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Rescooped by Dawn Matheson from Transmedia: Storytelling for the Digital Age
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Write on the button: the grammar of interactivity

Write on the button: the grammar of interactivity | Marketing with Social Media | Scoop.it

Jonathan Richards:  "Deciding what text to put on an interactive button can be difficult, not least because of the unusual grammar of the 'interactive voice'. Here, we propose a test to use when in doubt."


Via The Digital Rocking Chair
Dawn Matheson's insight:

Short. Sweet. Actionable. Are you getting the conversions you want on your website or blog? Learn more 

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The Digital Rocking Chair's curator insight, January 3, 2013 3:56 AM

A decidedly quirky, but interesting, post.

Nicolas Moulard - Actuonda's curator insight, January 3, 2013 9:17 AM

add your insight...

Louise Robinson-Lay's curator insight, January 3, 2013 5:57 PM

Thinking about the language aspect of using technology.

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Rescooped by Dawn Matheson from Google Plus and Social SEO
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Social Media Marketing and the Power of Google Plus

Social Media Marketing and the Power of Google Plus | Marketing with Social Media | Scoop.it
If you are keen to use social media for marketing then Google+ will connect you to the right people with whom you want to build relationships.

Via Neil Ferree
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Neil Ferree's curator insight, April 12, 1:47 PM

Google Plus and Social Media Marketing


Part 1 Using Google+ to build lasting relationships
Part 2 Meeting in 'the real world' changes everything
Part 3 How to enable other people to amplify you and your content


Back in the day, you could write a check for $1500 and get a bunch of irrelevant backlinks to your site, a couple of 300-500 word articles spun 200 times, posted to 200 article directories, a few PR releases and the SEO shop from India would do this all while you slept. 


Enter Panda and Penguin and Hummingbird. All of the above are toast (unless) you're fearless and getting whacked by Google doesn't bother you? 


You cannot outsource relationships. These days, to successfully compete online, you have to put in the time and effort and build your relationships the right way and this article by martin shervington will help guide you through the process!

Molchester Ltd SEO's curator insight, April 15, 4:22 AM

Social Media Marketing and the Power of Google Plus

Rescooped by Dawn Matheson from Online Video Publishing
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The Top 100 Tools to Capture, Edit, Publish and Distribute Video Online

The Top 100 Tools to Capture, Edit, Publish and Distribute Video Online | Marketing with Social Media | Scoop.it
The best tools and services to capture, edit, publish and distribute video online.

Via Robin Good
Dawn Matheson's insight:

Visual is "in" as they say ... and here are some tools so you can use to add video to your marketing toolkit.

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María Dolores Díaz Noguera's curator insight, Today, 7:57 AM

The Top 100 Tools to Capture, Edit, Publish and Distribute Vídeo Online

Viljenka Savli's curator insight, Today, 8:18 AM

A neatly prepared and rich collection of services for video creation, and distribution.

Eldad Sotnick-Yogev's curator insight, Today, 10:37 AM

Handy list to have. Wonder when the consolidation will start

Suggested by richardboss
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10 Google Plus Communities Every Tech People Should Join

10 Google Plus Communities Every Tech People Should Join | Marketing with Social Media | Scoop.it

Google+ offers the ability to easily share content with people who share your interest. Unlike Facebook and Twitter, Google+ has robust tool for creating and maintaining communities. It allows to moderate and create communities to expand your tech network. Google+ communities are one of the best resources to learn about technology for tech peoples.

 

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Scooped by Dawn Matheson
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Social Media Marketing World: 17 Super Tools to Optimize Social Media

Social Media Marketing World: 17 Super Tools to Optimize Social Media | Marketing with Social Media | Scoop.it
Here is a recent presentation from Social Media Marketing World which included 17 super tools for optimizing social media performance.
Dawn Matheson's insight:

Take your time going through this one. It is LOADED with detailed descriptions of each tool. It could easily overwhelm you ... so don't try to digest it all at once.

