Marketing with So...
Follow
Find
2.9K views | +0 today
 
Rescooped by Dawn Matheson from Pinterest
onto Marketing with Social Media
Scoop.it!

Pinterest and Why it is Important to Business - Business 2 Community

Pinterest and Why it is Important to Business - Business 2 Community | Marketing with Social Media | Scoop.it

Via Kelly Lieberman
more...
No comment yet.

From around the web

Marketing with Social Media
You've won an award ... now share the news!
Curated by Dawn Matheson
Your new post is loading...
Your new post is loading...
Rescooped by Dawn Matheson from Google Plus Business Pages
Scoop.it!

Conversion Rate Optimization (CRO) Techniques: The Complete List

Conversion Rate Optimization (CRO) Techniques: The Complete List | Marketing with Social Media | Scoop.it
This is the most comprehensive list of conversion optimization techniques on the planet. Whether you run an ecommerce site, a blog, or a brick and mortar business, you’ll love this guide. Before “Conversion Rate Optimization (CRO) Techniques: The Complete List”, these techniques were scattered across the internet. Now, with the help of Devesh Khanal of […]

Via Neil Ferree
more...
Neil Ferree's curator insight, November 11, 2:13 PM

Hybrid Connect is one of the best WordPress plugins many top bloggers use in their conversion rate optimization routines.


WP Sharely is its companion "gated content" reveal plugin that we use to encourage a social share before viewing the video or getting to download the pdf document.


Brain's techniques do the same thing only different.

Neil Ferree's curator insight, November 11, 2:15 PM

Hybrid Connect is one of the best WordPress plugins many top bloggers use in their conversion rate optimization routines.


WP Sharely is its companion "gated content" reveal plugin that we use to encourage a social share before viewing the video or getting to download the pdf document.


Brain's techniques do the same thing only different.

Rescooped by Dawn Matheson from Publishing Digital Book Apps for Kids
Scoop.it!

Why Audiobooks Are the Next Big Thing in Self-Publishing | Mediashift | PBS

Why Audiobooks Are the Next Big Thing in Self-Publishing | Mediashift | PBS | Marketing with Social Media | Scoop.it
I’m listening to the audio version my first book, Burning the Map. Which means, I’m listening to a talented actor, Piper Goodeve, inhabit the voice and the soul of Casey Evers, a character I wrote long ago, a character I wasn’t sure I’d see (or hear) from again. It’s even more gratifying because I produced the audiobook.

Via Carisa Kluver
more...
No comment yet.
Rescooped by Dawn Matheson from Pinterest
Scoop.it!

5 Tips for Boosting Sales on Pinterest

5 Tips for Boosting Sales on Pinterest | Marketing with Social Media | Scoop.it
The photo-focused social-media site has eye-popping statistics no online marketer can afford to ignore.

Via Kelly Lieberman
more...
Peg Corwin's curator insight, November 3, 6:41 PM

Good tips for product websites, especially on creating rich pins.

Rescooped by Dawn Matheson from Google Plus and Social SEO
Scoop.it!

Make your Google+ Page or Profile a Destination

Make your Google+ Page or Profile a Destination | Marketing with Social Media | Scoop.it

Google+ is more than a social identity, it’s a social layer. Since the birth of Google+ in 2011, Google has slowly and consistently integrated the social network with its other products and services including Google Maps, Gmail, Google Play, YouTube, Google Search, Google Calendar, and more. With these integrations comes not only the chance to  to increase awareness for your brand across multiple Google services,


Via Neil Ferree
Dawn Matheson's insight:

I agree - Google+ is your social CV that helps fans, followers, and interested seekers see you for the influencer you are.

more...
Gerard Downey's curator insight, October 31, 3:33 PM

I have to say Google plus is amazing did some testing on a site with no links time to go back

Neil Ferree's curator insight, October 31, 4:06 PM

You should create, populate and optimize a Google+ Personal Page and a Google+ Brand page to get maximum value from the platform.

Rescooped by Dawn Matheson from All About LinkedIn
Scoop.it!

The Definitive Guide To LinkedIn Groups For Marketing

The Definitive Guide To LinkedIn Groups For Marketing | Marketing with Social Media | Scoop.it
Creating a LinkedIn profile is just scratching the surface of the B2B social networking platform’s potential; LinkedIn has become an essential networking and marketing tool for business professionals. Whether you’re a marketer or an entrepreneur, it’s important to establish a presence on LinkedIn. But then what? One extremely beneficial tactic is [...]

Via Anita Windisman
more...
No comment yet.
Rescooped by Dawn Matheson from Visual Literacy
Scoop.it!

