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Scooped by Dawn Matheson onto Honoree Marketing Tips & News |
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![Best Times to Send Email for Opens and Click-Throughs [Infographic] | Honoree Marketing Tips & News | Scoop.it](http://img.scoop.it/HQ-e3kt4cmx46aoIuPxPSzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Email Marketing - To find out what times during the day are best for email opens and click-throughs, GetResponse analyzed 21 million messages sent from US accounts during the first quarter of 2012. ... Delete the scoop?
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Scooped by Dawn Matheson |
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Integrated Search Specialist, Miranda Imperi, explores the benefits and demands of managing the various social media platforms for business.
Dawn Matheson's insight:
I really like Miranda Imperi's breakdown of the "Big 6" and the details to help you decide if [insert platform her: Google+, Facebook, twitter, LinkedIn, Pinterest, Instagram] are a good fit for you.
This quote said it all "New social platforms pop up all the time. Some catch on, some don’t. From a business owner’s perspective, it’s probably more cost effective to wait and see which ones are successful before spending the effort gaining a presence there." ~ Terry
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Rescooped by Dawn Matheson from Basic Blog Tips |
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Ileane Smith Ditches the Fake Like Button on Facebook - step-by-step tutorial on how to increase your likes on Facebook by decreasing the steps involved
Ileane Smith is a lady blogger and fellow IM-er who I respect a lot. I have no idea how she gets all of the things done that she does – she’s amazing! Ileane Smith teaches how to ditch the fake like button on Facebook and gives a wonderful tip that you can use to increase the chance of someone liking your Facebook page...
I’m so glad I ran across this video – I changed the settings on my Facebook page immediately after learning how. Thank you so much, Ileane! You can learn so much from Ileane by checking out her blog: Basic Blog Tips
Via Ileane Smith
Ileane Smith's curator insight,
June 9, 8:05 AM
It is so nice to get a shout out from Carol in this post!
It's also really amazing that even though I recorded this video over a year ago, it's still relevant. Can't believe that Facebook still hasn't removed those FAKE LIKE BUTTONS!!
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Rescooped by Dawn Matheson from Designer's Resources |
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Time is one of the most important elements of life that we have or, better said, don’t have enough of. That means that any tool that has the function of reducing your workload should be considered a blessing.
Via Mark Strozier
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Scooped by Dawn Matheson |
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Mobile marketing: learn how to use social media to integrate mobile technology into your business to connect with prospects and customers.
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Rescooped by Dawn Matheson from Expertise of Mom's Choice |
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Getting people to notice your content is a mastery that takes experience to fully comprehend. This power words infographic will help you find the shortcuts.
Via Neil Ferree, Dawn Matheson
Dawn Matheson's curator insight,
June 5, 2:42 PM
Why say utilize when you mean use? Stick to the power words - short, sweet, and packed with meaning! Read on! ~ Terry
Laura Brown's comment,
June 5, 3:49 PM
There are times for bigger words. Too many small words can make you seem too casual and not an expert/ authority on the topic. It's good to have some mix/ balance of words.
Lorre Baisch Hopkins's comment,
June 7, 1:23 AM
Sometimes writers try too hard to use big words, and end up sounding stupid. If you wouldn't talk that way, you shouldn't write that way!
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Rescooped by Dawn Matheson from SEO and Social Media Marketing |
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Over the last year or so we have seen many changes to the way companies go about implementing their link building campaigns. With search engines like Google looking to distinguish between high quality websites with authority and spam sites producing numerous backlinks to climb up search rankings, it has meant that many traditional anchor text based links have become less valuable.
This has led to more and more companies focusing on social media to facilitate their link building campaigns. In this article we will explain how companies go about link building using social media.
Find Out More: http://socialmediatoday.com/tom-shurville/1505981/link-building-using-social-media
Via Antonino Militello
Neil Ferree's curator insight,
June 3, 10:32 AM
Links vs Shares
Which SEO asset works best for you? Getting quality links from relevant sites has always been cumbersome. Social SEO makes it easier.
Pierrick Fischer's curator insight,
June 10, 5:20 AM
Creating your links strategy? Anchor text is starting to be outdated... Step into the future already and switch to Social Media to be No. 1!
Josie's curator insight,
June 16, 10:38 AM
Building links is great for SEO and great SEO allows for excellent branding opportunities!
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Scooped by Dawn Matheson |
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For more social media data like this, check out my latest book The Science of Marketing now! Traditional marketers and sales people have known for years
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Rescooped by Dawn Matheson from Pinterest |
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Pinterest has made it clear that they no longer want the popular Pin to Win or Pin It To Win It style contests to continue.
