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How to Maximize Your New Twitter Profile | Social Media Examiner

How to Maximize Your New Twitter Profile | Social Media Examiner | Marketing with Social Media | Scoop.it

This Social Media Examiner post walks you through creating an eye-catching, effective Twitter profile with the new Header and image interfaces.

 

The new Twitter Profiles: here's everything you need to know about the new Twitter design and how to use it to share your business story with images.

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How to make headlines with a great survey story

How to make headlines with a great survey story | Marketing with Social Media | Scoop.it
Read how to turn your consumer PR survey into media story that will boost your profile
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Facebook Marketing Tips: The Best Advice, Tried-and-Tested

Facebook Marketing Tips: The Best Advice, Tried-and-Tested | Marketing with Social Media | Scoop.it
See our results from testing seven of the best Facebook marketing tips to get more clicks and views on your Facebook posts.
Dawn Matheson's insight:

If you've heard the theory, Buffer tested its effectiveness. Nice insight into process and the value of testing.

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Best Practices on How to Pin a Tweet and Facebook Post

Best Practices on How to Pin a Tweet and Facebook Post | Marketing with Social Media | Scoop.it
We experimented with the best ways to pin a tweet and Facebook post, including 21 new ways to try and all the numbers behind what works best.
Dawn Matheson's insight:

Testimonials come in all shapes and sizes ... including via Tweets and Facebook posts. Use this guide from the folks at Buffer to find the strategy that works best for you.

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Rescooped by Dawn Matheson from Google Plus and Social SEO
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Looking for Leads? 11 Ways to Leverage Social Media

Looking for Leads? 11 Ways to Leverage Social Media | Marketing with Social Media | Scoop.it
Trying to generate solid leads can seem like a nightmare. That's where social media can be a great help. But how do you leverage this wide-ranging resource?

Via Neil Ferree
Dawn Matheson's insight:

Great insights on a diverse collection of ways to max social for identifying prospects and generating leads. Here's the one I think is overlooked the most: ask the right question!

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Neil Ferree's curator insight, December 11, 5:38 PM

When you’re pressed for time, trying to generate solid leads can seem like a nightmare.


That’s where social media, with its ability to connect you with just about anyone, can be a great help.


But how do you leverage this wide-ranging resource?

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How Amazon is Changing SEO - Marketing Mojo for Small Business

How Amazon is Changing SEO - Marketing Mojo for Small Business | Marketing with Social Media | Scoop.it
Technically, search engine optimization (SEO) is a means of optimizing your website’s ranking in just about any search engine. However, since Google is by far the most popular search engine in the US, most SEO agencies and gurus abide by Google’s standards of SEO best practices. Although the search engine giant is notoriously secretive about …
Dawn Matheson's insight:

Interesting article. The consistent element in maximizing SEO is, as the article says "using common sense, not black hat tactics." Yet they also suggest you need two hat: one for people who are searching; and another for people who might be shoping.

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Rescooped by Dawn Matheson from All About LinkedIn
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I’m flooded with LinkedIn requests each week – do I have to accept them all?

I’m flooded with LinkedIn requests each week – do I have to accept them all? | Marketing with Social Media | Scoop.it
As with any social media platform, you are sharing the space with people who just don’t get how to use it properly.

Via Anita Windisman
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Rescooped by Dawn Matheson from Pinterest
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How to Optimize Your Pins for the Pinterest Smart Feed

How to Optimize Your Pins for the Pinterest Smart Feed | Marketing with Social Media | Scoop.it
Have you heard about the Pinterest smart feed and how it impacts your exposure? Are you wondering what it means for your pins? With its new smart feed, Pinterest enhanced key features, which means you need to do things differently to make your pins stand out. In this article I’ll explain the Pinterest smart feed…

Via Kelly Lieberman
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Rescooped by Dawn Matheson from Pinterest
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11 Ways to Get More Traffic to Your Business Blog Using Pinterest

11 Ways to Get More Traffic to Your Business Blog Using Pinterest | Marketing with Social Media | Scoop.it
How do you get more traffic to your blog? Social referrals (namely Facebook, Pinterest, etc.) to websites have more than doubled and continue to grow.