Coolors - The super fast color schemes generator!

Choose your favorite colors and get thousands of cool combinations.

Via BookChook
Dawn Matheson's insight:

Looking for a palette that will complement your brand colors? Coolers makes it fast (and fun).

more...
BookChook's curator insight, October 28, 4:07 PM

Great way to learn about and play with colour. Press space bar on your keyboard to generate new palettes. 

Rescooped by Dawn Matheson from Pinterest
Scoop.it!

Marketing With Pinterest’s Interests

Marketing With Pinterest’s Interests | Marketing with Social Media | Scoop.it
Pinterest is all about interests – it’s literally in their name. Pinterest users collect things that are of interest to them. While a users’ “work” board and their “cat-lover” board may…

Via Kelly Lieberman
more...
No comment yet.
Rescooped by Dawn Matheson from Pinterest
Scoop.it!

Simple Steps to Market on Pinterest for Profits

Are you wondering what direction to take your marketing for 2015? Marketing on Pinterest is the answer! This presentation will show you why people are on Pinte…

Via Kelly Lieberman
more...
No comment yet.
Scooped by Dawn Matheson
Scoop.it!

The 8 Essential Tools That Keep a Social Media Agency Humming

The 8 Essential Tools That Keep a Social Media Agency Humming | Marketing with Social Media | Scoop.it
Go inside the sharing strategy of a social media agency with 93 connected profiles! See how they get work done and their favorite tools for sharing.
Dawn Matheson's insight:

You  may know all the tools (I didn't know buzzsumo). The "how" the tools are used is indispensable whether for yourself or having to explain the processes to a client.

more...
No comment yet.
Scooped by Dawn Matheson
Scoop.it!

15 Simple-to-Find Stats from Twitter Analytics to Improve Your Tweets

15 Simple-to-Find Stats from Twitter Analytics to Improve Your Tweets | Marketing with Social Media | Scoop.it
Which Twitter analytics stats can help you move the needle with your marketing? Start here, with our list of 15 simple-to-find stats.
more...
No comment yet.
Rescooped by Dawn Matheson from Pinterest
Scoop.it!

How Facebook & Twitter Can Help Your Pinterest Engagement

How Facebook & Twitter Can Help Your Pinterest Engagement | Marketing with Social Media | Scoop.it
The key to a well-followed Pinterest account, besides quality pinning of course, is promotion.
A lot of brands and bloggers have significant Facebook and Twitter followings, but don’t promote their pins, boards, or Pinterest profile on those platforms.

Via Kelly Lieberman
more...
OXY GREY's curator insight, October 9, 3:46 AM

Comment fédérer votre engagement sur votre compte Pinterest grâce à Facebook & Twitter. Avoir des beaux tableaux ne suffit pas, encore faut-il savoir les promouvoir :)

Ecogreenkeralaholida's curator insight, October 9, 6:34 AM

http://www.infertility-center-madurai.com/treatment-for-infertility-female.php

Rescooped by Dawn Matheson from Google Plus and Social SEO
Scoop.it!

How to use content marketing for high visibility in Google Search - Plus Your Business

How to use content marketing for high visibility in Google Search - Plus Your Business | Marketing with Social Media | Scoop.it

This article covers some of the central points of using content marketing to increase your presence in Google Search.


Via Neil Ferree
more...
Neil Ferree's comment, October 4, 3:46 PM
Hey @malek have you tested my snip.ly routine yet?
malek's comment, October 4, 4:25 PM
I sure did. It's smart, you may get a visit to your own page. If only snip.ly adds a little visual. Thanks for exchange
sylectra's curator insight, October 11, 12:59 PM

Check out the comparison table. The author's website outranks Wikipedia and Business Insider even though it doesn't have the highest trust flow, backlinks or number of words on the page. The article does have the highest Google +1s, by a long shot.

Rescooped by Dawn Matheson from Google Plus and Social SEO
Scoop.it!

Online Visibility What is It? How to Get It?

Online Visibility What is It? How to Get It? | Marketing with Social Media | Scoop.it

What is Web Visibility?  

In the broadest sense it can mean anything that results in awareness of you and/or your business online and offline. In a stricter sense it can mean anything that results in the growing and nurturing of your online audience. 


Via Neil Ferree
more...
Neil Ferree's curator insight, October 1, 12:32 PM

Creating great content is the cornerstone of every online marketing strategy, if it provides value to your target audience and you're answering questions your ideal customers are asking.


Great content by itself won't mean much unless it gets found, seen, read and shared online. Here is the A-to-Z of Web Visibility a handy resource for knowing how to increase your social media presence.

