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How to Enhance Your Instagram Web Profile for Improved Exposure | Social Media Examiner

How to Enhance Your Instagram Web Profile for Improved Exposure | Social Media Examiner | Marketing with Social Media | Scoop.it
Instagram Web Profile: learn how to maximize and leverage your visual marketing and get the most out of the new web profiles.
Dawn Matheson's insight:

I don't use or understand Instagram, but millions do ... 

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Rescooped by Dawn Matheson from Publishing Digital Book Apps for Kids
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How to Build a Better Digital Book

How to Build a Better Digital Book | Marketing with Social Media | Scoop.it

Interactive graphics, sound effects, and animations can all enhance a child’s reading experience—when used in the right places.


Via Carisa Kluver
Dawn Matheson's insight:

"Welcome to the brave new world of reading: the clickable, interactive future of books. Just as digital technology is transforming people’s work, social lives, and family ties, it’s naturally transforming the slow, solitary act of reading. Think beyond paper versus pixels—this technology cuts to the very core of what it means to read a book."

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Carisa Kluver's curator insight, July 23, 10:54 AM

Great article about interactivity and learning with edtech ...

Rescooped by Dawn Matheson from Transmedia: Storytelling for the Digital Age
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Bums on seats [Audience engagement & crowdfunding]

Bums on seats [Audience engagement & crowdfunding] | Marketing with Social Media | Scoop.it

Via The Digital Rocking Chair
Dawn Matheson's insight:

An easy-to-manage 4-step plan - whether you're planning a launch or seeking funding for your next award-winning product!

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The Digital Rocking Chair's curator insight, July 20, 12:20 AM


Keith Barclay:  "From her crowdfunding campaigns [Gemma] Gracewood offered a few pointers and a blueprint for a four week crowdfunding campaign to keep things moving."

Scooped by Dawn Matheson
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Social Media and the Art of Promotion | Writers & Artists

Social Media and the Art of Promotion | Writers & Artists | Marketing with Social Media | Scoop.it
Writer Helen Jones shares her writing advice and her tips for marketing and promoting your book.
Dawn Matheson's insight:

So, while of course it’s okay to talk about a new release, an event or an award, you can’t hit people over the head repeatedly and expect them to feel positive about your work. Just like any other annoying repeated advertisement, they will tune you out. Moderation is key, whether on Twitter, Facebook or any other networking site. Choose your messages carefully, time them well and mix in a good dose of yourself and what interests you, and you’ll find you’ll attract an audience.

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Rescooped by Dawn Matheson from Social Media Bites!
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6 Ways to Use Google+ to Increase Your Visibility

6 Ways to Use Google+ to Increase Your Visibility | Marketing with Social Media | Scoop.it
Do you use Google+ for your business? In this article, you'll discover six ways to increase your visibility on Google+ and in Google search results.

Via David Blundell
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David Blundell's curator insight, June 3, 3:52 AM

Are you making the most of Google+? Here's some great ideas from @KristiHines to increase your visibility on the channel . . .

Rescooped by Dawn Matheson from Pinterest
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Smart Easy Pinterest Marketing

Smart Easy Pinterest Marketing | Marketing with Social Media | Scoop.it
If you're looking for a tool that will help you save time and have a more strategic approach to your Pinterest marketing Tailwind is here to help.

Via Kelly Lieberman
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Scooped by Dawn Matheson
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Slack Everything: How to Turn Your Team's Communication App Into Central Command

Slack Everything: How to Turn Your Team's Communication App Into Central Command | Marketing with Social Media | Scoop.it
Your inbox used to get all the attention. Now it's Slack, your team's instant messaging app.
Instead of saying "email it to me," you ask co-workers to "slack it to me." You customize your Slack theme, liven up the day with Slack's (unpredictable) Giphy integration, and use ...
Dawn Matheson's insight:

The combination of Zapier and Slack make it easy not only to improve effectiveness, but also transparency among team members. Would love to know how you use Slack and Zapier within your organization.

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Rescooped by Dawn Matheson from Google Plus and Social SEO
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Why We Share Things Online

Why We Share Things Online | Marketing with Social Media | Scoop.it
Think you’re just a “random social sharer”? Think again. It turns out our personal identity drives most of what we choose to share. Read on to find out more.

