Marketing with So...
Follow
Find
2.8K views | +0 today
Marketing with Social Media
You've won an award ... now share the news!
Curated by Dawn Matheson
Your new post is loading...
Your new post is loading...
Rescooped by Dawn Matheson from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
Scoop.it!

Social Media Cross Promotion At Its Best

Social Media Cross Promotion At Its Best | Marketing with Social Media | Scoop.it
Blog post at Blogging Tips For Bloggers - Learn how to blog on every level : In the past I've posted on inter-linking and cross promotion and today I want to expand on that with a little cross promotion when you are l[..]...

Via Michael Q Todd, ABroaderView
more...
Michael Q Todd's curator insight, February 28, 2013 11:26 AM

Sharing with a twist

Mertens Marketing's curator insight, March 1, 2013 3:44 AM

Wie verknüpfe ich verschiedene Social Media Plattformen, wie lenke ich die Informationen von einer zur anderen und erhalte so mehr Follower. Hier ein Beispiel.

Rescooped by Dawn Matheson from Social Media Content Curation
Scoop.it!

5 Ways On How To Use Content Curation On Your Blog By Susan Gunelius

5 Ways On How To Use Content Curation On Your Blog By Susan Gunelius | Marketing with Social Media | Scoop.it

This is an interesting and useful article written by Susan Gunelius to curate content on your blog.
Here is an excerpt from article:


"You can curate content that you think your audience would find value in, add your own commentary, and publish it on your blog. As long as you don't plagiarize, break any laws, publish duplicate content, or fail to attribute the source with a backlink to the original content, then content curation is a viable way to bring interesting content to your audience and increase your blog post publishing schedule.
Following are five easy ways to curate content on your blog in a useful, legal and ethical way.

1) Publish Editorialized Content that You've Curated:
It's important to understand the difference between content aggregation, content syndication, and content curation before you can effectively curate content to publish on your blog.

Here are some simple explanations of each:
- Content Aggregation: When you gather links to content and provide nothing else but those links in a single place, you're using content aggregation.
- Content Syndication: Syndicated content is aggregated and redistributed (in whole or in part) for consumption or publishing through a third party.
- Content Curation: When you review content from a variety of sources, gather links to those sources, share descriptions of that content, add your own commentary to that content, and publish all of those pieces in a single location, you're curating content. While aggregation and syndication are primarily automated processes, curation is not. True content curation requires human intelligence, interpretation, and intervention.

2) Publish Curated Round-up Blog Posts:
You could publish a weekly round-up post where you share links and descriptions of great content from multiple sources about a specific topic. You can even add your own brief commentary with each link.

3) Publish Slideshows to Highlight Curated Content from Multiple Sources:
Slideshows are visually appealing and can boost page views for your blog because visitors have to click through each page in the slideshow to see all of them. If your audience likes slideshows, they're great for sharing curated content.

4) Embed Curated Content on Your Blog:
There are a variety of tools that can streamline the content curation process, and some of those tools enable you to embed the content you curate on your blog. Typically, the formatting is done for you, so the process is quick and easy.

5) Curate Content into an Online Video:
You could create a video that includes your insights added about a single piece of curated content or multiple pieces of curated content, publish it to your YouTube channel, and embed it anywhere on your blog. Just be sure to include the URLs to all of your sources within the video and in the written description of the video.

Read full original article here: http://weblogs.about.com/od/writingablog/tp/5-Ways-To-Curate-Content-On-Your-Blog.htm

 


Via Giuseppe Mauriello
more...
Romila De Munshi's comment, February 6, 2013 9:19 AM
Informative article
Romila De Munshi's comment, February 6, 2013 9:19 AM
Informative article
Asil's comment, February 23, 2013 4:02 PM
oh boy ... looks like the smamographers have found Scoop-It. @ Timothy. Suggest you report 'francisca' to Scoopit and delete their post.
Rescooped by Dawn Matheson from Google Plus and Social SEO
Scoop.it!

