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5 Surprising Ways Live Chat Can Boost Your Conversion Rate

5 Surprising Ways Live Chat Can Boost Your Conversion Rate | Marketing with Social Media | Scoop.it
Conversion rate optimization can feel like a never ending quest for perfection. The hard truth is: no matter how hard you work, your landing page will never be perfect! Each potential customer comes to your page with slightly different motivations and questions. It would simply be impossible for you to design a landing page speaking... Read more »
Dawn Matheson's insight:

What mattered most to us: focus on relationships, not transactions.

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Rescooped by Dawn Matheson from Digital Presentations in Education
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36 Visual Content Creation Tools the Pros Can't Live Without

36 Visual Content Creation Tools the Pros Can't Live Without | Marketing with Social Media | Scoop.it
We asked 19 Social Media Pros to share their Top Visual Content Creation Tools. Here are 36 of their top tools and a handy cheat sheet for the Top 5.

Via Baiba Svenca
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Xavier Lambert's curator insight, February 23, 10:03 PM

#Canva Superstar :-)

ruthschapira's curator insight, February 27, 7:49 AM

Best  list culled from experts

connie butcher's curator insight, March 4, 11:38 AM

Great "Scoops" on your sheet!!!!

Rescooped by Dawn Matheson from EPIC Infographic
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Stand Out With This 9-Step Authority Marketing Roadmap [Infographic]

Stand Out With This 9-Step Authority Marketing Roadmap [Infographic] | Marketing with Social Media | Scoop.it

In the highly competitive world of digital marketing, it is critical that you stand out from the crowd.

Authority marketing (AuthorityMarketing.com) is a systematic process of building your thought leadership and integrating it with your online and offline marketing, in a way that not only helps you get noticed but will streamline your efforts in the long run.

 

View the full article at: http://www.huffingtonpost.com/jonha-revesencio/stand-out-with-this-9-ste_b_6643180.html


Via Jonha Revesencio
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Rescooped by Dawn Matheson from Publishing Digital Book Apps for Kids
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If You Don’t Want to Headline an FTC Press Release…

If You Don’t Want to Headline an FTC Press Release… | Marketing with Social Media | Scoop.it
In light of the FTC's recent ruling that Focus Education made unproven claims about its Jungle Rangers game, David Kleeman shares how developers and companies can avoid ending up in this position.

Via Carisa Kluver
Dawn Matheson's insight:

Thinking about creating an app? Understanding the FTC's rules of the road (not to mention basic marketing etiquette and best practices) is a must!

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Carisa Kluver's curator insight, January 29, 2:54 PM

Topic for discussion, Feb. 1, 2015 (Sunday) on #storyappchat at 6pm PT/9pm ET

Rescooped by Dawn Matheson from Google Plus and Social SEO
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15+ Ways to Create New Content from Old Content

15+ Ways to Create New Content from Old Content | Marketing with Social Media | Scoop.it

As a busy business owner, you likely don’t have time to create new content at the rate at which your audience demands it.


Via Neil Ferree
Dawn Matheson's insight:

If you've been blogging - or writing - for any length of time, you probably have a nice collection of articles just sitting there on the virtual bookshelf.

 

Go through your portfolio to select (and maybe freshen up) some of that material.

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Neil Ferree's curator insight, January 8, 3:50 PM

These 15 tips on how to create new content from old content are excellent ways to repurpose your best stuff.


Turning a blog post into a SlideShare Deck is one of my favorite tips I picked up from Kim.

Online Marketing Man's curator insight, January 9, 10:12 AM

Incredibly useful idea

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Finding Your Demographic

Finding Your Demographic | Marketing with Social Media | Scoop.it
Whatever your industry - and ours is publishing - the key to marketing success comes from knowing who is in your demographic.
Dawn Matheson's insight:

Whatever your industry – and ours is publishing – the key to marketing success comes from knowing who is in your demographic.