Via Kelly Lieberman
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Rescooped by Dawn Matheson from Pinterest
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Pinterest Is Growing Up In A Big Way

Pinterest Is Growing Up In A Big Way | Marketing with Social Media | Scoop.it
Pinterest is building the "save button for the Internet."

Via Kelly Lieberman
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Kelly Lieberman's curator insight, November 11, 4:45 PM

Pinterest wants to be the resource that users rely on when they've gotten the faintest glimmer of an idea. By pulling them into its ecosystem, it then wants to hook them until they're ready to make to their final purchasing decisions, too. 


Lopp says that the past few years have been about building and improving core products, but that next year it plans to build on this infrastructure to create new ways to search and discover. Pinterest thinks of itself as building a "save button for the internet." 

 

Read more: http://www.businessinsider.com/pinterest-grand-plan-discovery-problem-2014-11#ixzz3InZvtoHf

Rescooped by Dawn Matheson from Google Plus and Social SEO
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A Social Media Audit Template for Social Media Managers

A Social Media Audit Template for Social Media Managers | Marketing with Social Media | Scoop.it
Conducting a social media audit? Want to know more about what it entails? Here’s a social media audit template to help you out.

Via Neil Ferree
Dawn Matheson's insight:

Just as you audit your marketing strategy, you should be auditing the tools you use to reach those goals. It helps to have a tool that has been tried and true, rather than go it alone.

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Neil Ferree's curator insight, November 4, 7:40 PM

Once you've executed and documented your social media audit knowing How to Manage Your Social Media Presence will be much easier but not less work.

Rescooped by Dawn Matheson from Google Plus Business Pages
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Infographic: The Optimal Length for Every Social Media Update

Infographic: The Optimal Length for Every Social Media Update | Marketing with Social Media | Scoop.it
The optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more.

Via Neil Ferree
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Neil Ferree's curator insight, November 1, 3:50 PM

If you're going to repost to your top socials as I'm sure you will do many times during the week, use this tip sheet to ensure you''re doing it the right way each and every time.


Specs covered in this piece;


Everything from word count to video minutes to best to post to what social channel. 
Rescooped by Dawn Matheson from Curation & The Future of Publishing
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How Content Curation Informs Content Creation

How Content Curation Informs Content Creation | Marketing with Social Media | Scoop.it

If you are actively curating content as a business strategy, you are sitting on a great source of guidance to help you pick good topics. Of course you’ll monitor success of your own content over time. But there’s more. You should keep tabs on a wider range of content to expand your purview.


Via Guillaume Decugis
Dawn Matheson's insight:

We hear the term a lot - content curation. What is it, and how does it differ from social sharing in general.

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Guillaume Decugis's curator insight, October 28, 11:37 AM

Content curation is not just a placeholder for the lack of inspiration or time to create great content. While it certainly can help publish relevant good content in the lack of a brilliant original content idea, it's also a great way to generate some


As this post highlights in the context of a content marketing strategy, you will understand what type of content you need to create if you consistently watch what's going on in your industry through regular content curation. By publishing the content you've curated, you will also generate and measure reactions from your target audience. Think of it as real life market study for content strategists.


So as I've often commented, this is the reason why content curation often is the easiest strategy to start as part of a content plan: not only because it comes naturally by building on what you already do (read content on your topics of expertise) but also because it makes the original content creation part easier and better. 

M. Philip Oliver's curator insight, October 30, 9:43 PM

Thanks Guillaume Decugis

Barbara Vermaas's curator insight, October 31, 5:43 AM

Content curation is de 1e stap; dit geeft inzicht in wat er al beschikbaar is, en vooral, in wat er nog nodig is. En dus: geeft inzicht op welk gebied je content creation zou kunnen/moeten inzetten.

Rescooped by Dawn Matheson from Pinterest
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Should Your Brand Focus On Pinterest Or Instagram? [Infographic]

Should Your Brand Focus On Pinterest Or Instagram? [Infographic] | Marketing with Social Media | Scoop.it
Every day, brands ask us whether Pinterest or Instagram is the better marketing platform for them. We created this handy flowchart to help inform your decisions on where you should be focusing your e…

Via Kelly Lieberman
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How Friends Influence Us on Social Media

How Friends Influence Us on Social Media | Marketing with Social Media | Scoop.it
A look at the unwritten rules and research into social media friendships and how this might impact the way that marketers strategize and post.
Dawn Matheson's insight:

From the post: There are hidden motivations behind a lot of the actions we take online, especially so with social media. The influence of friends and family has a big impact on what we click, view, share, and like."

