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Rescooped by Dawn Matheson from 21st Century Learning and Teaching
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5 Reasons We Use Social Media [Infographic]

5 Reasons We Use Social Media [Infographic] | Marketing with Social Media | Scoop.it
There are many reasons we use social media. From the basic to the more advanced, the tool is simply ubiquitous and addictive. This infographic sheds some light for us all.

Via Gust MEES
Dawn Matheson's insight:

Facebook may be #1, but Google owns #2 (YouTube) and #3 (Google+)

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Deborah Spector's curator insight, March 20, 2013 5:15 AM

Nonprofits can take advantage of the prevelance of social media to connect with stakeholders. No question that social media is influential, powerful and here to stay!

Latisha Poulard's curator insight, March 21, 2013 7:46 PM

You see why if you don't have an online presence then you are part of a dying breed...

Irma Gallardo's curator insight, April 11, 2013 9:19 AM

¿Qué usamos y cuántos lo usamos?

Marketing with Social Media
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26 Creative Ways to Publish Social Media Updates |

26 Creative Ways to Publish Social Media Updates | | Marketing with Social Media | Scoop.it
Are you struggling to find ideas for posts on Twitter, Facebook and Google+? This article helps you deliver a never-ending supply of social media updates.
Dawn Matheson's insight:

Some great tips -- and a few that made me say "of course! Why didn't I think of that!"

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How Much of Yourself Do You Share on Social Media?

How Much of Yourself Do You Share on Social Media? | Marketing with Social Media | Scoop.it
Learn about the way to think of authenticity on social media and how it related to transparency, vulnerability, and the things we post.
Dawn Matheson's insight:

Finally! An easier way to distinguish authenticity and transparency ... and how to decide what's best for you.

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50 Surprising Tips for Getting Attention in Mass Media - Jeffbullas's Blog

50 Surprising Tips for Getting Attention in Mass Media - Jeffbullas's Blog | Marketing with Social Media | Scoop.it
Have we been so distracted by social media that we have forgotten "the media" in our marketing? Here are some tips for getting attention in mass media
Dawn Matheson's insight:

The tips in this article cover it all ... from how to use email effectively to letting social media tools help you with your homework. A definite article to bookmark as a favorite.

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Rescooped by Dawn Matheson from iPads in Education Daily
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8 Ways to Show Your iPad on a Projector Screen

8 Ways to Show Your iPad on a Projector Screen | Marketing with Social Media | Scoop.it
Teachers really like the ability to display their iPad or their students'
iPads on a projector screen.

Via Jon Samuelson
Dawn Matheson's insight:

Taking your iPad to a meeting or author visit? Whether you're going to demo your product or doing an author visit, these instructions can help.

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Rescooped by Dawn Matheson from Google Plus and Social SEO
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An Introduction to Google+

This is the first video in a series of five which covers just about everything you need to know about Google+ 

 

Martin is a Master at teaching others how to maximize our social marketing efforts especially when it comes to learning how to manage your social media presence on Google+


Via Neil Ferree
Dawn Matheson's insight:

Our thanks to Neil Ferree for breaking down the video with a timestamp outline.

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Neil Ferree's curator insight, July 6, 12:18 PM

Everything you need to know about about Google Plus.


Marilyn Moran's curator insight, July 6, 12:22 PM

This is an absolute must-watch if you're new to Google+.

Raise the Roof Marketing's curator insight, July 7, 1:00 AM

Great into video to Google+

Rescooped by Dawn Matheson from Google Plus and Social SEO
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The Ultimate List of Words and Phrases that Convert

The Ultimate List of Words and Phrases that Convert | Marketing with Social Media | Scoop.it
Over 150 words and phrases that convert, as chosen by research studies, advertising legends, and psychology

Via Neil Ferree
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2DiFore Marketing Solutions's curator insight, July 3, 5:20 AM

Improve your open rate is always a challenge, right....well here are some great "words" to get your message heard!

Monique Walhof's curator insight, July 3, 2:19 PM

Good read....