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Rescooped by Dawn Matheson from Content Curation World
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Content Curation Has Been Hijacked

Content Curation Has Been Hijacked | Marketing with Social Media | Scoop.it

He


Via Robin Good
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MyKLogica's curator insight, March 21, 2:07 PM

Personalmente, los denomino de formas diferentes, "Gestión" y "Curación" de contenidos, puesto que aunque en la gestión no se aporta el valor diferencial del punto de vista del curador, aún así es una gran labor la de seleccionar buen contenido y ayudar en su difusión.


Personally I call them differently as content "management" and "curation"; as though with management we haven´t the added value of the personal point of view of the curator, still it is a great job to find and select good, quality content.

i.e. Realty's curator insight, March 25, 4:06 PM

Are you creating value or noise?

Barbara Hart Radisavljevic's curator insight, March 26, 7:13 PM

Quality content curation takes time. It takes time to read sources before promoting them. 

Rescooped by Dawn Matheson from Google Plus Business Pages
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Your Guide to GooglePlus Business to Business Marketing - infographic

Your Guide to GooglePlus Business to Business Marketing - infographic | Marketing with Social Media | Scoop.it
This infographic highlights why having and managing a GooglePlus presence for B2B marketers is important.

Via Neil Ferree
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Neil Ferree's curator insight, March 16, 12:17 AM

Google Plus offers users 4 Different Social Entities


  1. Personal Page
  2. Business Page
  3. G+ Local Listing
  4. Community Page


Start with your personal page. optimize it and expand your online presence from there.

Marianne Lalonde's curator insight, March 21, 8:04 AM

The Google+ Advantage for business. Besides the fact that Google is THE search engine, the Google Plus social platform has a few extra layers that you won't find on other social media. 


GooglePlus offers users 4 Different Social Entities 


  1. Personal Page 
  2. Business Page 
  3. G+ Local Listing 
  4. Community Page 


There's tons of other features like authorship, circles and hangouts etc.. But these 4 features alone are reason enough for business owners to consider Google+ if they haven't already. 


Although the headline discusses B2B applications, the advantages to the Google+ platform apply to retail and service industry as well. 


We work in mortgages and insurance products and Google+ offers many different ways to reach both clients and offers great networking opportunities. 


Give it a try, you won't be disappointed.


#googleplus   #socialmedia   #opt1mtgfin

Rescooped by Dawn Matheson from Google Plus Business Pages
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3 Steps to Identify Blog Topics that are Relevant to Your Audience

3 Steps to Identify Blog Topics that are Relevant to Your Audience | Marketing with Social Media | Scoop.it
We've all been there (or at least seen it happen): With a blog post deadline looming, we still can't figure out what to write about. This post offers three steps to help you methodically identify ideas for posts that will really resonate with your audience.

Via Neil Ferree
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Neil Ferree's curator insight, March 16, 10:55 AM

What you need in order to identify blog post ideas that will allow you to connect with your audience is an actionable and simple process that is easily repeatable, applicable to any industry, and scalable.


Once you've completed this analysis, your social content marketing efforts will become more targeted, focussed and effective

Neil Ferree's curator insight, March 16, 11:00 AM

Once you've completed this analysis, your social content marketing efforts will become more focussed, effective and generate the social engagement you've been looking for!

Scooped by Dawn Matheson
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Here's Why Facebook Will Drive the MOST Sales For Your Business

Here's Why Facebook Will Drive the MOST Sales For Your Business | Marketing with Social Media | Scoop.it
Wondering which social media site will drive the most sales for your business? This infographic shows the top social media sites for driving sales.
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Rescooped by Dawn Matheson from Social Media Marketing Superstars
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A Dr. Seuss-Inspired Guide to Twitter

A Dr. Seuss-Inspired Guide to Twitter | Marketing with Social Media | Scoop.it
In celebration of Dr. Seuss' birthday, we thought we'd incorporate some of his style into an infographic offering tips for Twitter.

