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Rescooped by Dawn Matheson from Publishing Digital Book Apps for Kids
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Blog Post: Anatomy of Book Discovery: A Case Study

Blog Post: Anatomy of Book Discovery: A Case Study | Marketing with Social Media | Scoop.it

It's no secret that discovery—how, when, and where readers "discover" the books they choose to buy and read—remains a top priority for everyone in publishing. Goodreads is uniquely positioned to provide this information with our deep pool of 317 million books cataloged. In the past six months, we've done a lot of research into how readers find books, and we've presented our findings at several conferences, including Tools of Change and, most recently, the International Digital Publishing Forum. 

One of the major takeaways of our research is that book discovery happens in a multitude of ways, and there is no single magic bullet that will work for every book. But that doesn't mean there aren't best practices. Here is a case study ...


Via Carisa Kluver
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Rescooped by Dawn Matheson from EPIC Infographic
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Most Popular Blogging Platforms and Top Blogs Compared [Infographic]

Most Popular Blogging Platforms and Top Blogs Compared [Infographic] | Marketing with Social Media | Scoop.it
Blogging is great to explore future available various Blogging Platforms with top 100 blogs hosted on 27% on WordPress, Typepad, Blogsmith, Movable, Gawker, Drupal...

Via Jonha Revesencio
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Clarisse Cortez's comment, July 14, 2012 12:48 PM
you are welcome
Rescooped by Dawn Matheson from nicheprof on social media
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Introducing “Google Webmaster Academy”

Introducing “Google Webmaster Academy” | Marketing with Social Media | Scoop.it
Google Webmaster Academy opened May 22, 2012 to help folks "create great websites that perform well in search."...

Via Dr. Ron Capps
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Rescooped by Dawn Matheson from EPIC Infographic
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Drive The Facebook Engagement You Want [infographic]

Drive The Facebook Engagement You Want [infographic] | Marketing with Social Media | Scoop.it
Your content strategy should include a clear vision about the type of engagement you want to drive to your Facebook Page. Get what you want thanks to these tips!

Via Jonha Revesencio
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Rescooped by Dawn Matheson from Pinterest
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5 ways writing can boost Pinterest success | Articles

5 ways writing can boost Pinterest success | Articles | Marketing with Social Media | Scoop.it
There's more to Pinterest than images.

Via Kelly Lieberman
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Rescooped by Dawn Matheson from Everything Pinterest
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Proof That Pinterest Drives Sales, And Its Fans Spend Big

Proof That Pinterest Drives Sales, And Its Fans Spend Big | Marketing with Social Media | Scoop.it

Pinterest users not only buy the products they pin, but spend more on average than their Facebook counterparts, according to new data from Shopify.


Via Allison Tyler
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Rescooped by Dawn Matheson from EPIC Infographic
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7 Enlightening Infographics About Email Deliverability

7 Enlightening Infographics About Email Deliverability | Marketing with Social Media | Scoop.it
Take a look at seven of the best infographics about SPAM and email deliverability.

Via Jonha Revesencio
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Rescooped by Dawn Matheson from BUSINESS and more
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The Unexpected Way To Use Your Social Network Strategically

The Unexpected Way To Use Your Social Network Strategically | Marketing with Social Media | Scoop.it

We knows that networking is the best way to find out about career opportunities and business opportunities, but is there a smart way to use your network? That's the question! This post will give you some tracks about this subject. [note mg].

 

If it’s a clear night tonight, go outside about 9 p.m. and look west at the two brightest stars, beautiful as jewels, one above the other. Low to the horizon will be the planet Venus, the “evening star,” just beginning to set. Above Venus is the planet Jupiter, the gas giant with more than 60 known moons (and still counting). Now turn around and face east. Coming up off the horizon you’ll see another jewel, this one quite reddish; that’s Mars, the Red Planet (two tiny moons). On March 3 this year, our Earth (one giant moon) will pass closest to Mars, overtaking it in our orbital race around the Sun.


The solar system is a network of planets, each of which has its own network of moons, so it provides a picturesque (if inexact) analogy for social networks, which are also networks of networks. Everyone seems to be on the social media bandwagon now, with the most enthusiastic advocates often competing to build up their networks of Twitter followers, Facebook friends, or LinkedIn connections.

 

Read more: http://www.fastcompany.com/1818177/the-unexpected-way-to-use-your-social-network-strategically


Via Martin Gysler
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Rescooped by Dawn Matheson from Internet Marketing Strategy 2.0
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Build a Custom Landing Page for Your WordPress Site: Coming Soon Pro v2

Robin Good: Coming Soon Pro is a WordPress plugin that allows you to create a custom landing page, capable of capturing emails of interested parties and of incentivating social sharing.

