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Rescooped by Dawn Matheson from Google Plus and Social SEO
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How To Create Effective Posts on the 4 Main Social Sites [Infographic]

How To Create Effective Posts on the 4 Main Social Sites [Infographic] | Marketing with Social Media | Scoop.it
It can be tough knowing what works on which social site. This infographic lays it out nicely. It will show you how to create effective posts on each site.


If you want to be very effective at posting on Facebook, Twitter, Pinterest and Google+, it can take a bit more finesse and patience than expected. Just like you learn through trial and error what topics your blog readers gravitate to, you have to take time to learn about your social media audiences as well. With this infographic, learn how to create effective posts on each major site to maximize reach and potential.


Via Lauren Moss, Ally Greer, Neil Ferree
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Samuel Pustea's comment, July 10, 2013 1:20 PM
Yes, almost all of us post to all of those 4 social media sites. ;)

I love the little details one can learn in making the best social updates int heir network.

Almost all the social updates I do are based on the testing I have done.

Samuel from internetdreams.com
Amanda N Snyder's comment, July 10, 2013 3:00 PM
Social networking is a never-ending experiment. You are free to enjoy the journey because there is no ultimate destination!
Antoine Gravet's curator insight, September 10, 2013 11:20 AM

La recette pour créer des posts, publications optimales sur les réseaux sociaux Pinterest, Facebook, Twitter et Google+ avec les créneaux horaires pour être vu. Guide pour le CM à imprimer et à garder sur soi ;)

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The Best Google+ Features for Your Business | Social Media Examiner

The Best Google+ Features for Your Business | Social Media Examiner | Marketing with Social Media | Scoop.it
Google+: How to claim Authorship and use other features to participate in communities, help you establish authority, increase visibility and grow an audience.
Dawn Matheson's insight:

For those who like numbers, this one will make you take notice: "According to GlobalWebIndex, Google+ now has 359 million active users, which puts it ahead of Twitter’s 200 million active users." Remember: G+ is just two years old ...

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Rescooped by Dawn Matheson from Basic Blog Tips
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5 Steps to Installing an Email Optin Form on Your Facebook Page

5 Steps to Installing an Email Optin Form on Your Facebook Page | Marketing with Social Media | Scoop.it

I created a handy Facebook tutorial and shared it with the people who have subscribed to my email list.

Sign up and you'll get awesome freebies like this too! http://basicblogtips.com/emails


Via Ileane Smith
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Scooped by Dawn Matheson
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Navigating Social Platforms for Business | LeadstoConversions

Navigating Social Platforms for Business | LeadstoConversions | Marketing with Social Media | Scoop.it
Integrated Search Specialist, Miranda Imperi, explores the benefits and demands of managing the various social media platforms for business.
Dawn Matheson's insight:

I really like Miranda Imperi's breakdown of the "Big 6" and the details to help you decide if [insert platform her: Google+, Facebook, twitter, LinkedIn, Pinterest, Instagram] are a good fit for you.

 

This quote said it all "New social platforms pop up all the time. Some catch on, some don’t. From a business owner’s perspective, it’s probably more cost effective to wait and see which ones are successful before spending the effort gaining a presence there." ~ Terry

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Rescooped by Dawn Matheson from Basic Blog Tips
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Ditch the Fake Like Button on Facebook - Online Marketing with Carol Amato

Ditch the Fake Like Button on Facebook - Online Marketing with Carol Amato | Marketing with Social Media | Scoop.it

Ileane Smith Ditches the Fake Like Button on Facebook - step-by-step tutorial on how to increase your likes on Facebook by decreasing the steps involved


Ileane Smith is a lady blogger and fellow IM-er who I respect a lot. I have no idea how she gets all of the things done that she does – she’s amazing!  Ileane Smith teaches how to ditch the fake like button on Facebook and gives a wonderful tip that you can use to increase the chance of someone liking your Facebook page...

I’m so glad I ran across this video – I changed the settings on my Facebook page immediately after learning how. Thank you so much, Ileane! You can learn so much from Ileane by checking out her blog: Basic Blog Tips


Via Ileane Smith
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Ileane Smith's curator insight, June 9, 2013 8:05 AM

It is so nice to get a shout out from Carol in this post! 

It's also really amazing that even though I recorded this video over a year ago, it's still relevant. Can't believe that Facebook still hasn't removed those FAKE LIKE BUTTONS!!


Rescooped by Dawn Matheson from Designer's Resources
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A Tool For Finding Free Vectors, Stock Photos And PSD Files!

