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Rescooped by Dawn Matheson from Social Media and its influence
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‘Spring Clean’ your Facebook account in 3 steps

‘Spring Clean’ your Facebook account in 3 steps | Marketing with Social Media | Scoop.it

You’ve probably been using for Facebook for years.

Thus your profile has all kinds of likes and apps you probably don’t remember adding.

 

That’s why spring is the perfect time to look at your page and try to make it new again.

 

Here are 3 easy steps that will improve your privacy and your Facebook experience.


Via Gust MEES
Dawn Matheson's insight:

In the mood for a little spring cleaning? Don't forget your social media house cleaning! ~ Terry

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Gust MEES's curator insight, April 15, 2013 8:50 AM

 

Check it out, a MUST!!!

 

Check also:

 

http://www.scoop.it/t/securite-pc-et-internet?tag=Privacy

 

http://www.scoop.it/t/social-media-and-its-influence?tag=Privacy

 

 

Randi Thompson's curator insight, April 15, 2013 3:55 PM

It's time to do some spring cleaning with your Facebook account....

DMT Software's curator insight, April 16, 2013 11:33 AM

Not bad advice for any season.

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Rescooped by Dawn Matheson from Measuring the Networked Nonprofit
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The Comprehensive Guide to Content Marketing Analytics & Metrics | Content Marketing Forum

The Comprehensive Guide to Content Marketing Analytics & Metrics | Content Marketing Forum | Marketing with Social Media | Scoop.it
Is your content taking you on a journey to nowhere? This guide will help you measure the effectiveness of content across all channels.

Via Beth Kanter
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Rescooped by Dawn Matheson from Pinterest
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5 Pinterest Marketing Tactics That Produce Big Results

5 Pinterest Marketing Tactics That Produce Big Results | Marketing with Social Media | Scoop.it
Here’s how to use Pinterest marketing to get out of this world results… while promoting a product, a service, an experience, a book or just… yourself!

Via Kelly Lieberman
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Webgrrl's curator insight, September 11, 2:35 AM

Here’s how to use Pinterest marketing to get out of this world results… while promoting a product, a service, an experience, a book or just… yourself!  ~ jeffbullas.com

Scooped by Dawn Matheson
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How to Sound Human: 8 Data-Backed Keys to Making Your Voice Sing

How to Sound Human: 8 Data-Backed Keys to Making Your Voice Sing | Marketing with Social Media | Scoop.it
Learn how to converse and share on social media and sound like yourself with these 8 data-backed tips on sounding human.
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9 ways to drive traffic with Pinterest search

9 ways to drive traffic with Pinterest search | Marketing with Social Media | Scoop.it
Every day Pinterest search drives millions of visits to other sites through referral traffic. We asked our resident SEO expert, Anna Majkowska, for suggestions on how you can help Pinners find your content and get more visits to your website. Here’s what she said:
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Is social media for brands pointless?

Is social media for brands pointless? | Marketing with Social Media | Scoop.it
What if there was a parallel universe with no Facebook, no Twitter, no hashtags at the end of TV commercials, no “tweet here for customer service” -- and that world worked just fine?
From mediapost,
Dawn Matheson's insight:

Some very interesting points. I kept thinking of "crows" and how they always move to the next shiny new thing.

 

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26 Creative Ways to Publish Social Media Updates |

26 Creative Ways to Publish Social Media Updates | | Marketing with Social Media | Scoop.it
Are you struggling to find ideas for posts on Twitter, Facebook and Google+? This article helps you deliver a never-ending supply of social media updates.
Dawn Matheson's insight:

Some great tips -- and a few that made me say "of course! Why didn't I think of that!"

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How Much of Yourself Do You Share on Social Media?

How Much of Yourself Do You Share on Social Media? | Marketing with Social Media | Scoop.it
Learn about the way to think of authenticity on social media and how it related to transparency, vulnerability, and the things we post.
Dawn Matheson's insight:

Finally! An easier way to distinguish authenticity and transparency ... and how to decide what's best for you.

