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Rescooped by Dawn Matheson from Transmedia: Storytelling for the Digital Age
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Write on the button: the grammar of interactivity

Write on the button: the grammar of interactivity | Marketing with Social Media | Scoop.it

Jonathan Richards:  "Deciding what text to put on an interactive button can be difficult, not least because of the unusual grammar of the 'interactive voice'. Here, we propose a test to use when in doubt."


Via The Digital Rocking Chair
Dawn Matheson's insight:

Short. Sweet. Actionable. Are you getting the conversions you want on your website or blog? Learn more 

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The Digital Rocking Chair's curator insight, January 3, 2013 3:56 AM

A decidedly quirky, but interesting, post.

Nicolas Moulard - Actuonda's curator insight, January 3, 2013 9:17 AM

add your insight...

Louise Robinson-Lay's curator insight, January 3, 2013 5:57 PM

Thinking about the language aspect of using technology.

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Rescooped by Dawn Matheson from Publishing Digital Book Apps for Kids
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The Effectiveness of Free eBooks is Declining: Smashwords - GalleyCat

The Effectiveness of Free eBooks is Declining: Smashwords - GalleyCat | Marketing with Social Media | Scoop.it

who The Effectiveness of Free eBooks is Declining: Smashwords

 

Offering up a free copy of your eBook has been a good way for self-published and first-time authors to promote their books to new readers. However, according to a new report from self-publishing site Smashwords, that tool may soon be played out.


Via Carisa Kluver
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Carisa Kluver's curator insight, July 8, 5:31 PM

Interesting data!

Rescooped by Dawn Matheson from Google Plus Business Pages
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Behind the Scenes Look at Google+ Posts, Profiles and Pages

Behind the Scenes Look at Google+ Posts, Profiles and Pages | Marketing with Social Media | Scoop.it
I love Google+. In addition to using it for content discovery, this rapidly growing social network is an incredible tool for micro blogging,  networking and

Via Neil Ferree
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Neil Ferree's curator insight, July 8, 2:53 PM

A Deep Dive into Google+ Posts, Pages and Profiles and their many moving parts.


To help Google+ users understand what is happening behind the scenes, Brian details the source code of Google+ posts and pages to show you elements that affect how your posts appear in Google+ and in Google Search.


In this guide, you will learn what tags are added automatically and how to optimize the elements you have control over including:

☞ Titles
☞ Meta descriptions
☞ Canonical tags
☞ Alt attributes
☞ No follow attributes
☞ Rel=author
☞ Target="_blank" 
☞ Schema markup Google adds to profiles and pages


This will help you better manage your social media presence on Google+ and your other top social networks,

Rescooped by Dawn Matheson from Presentation Tools
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Create, Publish and Share Interactive Walkthroughs of Any Site, App or Web Form with WalkHub


Via Robin Good
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Robin Good's curator insight, July 1, 10:42 AM



WalkHub is a free, open-source web app which allows you to record, publish and share walkthroughs of apps, services, web tools and forms by recording your interactions.


Key features include:
 

  • "Record-then-annotate" process 
  • Automatically run Walkthroughs to verify feature functionality
  • Parameters based
  • Reusable across sites and use cases
  • Automatically update screenshots
  • Trigger an update through API
  • URL addressable 
  • Play anywhere without plugins
  • Embeddable


"WalkHub is built by a community of documentarians that contribute and maintain Walkthrough tutorials about web pages, forms, blogs, community sites, web applications or generally anything that can be done on the Internet."


An excellent free alternative to screencast tutorials provides greater longevity and portability across sites, tools and applications. 


Free to use.


Sign-up now: http://walkhub.net/ 


Example Walkthroughs. http://walkhub.net/public-collections 


Documentation: http://walkhub.net/documentation 


User Guide: http://walkhub.net/documentation/user-guide 


Fork WalkHub on Github: https://github.com/Pronovix/WalkHub 










Rescooped by Dawn Matheson from Google Plus and Social SEO
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A Complete Guide to Google+ Marketing - Plus Your Business

A Complete Guide to Google+ Marketing - Plus Your Business | Marketing with Social Media | Scoop.it
Google Plus Marketing is great for businesses! This guide will help you build a community, improve engagement and achieve better results using Google+.