The Google Social Signals Map You Didn't Know Existed

The Google Social Signals Map You Didn't Know Existed | Marketing with Social Media | Scoop.it

Social signals are the future of SEO as well as essential for the here and now. A little known and well-hidden social signals map released by Google in 2009 can help you build the most effective and efficient social SEO plan.

 

Read more here: http://socialmediatoday.com/danaraam/1233876/google-social-signals-map-you-didn-t-know-existed


Via Antonino Militello, Neil Ferree
Dawn Matheson's insight:

Looks like we have a new term on the horizon!

more...
Neil Ferree's curator insight, February 11, 2013 4:47 PM

Some Google Ripples are more impactful than others. Either way, you want your http://bit.ly/RichSnippet connected to all of the above.

Pierrick Fischer's curator insight, February 12, 2013 3:58 AM

A mental map for conceptualizing the weigth of Social Media in your SEO Strategy!

 

Also look up for one word: Pubsubhubbub!

REwebCentral's curator insight, February 12, 2013 8:05 PM

Anybody who's googling their own name on a regular basis won't be surprised to see this map. You are googling your name, right?

Rescooped by Dawn Matheson from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
Scoop.it!

How LinkedIn Is Beating Facebook

How LinkedIn Is Beating Facebook | Marketing with Social Media | Scoop.it
By every meaningful metric, LinkedIn is kicking Facebook's butt.

Via Anita Windisman, ABroaderView
more...
Ken Morrison's curator insight, February 20, 2013 8:32 PM

Ken's Key Takeaway:

I don't think that facebook users or advertisers are going to be going anywhere any time soon.  Yet, I do agree that LinkedIn is doing some great things to keep people engaged in their online ecosystem.

 

Vicky Wason's comment, February 21, 2013 9:25 AM
As a teacher who often is asked to write letters of recommendations, I enjoy the easy way to make recommendations on LindedIn.
Anita Windisman's comment, February 21, 2013 10:45 AM
Yes...great point, Vicky!
Rescooped by Dawn Matheson from Pinterest
Scoop.it!

How To Make Pinterest Work For Your Business | Business 2 Community

How To Make Pinterest Work For Your Business | Business 2 Community | Marketing with Social Media | Scoop.it
5 Steps to Getting Started on Pinterest You may be wondering how pinning pretty pictures on a virtual board can help you grow your business? With 11

Via Kelly Lieberman
more...
No comment yet.
Scooped by Dawn Matheson
Scoop.it!

How to Size Images on Social Media: A Cheat Sheet (Infographic)

How to Size Images on Social Media: A Cheat Sheet (Infographic) | Marketing with Social Media | Scoop.it
Take the pain out of adding images to your brand's social media accounts by following this easy guide to sizing images.Get the latest blog articles on...
Dawn Matheson's insight:

Boy, have I waited a long time for this! A must bookmark if ever there was one!

more...
No comment yet.
Scooped by Dawn Matheson
Scoop.it!

9 Consumer Social Media Habits You Need to Know, Research | Social Media Examiner

9 Consumer Social Media Habits You Need to Know, Research | Social Media Examiner | Marketing with Social Media | Scoop.it
This recent social media research provides insights about consumer behavior based and key takeaways that you can apply for your own business.
more...
No comment yet.
Rescooped by Dawn Matheson from All About LinkedIn
Scoop.it!

Small Firms: LinkedIn Works, Twitter Doesn't

Small Firms: LinkedIn Works, Twitter Doesn't | Marketing with Social Media | Scoop.it
Six out of 10 small-business owners say they think social-media tools are important for growth, but while 41% singled out LInkedIn as having the most potential to help their companies, most weren't impressed with Twitter.

Via Anita Windisman
Dawn Matheson's insight:
We've seen the opposite - Twitter does more for us than LinkedIn. But the analysis is worth noting.
more...
Anita Windisman's curator insight, January 31, 2013 9:41 PM

According to the survey, LinkedIN was the social media tool with the greatest potential to help small businesses.  

