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5 Tips for Using Google+ to Boost Your Marketing | Social Media Examiner

5 Tips for Using Google+ to Boost Your Marketing | Social Media Examiner | Marketing with Social Media | Scoop.it

The first tip is so easy to do and can have all kinds of great ramifications for your SEO profile.

 

Google+: Learn how to boost your Google+ profile and increase your business's online presence.

 

If you want to work smarter not harder - and cut through the noise - then the Social Media Examiner blog is one you should read regularly.

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Rescooped by Dawn Matheson from Digital Marketing Essentials
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10 Dead Simple Tips to Take Advantage of Google+ for SEO

10 Dead Simple Tips to Take Advantage of Google+ for SEO | Marketing with Social Media | Scoop.it
It's no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms.

Via The Write Connection
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Rescooped by Dawn Matheson from EPIC Infographic
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25 Mobile Marketing Statistics That Will Blow Your Mind

25 Mobile Marketing Statistics That Will Blow Your Mind | Marketing with Social Media | Scoop.it

If your company has still not implemented a mobile advertising campaign, maybe the following statistics will help change your mind.


Via Jonha Revesencio
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Rescooped by Dawn Matheson from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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37 Ways to Use Social Media to Market Your Website

37 Ways to Use Social Media to Market Your Website | Marketing with Social Media | Scoop.it

Websites are still the "Ground Zero" of marketing. In general, all of the other tools we use help us guide our fans and potential consumers to a place where they can learn more about our product and us.

 

With 37 ways to use social media to market your business and build your customer base, there may just be an idea to freshen up your pitch. ~ Terry


Via Joy Bhattacharya, Neil Ferree, ABroaderView
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40 Ways to Get Banned From the Top 5 Social Networks

40 Ways to Get Banned From the Top 5 Social Networks | Marketing with Social Media | Scoop.it

This exceptional post on the HubSpot blog "digests" the various content policies for the most popular social networks: Pinterest, Facebook, Twitter, LInkedIn, and Google+

 

If you are using these platforms as a medium to promote you're award-winning product, then this post will help you to determine if you are playing by the rules.

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Dillon Thomas's curator insight, May 19, 2013 12:56 AM

WHAT TO WATCH OUT FOR ...

Dillon Thomas's curator insight, May 22, 2013 11:30 AM

HOW TO GET BANNED .. CAUTION TIPS

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4 Blogging Tips to Double Your Site Traffic

4 Blogging Tips to Double Your Site Traffic | Marketing with Social Media | Scoop.it
Business Blogging Case Study: Learn how Block Imaging's focus on content marketing through their blog increased sales and traffic.
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Rescooped by Dawn Matheson from Internet Marketing Strategy 2.0
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Create YoutTube Video Playlists with YTPlaylist

Create YoutTube Video Playlists with YTPlaylist | Marketing with Social Media | Scoop.it

YouTube provides visual marketing in ways that other platforms fall short. Videos with instructions on how to use your product, excerpts of you reading a book with an audience, and book trailers give your potential customers insight into what makes your award-winning product or service stand out.


This article is about YTPlaylist, but there are other ways to use video as well: embed in your blog or website, add to your product page with an online merchant, even include it on a CD as part of your media kid.



This article came in via Scoop.It and is in our Honoree Marketing collection.


Robin Good: If you are looking for one of the most effective ways to create a YouTube video playlist, while retaining full control of what to include and what to leave out, here is the tool you need: YTPlaylist.

 

You input a search query.

YTPlaylist provides a list of relevant results.

You check the ones you want to include.

You review, shuffle, delete, move over your picks until you are happy.
You click save and the job is done.
You take the embed code or link URL and off you go.

 

Free to use.

 

Try it out now: http://ytplaylist.com/

 

Added to the Content Curation Tools supermap: http://bit.ly/ContentCurationUniverse

 

 


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Why do you need to be on social media?

Why do you need to be on social media? | Marketing with Social Media | Scoop.it
Whilst the personal uptake of social media accounts is rife amongst the general public, some companies are still reluctant to join the social revolution, for many reasons.
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Rescooped by Dawn Matheson from All About LinkedIn
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LinkedIn: The Professional Playground For Professional Connections

LinkedIn: The Professional Playground For Professional Connections | Marketing with Social Media | Scoop.it

There are so many tangible examples of how online networking, especially LinkedIn can, has and does open doors and connections, not only for me but many others I know who are using it with very good results.Very good results come from not only understanding how it works technically, but why it works. LinkedIn is a professional platform — not a social platform. That’s important to know so you use it right and get the best results.

 

People connecting with each other, making referrals, introductions and recommendations are nothing new really in business. The difference today is how BIG the networking world has become with the web and social media. This is why LinkedIn used strategically can help you make those smart, qualified connections.