 

On the surface, our demographic is easy to define: readers! We publish books for people to read. Unfortunately, that isn’t very helpful when it comes to marketing your book. 

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Rescooped by Dawn Matheson from Pinterest
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6 Ways Brands Can Easily Optimize Their Images for Pinterest

6 Ways Brands Can Easily Optimize Their Images for Pinterest | Marketing with Social Media | Scoop.it
6 Ways Brands Can Easily Optimize Their Images for Pinterest | HelloSociety Blog

Via Kelly Lieberman
Dawn Matheson's insight:

Three approaches for using "existing" images have the eye-catching result most of us look for on Pinterest. Personally had not thought of "stacking" images. Definitely something to think about.

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3 Things Your Business' Website Must Do

3 Things Your Business' Website Must Do | Marketing with Social Media | Scoop.it
Unless you don't want your business to earn money, the ultimate purpose of your website it to gain more customers and increase revenues. To that end, here are three things that your website must do
Dawn Matheson's insight:

The end of the year is a perfect time to re-assess how your website is / isn't working for you.

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How Friends Influence Us on Social Media

How Friends Influence Us on Social Media | Marketing with Social Media | Scoop.it
A look at the unwritten rules and research into social media friendships and how this might impact the way that marketers strategize and post.
Dawn Matheson's insight:

From the post: There are hidden motivations behind a lot of the actions we take online, especially so with social media. The influence of friends and family has a big impact on what we click, view, share, and like."

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60 Must-Follow Facebook Pages for Non-Profits & Charities

60 Must-Follow Facebook Pages for Non-Profits & Charities | Marketing with Social Media | Scoop.it
Looking for non-profits doing amazing work on Facebook? Perfect! Here are 60 Facebook pages for non-profits & charities you should start following TODAY!
Dawn Matheson's insight:

If philanthropy and working with nonprofits is part of your marketing strategy, consider partnering with them through social. 

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Rescooped by Dawn Matheson from Google Plus and Social SEO
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50 Stats You Need to Know About Content Marketing

50 Stats You Need to Know About Content Marketing | Marketing with Social Media | Scoop.it

Via Neil Ferree
Dawn Matheson's insight:

The numbers may impress, they may overwhelm ... just remember that every grain of sand is important to sustaining the beach. Think about ways you can break these numbers into "local relevance" for your marketing goals. 

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Olivier Milo's curator insight, December 3, 2014 12:03 PM

Here's why content marketing should be part of your business strategy!

Becky Gaylord's curator insight, December 3, 2014 1:14 PM

Great post! 

Cloudstaff's curator insight, December 3, 2014 7:23 PM

Content Marketing is truly one of the best ways in establishing your presence online. For further help, you can visit http://cloudstaff.com/contentmoderation and jumpstart your Internet marketing today!

Rescooped by Dawn Matheson from Pinterest
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17 Pinterest Statistics For Business You Need To Know

17 Pinterest Statistics For Business You Need To Know | Marketing with Social Media | Scoop.it
Haven’t decided if you should be on Pinterest or not? Here's 17 Pinterest statistics for business to help you + start planning your 2015 Pinterest strategy

Via Kelly Lieberman
Dawn Matheson's insight:

This infographic slices the Pinterest demographic pie a number of ways. one of the startling stats that stood out for me - nearly 50% of US online shoppers bought something because of a Pinterest recommendation.

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Marco Favero's curator insight, December 15, 2014 6:44 AM

aggiungi la tua intuizione ...

Peg Corwin's curator insight, December 15, 2014 11:07 AM

Some numbers to impress on your boss that Pinterest drives business.

Mallie Hart's curator insight, December 20, 2014 5:16 PM

I've been hit or miss using Pinterest and really need to step it up in 2015. This article really drives home that properly using Pinterest can really benefit the user and the end user.