Via Neil Ferree
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Neil Ferree's curator insight, June 20, 5:54 PM

What will we cover:

When it comes Google+ Marketing, there are several areas you will want to consider, including:



  • How to use Google+ to build awesome relationships
  • How to use it to get better Google Search Results
  • How to build your personal brand
  • How to find your Brand Evangelists
  • How to use Google Hangouts to reach your audience
  • How to build a community around who love what you do
  • How to use Google+ alongside Google Adwords
  • How to Manage your Social Media Presence
Neil Ferree's comment, June 30, 9:00 PM
Thanks @Dawn Matheson for recommending my Topic page Google Plus and Social SEO. Much appreciated.
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Why Lead Nurturing Makes Sense For B2B Companies

Why Lead Nurturing Makes Sense For B2B Companies | Marketing with Social Media | Scoop.it
Lead nurturing is no longer optional for B2Bs. Data shows how it benefits businesses - and makes sense for B2B companies.
Dawn Matheson's insight:

Some interesting stats. Not sure I agree with the "automating lead nurturing," though.

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Scooped by Dawn Matheson
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10 Quick Facts Marketers Should Know About 10 Million Stay-at-Home Moms

10 Quick Facts Marketers Should Know About 10 Million Stay-at-Home Moms | Marketing with Social Media | Scoop.it
Stay-at-Home Moms are a Growing Group The recent news about stay-at-home moms is that they are a growing group, with 29% of moms with kids less than 18 are staying at home, according to a Pew Research Center trends report. This 29% represents an increase from 1999, when 23% of moms stayed at home and... Read more »
Dawn Matheson's insight:

A few surprising data points in these 10 quick facts. There seems to be a bit of a contradictory relationship with technology access and use.

 

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Rescooped by Dawn Matheson from All About LinkedIn
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Status Updates Done Right: HP’s Terrific Example

Status Updates Done Right: HP’s Terrific Example | Marketing with Social Media | Scoop.it
What do best-in-class status updates look like?

Hewlett-Packard can show you.

I’ve been following HP on LinkedIn for some time now. The company’s posts have made me think, click, share, and even laugh.

Let’s take a look at HP’s activity during May 2014. What stands out?

Frequent posts, several times per day. HP

Via Anita Windisman
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Rescooped by Dawn Matheson from Publishing Digital Book Apps for Kids
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Self-published Authors Learn to Market to Libraries

Self-published Authors Learn to Market to Libraries | Marketing with Social Media | Scoop.it

elf-published authors gathered Saturday at “Moving beyond online sales: Marketing to libraries,” a program that was part of uPublishU, a conference-within-a-conference at Book Expo America. The presentation, in New York City’s Javits Center, was moderated by Patricia Payton, Senior Manager, Content Relations at Bowker, a company that produces bibliographic reference materials such asBooks in Print and is the official ISBN Agency for the United States and its territories. Most relevant to this panel, however, is Bowker’s SelfPublishedAuthor, a service that offers advice and tools to those trying to bring their material to the attention of readers.


Via Carisa Kluver
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chrissy tetley's curator insight, June 26, 12:14 AM

Children's books about music.  New exciting opportunities at www.musiconthebookshelf.com

 

Rescooped by Dawn Matheson from Google Plus and Social SEO
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How to Use Google Plus to Generate Massive Exposure

How to Use Google Plus to Generate Massive Exposure | Marketing with Social Media | Scoop.it
How to use Google Plus to generate massive exposure and build meaningful relationships.

Via Neil Ferree
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Scooped by Dawn Matheson
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20 Pinterest Plugins For Your WordPress Site

20 Pinterest Plugins For Your WordPress Site | Marketing with Social Media | Scoop.it
There are quite a few Pinterest plugins that allow you to share your Pinterest work on your WordPress site. We've plucked 20 out of the ether for you.
Dawn Matheson's insight:

Lots of choices, most of them free (at least for now). Particularly like the variety of options not just for making your own images shareable but different ways to promote your own pinning.

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Scooped by Dawn Matheson
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How content marketing improves the buyer journey. 7 ways

How content marketing improves the buyer journey. 7 ways | Marketing with Social Media | Scoop.it
Content marketing has a big influence for the majority of products and services we buy. In most cases, content has already determined the purchase decision.
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Neil Ferree's curator insight, June 7, 11:55 AM

Developing a Content Marketing Strategy is easier said than done. Having a Content Marketing System you can customize to fit your schedule takes time and effort to streamline so you still have time to run your business. 