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60 Must-Follow Facebook Pages for Non-Profits & Charities

60 Must-Follow Facebook Pages for Non-Profits & Charities | Marketing with Social Media | Scoop.it
Looking for non-profits doing amazing work on Facebook? Perfect! Here are 60 Facebook pages for non-profits & charities you should start following TODAY!
Dawn Matheson's insight:

If philanthropy and working with nonprofits is part of your marketing strategy, consider partnering with them through social. 

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Rescooped by Dawn Matheson from Google Plus and Social SEO
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50 Stats You Need to Know About Content Marketing

50 Stats You Need to Know About Content Marketing | Marketing with Social Media | Scoop.it

Via Neil Ferree
Dawn Matheson's insight:

The numbers may impress, they may overwhelm ... just remember that every grain of sand is important to sustaining the beach. Think about ways you can break these numbers into "local relevance" for your marketing goals. 

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Olivier Milo's curator insight, December 3, 12:03 PM

Here's why content marketing should be part of your business strategy!

Becky Gaylord's curator insight, December 3, 1:14 PM

Great post! 

Juvelyn Reyes's curator insight, December 3, 7:23 PM

Content Marketing is truly one of the best ways in establishing your presence online. For further help, you can visit http://cloudstaff.com/contentmoderation and jumpstart your Internet marketing today!

Rescooped by Dawn Matheson from Pinterest
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17 Pinterest Statistics For Business You Need To Know

17 Pinterest Statistics For Business You Need To Know | Marketing with Social Media | Scoop.it
Haven’t decided if you should be on Pinterest or not? Here's 17 Pinterest statistics for business to help you + start planning your 2015 Pinterest strategy

Via Kelly Lieberman
Dawn Matheson's insight:

This infographic slices the Pinterest demographic pie a number of ways. one of the startling stats that stood out for me - nearly 50% of US online shoppers bought something because of a Pinterest recommendation.

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Marco Favero's curator insight, December 15, 6:44 AM

aggiungi la tua intuizione ...

Peg Corwin's curator insight, December 15, 11:07 AM

Some numbers to impress on your boss that Pinterest drives business.

Mallie Hart's curator insight, December 20, 5:16 PM

I've been hit or miss using Pinterest and really need to step it up in 2015. This article really drives home that properly using Pinterest can really benefit the user and the end user.

Rescooped by Dawn Matheson from Google Plus and Social SEO
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How to Use Pinterest to Boost Blog Traffic Dramatically

How to Use Pinterest to Boost Blog Traffic Dramatically | Marketing with Social Media | Scoop.it
Building a successful blog takes more than great content. It takes a solid blog promotion strategy. Use Pinterest to boost blog traffic.

Via Neil Ferree
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Neil Ferree's curator insight, November 17, 1:58 PM

Read this article from @Rebekah Radice if you're looking for a better way to promote your blog post articles.

Marco Favero's curator insight, November 17, 3:24 PM

aggiungi la tua intuizione ...

Objectif Seychelles's curator insight, November 18, 5:46 AM

Will be following the good Pinterest advice for my #Seychelles blog!

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How to Know Which Social Channels Are Right for Your Business - SumAll

How to Know Which Social Channels Are Right for Your Business - SumAll | Marketing with Social Media | Scoop.it
One of the more common problems businesses have with social media is not knowing what channels they should be active on and why. With dozens of new social networks becoming popular every week, it’s easy to get overwhelmed as a... Read more »
Dawn Matheson's insight:

For those still deciding how best to deploy their resources across social media channels, this is a very helpful article.

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donhornsby's curator insight, December 3, 9:49 AM

If you’re willing to spend at least a minimum amount of time and resources on trying out a new and potentially relevant social network when it first launches, then it might be worthy of the gamble in the long-term. If the social network doesn’t become the next Snapchat, then your team has only allocated minimal resources to experimenting with this network and will have to take the loss.