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50 Surprising Tips for Getting Attention in Mass Media - Jeffbullas's Blog

50 Surprising Tips for Getting Attention in Mass Media - Jeffbullas's Blog | Marketing with Social Media | Scoop.it
Have we been so distracted by social media that we have forgotten "the media" in our marketing? Here are some tips for getting attention in mass media
Dawn Matheson's insight:

The tips in this article cover it all ... from how to use email effectively to letting social media tools help you with your homework. A definite article to bookmark as a favorite.

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Rescooped by Dawn Matheson from iPads in Education Daily
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8 Ways to Show Your iPad on a Projector Screen

8 Ways to Show Your iPad on a Projector Screen | Marketing with Social Media | Scoop.it
Teachers really like the ability to display their iPad or their students'
iPads on a projector screen.

Via Jon Samuelson
Dawn Matheson's insight:

Taking your iPad to a meeting or author visit? Whether you're going to demo your product or doing an author visit, these instructions can help.

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Rescooped by Dawn Matheson from Google Plus and Social SEO
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An Introduction to Google+

This is the first video in a series of five which covers just about everything you need to know about Google+ 

 

Martin is a Master at teaching others how to maximize our social marketing efforts especially when it comes to learning how to manage your social media presence on Google+


Via Neil Ferree
Dawn Matheson's insight:

Our thanks to Neil Ferree for breaking down the video with a timestamp outline.

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Neil Ferree's curator insight, July 5, 8:32 PM

This is the first video in a series of five which covers just about everything you need to know about Google+


00:01 Plus your Business introduction
00:32 *Home page*
00:45 How to post, add photos, videos, links, events
02:29 Edit or delete your post. Link, embed, disable comments, disable reshares, view ripples (public post only).
02:41 *Circles*
03:03 Create new circles
03:16 Your circles. Suggestions. Who added you. Discover.
03:42 Circle management. Add, move, sort, delete.
05:26 Back to Home. How circles define your experience.
05:41 Individual Streams. Notifications On/Off. Posts visibiliy.
06:05 *Notifications* The bell (Mr Jingles). Notifications window.
09:25 Top tool bar. Share button, account information, your profile and pages.
09:38 Events, birthdays, recent photos
10:00 *Communities* Where to find them. Join or create your own.
10:36 *Home again* How to interact with other people's posts.
11:05 Mentioning (+name). Editing post. Deleting post.
11:38 View post activity. Who +1d or shared?
12:05 *Settings.* Control notifications.
12:30 *Hangouts.* Brief overview
14:10 The following areas are just mentioned so you know where you can find them on the left menu. Hangouts on air, Pages, Local, What's hot, Send feedback, Take a tour, Region and Help. 
15:27 Miscellaneous. Hashtags, search bar, launcher.
16:17 *Profile* View others and accessing your own.
16:35 Changing profile and cover photo.
17:16 About tab
17:45 People
18:23 Links
19:27 Wrap up. Closing titles.

Neil Ferree's curator insight, July 6, 12:18 PM

Everything you need to know about about Google Plus.


Marilyn Moran's curator insight, July 6, 12:22 PM

This is an absolute must-watch if you're new to Google+.

Rescooped by Dawn Matheson from Google Plus and Social SEO
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The Ultimate List of Words and Phrases that Convert

The Ultimate List of Words and Phrases that Convert | Marketing with Social Media | Scoop.it
Over 150 words and phrases that convert, as chosen by research studies, advertising legends, and psychology

Via Neil Ferree
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2DiFore Marketing Solutions's curator insight, July 3, 5:20 AM

Improve your open rate is always a challenge, right....well here are some great "words" to get your message heard!

Monique Walhof's curator insight, July 3, 2:19 PM

Good read....

Laura Armbruster's curator insight, July 22, 7:29 AM

Words matter - how and where you use them can make a difference because words matter.

Rescooped by Dawn Matheson from Aprendiendo a Distancia
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10 Best Online Collaboration Tools for Project Handling

10 Best Online Collaboration Tools for Project Handling | Marketing with Social Media | Scoop.it
Manage your project better and efficiently by making use of these popular online collaboration tools, that help individual and group tasks in a easy manner.

