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How to Really Make Pinterest Work for You

How to Really Make Pinterest Work for You | Marketing with Social Media | Scoop.it
My Social Agency Blog: We’ve all heard the tips, but here’s how to really make Pinterest work for you.

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Via Kelly Lieberman
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Tom George's comment, July 8, 2012 12:22 PM
Hey Kelly,
Thanks for a great Pinterest topic.I am the founder of Internet Billboards we are a community of curators that use Scoop.it. If you like you can easily also join us and share your picks here http://www.internetbillboards.net
Rescooped by Dawn Matheson from Surviving Leadership Chaos
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Your Biggest Culprit to Workday Productivity

Your Biggest Culprit to Workday Productivity | Marketing with Social Media | Scoop.it
Every day is a battle for productivity when you’re a small business owner or consultant.

 

Every day is a battle for productivity when you’re a small business owner or consultant. And, if we’re being honest, productivity can be especially hard to hold on to during these warm summer months when BBQs and beach daydreams wreak havoc on our day.

 

If you’ve ever sat back and wondered what happened between 9-5, a new survey from the creators of OfficeTime may interest you. Here, the time tracking site polled respondents to answer the question “where does our time go” and identified some of the biggest culprits to workplace productivity.


Via donhornsby
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Rescooped by Dawn Matheson from Social Media Content Curation
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The Official Content Curation Tools Universe Map

The Official Content Curation Tools Universe Map | Marketing with Social Media | Scoop.it

Robin Good: Everytime I see a new post or article claiming to list the best content curation tools I know I am in for some disappointment.

 

Most of these lists just pick up names from other lists without even bothering to check, test or verify what these tools actually do, whether they are still available. Unfortunately the rush to put out "curated" list of tools and services has created more misinformation than useful lists. 

 

But if you, like me, are on the lookout for new and effective tools to curate your own content or the one of your customers, I have created a comprehensive map of all the curation tools available online and I keep it fresh and updated almost on a daily basis.

 

The map presently lists over 250 content curation tools which you can navigate much more easily than it was possible on my earlier versions of this map.

 

On the right side of the map you will find all of the news and content curation tools available online today. On the left side, you can find bookmarking, link lists builders, clippers and lots of tools to operate with RSS feeds (which are still at the heart of a curator's job).

Full map: http://bit.ly/ContentCurationUniverse  

Share it. 


Via Robin Good, Giuseppe Mauriello
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Mike Ellsworth's comment, October 10, 2012 10:23 PM
Mala, thanks for the reScoop and many thanks to Robin Good for the crazy good mindmap!
Mike Ellsworth's comment, October 10, 2012 10:23 PM
Mala, thanks for the reScoop and many thanks to Robin Good for the crazy good mindmap!
sanhdyuhjue's curator insight, January 4, 2013 8:23 PM
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Rescooped by Dawn Matheson from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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Videos - Get the latest search features, tips and tricks for Google Search

Videos - Get the latest search features, tips and tricks for Google Search | Marketing with Social Media | Scoop.it
Discover all the features and tricks to master Google search. Get information on Google’s newest search features and learn tips from basic to advanced.

Via Tom D'Amico (@TDOttawa) , ABroaderView
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Rescooped by Dawn Matheson from nicheprof on social media
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SEO vs Social Media - Which is best for your marketing? http://lenq.me/seovssm Courtesy of HubSpot

SEO vs Social Media - Which is best for your marketing? http://lenq.me/seovssm Courtesy of HubSpot

 


Via Dr. Ron Capps
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Rescooped by Dawn Matheson from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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Women more likely to delete friends: study - Ninemsn

Women more likely to delete friends: study - Ninemsn | Marketing with Social Media | Scoop.it
AFPWomen more likely to delete friends: studyNinemsnWomen are more likely than men to delete friends from their online social networks and tend to choose more restrictive privacy settings, according to a new study.

Via PebbleInTheStillWaters, ABroaderView
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Rescooped by Dawn Matheson from Basic Blog Tips
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Get Plugged in to Google Analytics: The New Listening Tool For Soci...

The new Social Tracking Section of Google Analytics lets you track Your Social Impact.

Via Ileane Smith
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Rescooped by Dawn Matheson from Internet Marketing Strategy 2.0
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How To Get Great Contributing Writers and Guest Authors For Your Blog: The Neil Patel Method

How To Get Great Contributing Writers and Guest Authors For Your Blog: The Neil Patel Method | Marketing with Social Media | Scoop.it

When you want to say something in more than 140 characters and use imagery, too, blogging remains one of your top choices ... and it also happens to STILL be one of the most popular  and effective ways to build your audience.

 

Read on ...

 

As a business owner, it may be hard to delegate time for yourself or your employees to write quality content for your blog vs. work on revenue generating projects.

 

And when it comes to content, we’re not talking about just any content, but content that people want to read, search engines want to crawl, and social media users want to share.

 

Finding Guest Bloggers

One of the first things to increase the content on your blog, is including guest bloggers to help you out. Guest bloggers get a lot of benefits by writing for other sites, including yours, such as exposure to a new audience, the chance to build their authority, and the ability to build quality links back to their own blog or website.