Via Tina Cook
Dawn Matheson's insight:

A clever (and very true) approach to using Twitter for social marketing. ~ Terry

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Scooped by Dawn Matheson
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How to Maximize Your LinkedIn Endorsements |

How to Maximize Your LinkedIn Endorsements | | Marketing with Social Media | Scoop.it
Optimize and mange your LinkedIn Endorsements and Skills to show social proof for the expertise you want to be recognized for.
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Rescooped by Dawn Matheson from Early Brain Development
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Team finds daytime naps enhance learning in preschool children

Team finds daytime naps enhance learning in preschool children | Marketing with Social Media | Scoop.it
Sleep researchers at the University of Massachusetts Amherst today offer the first research results showing that classroom naps support learning in preschool children by enhancing memory. Children who napped performed significantly better on a visual-spatial task in the afternoon after a nap and the ...

Via Deborah McNelis
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Rescooped by Dawn Matheson from Google Plus and Social SEO
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3 Ways to Raise the Bar on Your Social Media and Content Marketing Strategy

3 Ways to Raise the Bar on Your Social Media and Content Marketing Strategy | Marketing with Social Media | Scoop.it
When marketers approach Content Marketing and Social Media as a symbiotic relationship, there's no limit to the business goals you can achieve. To make that

Via Neil Ferree
Dawn Matheson's insight:

It can't be said often enough: "It’s far too easy to get caught up in the distractions of the latest social media and content marketing tactics. Unlocking success with social media and content marketing means developing a solid strategy: A thoughtful, data-informed approach with goals, defined target audience and measurable outcomes that you monitor and optimize for."

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Neil Ferree's curator insight, February 6, 2:36 PM

From first discovery to the nurturing phase to transaction, knowing your target audience information consumption preferences will help you optimize their experience.


The information journey should lead the target customer through the sales cycle by taking Action.


From a Facebook follower to an email subscriber to a demo webinar attendee to an initial sales conversation – each of these types of experiences with your target audience along the buying cycle can be forecast and planned to help prospects lead themselves to the next logical step in their journey.

Bill Gassett's curator insight, February 7, 8:23 AM

When promoting your content you have to understand your audience in order for your efforts to work best. Make sure you know who you are promoting to and why should they care.

Rescooped by Dawn Matheson from Social Media Content Curation
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Content Curation: What Marketers Think And 10 Actionable Tips [Research]

Content Curation: What Marketers Think And 10 Actionable Tips [Research] | Marketing with Social Media | Scoop.it

Excerpt from article published by Heidi Cohen on her blog:
"Over 70% of marketers agree that content curation, a mix of original and third party information, is an important element of their content marketing strategy according to Trapit research.

Almost 60% of marketers believe that content curation is critical to remain competitive with their peers and close substitutes.

Keep your name and brand in front of prospects and customers by curating other people’s content, saving them time.

What’s hindering content curation?
Interestingly, 45% of marketers surveyed weren’t able to curate as much content as they believe they should.
Marketers cite 3 key factors that hinder their ability to curate content effectively.

60% find it difficult to curate content that peers and competitors aren’t already highlighting.57% find it difficult to find the right kind of content to curate. 53% find it challenging to curate content amidst content saturation.


10 Actionable content curation tips:

Set up an effective content collection procedure.Use your favorite news reader and sign up for the key newsletters in your niche and related fields.Set up Google alerts for appropriate keywords.Monitor social media platforms for your category’s influencers and thought leaders as well as important hashtags.

 

Pick the real information nuggets.Ask the question: “Is this worth my audience’s time?”Ensure that the information sources are reputable.Check the rights associated with the content.Decide where the information should be shared.

 

Package curated content for easy consumption.Add your own commentary.Leverage the power of visuals.Make it mobile friendly..."