Laura Armbruster's curator insight, July 22, 7:29 AM

Words matter - how and where you use them can make a difference because words matter.

Rescooped by Dawn Matheson from Aprendiendo a Distancia
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10 Best Online Collaboration Tools for Project Handling

10 Best Online Collaboration Tools for Project Handling | Marketing with Social Media | Scoop.it
Manage your project better and efficiently by making use of these popular online collaboration tools, that help individual and group tasks in a easy manner.

Via Alfredo Calderon
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Scooped by Dawn Matheson
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The Scientific Guide to Creating Sticky Headlines

The Scientific Guide to Creating Sticky Headlines | Marketing with Social Media | Scoop.it
You’re in a fight. You know that, right? No, you won’t be throwing punches and trying to knock someone out.   But you are in a fight to capture the hearts and minds of readers. Every day, thousands of new posts are published to the blogosphere all competing for the attention of their readers. Being the …
Dawn Matheson's insight:

"[These] headline formulas increase traffic [because] they create a sense of curiosity that almost forces your readers to open the post and scratch that itch."

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6 Easy Places to Find Data For Infographics, Charts and Visual Content

6 Easy Places to Find Data For Infographics, Charts and Visual Content | Marketing with Social Media | Scoop.it
The inspiration for your next visual content project is probably hiding right under your nose. Here are six easy ways to find your next standout piece.
Dawn Matheson's insight:

Infographics are all the "rage." Find out where you can get the data you want - and combine it with data that you collect - to make killer graphics that get you noticed.

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Marketing to Non-Moms: The Nuclear Family Blown Up!

Marketing to Non-Moms:  The Nuclear Family Blown Up! | Marketing with Social Media | Scoop.it
Having the perfect marriage and the nuclear family of two parents, 2.5 kids, and a house in the suburbs is no longer the ideal of many women.   There is now a significant portion of women who are n...
Dawn Matheson's insight:

Non-Moms outspend moms and 80% have kids in their lives ... which means they want the best for their sisters and friends and their families!

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Rescooped by Dawn Matheson from Pinterest
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5 Time-Saving Tips for Pinterest Marketing

5 Time-Saving Tips for Pinterest Marketing | Marketing with Social Media | Scoop.it
“Social networking overwhelm” is a common complaint among business owners and entrepreneurs. And Pinterest is one of those sites you may have heard will take a lot of time. Never fear: Beth Hayden ...

Via Kelly Lieberman
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Rescooped by Dawn Matheson from Content Curation World
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The Ideal Blogger's Workflow for Effectively Curating Online Content

The Ideal Blogger's Workflow for Effectively Curating Online Content | Marketing with Social Media | Scoop.it

Via Robin Good
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PaolaRicaurte's curator insight, June 19, 8:59 AM

An excellent perspective about blogging as content curation.

Biblio Teca's curator insight, June 20, 10:25 PM

More on CC incorporated with Blogging

 

christa appleton's curator insight, June 25, 3:18 AM

Great visual representation of blogging as curation

Rescooped by Dawn Matheson from SocialMedia_me
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15 Twitter Statistics You Probably Don’t Know, But Should [Infographic] -

15 Twitter Statistics You Probably Don’t Know, But Should [Infographic] - | Marketing with Social Media | Scoop.it
Tweet  Are you using the latest twitter statistics in your social media strategy? Are they helping you get more retweets, followers and traffic? What type of Twitter statistics do you prefer reading most, those that go on stating why it is a powerful social network to use or those that tell you how to use …

Via Alessandro Rea
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Mr Tozzo's curator insight, June 9, 4:45 AM
15 Twitter Statistics You Probably Don’t Know, But Should [Infographic]
Scooped by Dawn Matheson
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8 Tools to Help Optimize Your SEO