A Tool For Finding Free Vectors, Stock Photos And PSD Files! | Marketing with Social Media | Scoop.it
Time is one of the most important elements of life that we have or, better said, don’t have enough of. That means that any tool that has the function of reducing your workload should be considered a blessing.

Via Mark Strozier
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5 Mobile Social Media Marketing Ideas to Grow Your Business | Social Media Examiner

5 Mobile Social Media Marketing Ideas to Grow Your Business | Social Media Examiner | Marketing with Social Media | Scoop.it
Mobile marketing: learn how to use social media to integrate mobile technology into your business to connect with prospects and customers.
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Rescooped by Dawn Matheson from Expertise of Mom's Choice
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Top 32 Power Words That Will Really Sell Your Content [Infographic] - Bit Rebels

Top 32 Power Words That Will Really Sell Your Content [Infographic] - Bit Rebels | Marketing with Social Media | Scoop.it
Getting people to notice your content is a mastery that takes experience to fully comprehend. This power words infographic will help you find the shortcuts.

Via Neil Ferree, Dawn Matheson
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Dawn Matheson's curator insight, June 5, 2013 2:42 PM

Why say utilize when you mean use? Stick to the power words - short, sweet, and packed with meaning! Read on! ~ Terry

Laura Brown's comment, June 5, 2013 3:49 PM
There are times for bigger words. Too many small words can make you seem too casual and not an expert/ authority on the topic. It's good to have some mix/ balance of words.
Lorre Baisch Hopkins's comment, June 7, 2013 1:23 AM
Sometimes writers try too hard to use big words, and end up sounding stupid. If you wouldn't talk that way, you shouldn't write that way!
Rescooped by Dawn Matheson from SEO and Social Media Marketing
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Using Social Media to Build Links

Using Social Media to Build Links | Marketing with Social Media | Scoop.it

Over the last year or so we have seen many changes to the way companies go about implementing their link building campaigns. With search engines like Google looking to distinguish between high quality websites with authority and spam sites producing numerous backlinks to climb up search rankings, it has meant that many traditional anchor text based links have become less valuable.

 

This has led to more and more companies focusing on social media to facilitate their link building campaigns. In this article we will explain how companies go about link building using social media.

 Find Out More: http://socialmediatoday.com/tom-shurville/1505981/link-building-using-social-media


Via Antonino Militello
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Josie's curator insight, June 16, 2013 10:38 AM

Building links is great for SEO and great SEO allows for excellent branding opportunities!

Michael Ehline's comment, August 28, 2013 11:33 PM
This is amazing
ManufacturingStories's curator insight, September 2, 2013 9:35 AM

We are most successful building links with Twitter and Pinterest.  Just learning about how to do it iwth Google+.  Hardest problem is getting folks we Like on FB to Like us back. 

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[Infographic] Social Calls-to-Action Work | Dan Zarrella

[Infographic] Social Calls-to-Action Work | Dan Zarrella | Marketing with Social Media | Scoop.it
For more social media data like this, check out my latest book The Science of Marketing now! Traditional marketers and sales people have known for years
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Rescooped by Dawn Matheson from Pinterest
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Pinterest Contest Guidelines | Social Media Today

Pinterest Contest Guidelines | Social Media Today | Marketing with Social Media | Scoop.it
Pinterest has made it clear that they no longer want the popular Pin to Win or Pin It To Win It style contests to continue.

Via Kelly Lieberman
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Rescooped by Dawn Matheson from Publishing Digital Book Apps for Kids
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What is a digital book worth? Reflections on Pricing Book Apps for Kids in 2013 | The Digital Media Diet

What is a digital book worth? Reflections on Pricing Book Apps for Kids in 2013 | The Digital Media Diet | Marketing with Social Media | Scoop.it

Over two years ago, as one of my very first blog posts I wrote about the prices in the book app market, using my first 100 reviews for analysis. Now that I have reviewed over 700 titles in this new industry, I’d like to share a few of the points I made in 2011, which are still very much true … along with some stats to compare over time.

 

True today and even evident at the very beginning of this revolution in enhanced digital picture books was a tendency toward very low prices. If you compare these apps to other book-like products in the cultural environment, getting new releases for under $3 is rather unusual. However, this ‘sweet spot’ of $2.99 for eBooks is even more true today than two years ago, with over 70% of children’s book apps in our survey priced at $2.99 or less.


Via Carisa Kluver
Dawn Matheson's insight:

"How should I price my e-Book?" is definitely among our trending FAQs here at the Mom's Choice Awards. Our thanks to Carissa Cluver (iPad Storytime) for pointing us to this article! ~ Terry

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entreescritores's curator insight, May 22, 2013 6:54 AM

Interesante

 

Dawn Matheson's comment, May 22, 2013 1:44 PM
This is awesome, Carisa. We are often asked "how should I price my eBook?"
The Picture Book Lab's curator insight, May 22, 2013 6:42 PM

Very helpful data about trends in pricing kids book apps. Ultimately, you can't escape the fact that what you need more than anything else is compelling, quality storytelling to really drive sales.