The article and each tip is analyzed with more information. Read full article:
http://heidicohen.com/content-curation-measure-peers-research/

 


Via Giuseppe Mauriello
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John Thomas's curator insight, February 9, 6:49 AM
Content Curation: What Marketers Think And 10 Actionable Tips [Research]
Rescooped by Dawn Matheson from Backlinks for your Blog
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How To Use Hashtags To Boost Your Online Presence

How To Use Hashtags To Boost Your Online Presence | Marketing with Social Media | Scoop.it
How To Use Hashtags To Boost Your Online Presence [INFOGRAPHIC]

Via Neil Ferree
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Neil Ferree's curator insight, April 14, 11:11 AM

Did you know that studies have shown that tweets with hashtags generate up to double the engagement rate?


Used correctly, hashtags can help brands of all sizes gain extra followers, improve reputation and acquire information


What are your Top 5 #HashTags? Here's a few I use.


#FerreeMoney

#SocialSEO

#JNFerree

#CMTip



malek's curator insight, April 14, 3:50 PM

What hashtags to avoid like plague?

The Vague and the Over-subscribed

Rescooped by Dawn Matheson from Google Plus Business Pages
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13 Google+ Tools to Improve Your Marketing

13 Google+ Tools to Improve Your Marketing | Marketing with Social Media | Scoop.it
Are you struggling to gain traction on Google+? Do you want to optimize your Google+ presence? If you want to dominate social media, you have to distribute rich media content efficiently and effectively.

Via Neil Ferree
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Neil Ferree's curator insight, April 3, 12:44 PM

Ryan says "if you want to dominate social media, you have to distribute rich media content efficiently and effectively" The truth is, you're NOT going to dominate social media even if you master these 13 tools.


However, you will increase your online visibility and grow your social klout so long as your content marketing model includes this!

Neil Ferree's curator insight, April 3, 12:46 PM

Ryan says "if you want to dominate social media, you have to distribute rich media content efficiently and effectively"


The truth is, you're NOT going to dominate social media even if you master these 13 tools.


However, you will increase your online visibility and grow your social klout so long as your content marketing model includes this!

Rescooped by Dawn Matheson from Basic Blog Tips
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How to add Pinterest pins to Twitter

How to add Pinterest pins to Twitter | Marketing with Social Media | Scoop.it

When you add Pinterest pins to Twitter you can bring exposure to your Pinterest account to a whole new audience....In the example below, I clicked on one of the pins from Ileane Smith of  Basic Blog Tips .


Via Ileane Smith
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KindredReaders's curator insight, April 2, 11:41 AM

Wish it showed the photo, tho ...

Rescooped by Dawn Matheson from Google Plus and Social SEO
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3 Steps to Build a Social Media Marketing Sales Funnel

3 Steps to Build a Social Media Marketing Sales Funnel | Marketing with Social Media | Scoop.it
Are you looking for a smart way to use social channels for lead conversion? Are you tracking and leveraging your target customers’ path to buying your product?

Via Neil Ferree
Dawn Matheson's insight:

A funnel is something we can all understand, and Social Media Examiner uses that for the foundation of understanding how to untangle social for maximum benefit (aka "conversion"). ~ Terry

 

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Neil Ferree's curator insight, March 27, 12:17 PM

Event tracking gives you intel about button or link clicks, which is especially useful if customers have to go offsite to buy your product.


If you have a WordPress site, you can even install this plugin that automatically creates event tracking for you!

Suzen Pettit's curator insight, March 27, 2:10 PM

Learn how to make the most from Google analytics; this article explains how crucial data can be for determining your marketing plans.

Rescooped by Dawn Matheson from B2B Marketing for Lead Generation
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5 Reasons You Need Marketing Skills (and How to Get Them)

5 Reasons You Need Marketing Skills (and How to Get Them) | Marketing with Social Media | Scoop.it

I hate Facebook braggers as much as anyone, but I’ve got to admit that the world looks a lot more like a marketplace than it used to.