 

Excellent for whoever has little time, talent, and money to spend, but is looking to get a professional-looking "coming soon" page.

 

From the official site: "Easily create a custom Coming Soon Page in minutes that will help your Website Launch become a Success."

 

Key features:

 

-> The Coming Soon Pro plugin works with any WordPress Theme.

 

-> The plugin is visible only to non logged in user.

This allows you to work on your site while visitors see your coming soon page. Also included is a maintenance mode which allows you to gracefully take your site offline after launch.

 

-> The Coming Soon plugin allows you to capture email leads while you build your site. Tight integration with MailChimp, Constant Contact, Aweber, Campaign Monitor & Gravity Forms.

 

Google Font integration Customizable CSS3 White Label Branding Mobile Ready Social Media integration

 

Full review: http://www.wpbeginner.com/plugins/how-to-create-beautiful-coming-soon-pages-in-wordpress-with-seedprod/ ;

 

Showcase: http://www.seedprod.com/showcase/

 

Features and price: http://www.seedprod.com/features/

 

More info: http://www.seedprod.com/


Via Robin Good
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Rescooped by Dawn Matheson from Internet Marketing Strategy 2.0
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How Much Social Signals Affect Your Google Rankings and Visibility? [Infographic]

How Much Social Signals Affect Your Google Rankings and Visibility? [Infographic] | Marketing with Social Media | Scoop.it

From the original article: "If you run a website, you know how important search engine rankings can be. Getting your site on the first page of Google can bring in advertising dollars, an influx of new customers, or widespread awareness of your cause.

 

However, there is much more to ranking high on Google than just optimizing your website for certain keywords. Social media can help (or hurt!) your placement – and the folks at TastyPlacement have done a little testing to see how much Google+, Facebook and Twitter really do affect search results."

 

Full post here: http://www.mediabistro.com/alltwitter/social-media-search-results_b21882


Via Antonino Militello, Robin Good
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Rescooped by Dawn Matheson from Social Media Marketing Superstars
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The Marketer’s Guide to Digg

The Marketer’s Guide to Digg | Marketing with Social Media | Scoop.it
Digg still receives at least 2.5 million visitors per month in the US alone. The following guide will help you learn to use Digg for sharing your awesome content with a larger audience.

Via Tina Cook
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She-conomy » Guys, When Marketing to the Female, Don’t Dumb it Down for Women, Man Up For Men

She-conomy » Guys, When Marketing to the Female, Don’t Dumb it Down for Women, Man Up For Men | Marketing with Social Media | Scoop.it
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Important Facebook Photo Information

Important Facebook Photo Information | Marketing with Social Media | Scoop.it

Great details on the sizes of images you need to create "stunning timelines" on FB.

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Rescooped by Dawn Matheson from BUSINESS and more
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10 Social Media Tips From a Top Media Agency

10 Social Media Tips From a Top Media Agency | Marketing with Social Media | Scoop.it

This article / interview on the Mashable blog gets right to the heart of  the things to think about when wading into social media, as well as expanding your brand with these tools. ~ Terry

 

The Modern Media Agency Series is presented by IDG. Both marketers and users are very interested in social media. Buyers told IDC that less than one in five use social media to make purchase decisions. To learn more about the research, click here.

 

Whether your company is just getting its social sea legs or excelling in the digital world, there is a niche and opportunity for every brand on social media.

 

OMD, one of the top media agencies in the world, works with clients of various size and social media exposure. Within the agency, OMD Word is the social intelligence arm that helps amplify clients through social media. The department ensures the client’s social channels are leveraged and optimized to support traditional and digital solutions.

 

According to Word’s U.S. Director Colin Sutton, your level of understanding impacts your brand’s ability to perform on social media. Generally, this is the first thing that brands should be thinking about when they want to launch a social campaign.

 

Read more: http://on.mash.to/KEHUPX


Via Martin Gysler
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Endless email marketing opportunities

Endless email marketing opportunities | Marketing with Social Media | Scoop.it
Endless email marketing opportunities : Enterprise Email Marketing Solution : WhatCounts : WhatCounts will help you find and grow your email marketing ROI...
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Rescooped by Dawn Matheson from Internet Marketing Strategy 2.0
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How To Find Key Influencers In a Specific Niche

How To Find Key Influencers In a Specific Niche | Marketing with Social Media | Scoop.it

Robin Good: Influencers are those individuals who have enough reputation, credibilityand expertise to affect your interests and choices. That's a very valuable commercial proposition for marketers. But how do you find these influencers.