 


Via Anita Windisman
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Rescooped by Dawn Matheson from All Things Branding
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How to Build Brand Engagement – Part 1

How to Build Brand Engagement – Part 1 | Marketing with Social Media | Scoop.it
What Is Brand Engagement?
To build a brand successfully, you need to build brand engagement. You need to give consumers a reason to want to take time out of their busy days to engage with your brand.

Via Donna
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Rescooped by Dawn Matheson from Internet Marketing Strategy 2.0
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Research Says It: Traditional Marketing Is Dead

Research Says It: Traditional Marketing Is Dead | Marketing with Social Media | Scoop.it

Some excellent food for thought ... and points to consider when building or updating your marketing plan.


Robin Good: If you still think that there's no better way to promote your product and services other than via banner ads and traditional "broadcast"-type marketing approaches, think again. Data and research studies now confirm what many have been saying for a long time.

 

Traditionally advertising, PR and marketing as you know them, are working less and less.

 

From the original article on HBR: "Traditional marketing — including advertising, public relations, branding and corporate communications — is dead.


Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear.


First, buyers are no longer paying much attention. Several studies have confirmed that in the "buyer's decision journey," traditional marketing communications just aren't relevant."

 

But if it is true that traditional marketing is dead, what will replace it?

 

"There's a lot of speculation about what will replace this broken model — a sense that we're only getting a few glimpses of the future of marketing on the margins.


Actually, we already know in great detail what the new model of marketing will look like. It's already in place in a number of organizations."

 

The solution pivots around four key points:

 

1. Restore community marketing.

2. Find your customer influencers.


3. Help them build social capital.


4. Get your customer advocates involved in the solution you provide.

 

And you can read more what are the key characterizing trait of this new model by reading the full article.

 

 

Good article. Recommended. 8/10

 

Full article: http://blogs.hbr.org/cs/2012/08/marketing_is_dead.html

 

(Image credit: Shutterstock)


Via Robin Good
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prologicwebsolutions.com
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9 Ways to Get Serious About Your Work | Cory Miller's Startup Sofa

9 Ways to Get Serious About Your Work | Cory Miller's Startup Sofa | Marketing with Social Media | Scoop.it
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Rescooped by Dawn Matheson from Pinterest
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5 Tips for Targeting the Right Audience on Pinterest

5 Tips for Targeting the Right Audience on Pinterest | Marketing with Social Media | Scoop.it
If you’re looking to grow your association’s membership and promote your valuable educational content, avoiding Pinterest could be a big mistake.

Via Kelly Lieberman
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Top mobile marketing stats that will blow your mind

Top mobile marketing stats that will blow your mind | Marketing with Social Media | Scoop.it
Mobile Marketing is the future of business. Smartphones and tables are on the rise.
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Rescooped by Dawn Matheson from Serving and Leadership
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How 21st Century Thinking Is Just Different

How 21st Century Thinking Is Just Different | Marketing with Social Media | Scoop.it

This phrase says it al ... [the 21st Century offers] "a new way to learn in the presence of information abundance." Do click through to read.

 

In an era dominated by constant information and the desire to be social, should the tone of thinking for students be different?

 

In a world full of information abundance, our minds are constantly challenged to react to data, and often in a way that doesn’t just observe, but interprets. Subsequently, we unknowingly “spin” everything to avoid cognitive dissonance.

 

As a result, the tone of thinking can end up uncertain or whimsical, timid or arrogant, sycophant or idolizing–and so, devoid of connections and interdependence. The internet and social media are designed to connect, and with brilliant efficiency they do indeed connect—words and phrases, images and video, color and light, but not always to the net effect they might.

 

The nature of social media rests on identity as much as anything else—forcing subjectivity on everything through likes, retweets, shares, and pins. Instead, we might consider constant reflection guided by important questions as a new way to learn in the presence of information abundance.

 

But this takes new habits.


Via Gust MEES, David Hain, donhornsby
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from Dreamglow Social Media: 7 Ways To Get More Out Of Twitter

from Dreamglow Social Media: 7 Ways To Get More Out Of Twitter | Marketing with Social Media | Scoop.it

The intro paragraph says it all: Whether you are a one man team or a large business, using Twitter has become a must. It has become pretty impossible to stay competitive without the use of Twitter. So naturally you spend a lot of time on Twitter.

 

Click through for this very practical article ... and be sure to check out some of the other related posts with free tools and ideas, too.

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Big Business Marketing on a Small Business Budget, Free Neopost White Paper

I subscribe to CarolRoth.com and receive lots of great information and leads related to marketing and promotion for us "little guys." This week:

 

Free White Paper to Big Business Marketing on a Small Business Budget At the speed of light (or close to it), digital marketing has leveled the playing field for small businesses competing with big businesses, turning marketing on its head and...