Via Baochi, massimo facchinetti
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Rescooped by Dawn Matheson from Google Plus and Social SEO
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Complete Guide to Google Hangouts for Businesses and Individuals

Complete Guide to Google Hangouts for Businesses and Individuals | Marketing with Social Media | Scoop.it

What are Google Hangouts? They are video calls with up to 10 people on a standard account and 15 people on an Google Apps account, and also text chat with up to 100 people; as well as live events streamed on YouTube, and conference calls too.


Via Neil Ferree
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Neil Ferree's curator insight, March 16, 12:09 AM

Arguably, one of the most useful features of Google+ platform is the Google Hangout app. I use Hangouts every time I coach a new client on How to Build a Content Marketing System.

Scooped by Dawn Matheson
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Twitter Chats: The Digital Water Cooler - How to Benefit From Them?

Twitter Chats: The Digital Water Cooler - How to Benefit From Them? | Marketing with Social Media | Scoop.it
Taking an hour out of your day for a twitter chat can seem unproductive, but it can also lead to great relationships, opportunities, and sales.
Dawn Matheson's insight:

My initial reaction was exactly the same as Sarah's. It seems counterintuitive that Twitter chats are productive.

 

Sarah has some great tips on Twitter chat etiquette, too!

 

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Scooped by Dawn Matheson
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Should You Embed Video in Email?

Should You Embed Video in Email? | Marketing with Social Media | Scoop.it
Dawn Matheson's insight:

Great analysis that looks at the cost/benefit from several angles.  This is an analysis you can use for using images in your emails - not just video. Pay particular attention to the discussion about *what* you want the reader to do (engage, view, etc) ~ Terry

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Rescooped by Dawn Matheson from Pinterest
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Pinteresting! Pinterest in numbers

Pinteresting! Pinterest in numbers | Marketing with Social Media | Scoop.it
Launched in 2010 by Ben Silbermann, Pinterest just keeps on growing. Lancé en 2010 par Ben Silbermann, Pinterest n'en finit pas de croître.

Via Kelly Lieberman
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Rescooped by Dawn Matheson from Social Media Publishing and Curation
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Curation As An Emerging Skillset | A 5 Step Guide

Curation As An Emerging Skillset | A 5 Step Guide | Marketing with Social Media | Scoop.it
How to become a curation king / queen. Traditionally, a curator researches and puts together a collection which speaks to a narrative and / or serves a larger idea in art galleries and / or museums...

Via Ally Greer
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Kirsten Wilson's curator insight, March 11, 10:39 PM

This is a great resource that explains the "why" of curation and the importance of why Teachers should curate as well as develop the skill of curation with their students, the managers of future digital content.

ozziegontang's curator insight, March 14, 6:39 PM

Helping Chairs help their members gather what they need to know.

Lauren Anstey's curator insight, March 31, 1:06 PM

A 5-step guide to digital curation.

Rescooped by Dawn Matheson from Dyslexia Specialist
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Preterm babies' language skills better when exposed to adult speech

Preterm babies' language skills better when exposed to adult speech | Marketing with Social Media | Scoop.it
The positive effects of adult speech on preterm infants have been documented in a study assessing language and expressive communication scores in NICU babies.

Via KeyToReading.com
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KeyToReading.com's curator insight, February 20, 10:29 PM

Talk to babies! They know more than they can say, and are learning every moment!


Rescooped by Dawn Matheson from Curation, Social Business and Beyond
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Websites vs. Blogs Which One is Better and Why

Websites vs. Blogs Which One is Better and Why | Marketing with Social Media | Scoop.it

Via janlgordon
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Campus Extens - UIB Virtual -'s curator insight, January 10, 5:38 AM

El post següent presenta de manera clara i visual les diferències entre un lloc web i un blog, i aporta suggeriments sobre com emprar l’un i l’altre. 

Neil Ferree's curator insight, February 1, 9:15 AM

Read this article by [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] if you 're tossing with which path to proceed with?


I'm in favor of WordPress responsive website for its Social SEO  prowess and mobile adaptibility and publishing power.

Jonathan Ginsberg's curator insight, February 1, 2:16 PM

I build my websites in Wordpress and include a blog component - the best of both worlds.