Some will want to outsource their social content marketing and some will prefer to DiY (do it yourself) I do a little of both.

Rescooped by Dawn Matheson from Transmedia: Storytelling for the Digital Age
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The Hows and Whys of Metadata for Authors

The Hows and Whys of Metadata for Authors | Marketing with Social Media | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, May 29, 11:50 PM


Sarah Juckes:  "The word metadata sounds potentially confusing but is really very simple. Its direct translation is “data about data.” When we’re talking about books, it simply means all the information about your book that isn’t the story itself" ...

Rescooped by Dawn Matheson from ICT
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51 Twitter Chat & Hashtag Tools To Help You Connect

51 Twitter Chat & Hashtag Tools To Help You Connect | Marketing with Social Media | Scoop.it
51 Twitter Chat & Hashtag Tools To Help You Connect

Via Suvi Salo
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Rescooped by Dawn Matheson from Google Plus and Social SEO
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An Introduction to Google+

This is the first video in a series of five which covers just about everything you need to know about Google+ 

 

Martin is a Master at teaching others how to maximize our social marketing efforts especially when it comes to learning how to manage your social media presence on Google+


Via Neil Ferree
Dawn Matheson's insight:

Our thanks to Neil Ferree for breaking down the video with a timestamp outline.

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Neil Ferree's curator insight, July 6, 3:18 PM

Everything you need to know about about Google Plus.


Marilyn Moran's curator insight, July 6, 3:22 PM

This is an absolute must-watch if you're new to Google+.

Raise the Roof Marketing's curator insight, July 7, 4:00 AM

Great into video to Google+

Rescooped by Dawn Matheson from Google Plus and Social SEO
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The Ultimate List of Words and Phrases that Convert

The Ultimate List of Words and Phrases that Convert | Marketing with Social Media | Scoop.it
Over 150 words and phrases that convert, as chosen by research studies, advertising legends, and psychology

Via Neil Ferree
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2DiFore Marketing Solutions's curator insight, July 3, 8:20 AM

Improve your open rate is always a challenge, right....well here are some great "words" to get your message heard!

Monique Walhof's curator insight, July 3, 5:19 PM

Good read....

Laura Armbruster's curator insight, Today, 10:29 AM

Words matter - how and where you use them can make a difference because words matter.

Rescooped by Dawn Matheson from Aprendiendo a Distancia
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10 Best Online Collaboration Tools for Project Handling

10 Best Online Collaboration Tools for Project Handling | Marketing with Social Media | Scoop.it
Manage your project better and efficiently by making use of these popular online collaboration tools, that help individual and group tasks in a easy manner.

Via Alfredo Calderon
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Scooped by Dawn Matheson
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The Scientific Guide to Creating Sticky Headlines

The Scientific Guide to Creating Sticky Headlines | Marketing with Social Media | Scoop.it
You’re in a fight. You know that, right? No, you won’t be throwing punches and trying to knock someone out.   But you are in a fight to capture the hearts and minds of readers. Every day, thousands of new posts are published to the blogosphere all competing for the attention of their readers. Being the …
Dawn Matheson's insight:

"[These] headline formulas increase traffic [because] they create a sense of curiosity that almost forces your readers to open the post and scratch that itch."

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6 Easy Places to Find Data For Infographics, Charts and Visual Content

6 Easy Places to Find Data For Infographics, Charts and Visual Content | Marketing with Social Media | Scoop.it
The inspiration for your next visual content project is probably hiding right under your nose. Here are six easy ways to find your next standout piece.
Dawn Matheson's insight:

Infographics are all the "rage." Find out where you can get the data you want - and combine it with data that you collect - to make killer graphics that get you noticed.

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Scooped by Dawn Matheson
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Marketing to Non-Moms: The Nuclear Family Blown Up!

Marketing to Non-Moms:  The Nuclear Family Blown Up! | Marketing with Social Media | Scoop.it
Having the perfect marriage and the nuclear family of two parents, 2.5 kids, and a house in the suburbs is no longer the ideal of many women.   There is now a significant portion of women who are n...
Dawn Matheson's insight:

Non-Moms outspend moms and 80% have kids in their lives ... which means they want the best for their sisters and friends and their families!