Via Alfredo Calderon
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Scooped by Dawn Matheson
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The Scientific Guide to Creating Sticky Headlines

The Scientific Guide to Creating Sticky Headlines | Marketing with Social Media | Scoop.it
You’re in a fight. You know that, right? No, you won’t be throwing punches and trying to knock someone out.   But you are in a fight to capture the hearts and minds of readers. Every day, thousands of new posts are published to the blogosphere all competing for the attention of their readers. Being the …
Dawn Matheson's insight:

"[These] headline formulas increase traffic [because] they create a sense of curiosity that almost forces your readers to open the post and scratch that itch."

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Scooped by Dawn Matheson
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10 Awesome Twitter Analytics and Visualization Tools

10 Awesome Twitter Analytics and Visualization Tools | Marketing with Social Media | Scoop.it
Check out this article to discover 10 of the most powerful Twitter analytics and visualization tools so you can analyse and visualize your Twitter network!
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Scooped by Dawn Matheson
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8 Visual Content Apps to Create Stunning Images and Videos |

8 Visual Content Apps to Create Stunning Images and Videos | | Marketing with Social Media | Scoop.it
Do you want to present visual messages in new ways? This article shows eight design resources and tools to create visual content quickly and easily.
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Scooped by Dawn Matheson
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Hashtag Research Tools and Management - the Complete List #Hashtag

Hashtag Research Tools and Management - the Complete List #Hashtag | Marketing with Social Media | Scoop.it
A complete list of hashtag research tools, monitoring, and management platforms for monitoring hashtags across Twitter, Facebook, Google+, Pinterest and more
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Scooped by Dawn Matheson
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30 Little-Known Features of Facebook, Twitter, and More

30 Little-Known Features of Facebook, Twitter, and More | Marketing with Social Media | Scoop.it
The hidden and little-known features of all six major social media sites: Facebook, Twitter, Google+, LinkedIn, Pinterest, and Instagram.
Dawn Matheson's insight:

Some really great tips. Love the idea of having an empty circle to stash posts I want to use later!

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The Buyer’s and Seller’s Rulebook for Back to School [Infographic] - SumAll

The Buyer’s and Seller’s Rulebook for Back to School [Infographic] - SumAll | Marketing with Social Media | Scoop.it
With the summer coming to a close, the sound of children playing is being quickly replaced by the stampede of parents and children going from department store to department store buying school supplies. With that in mind, we looked at... Read more »
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Scooped by Dawn Matheson
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8 Tools to Help Optimize Your SEO

8 Tools to Help Optimize Your SEO | Marketing with Social Media | Scoop.it
SEO has become a cornerstone in content marketing campaigns as businesses look to establish a presence on the Internet. However, SEO is about more than just making sure you have the appropriate keywords placed in landing pages and blog posts. Search engines are getting smarter – specifically Google – which is constantly trying to keep the playing field leveled with every new update.
Google’s goal is to ensure that Web surfers are getting quality results each time they submit a search query, and you need to keep these guidelines in mind to make sure your company site actually reaches your target audience. That being said, it helps to know how to optimize your SEO strategy to make sure that you’re always tapping into the potential of the Web. Here are eight tools you can use to enhance your current SEO plan.
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Scooped by Dawn Matheson
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10 Experts Share How To Improve Facebook Organic Reach

10 Experts Share How To Improve Facebook Organic Reach | Marketing with Social Media | Scoop.it
Have you noticed a drop in Facebook organic reach for your page posts? 10 experts share their best tip on how to get maximum exposure in the News Feed.
Dawn Matheson's insight:

Some interesting tidbits. My takeaway is #8 - Think Beyond the Share!