Dawn Matheson's comment, February 1, 2013 3:47 PM
Thanks for the share. That's interesting, because we've found the exact opposite. Twitter does MUCH more for us than LinkedIn.
Dawn Boyer's comment, February 1, 2013 4:19 PM
Interesting - it also depends upon the type of business and how they have engaged their customer contact system and symbiotically linked it to all their social media.
Rescooped by Dawn Matheson from Pinterest
Scoop.it!

Why Pinterest could be better for business than Facebook

Why Pinterest could be better for business than Facebook | Marketing with Social Media | Scoop.it
Pinterest and Facebook are both social utilities which are supposed to increase visitors to websites and additional ways to stay connected to customers.Whilst the new layout associated with Pinterest has been embraced and cloned by sites such as...

Via Kelly Lieberman
more...
Lauran Star's curator insight, January 29, 2013 1:37 PM

What are your thoughts on Pinterest?

Elsie Barone's curator insight, January 30, 2013 1:54 AM

I like this idea.

Lisa Buben's curator insight, January 31, 2013 6:05 AM

I would so AGREE with this one!

Rescooped by Dawn Matheson from Publishing Digital Book Apps for Kids
Scoop.it!

Topic for the 1/20/13 #storyappchat: App Pricing

Topic for the 1/20/13 #storyappchat: App Pricing | Marketing with Social Media | Scoop.it

Most book apps are now priced between 99¢ and $4.99, according to Carisa Kluver of Digital Storytime (our resident storybook app expert). Are these fair prices for storybook apps? Does it make sense to run special discounts, and if so, when?

 

And what of the freemium model? Some developers have had success giving away introductory content, then charging for more once the value and high quality has been established in the mind of the user. Is this an approach those of us working on storybook apps should consider?


Via Carisa Kluver
more...
Carisa Kluver's curator insight, January 18, 2013 9:20 PM

Let’s explore the world of pricing during this week’s #storyappchat, to be held this Sunday (January 20, 2013) at 9:00 p.m.Eastern/6:00 p.m. Pacific. Just start using the #storyappchat hashtag on Twitter to join in!

Rescooped by Dawn Matheson from 21st Century skills of critical and creative thinking
Scoop.it!

CreativeCommons-Infographic

CreativeCommons-Infographic | Marketing with Social Media | Scoop.it

A good summary/overview of CC licenses and use for photos.


Via C.Rathsack, Ann Vega, Dr. Laura Sheneman, Dennis T OConnor, NikolaosKourakos, Lynnette Van Dyke
more...
Martin (Marty) Smith's comment, January 24, 2013 8:35 AM
Big help in understanding the Creative Commons and attribution. Important!
pru's curator insight, January 28, 2013 6:27 AM

A key area of knowledge for all school library staff.

Maria Richards's comment, June 16, 2013 6:08 PM
A must for all!
Scooped by Dawn Matheson
Scoop.it!

What makes content go viral: The anatomy of a post that got over 500,000 likes

What makes content go viral: The anatomy of a post that got over 500,000 likes | Marketing with Social Media | Scoop.it
How can I make my content go viral? I sat down with the viral marketing geniuses Marc and Angel to discuss content marketing and other key tips:
Dawn Matheson's insight:

How does it happen? How do we buld a tribe ... Leo Widrich shares his real-life example. The most interesting stat to me: we only read 20% of web pages. Wow!

more...
No comment yet.
Rescooped by Dawn Matheson from Smart Media Tips
Scoop.it!

The Case for Long Tail Keywords

The Case for Long Tail Keywords | Marketing with Social Media | Scoop.it
As a small business SEO specialist, I'm a big fan of long tail keywords.  You see, I'm used to working with clients that have big expectations and little b

Via SmartMediaTips
more...
No comment yet.
Rescooped by Dawn Matheson from Google Plus and Social SEO
Scoop.it!