Via Kelly Lieberman
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Rescooped by Dawn Matheson from Publishing Digital Book Apps for Kids |
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Over two years ago, as one of my very first blog posts I wrote about the prices in the book app market, using my first 100 reviews for analysis. Now that I have reviewed over 700 titles in this new industry, I’d like to share a few of the points I made in 2011, which are still very much true … along with some stats to compare over time.
True today and even evident at the very beginning of this revolution in enhanced digital picture books was a tendency toward very low prices. If you compare these apps to other book-like products in the cultural environment, getting new releases for under $3 is rather unusual. However, this ‘sweet spot’ of $2.99 for eBooks is even more true today than two years ago, with over 70% of children’s book apps in our survey priced at $2.99 or less.
Via Carisa Kluver
Dawn Matheson's insight:
"How should I price my e-Book?" is definitely among our trending FAQs here at the Mom's Choice Awards. Our thanks to Carissa Cluver (iPad Storytime) for pointing us to this article! ~ Terry
Dawn Matheson's comment,
May 22, 1:44 PM
This is awesome, Carisa. We are often asked "how should I price my eBook?"
The Picture Book Lab's curator insight,
May 22, 6:42 PM
Very helpful data about trends in pricing kids book apps. Ultimately, you can't escape the fact that what you need more than anything else is compelling, quality storytelling to really drive sales.
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Rescooped by Dawn Matheson from Moms & Parenting |
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9 Social Media Benefits Every Business Can Use No longer marketing’s shiny new object, social media has become an indispensable tool to achieve key business goals since prospects and customers spend at least one out of five online minutes using...
Via Neil Ferree, Dawn Matheson
Neil Ferree's curator insight,
May 21, 6:55 PM
Heidi is always sharing good actionable social media marketing tips and this piece is no exception
Dawn Matheson's curator insight,
May 22, 1:41 PM
Did you know that prospects and customers spend AT LEAST 1 of every 5 online minutes using social media?
As Heidi Cohen points out ... "social media is an indespensible tool to achieve key business goals."
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Rescooped by Dawn Matheson from Entrepreneurship, Innovation |
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Google+ isn't only a social network. It's the very backbone (and future) of Google itself. As Brian Clark wrote yesterday, authorship and the possible ef
Via Marylene Delbourg-Delphis
Dawn Matheson's insight:
The infographic is superb, but the "how-tos" that precede it really make it all work! Oh! and they are easy to do! ~ Terry
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Rescooped by Dawn Matheson from Ideas for entrepreneurs |
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Nothing has the power to engage people like a great story. From a carefully crafted elevator pitch to the perfect customer testimonial, a great narrative can propel your brand and business like
Via gdecugis
Dawn Matheson's insight:
We often talk about this in our webinars ... how many stories do you have ready to tell?
Shai Coggins's curator insight,
June 19, 8:56 PM
Worth thinking about the stories we tell, even about our work and business.
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Rescooped by Dawn Matheson from Infotention |
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Sometimes you need to quickly immerse yourself in a new field. You might want to gain expertise or quickly gauge what the current issues are around a particular topic. One way of doing this is by c...
Via Howard Rheingold
Dawn Matheson's insight:
We may not be using 3x5 index cards, but we are still doing lots of research. My guess is we research more now than we ever did in high school.
LuAnne Holder's comment,
June 14, 5:33 PM
Howard, I love your idea about using Twitter and Diigo together. Thanks for sharing.
Stephen Dale's curator insight,
June 15, 3:37 AM
Requires a bit more effort and dedication that using something like Google Alerts, but I think if you're prepared to continually refine who you're following, you're likely to hone in on content that has greater relevance.
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Rescooped by Dawn Matheson from Pinterest |
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Start marketing your business with these 10 Pinterest do's that’ll make you a better marketer!
Via Kelly Lieberman
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Rescooped by Dawn Matheson from All About LinkedIn |
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Should you accept LinkedIn connection requests from strangers? Before deciding, make sure you understand the security and reputation risks.
Via Anita Windisman
Dawn Matheson's insight:
This is a good reminder that you need to dig deeper than just the numbers when connecting with people via social media. ~ Terry
Anita Windisman's curator insight,
June 8, 3:17 PM
Anita's tip: Don't feel obligated to accept EVERY request to connect!
umesh choudhary's curator insight,
June 19, 2:17 PM
want to earn lots of money through online business visit
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Scooped by Dawn Matheson |
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Despite the difference between content marketing and social media there is vital interdependence that can make or break a digital marketing strategy
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Scooped by Dawn Matheson |
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Smart goals also involve details that can be deliberated. And understanding exactly what measures will help you in navigating the ship in the cloudburst of the campaign.