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Sell More Books Through Amazon Links

Sell More Books Through Amazon Links | Marketing with Social Media | Scoop.it
I was reading a post on D.G. Kaye's blog where she was explaining that "when we post links to our books on Amazon and people from different countries of the world click on them, you may be losing p...
Dawn Matheson's insight:

eCommerce is global, and your sales strategy will want to capture those overseas sales!

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Rescooped by Dawn Matheson from Google Plus Business Pages
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Conversion Rate Optimization (CRO) Techniques: The Complete List

Conversion Rate Optimization (CRO) Techniques: The Complete List | Marketing with Social Media | Scoop.it
This is the most comprehensive list of conversion optimization techniques on the planet. Whether you run an ecommerce site, a blog, or a brick and mortar business, you’ll love this guide. Before “Conversion Rate Optimization (CRO) Techniques: The Complete List”, these techniques were scattered across the internet. Now, with the help of Devesh Khanal of […]

Via Neil Ferree
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Neil Ferree's curator insight, November 11, 2:13 PM

Hybrid Connect is one of the best WordPress plugins many top bloggers use in their conversion rate optimization routines.


WP Sharely is its companion "gated content" reveal plugin that we use to encourage a social share before viewing the video or getting to download the pdf document.


Brain's techniques do the same thing only different.

Neil Ferree's curator insight, November 11, 2:15 PM

Hybrid Connect is one of the best WordPress plugins many top bloggers use in their conversion rate optimization routines.


WP Sharely is its companion "gated content" reveal plugin that we use to encourage a social share before viewing the video or getting to download the pdf document.


Brain's techniques do the same thing only different.

Rescooped by Dawn Matheson from Publishing Digital Book Apps for Kids
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Why Audiobooks Are the Next Big Thing in Self-Publishing | Mediashift | PBS

Why Audiobooks Are the Next Big Thing in Self-Publishing | Mediashift | PBS | Marketing with Social Media | Scoop.it
I’m listening to the audio version my first book, Burning the Map. Which means, I’m listening to a talented actor, Piper Goodeve, inhabit the voice and the soul of Casey Evers, a character I wrote long ago, a character I wasn’t sure I’d see (or hear) from again. It’s even more gratifying because I produced the audiobook.

Via Carisa Kluver
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Rescooped by Dawn Matheson from Pinterest
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5 Tips for Boosting Sales on Pinterest

5 Tips for Boosting Sales on Pinterest | Marketing with Social Media | Scoop.it
The photo-focused social-media site has eye-popping statistics no online marketer can afford to ignore.

Via Kelly Lieberman
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Peg Corwin's curator insight, November 3, 6:41 PM

Good tips for product websites, especially on creating rich pins.

Rescooped by Dawn Matheson from Google Plus and Social SEO
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Make your Google+ Page or Profile a Destination

Make your Google+ Page or Profile a Destination | Marketing with Social Media | Scoop.it

Google+ is more than a social identity, it’s a social layer. Since the birth of Google+ in 2011, Google has slowly and consistently integrated the social network with its other products and services including Google Maps, Gmail, Google Play, YouTube, Google Search, Google Calendar, and more. With these integrations comes not only the chance to  to increase awareness for your brand across multiple Google services,


Via Neil Ferree
Dawn Matheson's insight:

I agree - Google+ is your social CV that helps fans, followers, and interested seekers see you for the influencer you are.

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Gerard Downey's curator insight, October 31, 3:33 PM

I have to say Google plus is amazing did some testing on a site with no links time to go back

Neil Ferree's curator insight, October 31, 4:06 PM

You should create, populate and optimize a Google+ Personal Page and a Google+ Brand page to get maximum value from the platform.

Rescooped by Dawn Matheson from All About LinkedIn
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The Definitive Guide To LinkedIn Groups For Marketing

The Definitive Guide To LinkedIn Groups For Marketing | Marketing with Social Media | Scoop.it
Creating a LinkedIn profile is just scratching the surface of the B2B social networking platform’s potential; LinkedIn has become an essential networking and marketing tool for business professionals. Whether you’re a marketer or an entrepreneur, it’s important to establish a presence on LinkedIn. But then what? One extremely beneficial tactic is [...]

Via Anita Windisman
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