Via Neil Ferree
Dawn Matheson's insight:

A great infographic for opening a marketing / social media discussion: Is this affirmation of egoism or a gateway to reaching others (via branding)?

 

"In short, the types of content we share says a great deal about who we are and how we would like to be perceived."

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Neil Ferree's curator insight, May 17, 4:03 PM

There are some interesting differences highlighted between generations and genders:


  • Men reported sharing more than women, but women expect more engagement from their friends.
  • Boomers (ages 41 – 65) expect more engagement from friends than the other age groups.
  • Those in the youngest age group (18 – 21) were least likely to share at all, followed by those 65+.


Overall, more than 85 percent of respondents said they posted on social media at least once a week.


This is clearly a complex area with many differences in behavior depending on age, gender, and personal values.


Is Social Shares the new SEO?

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The Executive Suite: How YouTube Cards will Transform Marketing

The Executive Suite: How YouTube Cards will Transform Marketing | Marketing with Social Media | Scoop.it
For any marketer or business professional, YouTube annotations have been a well-known and highly regarded YouTube tool. For those that don’t know, annotations are clickable lines of text that overlay a YouTube video. These are used to drive traffic to various other videos or websites for further marketing and conversion opportunities. YouTube is now getting ready to abolish the text and replace it with “YouTube Cards”. If you missed out on the annotation train, however, not to worry. These new cards will be far more capable and appealing than the previous model, and annotations will still be hanging around for a short while.
Dawn Matheson's insight:

"For any marketer or business professional, YouTube annotations have been a well-known and highly regarded YouTube tool ... If you missed out on the annotation train, however, not to worry. These new cards will be far more capable and appealing than the previous model, and annotations will still be hanging around for a short while.

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Rescooped by Dawn Matheson from Pinterest
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10 Types of Visual Social Media Posts That Get Shared Like Crazy

10 Types of Visual Social Media Posts That Get Shared Like Crazy | Marketing with Social Media | Scoop.it
Do you want double your social engagement and get your content shared like crazy? Here are 10 visual social media posts that tend to get shared a lot!

Via Kelly Lieberman
Dawn Matheson's insight:

Odds are you know these things, but Jeff presents the 10 ideas in a refreshing (read: memorable) way. How can you not love the feature image? Its a grabber. [and no, it isn't this Pinboard.]

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donhornsby's curator insight, May 11, 9:04 AM

Visual, Visual, Visual....

 

(From the article): Adding visual content to your social media strategy is a no-brainer, but using visual content that reaches your fans emotions and catches their eye is the smart marketer’s approach.

 

Whether you’re creating original content, sourcing photographs or shooting your own always consider how it will impact your audience.

How do you stand out from your competitors? Do certain types of visual posts work better for you than others? 



Tom George's curator insight, May 12, 11:08 AM

We just recently had a visual work related post do well on LinkedIn, so there is certainly some truth here. And Jeff Bullas always provides an excellent post.

Rescooped by Dawn Matheson from Google Plus and Social SEO
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10 Landing Pages that Convert for Content Marketing

10 Landing Pages that Convert for Content Marketing | Marketing with Social Media | Scoop.it
The top content marketing strategies to use for your landing page to increase conversions and traffic.

Via Neil Ferree
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Neil Ferree's curator insight, May 5, 10:25 PM

Marketing Your Content With Landing Pages


There are several ways in which you can take advantage of content marketing and landing pages:


This is an excellent way to grow your list and expand your online visibility 

Scooped by Dawn Matheson
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10 Things Your Competitors Can Teach You About Online Marketing

10 Things Your Competitors Can Teach You About Online Marketing | Marketing with Social Media | Scoop.it
Your competitors hold the key to your online marketing strategies. In business, for as long as free enterprise has reigned, new companies formed based upon the ideas of
Dawn Matheson's insight:

Often overlooked gold mine: "The best information you will find is on blog comments. Carefully comb through them looking for what the audience says."

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Scooped by Dawn Matheson
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What Really Is Your Social Media ROI?

What Really Is Your Social Media ROI? | Marketing with Social Media | Scoop.it
The refusal to do anything that isn’t free, in an era where more and more services are finally looking for revenue from the service they provide, is going to leave you in the lurch in the long run. You must take your business and brand seriously enough to put some dollars behind it.
Dawn Matheson's insight:

Exceptional article ... "Simply put, paying for promoted social content works. Paying for followers and email lists does not."