Rescooped by Dawn Matheson from Moms & Parenting
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31 Actionable Social Media Marketing Tips Based On Research

31 Actionable Social Media Marketing Tips Based On Research | Marketing with Social Media | Scoop.it
9 Social Media Benefits Every Business Can Use No longer marketing’s shiny new object, social media has become an indispensable tool to achieve key business goals since prospects and customers spend at least one out of five online minutes using...

Via Neil Ferree, Dawn Matheson
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Neil Ferree's curator insight, May 21, 2013 6:55 PM

Heidi is always sharing good actionable social media marketing tips and this piece is no exception

Dawn Matheson's curator insight, May 22, 2013 1:41 PM

Did you know that prospects and customers spend AT LEAST 1 of every 5 online minutes using social media?

 

As Heidi Cohen points out ... "social media is an indespensible tool to achieve key business goals." 

Rescooped by Dawn Matheson from Google Plus and Social SEO
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Infographic: Which Social Network Is Right For Your Business?

Infographic: Which Social Network Is Right For Your Business? | Marketing with Social Media | Scoop.it
If you need a social network for business purposes, this infographic from Purolator will help you decide which one is best. Find the right one now.

Via Neil Ferree
Dawn Matheson's insight:

It isn't possible to be on every program ... but which one is the best for YOUR goals? The analysis in this infographic can help. 

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Neil Ferree's curator insight, June 25, 2013 10:05 AM

The 20/80 Rule applies here. In other words, 20% of your social content marketing sites will produce 80% of your social media traffic.

Mertens Marketing's curator insight, July 3, 2013 3:45 AM

Eigentlich stellt sich nicht die Frage, welches Netzwerk das richtige ist, sondern wie ich alle diese Netzwerke richtig einsetze.

Rescooped by Dawn Matheson from Ideas for entrepreneurs
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5 Stories Every Entrepreneur Should Be Able To Tell

5 Stories Every Entrepreneur Should Be Able To Tell | Marketing with Social Media | Scoop.it
Nothing has the power to engage people like a great story. From a carefully crafted elevator pitch to the perfect customer testimonial, a great narrative can propel your brand and business like

Via Guillaume Decugis
Dawn Matheson's insight:

We often talk about this in our webinars ... how many stories do you have ready to tell?

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taniaATenthuse.me's comment, July 17, 2013 9:18 AM
What a great post. There is something magical in storytelling, especially when people write about their passion
taniaATenthuse.me's curator insight, July 17, 2013 9:34 AM

This is the story of a brilliant entrepreneur, Leah Busque. She is passionate about her business, she lives and breathes it. And it shows. 

 

What is your story ? 

Mechanical Walking Space Man's curator insight, October 4, 2013 2:55 AM

 

We all love to hear a good story… keep it human though…

No dogma. No jargon. No Multisyllabic arrogance.

Rescooped by Dawn Matheson from Infotention
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How to Use Twitter to Become an Expert on Any Topic

How to Use Twitter to Become an Expert on Any Topic | Marketing with Social Media | Scoop.it
Sometimes you need to quickly immerse yourself in a new field. You might want to gain expertise or quickly gauge what the current issues are around a particular topic. One way of doing this is by c...

Via Howard Rheingold
Dawn Matheson's insight:

We may not be using 3x5 index cards, but we are still doing lots of research. My guess is we research more now than we ever did in high school. 

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Stephen Dale's comment, July 31, 2013 4:48 AM
Thanks for the kind words :-)
Julia Chandler's curator insight, August 7, 2013 4:35 AM

Title says it all - good intro for those who remain unswayed?

Lucy Wyatt's curator insight, October 10, 2013 9:54 AM

This might be good for students beginning a current research topic.

Rescooped by Dawn Matheson from Pinterest
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10 Pinterest Do's That’ll Make You a Better Marketer

10 Pinterest Do's That’ll Make You a Better Marketer | Marketing with Social Media | Scoop.it
Start marketing your business with these 10 Pinterest do's that’ll make you a better marketer!

Via Kelly Lieberman
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Rescooped by Dawn Matheson from All About LinkedIn
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LinkedIn: When To Say No To Connecting -- InformationWeek

LinkedIn: When To Say No To Connecting -- InformationWeek | Marketing with Social Media | Scoop.it
Should you accept LinkedIn connection requests from strangers? Before deciding, make sure you understand the security and reputation risks.