 

Some interesting alternatives are starting to emerge, beyond the popularity-based score-based reputation services as Klout and Peerindex.

 

Jure Klepic reports on this: “Who are these influencers and how DO we find them?

 

Is there some way of identifying those people who are connected to a critical mass of easily influenced people?"

 

The article analyzes some of the shortcomings of the approaches used today, while highlighting some of the new and more interesting services that focus on helping you or your company identify key influencers in a specific niche.

 

Informative. Useful. 7/10

 

Full article: http://jureklepic.com/2012/05/25/who-are-the-influencers-and-how-do-we-find-them/ ;


Via Robin Good
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Beth Kanter's comment, May 27, 2012 1:48 PM
Jan: When I look at the photo illustration, it makes ask why there are so few women in the photo ... now off to check this out.
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How to promote your brands on social network

How to promote your brands on social network | Marketing with Social Media | Scoop.it
Social media is a power tool which can be used creatively and strategically to promote your brand.
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Rescooped by Dawn Matheson from Internet Marketing Strategy 2.0
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How To SEO Self-Audit Your Web Site

How To SEO Self-Audit Your Web Site | Marketing with Social Media | Scoop.it

Robin Good: Good article by Meghan Keaney Anderson on the HubSpot Blog. If you are somewhat new to SEO and to optimizing your web site, here's a simple and well illustrated six-step process that can you can follow.

 

"When it comes to getting your website found in search, little things can make a big difference. But sometimes it's hard to find the time -- or know where to start.

 

Here's an idea: Set aside 15 minutes in the next week to conduct an audit of what you think are 5 of your most influential web pages.

 

Then audit those pages with the following six steps to make sure you have all your SEO bases covered."

 

Here the six steps suggested (get the details on how to carry out each one in the original full article):

 

Step 1: Check Your Meta Descriptions

 

Step Two: Review Your Page Title


Step 3: Optimize Your H1 Tags

 

Step 4: Make Images More User/Search Friendly With Alt Text

 

Step 5: Optimize the Anchor Text of Your Links

 

Step 6: Leverage Calls-to-Action"

 

 

Informative. Very useful. 8/10

 

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/32777/The-6-Step-SEO-Audit-Every-Marketer-Should-Conduct.aspx ;


Via Robin Good
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Rescooped by Dawn Matheson from Pinterest
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How to Get Your Content Shared More on Pinterest

How to Get Your Content Shared More on Pinterest | Marketing with Social Media | Scoop.it
From calls to action to setting up ‘sharing networks,’ consider these tips for making your content go viral on the popular social network.

...


Via Kelly Lieberman
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Top 2 Reasons LinkedIn Is Taking Over the World - Forbes

Top 2 Reasons LinkedIn Is Taking Over the World - Forbes | Marketing with Social Media | Scoop.it
Why LinkedIn is exactly what we all need right now. And despite the 135 million users, we're really just starting to figure it out.
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Rescooped by Dawn Matheson from Publishing Digital Book Apps for Kids
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Is your book promotion really just spam?

Is your book promotion really just spam? | Marketing with Social Media | Scoop.it
Exciting as it is that you've written a book, blurting that out at every opportunity is just spam, not book promotion.

Via Carisa Kluver
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Rescooped by Dawn Matheson from Internet Marketing Strategy 2.0
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Creating and Optimizing Google+ Brand Pages: The Complete Guide

Creating and Optimizing Google+ Brand Pages: The Complete Guide | Marketing with Social Media | Scoop.it

A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg]

 

Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.

 

For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post.

 

Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/


Via Martin Gysler, Robin Good
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Why Video Is Essential To Your Marketing Mix (And 7 Steps to Powerful Results)

Why Video Is Essential To Your Marketing Mix (And 7 Steps to Powerful Results) | Marketing with Social Media | Scoop.it
Whitepaper Download - Why Video Is Essential To Your Marketing Mix (And 7 Steps to Powerful Results)...
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Home | Digital Marketing World: Social Media | June 2012

Home | Digital Marketing World: Social Media | June 2012 | Marketing with Social Media | Scoop.it

Marketing Profs is offering a free seminar on June 8, 2012. This is a class for anyone interested in "making the most of social media channels for yourself and your brand."


Visit the website to register.

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4 Ways to Measure Social Media Success With Free Tools | Social Media Examiner

4 Ways to Measure Social Media Success With Free Tools | Social Media Examiner | Marketing with Social Media | Scoop.it
Measure social media success: Use free powerful Google products to understand the successes and failures of your social media promotion or campaign.
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