A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg]
Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.
For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post.
Chas Begley: Mark Traphagen's slideshow takes us through the story of how social media has become increasingly more important for SEO. The presentation then goes on to concentrate on how Mark has used his Google Plus profile to rank at the top of Google for a number of keywords. Not only that Mark shows that he can outrank others for their own posts if they have not connected them to their Google Plus account. He demonstrates that this is possible even when the original author has a bigger reputation, more followers and more links to their original site! Mark believes the reason this is possible is that all his online content is connected to his G+ account with Google's Author Rank and that he has a built up considerable currency for posting high quality content focused on his main areas of interest. The slideshow is a perfect demonstration of how important G+ is in ranking for SEO. The original post can be seen at Virante Orange Juice: http://goo.gl/3iypr ; Very highly recommended reading
Successful communications on LinkedIn can come down to this three-part process.
Create a LinkedIn Checklist
Create a Communications Calendar
Schedule Your Communications
LinkedIn Expert Advice:
Create a LinkedIn Checklist of Daily Updates and Posts
The first thing you are going to want to do is create a checklist for your daily communications. You can use any number of tools that come with your computer, or make your own checklist.
A simple, easy and popular checklist tool you might use for your PC is RTM (Remember The Milk) http://www.rememberthemilk.com/ This is one of the most popular checklists around because it is intuitive and easy to use.
There’s a reason that when companies call me about SEO, Paid Search, or Social Advertising, we always end up speaking about Analytics as well. The reason is simple. If you don’t have a rounded analytics strategy, then you won’t have a solid understanding of how your campaigns perform. In addition, if you don’t have the mechanisms in place to easily see how visitor segments perform, then important questions could go unanswered. And that’s not good for enhancing your business.
Enter the Conversion Goal Concepts in Web Analytics can get confusing. You have event tracking, conversion goals, success events, multi-channel funnels, profiles, filters, dimensions, regular expressions, etc. This is one of the reasons that too many companies slap a tracking code on their websites and call it a day. The problem is that an “out of the box” Google Analytics implementation will only get you so far. Sure, you’ll get the basics, but that won’t necessarily help you glean insights that can boost ROI.
We knows that networking is the best way to find out about career opportunities and business opportunities, but is there a smart way to use your network? That's the question! This post will give you some tracks about this subject. [note mg].
If it’s a clear night tonight, go outside about 9 p.m. and look west at the two brightest stars, beautiful as jewels, one above the other. Low to the horizon will be the planet Venus, the “evening star,” just beginning to set. Above Venus is the planet Jupiter, the gas giant with more than 60 known moons (and still counting). Now turn around and face east. Coming up off the horizon you’ll see another jewel, this one quite reddish; that’s Mars, the Red Planet (two tiny moons). On March 3 this year, our Earth (one giant moon) will pass closest to Mars, overtaking it in our orbital race around the Sun.
The solar system is a network of planets, each of which has its own network of moons, so it provides a picturesque (if inexact) analogy for social networks, which are also networks of networks. Everyone seems to be on the social media bandwagon now, with the most enthusiastic advocates often competing to build up their networks of Twitter followers, Facebook friends, or LinkedIn connections.
From the original article: "If you run a website, you know how important search engine rankings can be. Getting your site on the first page of Google can bring in advertising dollars, an influx of new customers, or widespread awareness of your cause.
However, there is much more to ranking high on Google than just optimizing your website for certain keywords. Social media can help (or hurt!) your placement – and the folks at TastyPlacement have done a little testing to see how much Google+, Facebook and Twitter really do affect search results."
TwitChimp.com is a web application that leverages the Twitter API to provide curated lists of Twitter users. The application is still in a beta testing period but is open to any who would like to try it in this early stage of development.
The purpose of TwitChimp.com is to enable any Twitter user to create and curate directories of Twitter users.
Curated lists are important because they can help reduce the signal to noise ratio in Twitter.
Here are some features:
- An ability to easily create and curate feature-filled lists of twitter accounts on any topic you desire. - Summation of top concepts/words and hashtags in tweets for an entire list, and a hotlinking of those words to Twitter searches. - Generation of statistics for lists and users in lists. - An ability to discover lists by category. - Search tools enabling lists to be found by keywords in the list or by bios of users. - User profile pages with stats, bios and links. - An ability to embed lists on any site on the Internet..."
The penetration of Pinterest in social media proves two things:
there is space for unique social media initiatives; there is a world beyond Twitter and Facebook – the current social media favorites.
If you thought handling Facebook, Twitter, StumbleUpon, Digg and LinkedIn were enough, add Pinterest to your list now.
What is Pinterest?
Launched in 2009, Pinterest picks up speed in the last months of 2011 as an innovative visual social network, with eye-catching images pinned on online boards that build your collection of visual things online.
Take a look at this Shareaholic January 2012 referral traffic report.