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Rescooped by Dawn Matheson from Pinterest
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5 Time-Saving Tips for Pinterest Marketing

5 Time-Saving Tips for Pinterest Marketing | Marketing with Social Media | Scoop.it
“Social networking overwhelm” is a common complaint among business owners and entrepreneurs. And Pinterest is one of those sites you may have heard will take a lot of time. Never fear: Beth Hayden ...

Via Kelly Lieberman
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Rescooped by Dawn Matheson from Content Curation World
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The Ideal Blogger's Workflow for Effectively Curating Online Content

The Ideal Blogger's Workflow for Effectively Curating Online Content | Marketing with Social Media | Scoop.it

Via Robin Good
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PaolaRicaurte's curator insight, June 19, 11:59 AM

An excellent perspective about blogging as content curation.

Biblio Teca's curator insight, June 21, 1:25 AM

More on CC incorporated with Blogging

 

christa appleton's curator insight, June 25, 6:18 AM

Great visual representation of blogging as curation

Rescooped by Dawn Matheson from SocialMedia_me
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15 Twitter Statistics You Probably Don’t Know, But Should [Infographic] -

15 Twitter Statistics You Probably Don’t Know, But Should [Infographic] - | Marketing with Social Media | Scoop.it
Tweet  Are you using the latest twitter statistics in your social media strategy? Are they helping you get more retweets, followers and traffic? What type of Twitter statistics do you prefer reading most, those that go on stating why it is a powerful social network to use or those that tell you how to use …

Via Alessandro Rea
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Mr Tozzo's curator insight, June 9, 7:45 AM
15 Twitter Statistics You Probably Don’t Know, But Should [Infographic]
Scooped by Dawn Matheson
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Is Your Brand Missing Out on Pinterest’s Secret Boards?

Is Your Brand Missing Out on Pinterest’s Secret Boards? | Marketing with Social Media | Scoop.it
Brands love Pinterest for the social network’s ability to drive sales, but did you know that the platform is also an effective tool for collaborating and planning behind-the-scenes? Pinterest’s secret boards are a relatively new feature that allows users to create private boards where only select people can view and collaborate. For brands, these top-secret …
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Rescooped by Dawn Matheson from Google Plus and Social SEO
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How to Spot Your Competitor's Most Engaging Content | SEJ

How to Spot Your Competitor's Most Engaging Content | SEJ | Marketing with Social Media | Scoop.it
Content is a hot topic in the business world today. Spotting the type of content that works best for your niche is a real need in todays online space.

Via Neil Ferree
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Neil Ferree's curator insight, June 3, 12:26 PM

It is very important to know which content works and which does not in relation to your audience.


It may be that your competitors already wrote various kinds of articles and you may identify what type of content is not likely to be shared.


The greater clarity you develop regarding your competitor, the better you will be able to compete effectively.

Rescooped by Dawn Matheson from Google Plus and Social SEO
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Social Media Examiner Report: Spotlight on Google Plus - Plus Your Business

Social Media Examiner Report: Spotlight on Google Plus - Plus Your Business | Marketing with Social Media | Scoop.it

Curious about how marketers are using social media to grow their business? 

 

Wonder how Google Plus fits into the big picture at this point in the game? 

 

Well wonder no more!  The good folks at Social Media Examiner have put together a comprehensive 2014 Social Media Marketing Industry Report


Via Neil Ferree
Dawn Matheson's insight:

In his Insight, Neil Ferree lists the Top 7 Social Sites people want to get better at ... what is your #1?

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Neil Ferree's curator insight, May 25, 12:13 PM

What are the top social channels people want to learn more about at get better at using in their social marketing efforts? 


Top 7 Socials


  1. Google+
  2. LinkedIn
  3. Facebook
  4. Twitter
  5. YouTube
  6. WordPress
  7. Pinterest


This is good news for the Scoopiteer Community since we can curate and syndicate our quality curated content to all of these top socials.


Jean Paul Lareng's curator insight, May 26, 2:35 AM

Une enquête très intéressante aux Us sur l'usage des réseaux sociaux aux us pour les marketeurs.

Dawn Matheson's comment, May 26, 4:47 PM
Funny, I have no interest in getting better @ LinkedIn. It just isn't a "fresh" enough space. I feel like I have much better networking through other sites.