Rescooped by Dawn Matheson from Google Plus and Social SEO
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How to Use Pinterest to Boost Blog Traffic Dramatically

How to Use Pinterest to Boost Blog Traffic Dramatically | Marketing with Social Media | Scoop.it
Building a successful blog takes more than great content. It takes a solid blog promotion strategy. Use Pinterest to boost blog traffic.

Via Neil Ferree
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Neil Ferree's curator insight, November 17, 2014 1:58 PM

Read this article from @Rebekah Radice if you're looking for a better way to promote your blog post articles.

Marco Favero's curator insight, November 17, 2014 3:24 PM

aggiungi la tua intuizione ...

Objectif Seychelles's curator insight, November 18, 2014 5:46 AM

Will be following the good Pinterest advice for my #Seychelles blog!

Rescooped by Dawn Matheson from Google Plus and Social SEO
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How to Increase Your Social Media Presence using Google Plus

How to Increase Your Social Media Presence using Google Plus | Marketing with Social Media | Scoop.it

Via Neil Ferree
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Neil Ferree's curator insight, February 27, 5:32 PM

This is an experiment to test how a Google+ Post using the same headline on Scoop.it will render the G+ Post and compare how the G+ Stream content get's ranked sooner and higher versus a Scoop.it story.

Rescooped by Dawn Matheson from Pinterest
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13 Pinterest Stats to Maximize your Reach

Small business owners can be some of the most innovative users of social media on the web, and Pinterest is providing new opportunities to do so. As one of the…

Via Kelly Lieberman
Dawn Matheson's insight:

The contrasts of each slide (what works better) effectively illustrate each point and make it memorable. 

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Rescooped by Dawn Matheson from Pinterest
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Five Ways Pinterest Is Beating Facebook

Five Ways Pinterest Is Beating Facebook | Marketing with Social Media | Scoop.it
This article is by Troy Ireland, managing partner at Digital Current, a conversion-based digital-marketing agency specializing in content marketing and SEO. Pinterest has always seemed like Facebook’s cozy little sister. Instead of sharing news articles and memes, Pinterest users (mostly women) curate pages of living room furniture and Halloween party recipes. But [...]

Via Kelly Lieberman
Dawn Matheson's insight:

It will be interesting to see what the 2014 data shows ... especially as the fastest growing demographic within Pinterest is men.

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Momentum Factor's curator insight, February 6, 11:51 AM

Don't underestimate the power of Pinterest! Apparently, you might be better off funneling your social media marketing funds there instead of Facebook. 

Rescooped by Dawn Matheson from Pinterest
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Pinterest Guides

Pinterest Guides | Marketing with Social Media | Scoop.it
Download these Pinterest how-to guides for tips, tricks and best practices

Via Kelly Lieberman
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Rescooped by Dawn Matheson from Surviving Leadership Chaos
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How to Write a Business Plan

How to Write a Business Plan | Marketing with Social Media | Scoop.it

When preparation of a business plan is at the top of the SBA list of the ten steps to starting a business, it tells you something about how important the experts consider it to be. Planning a business and writing a business plan is more than just having a location picked and a product or service to sell. 


Via Daniel Watson, Roger Francis, donhornsby
Dawn Matheson's insight:

So many of us are so excited about our product or service that we just "jump right in." Unfortunately, without a road map (aka business plan) we end up mired and distracted from our goal.

 

Taking the time to build that plan - and using tools like this will get us where we want to be much faster.

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Tiffany Crosby's curator insight, January 23, 10:57 AM

Here's a comprehensive but palatable guide to writing a business plan. You will find links to examples and additional information. It's worth a read if you want to start a business. However, I wouldn't recommend developing a business plan in a vacuum, if you've never tried to do one before. Since this is one of the most important foundational steps you can take, it's worth investing the time in a coach that can challenge your thinking.  

Tammy Hunt's curator insight, January 25, 11:02 AM

No business should ever begin without a solid plan as it's foundation.