 

How to Create Guest Blogging Guidelines

The easiest way to attract guest bloggers to your blog is through the creation of a guest blogging guidelines page.  

Share details by including the following:  http://bit.ly/J5KCHB

 

**Your impressive blog stats

**Your audience’s interests and demographics

**What topics your blog covers

**What level of content you need

**Content originality

**Post formatting details

**Post submission requirements

**Community rules

**Self-promotion rules

**Disclaimers

 

What to Look for in Guest Post Submissions

You will want to make sure the content meets the quality standards of your blog by reading it thoroughly and checking for a few key things:

 

**Is the content original?

**Who is the author?

**Where does the author link to?

 

Establishing an Editorial Calendar

No matter where you get your online content from, whether it is guest bloggers or freelance writers, be sure to create an editorial calendar. 

 

Useful. 8/10 

 

Full article: http://blog.kissmetrics.com/the-neil-patel-method/ ;


Via maxOz, Robin Good
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Rescooped by Dawn Matheson from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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Who Googled You? This Website Knows

Who Googled You? This Website Knows | Marketing with Social Media | Scoop.it
After a date, a pitch or a job interview, there's a good chance you're going to get Googled. This site shows who is searching for your name.

 

Although the article doesn't specifically mention the lead value of this kind of "reverse search," it is obviously there!


Via Jose H. Flores, ABroaderView
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Rescooped by Dawn Matheson from BUSINESS and more
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10 Social Media Tips From a Top Media Agency

10 Social Media Tips From a Top Media Agency | Marketing with Social Media | Scoop.it

This article / interview on the Mashable blog gets right to the heart of  the things to think about when wading into social media, as well as expanding your brand with these tools. ~ Terry

 

The Modern Media Agency Series is presented by IDG. Both marketers and users are very interested in social media. Buyers told IDC that less than one in five use social media to make purchase decisions. To learn more about the research, click here.

 

Whether your company is just getting its social sea legs or excelling in the digital world, there is a niche and opportunity for every brand on social media.

 

OMD, one of the top media agencies in the world, works with clients of various size and social media exposure. Within the agency, OMD Word is the social intelligence arm that helps amplify clients through social media. The department ensures the client’s social channels are leveraged and optimized to support traditional and digital solutions.

 

According to Word’s U.S. Director Colin Sutton, your level of understanding impacts your brand’s ability to perform on social media. Generally, this is the first thing that brands should be thinking about when they want to launch a social campaign.

 

Read more: http://on.mash.to/KEHUPX


Via Martin Gysler
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Scooped by Dawn Matheson
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Endless email marketing opportunities

Endless email marketing opportunities | Marketing with Social Media | Scoop.it
Endless email marketing opportunities : Enterprise Email Marketing Solution : WhatCounts : WhatCounts will help you find and grow your email marketing ROI...
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Rescooped by Dawn Matheson from Internet Marketing Strategy 2.0
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How To Find Key Influencers In a Specific Niche

How To Find Key Influencers In a Specific Niche | Marketing with Social Media | Scoop.it

Robin Good: Influencers are those individuals who have enough reputation, credibilityand expertise to affect your interests and choices. That's a very valuable commercial proposition for marketers. But how do you find these influencers.

 

Some interesting alternatives are starting to emerge, beyond the popularity-based score-based reputation services as Klout and Peerindex.

 

Jure Klepic reports on this: “Who are these influencers and how DO we find them?

 

Is there some way of identifying those people who are connected to a critical mass of easily influenced people?"

 

The article analyzes some of the shortcomings of the approaches used today, while highlighting some of the new and more interesting services that focus on helping you or your company identify key influencers in a specific niche.

 

Informative. Useful. 7/10

 

Full article: http://jureklepic.com/2012/05/25/who-are-the-influencers-and-how-do-we-find-them/ ;


Via Robin Good
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Beth Kanter's comment, May 27, 2012 1:48 PM
Jan: When I look at the photo illustration, it makes ask why there are so few women in the photo ... now off to check this out.
Rescooped by Dawn Matheson from EPIC Infographic
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How to Write the Perfect Blog Post [INFOGRAPHIC]

How to Write the Perfect Blog Post [INFOGRAPHIC] | Marketing with Social Media | Scoop.it
What Comprises the Perfect Blog Post?

 

How do you about writing the perfect blog post? Wait, does perfect even exist? Well, it does! Derek Halpern from Social Triggers shared an excellent visual representation of the key elements that make up the perfect blog post.

 

Crafting attention-grabbing headlines, key insights, soundbite, connecting with the readers emotions and a few call-to-actions all make up an effective and well, perfect blog post.


Via Jonha Revesencio
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Rescooped by Dawn Matheson from Mobile (Android) apps
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World Backup Day: Back Up Your Android Smartphone And Tablet

World Backup Day: Back Up Your Android Smartphone And Tablet | Marketing with Social Media | Scoop.it

It may not seem like a reason for a holiday ... except if you've ever lost all your "stuff" when a gadget when kerplooey, was lost, or stolen!

 

Take a few minutes to set up automatic backups of the apps, data, settings, photos, videos, & documents on your Android device, for free.


