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Rescooped by Dawn Matheson from Internet Marketing Strategy 2.0
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Creating and Optimizing Google+ Brand Pages: The Complete Guide

Creating and Optimizing Google+ Brand Pages: The Complete Guide | Marketing with Social Media | Scoop.it

A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg]

 

Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.

 

For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post.

 

Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/


Via Martin Gysler, Robin Good
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Rescooped by Dawn Matheson from mindfulnes
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Mindfulness As Effective As Antidepressants For Depression Relapse - Psychiatry Advisor

Mindfulness As Effective As Antidepressants For Depression Relapse - Psychiatry Advisor | Marketing with Social Media | Scoop.it
Mindfulness group treatment may also be cheaper than antidepressant therapy which is provided on an individual basis.

Via Nicole S. Bakhazi
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Rescooped by Dawn Matheson from Google Plus and Social SEO
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How to Build a Content Marketing System to Automate your Blogging Efforts

How to Build a Content Marketing System to Automate your Blogging Efforts | Marketing with Social Media | Scoop.it

Content marketing has been the most successful method of acquiring users for our startup Process Street.

 

A number of people ask me about my process (no pun) for creating and marketing content that drives users to our product, so I wanted to give the Scoop.it readers the inside scoop.


Via Neil Ferree
Dawn Matheson's insight:

Bottom line: It takes a team. That said, the article demonstrates multiple options - including free tools - that can help get your content organized, hold yourself accountable, and stay on track!

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Neil Ferree's curator insight, May 13, 7:15 PM

Follow this simple blueprint if you want to become a Content Marketing Ninja

Rescooped by Dawn Matheson from Pinterest
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Why your business needs a Pinterest presence

Why your business needs a Pinterest presence | Marketing with Social Media | Scoop.it
You may think of Pinterest and conjure up images of weddings and recipes, but as companies like GE and Hootsuite demonstrate, Pinterest has a business side, too.

Via Kelly Lieberman
Dawn Matheson's insight:

Pinterest for business is very powerful. It is an exceptional way to tell your company story and "round out" your brand's image.

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Kelly Lieberman's curator insight, May 9, 9:34 AM

This is not about you This is not a catalog. You have to think beyond yourself. Pinterest is a place where you can develop a community and inspire people to be part of a community

 
Marco Favero's curator insight, May 10, 5:10 AM

aggiungi la tua intuizione ...

Rescooped by Dawn Matheson from Pinterest
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How to Brand Your Pinterest Boards

How to Brand Your Pinterest Boards | Marketing with Social Media | Scoop.it
Curating images is a crucial part of branding that’s always noticed but not
often considered (and by curating, I’m referring to exercising intention in
the way images are laid out and organized within a group, like a Pinterest
board, Instagram account, or even a blog archive). All of your images are a
reflection of your brand as a whole, and putting thoughtful consideration
into how these images are grouped and displayed can go a long way in making
your blog or business appear professional

Via Kelly Lieberman
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Rescooped by Dawn Matheson from EPIC Infographic
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Stand Out With This 9-Step Authority Marketing Roadmap [Infographic]

Stand Out With This 9-Step Authority Marketing Roadmap [Infographic] | Marketing with Social Media | Scoop.it

In the highly competitive world of digital marketing, it is critical that you stand out from the crowd.

Authority marketing (AuthorityMarketing.com) is a systematic process of building your thought leadership and integrating it with your online and offline marketing, in a way that not only helps you get noticed but will streamline your efforts in the long run.

 

View the full article at: http://www.huffingtonpost.com/jonha-revesencio/stand-out-with-this-9-ste_b_6643180.html


Via Jonha Revesencio
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Rescooped by Dawn Matheson from Pinterest
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How to embed a Pinterest Board into your blog post

How to embed a Pinterest Board into your blog post | Marketing with Social Media | Scoop.it

How to embed a pinterest board into your blog post


Via Kelly Lieberman
Dawn Matheson's insight:

How to embed a pinterest board into your blog post

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Rescooped by Dawn Matheson from Pinterest
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How to Share Instagram Images on Pinterest (and Vice Versa)

How to Share Instagram Images on Pinterest (and Vice Versa) | Marketing with Social Media | Scoop.it
Instagram and Pinterest. Two visual marketing giants. Learn how to share Instagram images to Pinterest, and Pinterest images to Instagram.