How to Make the Full Use of Google Authorship Profile

How to Make the Full Use of Google Authorship Profile | Marketing with Social Media | Scoop.it
Google Authorship and Author Rank:Learn how to verify Google authorship and its importance in SEO.

Via Level343, Neil Ferree
more...
Level343's curator insight, March 1, 2013 4:23 PM

Just in case you've been living under a rock, here's another visit down Google's authorship road...

Neil Ferree's curator insight, March 2, 2013 5:06 PM

6 to 9 months from now if your http://bit.ly/RichSnippet is the source of awesome content that gets shared on the top socials by other "vetted" users • you've done yourself righteous

Rescooped by Dawn Matheson from Internet Marketing Strategy 2.0
Scoop.it!

How To Do a Full SEO Check on Any Website and Create an Effective Audit Report

How To Do a Full SEO Check on Any Website and Create an Effective Audit Report | Marketing with Social Media | Scoop.it
Over the years, the one thing that I’ve always noticed is that most sites aren’t optimized for search engines. Even ...

Via Robin Good
more...
Neil Ferree's curator insight, February 6, 2013 10:40 AM

I didn't know Google likes 2,400 Words on the page for Optimal Indexing

Ken Dickens's curator insight, February 7, 2013 2:01 PM

Search Engine Optimization (SEO) is about actions you can take to make your website more search friendly, and therefore improve your overall search results and increase traffic to your website.  It is a huge category with lots of tricks and is a moving target, but this report is a good start- Ken

 

http://www.2080nonprofits.org

Side Effect's curator insight, February 12, 2013 6:21 AM

BallyABC provides you the best service regarding the side effect. http://bellyabc.com

Rescooped by Dawn Matheson from All About LinkedIn
Scoop.it!

LinkedIn eyes future as professional publishing hub

LinkedIn eyes future as professional publishing hub | Marketing with Social Media | Scoop.it
The company seems set on making business content, not social networking, the focus of the site. Read this article by Jennifer Van Grove on CNET News.

Via Anita Windisman
more...
Anita Windisman's curator insight, February 24, 2013 11:20 PM

From the article...  "content is quickly becoming the new connection on LinkedIn".

Rescooped by Dawn Matheson from Pinterest
Scoop.it!

Can a Brand Push Traffic Through Pinning?

Can a Brand Push Traffic Through Pinning? | Marketing with Social Media | Scoop.it
Give consumers something they want, something they are looking for, while expecting nothing in return.

Via Kelly Lieberman
more...
No comment yet.
Scooped by Dawn Matheson
Scoop.it!

How to Build Powerful In-Person Networks From Your Social Contacts | Social Media Examiner

How to Build Powerful In-Person Networks From Your Social Contacts | Social Media Examiner | Marketing with Social Media | Scoop.it
Social networking: learn how to turn your online social contacts into offline business relationships.
Dawn Matheson's insight:

A great article to kick off the week! Mike's points are a wonderful reminder that social media isn't an end unto itself ... go out, turn off the computer, network like its 1999.

more...
No comment yet.
Scooped by Dawn Matheson
Scoop.it!

26 Ways to Market Your Business With Tumblr | Social Media Examiner

26 Ways to Market Your Business With Tumblr | Social Media Examiner | Marketing with Social Media | Scoop.it
Marketing with Tumblr: Learn how 26 businesses useTumblr and gain insights into how you can include Tumblr in your social media marketing today.
Dawn Matheson's insight:

Social Media Examiner's A to Z series on social media serves two purposes. It is a great introduction to a particular platform; and it gives us great "best practices" examples that work. Enjoy. ~ Terry

more...
No comment yet.
Rescooped by Dawn Matheson from 21st Century skills of critical and creative thinking
Scoop.it!

