who The Effectiveness of Free eBooks is Declining: Smashwords
Offering up a free copy of your eBook has been a good way for self-published and first-time authors to promote their books to new readers. However, according to a new report from self-publishing site Smashwords, that tool may soon be played out.
Stay-at-Home Moms are a Growing Group The recent news about stay-at-home moms is that they are a growing group, with 29% of moms with kids less than 18 are staying at home, according to a Pew Research Center trends report. This 29% represents an increase from 1999, when 23% of moms stayed at home and... Read more »
Dawn Matheson's insight:
A few surprising data points in these 10 quick facts. There seems to be a bit of a contradictory relationship with technology access and use.
elf-published authors gathered Saturday at “Moving beyond online sales: Marketing to libraries,” a program that was part of uPublishU, a conference-within-a-conference at Book Expo America. The presentation, in New York City’s Javits Center, was moderated by Patricia Payton, Senior Manager, Content Relations at Bowker, a company that produces bibliographic reference materials such asBooks in Print and is the official ISBN Agency for the United States and its territories. Most relevant to this panel, however, is Bowker’s SelfPublishedAuthor, a service that offers advice and tools to those trying to bring their material to the attention of readers.
You’re in a fight. You know that, right? No, you won’t be throwing punches and trying to knock someone out. But you are in a fight to capture the hearts and minds of readers. Every day, thousands of new posts are published to the blogosphere all competing for the attention of their readers. Being the …
Dawn Matheson's insight:
"[These] headline formulas increase traffic [because] they create a sense of curiosity that almost forces your readers to open the post and scratch that itch."
Tweet Are you using the latest twitter statistics in your social media strategy? Are they helping you get more retweets, followers and traffic? What type of Twitter statistics do you prefer reading most, those that go on stating why it is a powerful social network to use or those that tell you how to use …
Brands love Pinterest for the social network’s ability to drive sales, but did you know that the platform is also an effective tool for collaborating and planning behind-the-scenes? Pinterest’s secret boards are a relatively new feature that allows users to create private boards where only select people can view and collaborate. For brands, these top-secret …