Via Kelly Lieberman
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Rescooped by Dawn Matheson from All About LinkedIn
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Why the Simple Act of Sharing Pays Dividends

Why the Simple Act of Sharing Pays Dividends | Marketing with Social Media | Scoop.it
Social media makes it easy to share. We dash off breezy updates about our vacations, post photos of cocktails, share the latest Jimmy Kimmel “Mean Tweets” segment - almost without a second thought.

But when it comes to sharing professional content, people pause. Why

Via Anita Windisman
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Digital Marketing Agency: Working with Social Media Skeptics

Digital Marketing Agency: Working with Social Media Skeptics | Marketing with Social Media | Scoop.it
Marketing is all about having as many touch points available as possible, so when the prospective customer is ready to make a purchase, your product or service is front and centre.
Dawn Matheson's insight:

"Marketing is all about having as many touch points available as possible, so when the prospective customer is ready to make a purchase, your product or service is front and centre. "

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donhornsby's curator insight, April 6, 9:14 AM

(From the article): Measuring online success and growth is one of the keys to a successful social media strategy, as most marketing professionals understand. However, key metrics that you think are valuable may not be what your client is looking for. Understanding your client’s goals and Key Performance Indicators (KPI’s) will ensure that the information you’re giving them is what they want to hear.

There are several potential measurable goals that your client may be interested in seeing examples of. Here are a few to consider:

Rescooped by Dawn Matheson from Pinterest
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How to Arrange Your Boards to Attract More Followers

How to Arrange Your Boards to Attract More Followers | Marketing with Social Media | Scoop.it
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Via Kelly Lieberman
Dawn Matheson's insight:

"For ecommerce businesses you want to look at your Pinterest page as if it were a store. Your boards represent your products so merchandise them in such a way that they flow nicely giving the customer a better shopping experience and keep them in your store as long as possible."

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donhornsby's curator insight, April 6, 9:08 AM

There's a few great points in this article for those who are using Pinterest in their marketing.

 

(From the article): If you’re neglecting to complete your board description then you’re definitely not maximizing your results on Pinterest. Pinterest gives you 500 characters to work with so make sure you’re garnishing keywords in as many places as possible to help you get found on Pinterest and have a better chance of Pinners following you. Explain what the board is about and provide benefits explaining why they should follow your board. - See more at: http://blog.viraltag.com/2015/04/04/visual-content-marketing-arrange-boards-attract-followers/#sthash.GU5pery8.o4LLoqYX.dpuf

Rescooped by Dawn Matheson from Pinterest
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How to take great photos for your product Pins

How to take great photos for your product Pins | Marketing with Social Media | Scoop.it
People use Pinterest to discover creative ideas and plan their futures every day. This is a huge opportunity for businesses because people need your inspiration, products and services to make their plans a reality. Your business can Pin products, inspire Pinners and drive clicks to your website. A strong image can play a large role in driving Pin engagement. If your business website already has product images, you can start creating Pins directly from your site with our Pin It button for browsers.

Via Kelly Lieberman
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Rescooped by Dawn Matheson from Google Plus Business Pages
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How to Format a Google Plus Post For Engagement

How to Format a Google Plus Post For Engagement | Marketing with Social Media | Scoop.it

A perfect post is elusive at best. In reality there is no perfect post, but there are some fundamentals best practices on Google Plus that will help you get the highest return on your time spent positing and reward you with engagement. 


Via Neil Ferree
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Neil Ferree's curator insight, March 21, 1:42 PM

It is best the title be no longer that 40 characters and bold using an asterisk, use this tool to count the characters.

Rescooped by Dawn Matheson from Pinterest
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21 Smart Ways to Make Your Pins Go Viral

21 Smart Ways to Make Your Pins Go Viral | Marketing with Social Media | Scoop.it
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Via Kelly Lieberman
Dawn Matheson's insight:

"[Pinterest beginners] invest a lot of time gathering their images & then they pin their hearts out. ... setting up Pinterest without a clear picture of how all the pieces fit together often ends in disappointment too."

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Marco Favero's curator insight, March 7, 6:17 PM

aggiungi la tua intuizione ...

Rescooped by Dawn Matheson from Google Plus and Social SEO
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Why We Share Things Online

Why We Share Things Online | Marketing with Social Media | Scoop.it
Think you’re just a “random social sharer”? Think again. It turns out our personal identity drives most of what we choose to share. Read on to find out more.

Via Neil Ferree
Dawn Matheson's insight:

A great infographic for opening a marketing / social media discussion: Is this affirmation of egoism or a gateway to reaching others (via branding)?