Via Mark Mayhew
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Press Release: Mom’s Choice Awards Winners for June 2012 | Celebrating Mom's Choice

Press Release: Mom’s Choice Awards Winners for June 2012 | Celebrating Mom's Choice | Marketing with Social Media | Scoop.it
Celebrating Mom's Choice - Recognizing the best in family-friendly media, products, and services.
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Use web analytics to choose email subject lines

Use web analytics to choose email subject lines | Marketing with Social Media | Scoop.it
Use web analytics to choose email subject lines : Enterprise Email Marketing Solution : WhatCounts : WhatCounts will help you find and grow your email marketing ROI...
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Rescooped by Dawn Matheson from nicheprof on social media
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5 Ways to Get Your Infographic to Go Viral

5 Ways to Get Your Infographic to Go Viral | Marketing with Social Media | Scoop.it
Tweet Tweet Any time you hear someone mention infographics you’ll usually hear the word viral in the same sentence. The idea is that great infographics just go viral.

Via Dr. Ron Capps
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Rescooped by Dawn Matheson from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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The Best Times to Tweet and Post to Facebook

The Best Times to Tweet and Post to Facebook | Marketing with Social Media | Scoop.it
New data reveals the highest-click times for Twitter and Facebook.

Via Tina Cook, ABroaderView
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Rescooped by Dawn Matheson from Internet Marketing Strategy 2.0
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How To Get Maximum Press and Media Coverage

How To Get Maximum Press and Media Coverage | Marketing with Social Media | Scoop.it

Robin Good: Just recently I have been asked how to get some press attention for the launch of a new web site, and I provided my basic set of tips on what to do under these circumstances:

 

a) Prepare a Press Media Kit

b) Create a list of journalists, reporters, bloggers and newsrooms which cover your niche or related ones

 

c) Send out a properly written email outlining key info and facts to facilitate journalists in extracting a valuable and interesting story for their readers. 

But there is a LOT more that can be done on this front.

One excellent new reference guide to how you can get extra media coverage for your next event or launch is Chris Winfield's "92 Ways to Get (and Maximize) Press Coverage" published ths week on SEOMoz. 

 

This guide contains tons of useful advice and tips which can really help you get the attention of the press, in ways you may not have even considered.

 

Highly recommended. 9/10.

 

Full article: http://www.seomoz.org/blog/92-ways-to-get-and-maximize-press-coverage ;


Via Robin Good
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Rescooped by Dawn Matheson from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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Comparing Facebook and LinkedIn : 20 compelling reasons to spend less time on facebook and more time on LinkedIn

Comparing Facebook and LinkedIn :  20 compelling reasons to spend less time on facebook and more time on LinkedIn | Marketing with Social Media | Scoop.it

“If you’re like most college students, chances are good that you spend more time on Facebook than you do on LinkedIn. But if you’re concerned with furthering your career (and you should be), it’s time to switch over to a more professional network. We’ve shared 20 great reasons why you need to be spending your time on LinkedIn much more than Facebook, and we hope they motivate you to make a change for the better.


Via Anita Windisman, ABroaderView
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Rescooped by Dawn Matheson from Pinterest
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Pinterest 101 Courtesy of the University of Virginia | Business 2 Community

Pinterest 101 Courtesy of the University of Virginia | Business 2 Community | Marketing with Social Media | Scoop.it
As at many other things, the University of Virginia is pretty good at Pinterest.

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Via Kelly Lieberman
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Rescooped by Dawn Matheson from Publishing Digital Book Apps for Kids
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Blog Post: Anatomy of Book Discovery: A Case Study

Blog Post: Anatomy of Book Discovery: A Case Study | Marketing with Social Media | Scoop.it

It's no secret that discovery—how, when, and where readers "discover" the books they choose to buy and read—remains a top priority for everyone in publishing. Goodreads is uniquely positioned to provide this information with our deep pool of 317 million books cataloged. In the past six months, we've done a lot of research into how readers find books, and we've presented our findings at several conferences, including Tools of Change and, most recently, the International Digital Publishing Forum. 

One of the major takeaways of our research is that book discovery happens in a multitude of ways, and there is no single magic bullet that will work for every book. But that doesn't mean there aren't best practices. Here is a case study ...


Via Carisa Kluver
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Rescooped by Dawn Matheson from EPIC Infographic
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Most Popular Blogging Platforms and Top Blogs Compared [Infographic]

Most Popular Blogging Platforms and Top Blogs Compared [Infographic] | Marketing with Social Media | Scoop.it
Blogging is great to explore future available various Blogging Platforms with top 100 blogs hosted on 27% on WordPress, Typepad, Blogsmith, Movable, Gawker, Drupal...

Via Jonha Revesencio
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Clarisse Cortez's comment, July 14, 2012 12:48 PM
you are welcome
Rescooped by Dawn Matheson from nicheprof on social media
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Introducing “Google Webmaster Academy”

Introducing “Google Webmaster Academy” | Marketing with Social Media | Scoop.it
Google Webmaster Academy opened May 22, 2012 to help folks "create great websites that perform well in search."...

Via Dr. Ron Capps
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