Rescooped by Dawn Matheson from Pinterest
Scoop.it!

Pinterest Is Growing Up In A Big Way

Pinterest Is Growing Up In A Big Way | Marketing with Social Media | Scoop.it
Pinterest is building the "save button for the Internet."

Via Kelly Lieberman
more...
Kelly Lieberman's curator insight, November 11, 4:45 PM

Pinterest wants to be the resource that users rely on when they've gotten the faintest glimmer of an idea. By pulling them into its ecosystem, it then wants to hook them until they're ready to make to their final purchasing decisions, too. 


Lopp says that the past few years have been about building and improving core products, but that next year it plans to build on this infrastructure to create new ways to search and discover. Pinterest thinks of itself as building a "save button for the internet." 

 

Read more: http://www.businessinsider.com/pinterest-grand-plan-discovery-problem-2014-11#ixzz3InZvtoHf

Rescooped by Dawn Matheson from Google Plus and Social SEO
Scoop.it!

A Social Media Audit Template for Social Media Managers

A Social Media Audit Template for Social Media Managers | Marketing with Social Media | Scoop.it
Conducting a social media audit? Want to know more about what it entails? Here’s a social media audit template to help you out.

Via Neil Ferree
Dawn Matheson's insight:

Just as you audit your marketing strategy, you should be auditing the tools you use to reach those goals. It helps to have a tool that has been tried and true, rather than go it alone.

more...
Neil Ferree's curator insight, November 4, 7:40 PM

Once you've executed and documented your social media audit knowing How to Manage Your Social Media Presence will be much easier but not less work.

Rescooped by Dawn Matheson from Google Plus Business Pages
Scoop.it!

Infographic: The Optimal Length for Every Social Media Update

Infographic: The Optimal Length for Every Social Media Update | Marketing with Social Media | Scoop.it
The optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more.

Via Neil Ferree
more...
Neil Ferree's curator insight, November 1, 3:50 PM

If you're going to repost to your top socials as I'm sure you will do many times during the week, use this tip sheet to ensure you''re doing it the right way each and every time.


Specs covered in this piece;


Everything from word count to video minutes to best to post to what social channel. 
Rescooped by Dawn Matheson from Curation & The Future of Publishing
Scoop.it!

How Content Curation Informs Content Creation

How Content Curation Informs Content Creation | Marketing with Social Media | Scoop.it

If you are actively curating content as a business strategy, you are sitting on a great source of guidance to help you pick good topics. Of course you’ll monitor success of your own content over time. But there’s more. You should keep tabs on a wider range of content to expand your purview.


Via Guillaume Decugis
Dawn Matheson's insight:

We hear the term a lot - content curation. What is it, and how does it differ from social sharing in general.

more...
Guillaume Decugis's curator insight, October 28, 11:37 AM

Content curation is not just a placeholder for the lack of inspiration or time to create great content. While it certainly can help publish relevant good content in the lack of a brilliant original content idea, it's also a great way to generate some


As this post highlights in the context of a content marketing strategy, you will understand what type of content you need to create if you consistently watch what's going on in your industry through regular content curation. By publishing the content you've curated, you will also generate and measure reactions from your target audience. Think of it as real life market study for content strategists.


So as I've often commented, this is the reason why content curation often is the easiest strategy to start as part of a content plan: not only because it comes naturally by building on what you already do (read content on your topics of expertise) but also because it makes the original content creation part easier and better. 

M. Philip Oliver's curator insight, October 30, 9:43 PM

Thanks Guillaume Decugis

Barbara Vermaas's curator insight, October 31, 5:43 AM

Content curation is de 1e stap; dit geeft inzicht in wat er al beschikbaar is, en vooral, in wat er nog nodig is. En dus: geeft inzicht op welk gebied je content creation zou kunnen/moeten inzetten.

Rescooped by Dawn Matheson from Pinterest
Scoop.it!

Should Your Brand Focus On Pinterest Or Instagram? [Infographic]

Should Your Brand Focus On Pinterest Or Instagram? [Infographic] | Marketing with Social Media | Scoop.it
Every day, brands ask us whether Pinterest or Instagram is the better marketing platform for them. We created this handy flowchart to help inform your decisions on where you should be focusing your e…

Via Kelly Lieberman
more...
No comment yet.
Rescooped by Dawn Matheson from Google Plus and Social SEO
Scoop.it!

7 Experts Tell You How To Generate Leads With Social Media

7 Experts Tell You How To Generate Leads With Social Media | Marketing with Social Media | Scoop.it

Do you struggle trying to generate leads with social media?

