Using Popcorn Maker’s simple drag and drop interface, you can add live content to any video — photos, maps, links, social media feeds and more. All right from your browser.

 

The result is a new way to tell stories on the web, with videos that are rich with context, full of links, and unique each time you watch them."

 

Read full original article: http://bit.ly/TTKfs3

 

Try out it: https://popcorn.webmaker.org

 

Intro video: http://popcorn.webmadecontent.org/r7

 


Via Giuseppe Mauriello
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R.G. Riles's curator insight, April 8, 2013 8:06 AM

WOW! Does this appear to be a powerful and promising tool, or what? If you're into making video, you might want to get used to using Mozilla Firefox for a while and then start using Popcorn Maker when it's time to make those new, shiney movies! Wonder what our friends at FAME thing about this?

Aulde de Barbuat's curator insight, April 15, 2013 1:49 PM

Looks like the ideal tool. Great that it is open source.

Daniels's curator insight, April 16, 2013 7:53 AM

A hot tool IMO, I am soon going to try it.

Rescooped by Dawn Matheson from Pinterest
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10 Innovative Uses of Pinterest

10 Innovative Uses of Pinterest | Marketing with Social Media | Scoop.it
Among Pinterest's 48 million users, here are 10 that have found innovative ways to use the social platform.

Via Kelly Lieberman
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Stefanie Blackburn's curator insight, April 4, 2013 1:18 PM

Some great uses of Pinterest

Rescooped by Dawn Matheson from 21st Century Learning and Teaching
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Tube Teaching: How to Create a YouTube Channel

Tube Teaching: How to Create a YouTube Channel | Marketing with Social Media | Scoop.it

Via Gust MEES
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Moushira Issa's curator insight, March 31, 2013 6:27 AM

Youtube is agreat educational tool.

Doug Joubert's comment, March 31, 2013 4:12 PM
Thanks, Gust!
F1 Deals's comment, April 2, 2013 12:27 AM
Nice Topic Thanks for shear with us.
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10 Ways to Get Traffic Without Google | Captured Blogging Tips

10 Ways to Get Traffic Without Google | Captured Blogging Tips | Marketing with Social Media | Scoop.it

10 Ways to Increase Traffic Without Relying on Google#1 YouTube.com

A product from Google but it can attract more targeted visitors to your blog.

Upload (How to, review, tips) videos to YouTube.Leave blog URL in video description (which will attract viewers to your blog).Add blog URL/name at beginning or to the end of every video (so that viewers remember your blog).Share videos on your blog.

See how Ms Ileane Smith doing it.


Via Ileane Smith
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One Link Stands vs Social Media Relationships - SERPs Blog

One Link Stands vs Social Media Relationships - SERPs Blog | Marketing with Social Media | Scoop.it
Let me give you a technical blueprint of relationship building that simplifies the process to make it clearer.
Dawn Matheson's insight:

This post has a great timeline for how to properly and appropriately build those relationships you want for "outbound marketing."

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Forget Facebook; keep your fans to yourself! : Confluent Forms

Forget Facebook; keep your fans to yourself! : Confluent Forms | Marketing with Social Media | Scoop.it
Dawn Matheson's insight:

This question, posed in the post, says it all! 


Question: Why would you put your Facebook vanity URL onto a highway billboard instead of the URL of your own website?

 

I'd classify this as a must-read for small businesses and nonprofits

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Rescooped by Dawn Matheson from BUSINESS and more
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Amanda Blain: » 10 Steps to Developing A Niche Following on Google Plus

Amanda Blain: » 10 Steps to Developing A Niche Following on Google Plus | Marketing with Social Media | Scoop.it
Bring people whom you have interacted with into the conversation by using a simple “+Amanda Blain have you tried this wine?” Also remember to +1 people who comment on your posts, as a ‘thank you’.

Via Martin Gysler
Dawn Matheson's insight:

It all comes back to strategy!

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malek's curator insight, April 23, 2013 3:40 PM

a down-to-earth approach

Rim Riahi's curator insight, April 25, 2013 3:54 AM

Bring people whom you have interacted with into the conversation by using a simple “+Amanda Blain have you tried this wine?” Also remember to +1 people who comment on your posts, as a ‘thank you’.

Martin Gysler's comment, April 25, 2013 4:28 AM
In my opinion it's important to have a pragmatic approach and a clear strategy to achieve goals in social media. In this sense I agree with you Malek as well as with Dawn.
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Theft, 9 Ways to Protect Yourself From Losing Your Data | Social Media Examiner

Theft, 9 Ways to Protect Yourself From Losing Your Data | Social Media Examiner | Marketing with Social Media | Scoop.it
Social media marketing podcast 37, in this episode Mike Stelzner shares the different ways to protect your data and the continuity of your business.
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Rescooped by Dawn Matheson from All About LinkedIn
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6 Ways to Spring Clean Your LinkedIn Profile

6 Ways to Spring Clean Your LinkedIn Profile | Marketing with Social Media | Scoop.it
Sure, it may not feel like it just yet, but spring is here. As you tackle spring cleaning in your home, take a closer look at your LinkedIn profile as well.