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Rescooped by Dawn Matheson from Tracking Transmedia
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A Video Creator’s Guide to Facebook vs. YouTube

A Video Creator’s Guide to Facebook vs. YouTube | Marketing with Social Media | Scoop.it
Facebook now boasts more video views per month than YouTube, but is it the best way for creators to get their content noticed? Here’s a quick guide to the pros and cons of posting videos on either platform.

Via siobhan-o-flynn
Dawn Matheson's insight:

Appreciate the depth of the Pros and Cons - if you're using video, this helps you make an informed decision. Would love to see a contrast/compare with Vimeo, too.

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The Digital Rocking Chair's curator insight, April 12, 3:17 PM


Carlos Pacheco:  "Facebook now boasts more video views per month than YouTube, but is it the best way for creators to get their content noticed? Here’s a quick guide to the pros and cons of posting videos on either platform."

Fausto Cantu's curator insight, April 13, 12:24 PM

Guía comparativa para creadores Facebook vs. YouTube

Rescooped by Dawn Matheson from Pinterest
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Repin other peoples pin on group boards for better exposure. — blog ambitions

Repin other peoples pin on group boards for better exposure. — blog ambitions | Marketing with Social Media | Scoop.it
Participating in group board on Pinterest can help you get more exposure on Pinterest. In order to make the boards successful for you and for the other contributors, you should be repinning on a regular basis.

Via Kelly Lieberman
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Rescooped by Dawn Matheson from Google Plus and Social SEO
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What your age says about how you use the Web

What your age says about how you use the Web | Marketing with Social Media | Scoop.it
More than 25 percent of Millennials are consuming content through their mobile phones, while the preferred portable device for Baby Boomers is a tablet.

Via Neil Ferree
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Margarita Saucedo's curator insight, June 20, 1:19 PM

Es importante conocer el perfil de los usuarios

#AgeUseWeb

Melissa Gill's curator insight, June 21, 12:53 AM

Very interesting. I would not have predicted some of these outcomes. 

Bruno Renkin's curator insight, June 25, 8:57 AM

Millennials are morons ;-)

Rescooped by Dawn Matheson from Pinterest
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How Pinterest’s Buy Buttons Can Change e-Commerce

How Pinterest’s Buy Buttons Can Change e-Commerce | Marketing with Social Media | Scoop.it

 

The platform’s latest move has the potential to change how people shop online.

Via Kelly Lieberman
Dawn Matheson's insight:

This says it all. The platform’s latest move has the potential to change how people shop online.

PS - HBR will limit your access to the article. I've never been on the site before, and the second time I tried to read this article it told me I'd used my limit of "5 times as an anonymous user."

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Webgrrl's curator insight, June 10, 11:55 PM

The platform’s latest move has the potential to change how people shop online.

Rescooped by Dawn Matheson from Pinterest
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Here's How Pinterest's Soon-To-Come 'Buy' Button Will Work

Here's How Pinterest's Soon-To-Come 'Buy' Button Will Work | Marketing with Social Media | Scoop.it
For months, Pinterest has been rumored to be readying a "Buy" button that could provide the blockbuster advertising and e-commerce business the six-year-old online scrapbooking service has long been expected to unveil. Today, a top Pinterest executive revealed more about the possible plans for the first time. Tim Kendall, Pinterest's head [...]

Via Kelly Lieberman
Dawn Matheson's insight:

Taking time now to have a better understanding of Promoted Pins will help you when "Buyable Pins" is launched.

 

"Kendall hastened to add that this capability is not yet built and for now remains “hypothetical.” However, his description was the most specific the company has yet made, and it’s clear that Pinterest aims to provide something like this to partners."

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Rescooped by Dawn Matheson from Social Media Strategies
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How To Write The Perfect Twitter Update

How To Write The Perfect Twitter Update | Marketing with Social Media | Scoop.it

Writing good tweets is hard.

Although tweeting should be easy – I mean, it’s only 140 characters after all – It’s much harder than meets the eye.

No matter how many you write, yourlast twitter update just never really seemed to do, well…anything.

In this article you’re going to learn how to boost the potential of your tweets, and see what it takes to write a perfect twitter update – every time.


Via Ivo Nový
Dawn Matheson's insight:

From source: "In this article you’re going to learn how to boost the potential of your tweets, and see what it takes to write a perfect twitter update – every time."