7 Libraries Of Sensational Photographs You Can Use For Free | Bestseller Labs

7 Libraries Of Sensational Photographs You Can Use For Free | Bestseller Labs | Marketing with Social Media | Scoop.it
7 collections of sensational photographs that you can use for free on your website, blog and social media.

Via Susan Grigsby @sksgrigsby, Lynnette Van Dyke
more...
AlGonzalezinfo's curator insight, January 30, 2013 1:26 PM

This is awesome, thanks Lynnette!

Penelope's comment, January 30, 2013 10:44 PM
I bookmarked this one! ;)
Dawn Matheson's comment, February 1, 2013 3:49 PM
me, too!
Scooped by Dawn Matheson
Scoop.it!

3 Ways to Connect With Teens on Social Media, Tips From Sharpie | Social Media Examiner

3 Ways to Connect With Teens on Social Media, Tips From Sharpie | Social Media Examiner | Marketing with Social Media | Scoop.it
The Teen Market: Learn how Sharpie successfully grew their market share to 89% of their category through a savvy understanding of how teens use social media.
Dawn Matheson's insight:

Profound yet simple marketing advice: 

 

“It’s not about us putting out branded content,” said Rouse. “It’s about us amplifying the passion that exists in our community.” (emphasis original)

more...
donhornsby's curator insight, February 1, 2013 8:12 AM

(From the article): Are you wondering how to connect with the younger generation on social media?

 

Could your business benefit from connecting to the 80% of online teens using social media?

 

In this article I explore how Sharpie has successfully garnered 89% market share with the aid of social media.

Rescooped by Dawn Matheson from 21st Century skills of critical and creative thinking
Scoop.it!

How a Headline Made the Difference Between 100 and 5000 Visits

How a Headline Made the Difference Between 100 and 5000 Visits | Marketing with Social Media | Scoop.it
Learn how writing a more provocative headline lead to an enormous increase in social media traffic.

Via Stan Smith, Eliza Steely, Lynnette Van Dyke
more...
Dotty Scott's curator insight, January 27, 2013 6:08 PM

Headline do make a big difference.

Rescooped by Dawn Matheson from Inspiring Social Media
Scoop.it!

Why I think a search on Twitter is better than using Google

Why I think a search on Twitter is better than using Google | Marketing with Social Media | Scoop.it
Twitter is brilliant for talking to people and picking up new ideas. It’s the number one place where I get information related to my day job and my local blog. Twitter is all about following ...

Via Sue Llewellyn, Gerrit Bes, Lisa Buben
more...
Sue Llewellyn's curator insight, January 23, 2013 6:02 AM

Makes a great point about how much a Twitter search can reveal

Lisa Buben's comment, January 24, 2013 7:11 AM
I agree - love it!
Scooped by Dawn Matheson
Scoop.it!

A New Publishing Ecosystem Emerges

A New Publishing Ecosystem Emerges | Marketing with Social Media | Scoop.it
A new publishing ecosystem is emerging that includes among its participants O'Reilly Media, Pearson, Safari Books, Barnes & Noble, Microsoft, and Liberty Media. This new ecosystem may come to c...
Dawn Matheson's insight:

Don't let the focus on educational publishing deter you from reading Joseph Esposito's piece.

 

This is a fascinating, parallel look at not only how technology has changed how and where we read, but also how the "ecosystem" for publishing has changed, particularly as it relates to D2c (Direct to Consumer)

more...
No comment yet.
Scooped by Dawn Matheson
Scoop.it!

26 Tips for Getting Started With Social Media Marketing

26 Tips for Getting Started With Social Media Marketing | Marketing with Social Media | Scoop.it
Are you looking to get started with social media marketing? Do you want to reexamine how you've been using social networks? In this post, I'll cover 26 ti
Dawn Matheson's insight:

This is more than an A to Z guide. It is a roadmap for helping you make the most of social media in your marketing strategy.

 

It is also well timed ... just when we're in the home stretch of converting a resolution to a new habit!

more...
No comment yet.