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The Right and Wrong Reasons for Changing Jobs

The Right and Wrong Reasons for Changing Jobs | Marketing with Social Media | Scoop.it
As the job market heats up, it might be time to update your LinkedIn profile. Just updating your profile is a clue to the folks at LinkedIn that you’re thinking of switching jobs, so don’t be
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Rescooped by Dawn Matheson from Publishing Digital Book Apps for Kids
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The Effectiveness of Free eBooks is Declining: Smashwords - GalleyCat

The Effectiveness of Free eBooks is Declining: Smashwords - GalleyCat | Marketing with Social Media | Scoop.it

who The Effectiveness of Free eBooks is Declining: Smashwords

 

Offering up a free copy of your eBook has been a good way for self-published and first-time authors to promote their books to new readers. However, according to a new report from self-publishing site Smashwords, that tool may soon be played out.


Via Carisa Kluver
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Carisa Kluver's curator insight, July 8, 2:31 PM

Interesting data!

Rescooped by Dawn Matheson from Google Plus Business Pages
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Behind the Scenes Look at Google+ Posts, Profiles and Pages

Behind the Scenes Look at Google+ Posts, Profiles and Pages | Marketing with Social Media | Scoop.it
I love Google+. In addition to using it for content discovery, this rapidly growing social network is an incredible tool for micro blogging,  networking and

Via Neil Ferree
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Neil Ferree's curator insight, July 8, 11:53 AM

A Deep Dive into Google+ Posts, Pages and Profiles and their many moving parts.


To help Google+ users understand what is happening behind the scenes, Brian details the source code of Google+ posts and pages to show you elements that affect how your posts appear in Google+ and in Google Search.


In this guide, you will learn what tags are added automatically and how to optimize the elements you have control over including:

☞ Titles
☞ Meta descriptions
☞ Canonical tags
☞ Alt attributes
☞ No follow attributes
☞ Rel=author
☞ Target="_blank" 
☞ Schema markup Google adds to profiles and pages


This will help you better manage your social media presence on Google+ and your other top social networks,

Rescooped by Dawn Matheson from Presentation Tools
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Create, Publish and Share Interactive Walkthroughs of Any Site, App or Web Form with WalkHub


Via Robin Good
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Robin Good's curator insight, July 1, 7:42 AM



WalkHub is a free, open-source web app which allows you to record, publish and share walkthroughs of apps, services, web tools and forms by recording your interactions.


Key features include:
 

  • "Record-then-annotate" process 
  • Automatically run Walkthroughs to verify feature functionality
  • Parameters based
  • Reusable across sites and use cases
  • Automatically update screenshots
  • Trigger an update through API
  • URL addressable 
  • Play anywhere without plugins
  • Embeddable


"WalkHub is built by a community of documentarians that contribute and maintain Walkthrough tutorials about web pages, forms, blogs, community sites, web applications or generally anything that can be done on the Internet."


An excellent free alternative to screencast tutorials provides greater longevity and portability across sites, tools and applications. 


Free to use.


Sign-up now: http://walkhub.net/ 


Example Walkthroughs. http://walkhub.net/public-collections 


Documentation: http://walkhub.net/documentation 


User Guide: http://walkhub.net/documentation/user-guide 


Fork WalkHub on Github: https://github.com/Pronovix/WalkHub 










Rescooped by Dawn Matheson from Google Plus and Social SEO
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A Complete Guide to Google+ Marketing - Plus Your Business

A Complete Guide to Google+ Marketing - Plus Your Business | Marketing with Social Media | Scoop.it
Google Plus Marketing is great for businesses! This guide will help you build a community, improve engagement and achieve better results using Google+.

Via Neil Ferree
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Neil Ferree's curator insight, June 20, 2:54 PM

What will we cover:

When it comes Google+ Marketing, there are several areas you will want to consider, including:



  • How to use Google+ to build awesome relationships
  • How to use it to get better Google Search Results
  • How to build your personal brand
  • How to find your Brand Evangelists
  • How to use Google Hangouts to reach your audience
  • How to build a community around who love what you do
  • How to use Google+ alongside Google Adwords
  • How to Manage your Social Media Presence
Neil Ferree's comment, June 30, 6:00 PM
Thanks @Dawn Matheson for recommending my Topic page Google Plus and Social SEO. Much appreciated.