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Neil Ferree's curator insight, May 25, 12:58 PM

Share Content. Drive Traffic. Attach your call-to-action to every link you share. 

Rescooped by Dawn Matheson from mindfulnes
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Mindfulness As Effective As Antidepressants For Depression Relapse - Psychiatry Advisor

Mindfulness As Effective As Antidepressants For Depression Relapse - Psychiatry Advisor | Marketing with Social Media | Scoop.it
Mindfulness group treatment may also be cheaper than antidepressant therapy which is provided on an individual basis.

Via Nicole S. Bakhazi
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Rescooped by Dawn Matheson from Google Plus and Social SEO
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How to Build a Content Marketing System to Automate your Blogging Efforts

How to Build a Content Marketing System to Automate your Blogging Efforts | Marketing with Social Media | Scoop.it

Content marketing has been the most successful method of acquiring users for our startup Process Street.

 

A number of people ask me about my process (no pun) for creating and marketing content that drives users to our product, so I wanted to give the Scoop.it readers the inside scoop.


Via Neil Ferree
Dawn Matheson's insight:

Bottom line: It takes a team. That said, the article demonstrates multiple options - including free tools - that can help get your content organized, hold yourself accountable, and stay on track!

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Neil Ferree's curator insight, May 13, 7:15 PM

Follow this simple blueprint if you want to become a Content Marketing Ninja

Rescooped by Dawn Matheson from Pinterest
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Why your business needs a Pinterest presence

Why your business needs a Pinterest presence | Marketing with Social Media | Scoop.it
You may think of Pinterest and conjure up images of weddings and recipes, but as companies like GE and Hootsuite demonstrate, Pinterest has a business side, too.

Via Kelly Lieberman
Dawn Matheson's insight:

Pinterest for business is very powerful. It is an exceptional way to tell your company story and "round out" your brand's image.

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Kelly Lieberman's curator insight, May 9, 9:34 AM

This is not about you This is not a catalog. You have to think beyond yourself. Pinterest is a place where you can develop a community and inspire people to be part of a community

 
Marco Favero's curator insight, May 10, 5:10 AM

aggiungi la tua intuizione ...

Rescooped by Dawn Matheson from Pinterest
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How to Brand Your Pinterest Boards

How to Brand Your Pinterest Boards | Marketing with Social Media | Scoop.it
Curating images is a crucial part of branding that’s always noticed but not
often considered (and by curating, I’m referring to exercising intention in
the way images are laid out and organized within a group, like a Pinterest
board, Instagram account, or even a blog archive). All of your images are a
reflection of your brand as a whole, and putting thoughtful consideration
into how these images are grouped and displayed can go a long way in making
your blog or business appear professional

Via Kelly Lieberman
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Rescooped by Dawn Matheson from EPIC Infographic
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Stand Out With This 9-Step Authority Marketing Roadmap [Infographic]

Stand Out With This 9-Step Authority Marketing Roadmap [Infographic] | Marketing with Social Media | Scoop.it

In the highly competitive world of digital marketing, it is critical that you stand out from the crowd.

Authority marketing (AuthorityMarketing.com) is a systematic process of building your thought leadership and integrating it with your online and offline marketing, in a way that not only helps you get noticed but will streamline your efforts in the long run.

 

View the full article at: http://www.huffingtonpost.com/jonha-revesencio/stand-out-with-this-9-ste_b_6643180.html


Via Jonha Revesencio
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pearfriday's comment, June 4, 3:39 AM

Thats astounding...

Thats astounding...
gobsmackedmumble's comment, July 1, 6:28 AM
Thats impressive...
Rescooped by Dawn Matheson from Pinterest
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How to embed a Pinterest Board into your blog post

How to embed a Pinterest Board into your blog post | Marketing with Social Media | Scoop.it

How to embed a pinterest board into your blog post


Via Kelly Lieberman
Dawn Matheson's insight:

How to embed a pinterest board into your blog post

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Rescooped by Dawn Matheson from Pinterest
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How to Share Instagram Images on Pinterest (and Vice Versa)

How to Share Instagram Images on Pinterest (and Vice Versa) | Marketing with Social Media | Scoop.it
Instagram and Pinterest. Two visual marketing giants. Learn how to share Instagram images to Pinterest, and Pinterest images to Instagram.

Via Kelly Lieberman
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