Venkadesh Narayanan's curator insight, February 3, 12:10 AM

www.fhyzics.com

Rescooped by Dawn Matheson from Transmedia: Storytelling for the Digital Age
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Here’s How Chat Apps Are Becoming As Important As Social Media For Brands

Here’s How Chat Apps Are Becoming As Important As Social Media For Brands | Marketing with Social Media | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, January 3, 1:02 PM


Jon Russell:  "Social media marketing will soon include chat apps, as this example from Sir Paul McCartney and the use of Line show."

David Collet's curator insight, January 3, 9:39 PM

Today's environment reminds me a lot of when I was first in the business. You have to adapt, you have to research, you have to be open to challenges. If you are, your career will flourish. But if you fear - watch to world go by.

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3 Ways Mobile Shopping & Email Marketing Help Win The Holidays & Beyond

3 Ways Mobile Shopping & Email Marketing Help Win The Holidays & Beyond | Marketing with Social Media | Scoop.it
Email and mobile have been major players this holiday season, and columnist Jordan Elkind discusses what this means for marketers.
Dawn Matheson's insight:

Yes, "old school' email marketing still works. 

 

"

This gave email the highest percentage compared to other paid marketing channels, beating out the typical leaders organic search and paid search (which drove 19% and 18.5% of Black Friday online sales respectively). Email was also the leading channel on Cyber Monday, sparking 24% of orders."

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How to make headlines with a great survey story

How to make headlines with a great survey story | Marketing with Social Media | Scoop.it
Read how to turn your consumer PR survey into media story that will boost your profile
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Facebook Marketing Tips: The Best Advice, Tried-and-Tested

Facebook Marketing Tips: The Best Advice, Tried-and-Tested | Marketing with Social Media | Scoop.it
See our results from testing seven of the best Facebook marketing tips to get more clicks and views on your Facebook posts.
Dawn Matheson's insight:

If you've heard the theory, Buffer tested its effectiveness. Nice insight into process and the value of testing.

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Best Practices on How to Pin a Tweet and Facebook Post

Best Practices on How to Pin a Tweet and Facebook Post | Marketing with Social Media | Scoop.it
We experimented with the best ways to pin a tweet and Facebook post, including 21 new ways to try and all the numbers behind what works best.
Dawn Matheson's insight:

Testimonials come in all shapes and sizes ... including via Tweets and Facebook posts. Use this guide from the folks at Buffer to find the strategy that works best for you.

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Rescooped by Dawn Matheson from Google Plus and Social SEO
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Looking for Leads? 11 Ways to Leverage Social Media

Looking for Leads? 11 Ways to Leverage Social Media | Marketing with Social Media | Scoop.it
Trying to generate solid leads can seem like a nightmare. That's where social media can be a great help. But how do you leverage this wide-ranging resource?

Via Neil Ferree
Dawn Matheson's insight:

Great insights on a diverse collection of ways to max social for identifying prospects and generating leads. Here's the one I think is overlooked the most: ask the right question!

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Neil Ferree's curator insight, December 11, 2014 5:38 PM

When you’re pressed for time, trying to generate solid leads can seem like a nightmare.


That’s where social media, with its ability to connect you with just about anyone, can be a great help.


But how do you leverage this wide-ranging resource?

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How Amazon is Changing SEO - Marketing Mojo for Small Business

How Amazon is Changing SEO - Marketing Mojo for Small Business | Marketing with Social Media | Scoop.it
Technically, search engine optimization (SEO) is a means of optimizing your website’s ranking in just about any search engine. However, since Google is by far the most popular search engine in the US, most SEO agencies and gurus abide by Google’s standards of SEO best practices. Although the search engine giant is notoriously secretive about …
Dawn Matheson's insight:

Interesting article. The consistent element in maximizing SEO is, as the article says "using common sense, not black hat tactics." Yet they also suggest you need two hat: one for people who are searching; and another for people who might be shoping.

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