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Rescooped by Dawn Matheson from All About LinkedIn
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LinkedIn eyes future as professional publishing hub

LinkedIn eyes future as professional publishing hub | Marketing with Social Media | Scoop.it
The company seems set on making business content, not social networking, the focus of the site. Read this article by Jennifer Van Grove on CNET News.

Via Anita Windisman
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Anita Windisman's curator insight, February 24, 2013 11:20 PM

From the article...  "content is quickly becoming the new connection on LinkedIn".

Marketing with Social Media
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Rescooped by Dawn Matheson from Social Media Success
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The History of Emojis, or Why That Brand Just Winked at You

The History of Emojis, or Why That Brand Just Winked at You | Marketing with Social Media | Scoop.it
Read about the history of emojis and how brands are using them in marketing.

Via Melanie Eddolls
Dawn Matheson's insight:

Just for fun ... we all use them, but where did they come from?! Nice history from Hubspot. 

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Rescooped by Dawn Matheson from Google Plus and Social SEO
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Four Steps to Simplify Your Daily Social Media Activities

Four Steps to Simplify Your Daily Social Media Activities | Marketing with Social Media | Scoop.it

Do you engage with your audience on multiple social platforms?


This article shares a four step social media to do list that prioritizes engagement.


Via Neil Ferree
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Neil Ferree's curator insight, March 13, 1:10 PM

Focusing your efforts on the social channels and engagement signals that are most beneficial to your business can save you time.


  • Rank Your Social Accounts
  • Prioritize Engagement Signals
  • Create a To-Do List
  • Stick to a Schedule


Get in touch if you'd like me to send you my GA dashboard that ranks your top performing socials and top cities.

Scooped by Dawn Matheson
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Is Your Small Business Living up to Your Branding?

Is Your Small Business Living up to Your Branding? | Marketing with Social Media | Scoop.it
You have a great logo and slogan and you have researched and established the branding you want for you small business. But are you living up to that branding? Most small business owners believe they are living up to their branding and ideals, but when it comes to what their business delivers, they may not …
Dawn Matheson's insight:

Interesting that the article focused on employees as brand "ambassadors" ... substitute "customers" and it is still the same message.

 

"It is also important to remind your staff that they are brand 'ambassadors' when delivering your product or service. More importantly, give them the resources to live up to and deliver your branding consistently. If your branding message is “High Quality for Less”, don’t give your staff low-quality tools ..."

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5 Surprising Ways Live Chat Can Boost Your Conversion Rate

5 Surprising Ways Live Chat Can Boost Your Conversion Rate | Marketing with Social Media | Scoop.it
Conversion rate optimization can feel like a never ending quest for perfection. The hard truth is: no matter how hard you work, your landing page will never be perfect! Each potential customer comes to your page with slightly different motivations and questions. It would simply be impossible for you to design a landing page speaking... Read more »
Dawn Matheson's insight:

What mattered most to us: focus on relationships, not transactions.

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Rescooped by Dawn Matheson from Digital Presentations in Education
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36 Visual Content Creation Tools the Pros Can't Live Without

36 Visual Content Creation Tools the Pros Can't Live Without | Marketing with Social Media | Scoop.it
We asked 19 Social Media Pros to share their Top Visual Content Creation Tools. Here are 36 of their top tools and a handy cheat sheet for the Top 5.

Via Baiba Svenca
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Xavier Lambert's curator insight, February 23, 10:03 PM

#Canva Superstar :-)

ruthschapira's curator insight, February 27, 7:49 AM

Best  list culled from experts

connie butcher's curator insight, March 4, 11:38 AM

Great "Scoops" on your sheet!!!!

Rescooped by Dawn Matheson from EPIC Infographic
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Stand Out With This 9-Step Authority Marketing Roadmap [Infographic]

Stand Out With This 9-Step Authority Marketing Roadmap [Infographic] | Marketing with Social Media | Scoop.it

In the highly competitive world of digital marketing, it is critical that you stand out from the crowd.

Authority marketing (AuthorityMarketing.com) is a systematic process of building your thought leadership and integrating it with your online and offline marketing, in a way that not only helps you get noticed but will streamline your efforts in the long run.

 

View the full article at: http://www.huffingtonpost.com/jonha-revesencio/stand-out-with-this-9-ste_b_6643180.html


Via Jonha Revesencio
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Rescooped by Dawn Matheson from Publishing Digital Book Apps for Kids
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If You Don’t Want to Headline an FTC Press Release…

If You Don’t Want to Headline an FTC Press Release… | Marketing with Social Media | Scoop.it
In light of the FTC's recent ruling that Focus Education made unproven claims about its Jungle Rangers game, David Kleeman shares how developers and companies can avoid ending up in this position.

Via Carisa Kluver
Dawn Matheson's insight:

Thinking about creating an app? Understanding the FTC's rules of the road (not to mention basic marketing etiquette and best practices) is a must!