Via Anita Windisman
Dawn Matheson's insight:
This is a good reminder that you need to dig deeper than just the numbers when connecting with people via social media. ~ Terry
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Anita Windisman's curator insight, June 8, 2013 3:17 PM

Anita's tip:   Don't feel obligated to accept EVERY request to connect!

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How to plan social media and content marketing for better marketing results

How to plan social media and content marketing for better marketing results | Marketing with Social Media | Scoop.it
Despite the difference between content marketing and social media there is vital interdependence that can make or break a digital marketing strategy
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How To Create Successful Social Media Campaign? - AlphaSandesh Email Marketing Blog

How To Create Successful Social Media Campaign? - AlphaSandesh Email Marketing Blog | Marketing with Social Media | Scoop.it
Smart goals also involve details that can be deliberated. And understanding exactly what measures will help you in navigating the ship in the cloudburst of the campaign.
Dawn Matheson's insight:

Using social media is more than just throwing something out there and hoping it goes viral. It takes a plan! We'll be running our Social Media 101 class again in July ... in the meantime enjoy this article! ~ Terry

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Rescooped by Dawn Matheson from Basic Blog Tips
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People Are Missing the Point with Google+ Blog Comments

People Are Missing the Point with Google+ Blog Comments | Marketing with Social Media | Scoop.it

Thanks to a well-developed plugin that's been getting some rave reviews, many top bloggers have been installing the Google+ commenting system on their Wordpress powered blogs...The roster includes online heavy-hitters, such as Anna Hoffman of Traffic Generation Cafe,...and more recently, Ileane Smith of Basic Blog Tips.


Via Ileane Smith
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Jasmin Hodge's curator insight, June 4, 2013 5:43 AM

This is useful for commenting on others blogs when you aren't a blogger on that pa

Rescooped by Dawn Matheson from Pinterest
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How To Build Your Pinterest Strategy - Write On Track

How To Build Your Pinterest Strategy - Write On Track | Marketing with Social Media | Scoop.it
Are you using Pinterest but not sure if you are using it properly. Here's some tips on how to create a Pinterest strategy for your business to ensure successful pinning.

Via Kelly Lieberman
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Laura Brown's comment, June 5, 2013 3:51 PM
I like Pinterest but it is all image based. I find too many images which lead to link rot too - that especially discourages me from using Pinterest. Finding an image for a craft project or other idea and then finding it leads to a dead link is just a waste of my time.
Rescooped by Dawn Matheson from All things Google+
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Should you use Google Plus over Facebook?

Should you use Google Plus over Facebook? | Marketing with Social Media | Scoop.it
There are lots of people asking which is better social network - Google Plus or Facebook?

Via Resonance
Dawn Matheson's insight:

My short answer is absolutely! ~ Terry

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Laura Brown's comment, June 5, 2013 3:52 PM
I do use Google+ over Facebook. I have been for over a year. Facebook is where I leave photos and share notes with my Mother because she doesn't want to try anything new and says Twitter is too complicated.
Rescooped by Dawn Matheson from The Joy of Blogging
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10 Quick Actions You Can Do Right Now to Get More Referral Traffic

10 Quick Actions You Can Do Right Now to Get More Referral Traffic | Marketing with Social Media | Scoop.it
One of the most common things that our mind is focused on when we start a new blog is getting traffic. Why? Well the answer is simple: traffic is a powerful motivation to keep working on our blogs, at least in the beginning.

Via Lisa Buben
Dawn Matheson's insight:

Thinking about a blog or trying to figure out ways to generate more interest in the one you have? Here's an easy-to-use list of actions that will make it possible to work smarter, not harder! ~ Terry

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Rescooped by Dawn Matheson from Transmedia: Storytelling for the Digital Age
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Vine: 12 Ways to Make Your Videos Stand Out

Vine: 12 Ways to Make Your Videos Stand Out | Marketing with Social Media | Scoop.it

Jeremy Cabalona:  "You've had some fun with Vine, but now you want to get serious. Here are some tips to turn you into a Vine pro."


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, May 22, 2013 1:48 AM

Great tips with great example Vines!

Henrik Safegaard - Cloneartist's curator insight, May 22, 2013 4:15 AM

With Vine, you have six seconds to really impress a viewer. Thankfully, six seconds is more than enough time to dazzle someone, tell a story or share a laugh. These tips range from technical best practices to creative guidelines.


Click the headline for all the great tips.

Debbie Elicksen 's curator insight, May 23, 2013 7:09 PM

Love these tips. Good for ALL videos, not just Vine.