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The Cobbler Wears Prada: A Four-Step Guide to Succeeding at Self-Marketing

The Cobbler Wears Prada: A Four-Step Guide to Succeeding at Self-Marketing | Marketing with Social Media | Scoop.it

One of the goals of being an entrepreneur or creator is to connect your product with people who will not only buy, but adore and love it.

 

One of the frustrations with marketing is that overwhelming feeling that ranges from not knowing what to do to figuring out how to do it all.

 

This article may help you prioritize and get rid of that nagging feeling.

 

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Rescooped by Dawn Matheson from Internet Marketing Strategy 2.0
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Four Free Good Keyword Research Tools

Four Free Good Keyword Research Tools | Marketing with Social Media | Scoop.it

 

Robin Good: If you are looking for some good free keyword research tools you can find information and direct access to the best four ones in this illustrated article. 

 

Informative. Useful. 8/10

 

Full article: http://www.seo-northern-ireland.co.uk/keyword-research/best-cheap-free-keyword-research-tools-2012/

 

 


Via Robin Good
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Rescooped by Dawn Matheson from Publishing Digital Book Apps for Kids
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Stop Using The Cup of Coffee vs. $0.99 App Analogy

Stop Using The Cup of Coffee vs. $0.99 App Analogy | Marketing with Social Media | Scoop.it

We’ve all seen the joke. Those of us in app development love to talk about how ridiculous it is that people will drop $4 every other day on a cup of coffee but will not “waste” 99 cents on our hot new app.

 

I hope by now we’ve learned something: This comparison doesn’t work.

 

Why haven’t we seen typical customer’s behavior change as the world of mobile apps has grown? Why hasn’t this argument worked? In reality, this argument is far from compelling and here’s why…


Via Carisa Kluver
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Rescooped by Dawn Matheson from Basic Blog Tips
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Top 10 Bloggers You Must Follow

Top 10 Bloggers You Must Follow | Marketing with Social Media | Scoop.it
top 10 bloggers you must follow to learn about blogging tips to enhance your knowledge in order to become a successful blogger.

Basicblogtips

Ileane Smith is a blogger, social media expert and founder of Basicblogtips. She is also into guest posting and community involvement. The reason why Ileane made the list is because of her attitude in helping newbies with blogging tips that can make them achieved their goals and become a successful blogger.


Via Ileane Smith
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Rescooped by Dawn Matheson from All things Google+
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What do you do with Google+? G+ Strategies for Businesses

What do you do with Google+? G+ Strategies for Businesses | Marketing with Social Media | Scoop.it

Another great article found via Scoop.It. We select a few for here on Celebrating Mom's Choice, but most of them we host in a Topic called Honoree Marketing Tips & News. We hope you'll check it out!

 

Give your viewers an exclusive G+ experience that they cannot get from your other social profiles. If Facebook represents your brand’s image, then let Google+ reveal the company and culture behind it.


Via The New Company, Resonance
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Rescooped by Dawn Matheson from All things Google+
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Google+ Cheat Sheet. Learn Some Simple Yet Effective Navigation Tips [Infographic]

Google+ Cheat Sheet. Learn Some Simple Yet Effective Navigation Tips [Infographic] | Marketing with Social Media | Scoop.it

From popular hot keys to clickable areas on the Google+ network, the Google+ cheat sheet is great for new users or people looking to refresh themselves regarding some basic shortcut options.


Via The New Company, Resonance
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Rescooped by Dawn Matheson from Publishing Digital Book Apps for Kids
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Why Self-Published Books Look Self-Published — The Book Designer

Why Self-Published Books Look Self-Published — The Book Designer | Marketing with Social Media | Scoop.it

Recently I had the opportunity to act as a judge for the annual BAIPA Book Awards.

 

Many of the books in the competition were produced by independent pressses who have professional book people on staff or hire them for specific projects and, of course, those books look just the way they are supposed to look. There were also quite a few self-published books, and among those there was a lot of variation in how well they were put together. 

 

One thing that distinguishes the BAIPA awards is that the participants receive the actual judging forms that we filled out, with all the comments included. One of the authors whose book I judged wrote to me recently. She asked me to explain the remarks on her judging form. I wondered whether she knew that I was the author of the comments, which were submitted without identification. I don’t know, but I’d bet that she made an educated guess before she wrote to me. Authors are a pretty clever bunch, aren’t they?

 

I told her I would be happy to explain, and that it would help more authors if she would allow me to do this on my blog. With her agreement, here is her query and my responses ...

 


Via Carisa Kluver
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Rescooped by Dawn Matheson from nicheprof on social media
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Children And Family Templates And WordPress Themes - Free Gift

Hi Gang, I wanted to share a pair of HTML Templates and WordPress Themes with you as a Free Gift for your use or to share with others. Both sets come with Pr...

Via Dr. Ron Capps
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