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Carisa Kluver's curator insight, January 29, 2:54 PM

Topic for discussion, Feb. 1, 2015 (Sunday) on #storyappchat at 6pm PT/9pm ET

Rescooped by Dawn Matheson from Google Plus and Social SEO
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15+ Ways to Create New Content from Old Content

15+ Ways to Create New Content from Old Content | Marketing with Social Media | Scoop.it

As a busy business owner, you likely don’t have time to create new content at the rate at which your audience demands it.


Via Neil Ferree
Dawn Matheson's insight:

If you've been blogging - or writing - for any length of time, you probably have a nice collection of articles just sitting there on the virtual bookshelf.

 

Go through your portfolio to select (and maybe freshen up) some of that material.

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Neil Ferree's curator insight, January 8, 3:50 PM

These 15 tips on how to create new content from old content are excellent ways to repurpose your best stuff.


Turning a blog post into a SlideShare Deck is one of my favorite tips I picked up from Kim.

Online Marketing Man's curator insight, January 9, 10:12 AM

Incredibly useful idea

Scooped by Dawn Matheson
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Finding Your Demographic

Finding Your Demographic | Marketing with Social Media | Scoop.it
Whatever your industry - and ours is publishing - the key to marketing success comes from knowing who is in your demographic.
Dawn Matheson's insight:

Whatever your industry – and ours is publishing – the key to marketing success comes from knowing who is in your demographic.

 

On the surface, our demographic is easy to define: readers! We publish books for people to read. Unfortunately, that isn’t very helpful when it comes to marketing your book. 

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Rescooped by Dawn Matheson from Pinterest
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6 Ways Brands Can Easily Optimize Their Images for Pinterest

6 Ways Brands Can Easily Optimize Their Images for Pinterest | Marketing with Social Media | Scoop.it
6 Ways Brands Can Easily Optimize Their Images for Pinterest | HelloSociety Blog

Via Kelly Lieberman
Dawn Matheson's insight:

Three approaches for using "existing" images have the eye-catching result most of us look for on Pinterest. Personally had not thought of "stacking" images. Definitely something to think about.

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Scooped by Dawn Matheson
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3 Things Your Business' Website Must Do

3 Things Your Business' Website Must Do | Marketing with Social Media | Scoop.it
Unless you don't want your business to earn money, the ultimate purpose of your website it to gain more customers and increase revenues. To that end, here are three things that your website must do
Dawn Matheson's insight:

The end of the year is a perfect time to re-assess how your website is / isn't working for you.

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Scooped by Dawn Matheson
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How Friends Influence Us on Social Media

How Friends Influence Us on Social Media | Marketing with Social Media | Scoop.it
A look at the unwritten rules and research into social media friendships and how this might impact the way that marketers strategize and post.
Dawn Matheson's insight:

From the post: There are hidden motivations behind a lot of the actions we take online, especially so with social media. The influence of friends and family has a big impact on what we click, view, share, and like."

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Scooped by Dawn Matheson
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60 Must-Follow Facebook Pages for Non-Profits & Charities

60 Must-Follow Facebook Pages for Non-Profits & Charities | Marketing with Social Media | Scoop.it
Looking for non-profits doing amazing work on Facebook? Perfect! Here are 60 Facebook pages for non-profits & charities you should start following TODAY!
Dawn Matheson's insight:

If philanthropy and working with nonprofits is part of your marketing strategy, consider partnering with them through social. 

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Rescooped by Dawn Matheson from Pinterest
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How to take great photos for your product Pins

How to take great photos for your product Pins | Marketing with Social Media | Scoop.it
People use Pinterest to discover creative ideas and plan their futures every day. This is a huge opportunity for businesses because people need your inspiration, products and services to make their plans a reality. Your business can Pin products, inspire Pinners and drive clicks to your website. A strong image can play a large role in driving Pin engagement. If your business website already has product images, you can start creating Pins directly from your site with our Pin It button for browsers.

Via Kelly Lieberman
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Rescooped by Dawn Matheson from Google Plus Business Pages
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How to Format a Google Plus Post For Engagement

How to Format a Google Plus Post For Engagement | Marketing with Social Media | Scoop.it

A perfect post is elusive at best. In reality there is no perfect post, but there are some fundamentals best practices on Google Plus that will help you get the highest return on your time spent positing and reward you with engagement. 


Via Neil Ferree
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Neil Ferree's curator insight, March 21, 1:42 PM

It is best the title be no longer that 40 characters and bold using an asterisk, use this tool to count the characters.

Rescooped by Dawn Matheson from Pinterest
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21 Smart Ways to Make Your Pins Go Viral

21 Smart Ways to Make Your Pins Go Viral | Marketing with Social Media | Scoop.it
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Via Kelly Lieberman
Dawn Matheson's insight:

"[Pinterest beginners] invest a lot of time gathering their images & then they pin their hearts out. ... setting up Pinterest without a clear picture of how all the pieces fit together often ends in disappointment too."

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Marco Favero's curator insight, March 7, 6:17 PM

aggiungi la tua intuizione ...