Via Anita Windisman
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Rescooped by Dawn Matheson from Social Media and its influence
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‘Spring Clean’ your Facebook account in 3 steps

‘Spring Clean’ your Facebook account in 3 steps | Marketing with Social Media | Scoop.it

You’ve probably been using for Facebook for years.

Thus your profile has all kinds of likes and apps you probably don’t remember adding.

 

That’s why spring is the perfect time to look at your page and try to make it new again.

 

Here are 3 easy steps that will improve your privacy and your Facebook experience.


Via Gust MEES
Dawn Matheson's insight:

In the mood for a little spring cleaning? Don't forget your social media house cleaning! ~ Terry

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Gust MEES's curator insight, April 15, 2013 8:50 AM

 

Check it out, a MUST!!!

 

Check also:

 

http://www.scoop.it/t/securite-pc-et-internet?tag=Privacy

 

http://www.scoop.it/t/social-media-and-its-influence?tag=Privacy

 

 

Randi Thompson's curator insight, April 15, 2013 3:55 PM

It's time to do some spring cleaning with your Facebook account....

DMT Software's curator insight, April 16, 2013 11:33 AM

Not bad advice for any season.

Rescooped by Dawn Matheson from Social Media, SEO, Mobile, Digital Marketing
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The Real Value of Google Authorship Isn't AuthorRank

The Real Value of Google Authorship Isn't AuthorRank | Marketing with Social Media | Scoop.it
While AuthorRank may bring increased rankings for your content someday, Google Authorship can increase the quality and quantity of your content immediately, as well as its CTR performance.

Via Kamal Bennani
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Neil Ferree's curator insight, April 13, 2013 8:40 AM

Social Shares is the Future of SEO • You are the Brand so you need to make sure your http://bit.ly/RichSnippet set-up Right 

Rescooped by Dawn Matheson from Pinterest
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Social Search Optimization on Five Major Social Networks (Part 2: Twitter, Pinterest, Google+)

Social Search Optimization on Five Major Social Networks (Part 2: Twitter, Pinterest, Google+) | Marketing with Social Media | Scoop.it
Social Media - The combination of search and social is revolutionary. Find out the search capabilities of Twitter, Pinterest, and Google+ and how to search-optimize your presence on them.

Via Kelly Lieberman
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5 Tips to Make Facebook Marketing Mobile-Friendly | Social Media Examiner

5 Tips to Make Facebook Marketing Mobile-Friendly | Social Media Examiner | Marketing with Social Media | Scoop.it
Facebook Mobile Marketing: Learn five things you can do make your Facebook marketing mobile friendly and get more customers.
Dawn Matheson's insight:

There is no "instant" transition from what you see on your desktop and what you see on your phone or tablet. There is a difference ... and here are 5 things to think about. Gotta love +Social Media Examiner!

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Rescooped by Dawn Matheson from Google Plus and Social SEO
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Google+ vs. Facebook | Visual.ly

Google+ vs. Facebook | Visual.ly | Marketing with Social Media | Scoop.it
A guide to the benefits and drawbacks of each social networks brand pages.

Via Neil Ferree
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Neil Ferree's curator insight, April 2, 2013 1:01 PM

The Pros and Cons of Facebook and Google+


There's not much surprising or revealing in this Infographic other than its a 30,000 foot view of the 2 Titans in Social Content Marketing • the real value is in know how to use each platform for maximum business ROI not the least of which is having your About Tab properly marked up 

Rescooped by Dawn Matheson from Transmedia: Storytelling for the Digital Age
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Why ebooks are a different genre from print

Why ebooks are a different genre from print | Marketing with Social Media | Scoop.it

Stuart Kelly:  "The differences in format are beginning to change the nature of what we're reading, and how we do it" ...


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, March 30, 2013 4:31 PM

An interesting look at the future of reading and our relationship with what we read.

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Social Media Replaces SEO

Social Media Replaces SEO | Marketing with Social Media | Scoop.it
It's official: Social Media finally replaces SEO. SEOs will need to find a new trade as Social Media Marketing has replaced links.
Dawn Matheson's insight:

Before you toss it all away, ... Steve reminds us? "Of course it’s not true! April Fools! Although social media marketing is a contributing factor in the process of search engine optimization, it would be completely irresponsible to conduct an internet marketing campaign these days strictly through social media alone."

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