 

Melonie Dodaro asked 7 experts to find out what every business owner should be doing to do it right.


Via Neil Ferree
more...
Neil Ferree's curator insight, October 17, 8:37 PM

You'll love the tip from +Andy Crestodina 


Pop open Analytics and look at Acquisition > Social > Conversions.This report shows you how many people from which social networks are taking action.


If you want to dig into the data, measure the total traffic that came from each network and divide it by the number of conversions.


Now you’ll know the conversion rate, which is the likelihood that they’ll become customers!

Now you can see which social networks are bringing you the visitors that are likely to act.


Focus on those networks. Those are the visitors who are most likely to become paying customers."

RB's curator insight, October 19, 3:31 AM

Some great tips in this article. RB

Vikas Mehra's curator insight, November 14, 5:34 AM

http://www.socialconnection.in/ ;

Rescooped by Dawn Matheson from Pinterest
Scoop.it!

How to Use Pinterest to Increase Holiday Sales | Constant Contact Blogs

How to Use Pinterest to Increase Holiday Sales | Constant Contact Blogs | Marketing with Social Media | Scoop.it
Social media is playing a bigger role in consumer shopping habits than ever before. One recent survey found that social media will influence half of all ho

Via Kelly Lieberman
more...
No comment yet.
Scooped by Dawn Matheson
Scoop.it!

How to Use the LinkedIn Data Export Tool to Improve Your Marketing

How to Use the LinkedIn Data Export Tool to Improve Your Marketing | Marketing with Social Media | Scoop.it
Do you want to analyze your past interactions on LinkedIn? Do you want information that could help you understand your LinkedIn behavior? The LinkedIn Data Export tool offers deeper insight into your LinkedIn activity. In this article I'll share the seven export files you can use to target ads, build keyword lists, create a list of connections…
more...
No comment yet.
Scooped by Dawn Matheson
Scoop.it!

How to Get Started as an Author on Tumblr

How to Get Started as an Author on Tumblr | Marketing with Social Media | Scoop.it
Tumblr is substantially more media-heavy than its fellow blogging sites, combining the best of both worlds and making it the perfect platform for authors.
more...
No comment yet.
Scooped by Dawn Matheson
Scoop.it!

The 8 Essential Tools That Keep a Social Media Agency Humming

The 8 Essential Tools That Keep a Social Media Agency Humming | Marketing with Social Media | Scoop.it
Go inside the sharing strategy of a social media agency with 93 connected profiles! See how they get work done and their favorite tools for sharing.
more...
No comment yet.
Rescooped by Dawn Matheson from Basic Blog Tips
Scoop.it!

7 Social Media Pros Share Little-Known Tips for Social Networking Success

7 Social Media Pros Share Little-Known Tips for Social Networking Success | Marketing with Social Media | Scoop.it
Having a hard time figuring out how to make the major social networks work for you? Trust me, I understand! That is the reason why I invited some social media pros to share little-known tips on the...

YouTube analytics is probably one of the most overlooked audience building tools by the vast majority of YouTubers today. There’s a ton of actionable data hiding in those reports. You can find everything from your traffic sources and the age of your viewers all the way to what keywords people are typing in search to find your YouTube videos. YouTube just released a brand new feature that shows real-time traffic reports in your desktop dashboard for your last 5 published videos. Those stats are great to have and it’s wonderful to see how your current promotions are going. But what if you have an older video or 2 that you want to track in real time?

“Here’s the tip – from your Analytics dashboard at the top right, you’ll see an option to create video Groups. Now just to be clear, your Groups are different from your playlists. They’re only visible to you and they are only used for tracking purposes. Create a Group with any combination of up to 5 of your older videos to see the real-time stats for those older more popular videos that have a lot of activity and watch the traffic roll in. Here’s a screenshot showing real-time stats from videos I published in 2013 and 2010.”


Via Ileane Smith
Dawn Matheson's insight:
Great Step-by-Step / Platform-by-Platform help!
more...
Ileane Smith's curator insight, October 9, 5:00 PM

I added my YouTube tip to this post (see above).

Rescooped by Dawn Matheson from Business Improvement
Scoop.it!

How to Effectively Communicate With Different Brain Types

How to Effectively Communicate With Different Brain Types | Marketing with Social Media | Scoop.it

Via Daniel Watson
more...
Mike Allen's curator insight, October 2, 8:25 AM

Clever graphics to explain why most people may ignore your marketing..... Which means you waste less!,,

Terri Rice's curator insight, October 5, 3:14 PM

This is a good review on knowing your audience BEFORE you begin preparing your presentation. Always an important piece of information if you want people to stay awake and learn.