Rescooped by Dawn Matheson from Google Plus and Social SEO
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How to Increase Your Social Media Presence using Google Plus

How to Increase Your Social Media Presence using Google Plus | Marketing with Social Media | Scoop.it

Via Neil Ferree
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Neil Ferree's curator insight, February 27, 5:32 PM

This is an experiment to test how a Google+ Post using the same headline on Scoop.it will render the G+ Post and compare how the G+ Stream content get's ranked sooner and higher versus a Scoop.it story.

Rescooped by Dawn Matheson from Pinterest
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13 Pinterest Stats to Maximize your Reach

Small business owners can be some of the most innovative users of social media on the web, and Pinterest is providing new opportunities to do so. As one of the…

Via Kelly Lieberman
Dawn Matheson's insight:

The contrasts of each slide (what works better) effectively illustrate each point and make it memorable. 

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Rescooped by Dawn Matheson from Pinterest
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Five Ways Pinterest Is Beating Facebook

Five Ways Pinterest Is Beating Facebook | Marketing with Social Media | Scoop.it
This article is by Troy Ireland, managing partner at Digital Current, a conversion-based digital-marketing agency specializing in content marketing and SEO. Pinterest has always seemed like Facebook’s cozy little sister. Instead of sharing news articles and memes, Pinterest users (mostly women) curate pages of living room furniture and Halloween party recipes. But [...]

Via Kelly Lieberman
Dawn Matheson's insight:

It will be interesting to see what the 2014 data shows ... especially as the fastest growing demographic within Pinterest is men.

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Momentum Factor's curator insight, February 6, 11:51 AM

Don't underestimate the power of Pinterest! Apparently, you might be better off funneling your social media marketing funds there instead of Facebook. 

Rescooped by Dawn Matheson from Pinterest
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Pinterest Guides

Pinterest Guides | Marketing with Social Media | Scoop.it
Download these Pinterest how-to guides for tips, tricks and best practices

Via Kelly Lieberman
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Rescooped by Dawn Matheson from Surviving Leadership Chaos
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How to Write a Business Plan

How to Write a Business Plan | Marketing with Social Media | Scoop.it

When preparation of a business plan is at the top of the SBA list of the ten steps to starting a business, it tells you something about how important the experts consider it to be. Planning a business and writing a business plan is more than just having a location picked and a product or service to sell. 


Via Daniel Watson, Roger Francis, donhornsby
Dawn Matheson's insight:

So many of us are so excited about our product or service that we just "jump right in." Unfortunately, without a road map (aka business plan) we end up mired and distracted from our goal.

 

Taking the time to build that plan - and using tools like this will get us where we want to be much faster.

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Tiffany Crosby's curator insight, January 23, 10:57 AM

Here's a comprehensive but palatable guide to writing a business plan. You will find links to examples and additional information. It's worth a read if you want to start a business. However, I wouldn't recommend developing a business plan in a vacuum, if you've never tried to do one before. Since this is one of the most important foundational steps you can take, it's worth investing the time in a coach that can challenge your thinking.  

Tammy Hunt's curator insight, January 25, 11:02 AM

No business should ever begin without a solid plan as it's foundation.

Venkadesh Narayanan's curator insight, February 3, 12:10 AM

www.fhyzics.com

Rescooped by Dawn Matheson from Transmedia: Storytelling for the Digital Age
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Here’s How Chat Apps Are Becoming As Important As Social Media For Brands

Here’s How Chat Apps Are Becoming As Important As Social Media For Brands | Marketing with Social Media | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, January 3, 1:02 PM


Jon Russell:  "Social media marketing will soon include chat apps, as this example from Sir Paul McCartney and the use of Line show."

David Collet's curator insight, January 3, 9:39 PM

Today's environment reminds me a lot of when I was first in the business. You have to adapt, you have to research, you have to be open to challenges. If you are, your career will flourish. But if you fear - watch to world go by.

Scooped by Dawn Matheson
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3 Ways Mobile Shopping & Email Marketing Help Win The Holidays & Beyond

3 Ways Mobile Shopping & Email Marketing Help Win The Holidays & Beyond | Marketing with Social Media | Scoop.it
Email and mobile have been major players this holiday season, and columnist Jordan Elkind discusses what this means for marketers.
Dawn Matheson's insight:

Yes, "old school' email marketing still works. 

 

"

This gave email the highest percentage compared to other paid marketing channels, beating out the typical leaders organic search and paid search (which drove 19% and 18.5% of Black Friday online sales respectively). Email was also the leading channel on Cyber Monday, sparking 24% of orders."

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Scooped by Dawn Matheson
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How to make headlines with a great survey story

How to make headlines with a great survey story | Marketing with Social Media | Scoop.it
Read how to turn your consumer PR survey into media story that will boost your profile
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Scooped by Dawn Matheson
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Facebook Marketing Tips: The Best Advice, Tried-and-Tested

Facebook Marketing Tips: The Best Advice, Tried-and-Tested | Marketing with Social Media | Scoop.it
See our results from testing seven of the best Facebook marketing tips to get more clicks and views on your Facebook posts.
Dawn Matheson's insight:

If you've heard the theory, Buffer tested its effectiveness. Nice insight into process and the value of testing.

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