8 Tools to Help Optimize Your SEO | Marketing with Social Media | Scoop.it
SEO has become a cornerstone in content marketing campaigns as businesses look to establish a presence on the Internet. However, SEO is about more than just making sure you have the appropriate keywords placed in landing pages and blog posts. Search engines are getting smarter – specifically Google – which is constantly trying to keep the playing field leveled with every new update.
Google’s goal is to ensure that Web surfers are getting quality results each time they submit a search query, and you need to keep these guidelines in mind to make sure your company site actually reaches your target audience. That being said, it helps to know how to optimize your SEO strategy to make sure that you’re always tapping into the potential of the Web. Here are eight tools you can use to enhance your current SEO plan.
Continue reading →
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10 Experts Share How To Improve Facebook Organic Reach

10 Experts Share How To Improve Facebook Organic Reach | Marketing with Social Media | Scoop.it
Have you noticed a drop in Facebook organic reach for your page posts? 10 experts share their best tip on how to get maximum exposure in the News Feed.
Dawn Matheson's insight:

Some interesting tidbits. My takeaway is #8 - Think Beyond the Share!

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The Right and Wrong Reasons for Changing Jobs

The Right and Wrong Reasons for Changing Jobs | Marketing with Social Media | Scoop.it
As the job market heats up, it might be time to update your LinkedIn profile. Just updating your profile is a clue to the folks at LinkedIn that you’re thinking of switching jobs, so don’t be
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Rescooped by Dawn Matheson from Publishing Digital Book Apps for Kids
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The Effectiveness of Free eBooks is Declining: Smashwords - GalleyCat

The Effectiveness of Free eBooks is Declining: Smashwords - GalleyCat | Marketing with Social Media | Scoop.it

who The Effectiveness of Free eBooks is Declining: Smashwords

 

Offering up a free copy of your eBook has been a good way for self-published and first-time authors to promote their books to new readers. However, according to a new report from self-publishing site Smashwords, that tool may soon be played out.


Via Carisa Kluver
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Carisa Kluver's curator insight, July 8, 2:31 PM

Interesting data!

Rescooped by Dawn Matheson from Google Plus Business Pages
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Behind the Scenes Look at Google+ Posts, Profiles and Pages

Behind the Scenes Look at Google+ Posts, Profiles and Pages | Marketing with Social Media | Scoop.it
I love Google+. In addition to using it for content discovery, this rapidly growing social network is an incredible tool for micro blogging,  networking and

Via Neil Ferree
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Neil Ferree's curator insight, July 8, 11:53 AM

A Deep Dive into Google+ Posts, Pages and Profiles and their many moving parts.


To help Google+ users understand what is happening behind the scenes, Brian details the source code of Google+ posts and pages to show you elements that affect how your posts appear in Google+ and in Google Search.


In this guide, you will learn what tags are added automatically and how to optimize the elements you have control over including:

☞ Titles
☞ Meta descriptions
☞ Canonical tags
☞ Alt attributes
☞ No follow attributes
☞ Rel=author
☞ Target="_blank" 
☞ Schema markup Google adds to profiles and pages


This will help you better manage your social media presence on Google+ and your other top social networks,

Rescooped by Dawn Matheson from Presentation Tools
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Create, Publish and Share Interactive Walkthroughs of Any Site, App or Web Form with WalkHub


Via Robin Good
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Robin Good's curator insight, July 1, 7:42 AM



WalkHub is a free, open-source web app which allows you to record, publish and share walkthroughs of apps, services, web tools and forms by recording your interactions.


Key features include:
 

  • "Record-then-annotate" process 
  • Automatically run Walkthroughs to verify feature functionality
  • Parameters based
  • Reusable across sites and use cases
  • Automatically update screenshots
  • Trigger an update through API
  • URL addressable 
  • Play anywhere without plugins
  • Embeddable


"WalkHub is built by a community of documentarians that contribute and maintain Walkthrough tutorials about web pages, forms, blogs, community sites, web applications or generally anything that can be done on the Internet."


An excellent free alternative to screencast tutorials provides greater longevity and portability across sites, tools and applications. 


Free to use.