Dawn Matheson's insight:
Using social media is more than just throwing something out there and hoping it goes viral. It takes a plan! We'll be running our Social Media 101 class again in July ... in the meantime enjoy this article! ~ Terry
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Rescooped by Dawn Matheson from Basic Blog Tips |
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Thanks to a well-developed plugin that's been getting some rave reviews, many top bloggers have been installing the Google+ commenting system on their Wordpress powered blogs...The roster includes online heavy-hitters, such as Anna Hoffman of Traffic Generation Cafe,...and more recently, Ileane Smith of Basic Blog Tips.
Via Ileane Smith
Jasmin Hodge's curator insight,
June 4, 5:43 AM
This is useful for commenting on others blogs when you aren't a blogger on that pa
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Rescooped by Dawn Matheson from Pinterest |
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Are you using Pinterest but not sure if you are using it properly. Here's some tips on how to create a Pinterest strategy for your business to ensure successful pinning.
Via Kelly Lieberman
Laura Brown's comment,
June 5, 3:51 PM
I like Pinterest but it is all image based. I find too many images which lead to link rot too - that especially discourages me from using Pinterest. Finding an image for a craft project or other idea and then finding it leads to a dead link is just a waste of my time.
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Rescooped by Dawn Matheson from All things Google+ |
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There are lots of people asking which is better social network - Google Plus or Facebook?
Via Resonance
Dawn Matheson's insight:
My short answer is absolutely! ~ Terry
Laura Brown's comment,
June 5, 3:52 PM
I do use Google+ over Facebook. I have been for over a year. Facebook is where I leave photos and share notes with my Mother because she doesn't want to try anything new and says Twitter is too complicated.
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Rescooped by Dawn Matheson from The Joy of Blogging |
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One of the most common things that our mind is focused on when we start a new blog is getting traffic. Why? Well the answer is simple: traffic is a powerful motivation to keep working on our blogs, at least in the beginning.
Via Lisa Buben
Dawn Matheson's insight:
Thinking about a blog or trying to figure out ways to generate more interest in the one you have? Here's an easy-to-use list of actions that will make it possible to work smarter, not harder! ~ Terry
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Rescooped by Dawn Matheson from Transmedia: Storytelling for the Digital Age |
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Jeremy Cabalona: "You've had some fun with Vine, but now you want to get serious. Here are some tips to turn you into a Vine pro."
Via The Digital Rocking Chair
Henrik Safegaard - Cloneartist's curator insight,
May 22, 4:15 AM
With Vine, you have six seconds to really impress a viewer. Thankfully, six seconds is more than enough time to dazzle someone, tell a story or share a laugh. These tips range from technical best practices to creative guidelines.
Click the headline for all the great tips.
Debbie Elicksen (LION)'s curator insight,
May 23, 7:09 PM
Love these tips. Good for ALL videos, not just Vine.
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Rescooped by Dawn Matheson from Publishing Digital Book Apps for Kids |
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At every writers conference or self-publishing panel the question that almost always inevitably comes up is: “How much will self-publishing really cost me?”
Because the book publishing industry is one of the last industries to go digital, it’s going through a quick transition. As a result of this shift, authors no longer need to go through the traditional gatekeepers to publish high-quality books and are instead moving toward self-publishing. Launching a book is like launching a startup. Putting together a quality book involves not just writing it, but getting it edited, then formatted, designing a cover, and having a marketing strategy around it.
Below, I break down the costs of how much professional services will cost you for a high-quality book ...
Via Carisa Kluver
Carisa Kluver's curator insight,
May 19, 5:34 AM
Excellent resource, very detailed figures + read the comments, they're as informative as the post itself. Plenty of transferable info for book app development costs.
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Rescooped by Dawn Matheson from EPIC Infographic |
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A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and which social media sites do they frequently visit.
The Pew Research Center has released the results of a comprehensive social media survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?
Of the online adults surveyed at the end of 2012:
67% use Facebook
20% use LinkedIn
16% use Twitter
15% use Pinterest
13% use Instagram
6% use Tumblr
A decent amount of Americans appear to be using social media, but which demographics use social media in greater numbers?
It appears that women use social media 9% more than men do, at a whopping rate of 71%. Other frontrunners with the highest social network activity in their demographic include city dwellers(70%), Hispanics (72%) and adults with a household income below $30,000 annually (72%).
The most pervasive and consistent divider amongst social media users remains, unsurprisingly, their age. 83% of the young adult demographic (18-29 year olds) use social media, which is well over double the activity of online adults over 65 years old (32%).
Via Jonha Revesencio
Robin Martin's curator insight,
May 18, 11:18 AM
How did I miss this one, Deb? Thanks for the scoop!!
Ivon Prefontaine's curator insight,
May 19, 11:09 AM
An important corollary question is what do we use social media for?
Jenn Alevy's curator insight,
May 20, 4:57 AM
Interesting but not surprising. I think the older the Gen X-, Gen Y, Millenials and Digital Natives grow, the higher the stats for all ages.
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I don't use or understand Instagram, but millions do ...