Sign-up now: http://walkhub.net/ 


Example Walkthroughs. http://walkhub.net/public-collections 


Documentation: http://walkhub.net/documentation 


User Guide: http://walkhub.net/documentation/user-guide 


Fork WalkHub on Github: https://github.com/Pronovix/WalkHub 










Rescooped by Dawn Matheson from Google Plus and Social SEO
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A Complete Guide to Google+ Marketing - Plus Your Business

A Complete Guide to Google+ Marketing - Plus Your Business | Marketing with Social Media | Scoop.it
Google Plus Marketing is great for businesses! This guide will help you build a community, improve engagement and achieve better results using Google+.

Via Neil Ferree
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Neil Ferree's curator insight, June 20, 2:54 PM

What will we cover:

When it comes Google+ Marketing, there are several areas you will want to consider, including:



  • How to use Google+ to build awesome relationships
  • How to use it to get better Google Search Results
  • How to build your personal brand
  • How to find your Brand Evangelists
  • How to use Google Hangouts to reach your audience
  • How to build a community around who love what you do
  • How to use Google+ alongside Google Adwords
  • How to Manage your Social Media Presence
Neil Ferree's comment, June 30, 6:00 PM
Thanks @Dawn Matheson for recommending my Topic page Google Plus and Social SEO. Much appreciated.
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Why Lead Nurturing Makes Sense For B2B Companies

Why Lead Nurturing Makes Sense For B2B Companies | Marketing with Social Media | Scoop.it
Lead nurturing is no longer optional for B2Bs. Data shows how it benefits businesses - and makes sense for B2B companies.
Dawn Matheson's insight:

Some interesting stats. Not sure I agree with the "automating lead nurturing," though.

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10 Quick Facts Marketers Should Know About 10 Million Stay-at-Home Moms

10 Quick Facts Marketers Should Know About 10 Million Stay-at-Home Moms | Marketing with Social Media | Scoop.it
Stay-at-Home Moms are a Growing Group The recent news about stay-at-home moms is that they are a growing group, with 29% of moms with kids less than 18 are staying at home, according to a Pew Research Center trends report. This 29% represents an increase from 1999, when 23% of moms stayed at home and... Read more »
Dawn Matheson's insight:

A few surprising data points in these 10 quick facts. There seems to be a bit of a contradictory relationship with technology access and use.

 

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Rescooped by Dawn Matheson from All About LinkedIn
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Status Updates Done Right: HP’s Terrific Example

Status Updates Done Right: HP’s Terrific Example | Marketing with Social Media | Scoop.it
What do best-in-class status updates look like?

Hewlett-Packard can show you.

I’ve been following HP on LinkedIn for some time now. The company’s posts have made me think, click, share, and even laugh.

Let’s take a look at HP’s activity during May 2014. What stands out?

Frequent posts, several times per day. HP

Via Anita Windisman
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Rescooped by Dawn Matheson from Publishing Digital Book Apps for Kids
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Self-published Authors Learn to Market to Libraries

Self-published Authors Learn to Market to Libraries | Marketing with Social Media | Scoop.it

elf-published authors gathered Saturday at “Moving beyond online sales: Marketing to libraries,” a program that was part of uPublishU, a conference-within-a-conference at Book Expo America. The presentation, in New York City’s Javits Center, was moderated by Patricia Payton, Senior Manager, Content Relations at Bowker, a company that produces bibliographic reference materials such asBooks in Print and is the official ISBN Agency for the United States and its territories. Most relevant to this panel, however, is Bowker’s SelfPublishedAuthor, a service that offers advice and tools to those trying to bring their material to the attention of readers.


Via Carisa Kluver
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chrissy tetley's curator insight, June 25, 9:14 PM

Children's books about music.  New exciting opportunities at www.musiconthebookshelf.com

 

Rescooped by Dawn Matheson from Google Plus and Social SEO
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How to Use Google Plus to Generate Massive Exposure

How to Use Google Plus to Generate Massive Exposure | Marketing with Social Media | Scoop.it
How to use Google Plus to generate massive exposure and build meaningful relationships.

Via Neil Ferree
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