 

"In short, the types of content we share says a great deal about who we are and how we would like to be perceived."

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Neil Ferree's curator insight, May 17, 4:03 PM

There are some interesting differences highlighted between generations and genders:


  • Men reported sharing more than women, but women expect more engagement from their friends.
  • Boomers (ages 41 – 65) expect more engagement from friends than the other age groups.
  • Those in the youngest age group (18 – 21) were least likely to share at all, followed by those 65+.


Overall, more than 85 percent of respondents said they posted on social media at least once a week.


This is clearly a complex area with many differences in behavior depending on age, gender, and personal values.


Is Social Shares the new SEO?

Shiv kumar's comment, May 18, 12:21 AM
waw..for u...click here... http://mcdonaldsblog.in/
Scooped by Dawn Matheson
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The Executive Suite: How YouTube Cards will Transform Marketing

The Executive Suite: How YouTube Cards will Transform Marketing | Marketing with Social Media | Scoop.it
For any marketer or business professional, YouTube annotations have been a well-known and highly regarded YouTube tool. For those that don’t know, annotations are clickable lines of text that overlay a YouTube video. These are used to drive traffic to various other videos or websites for further marketing and conversion opportunities. YouTube is now getting ready to abolish the text and replace it with “YouTube Cards”. If you missed out on the annotation train, however, not to worry. These new cards will be far more capable and appealing than the previous model, and annotations will still be hanging around for a short while.
Dawn Matheson's insight:

"For any marketer or business professional, YouTube annotations have been a well-known and highly regarded YouTube tool ... If you missed out on the annotation train, however, not to worry. These new cards will be far more capable and appealing than the previous model, and annotations will still be hanging around for a short while.

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Rescooped by Dawn Matheson from Pinterest
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10 Types of Visual Social Media Posts That Get Shared Like Crazy

10 Types of Visual Social Media Posts That Get Shared Like Crazy | Marketing with Social Media | Scoop.it
Do you want double your social engagement and get your content shared like crazy? Here are 10 visual social media posts that tend to get shared a lot!

Via Kelly Lieberman
Dawn Matheson's insight:

Odds are you know these things, but Jeff presents the 10 ideas in a refreshing (read: memorable) way. How can you not love the feature image? Its a grabber. [and no, it isn't this Pinboard.]

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donhornsby's curator insight, May 11, 9:04 AM

Visual, Visual, Visual....

 

(From the article): Adding visual content to your social media strategy is a no-brainer, but using visual content that reaches your fans emotions and catches their eye is the smart marketer’s approach.

 

Whether you’re creating original content, sourcing photographs or shooting your own always consider how it will impact your audience.

How do you stand out from your competitors? Do certain types of visual posts work better for you than others? 



Tom George's curator insight, May 12, 11:08 AM

We just recently had a visual work related post do well on LinkedIn, so there is certainly some truth here. And Jeff Bullas always provides an excellent post.

Rescooped by Dawn Matheson from Google Plus and Social SEO
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10 Landing Pages that Convert for Content Marketing

10 Landing Pages that Convert for Content Marketing | Marketing with Social Media | Scoop.it
The top content marketing strategies to use for your landing page to increase conversions and traffic.

Via Neil Ferree
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Neil Ferree's curator insight, May 5, 10:25 PM

Marketing Your Content With Landing Pages


There are several ways in which you can take advantage of content marketing and landing pages:


This is an excellent way to grow your list and expand your online visibility 

Shiv kumar's comment, May 6, 1:36 AM
http://mcdonaldsblog.in/?p=402
Scooped by Dawn Matheson
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10 Things Your Competitors Can Teach You About Online Marketing

10 Things Your Competitors Can Teach You About Online Marketing | Marketing with Social Media | Scoop.it
Your competitors hold the key to your online marketing strategies. In business, for as long as free enterprise has reigned, new companies formed based upon the ideas of
Dawn Matheson's insight:

Often overlooked gold mine: "The best information you will find is on blog comments. Carefully comb through them looking for what the audience says."

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What Really Is Your Social Media ROI?

What Really Is Your Social Media ROI? | Marketing with Social Media | Scoop.it
The refusal to do anything that isn’t free, in an era where more and more services are finally looking for revenue from the service they provide, is going to leave you in the lurch in the long run. You must take your business and brand seriously enough to put some dollars behind it.
Dawn Matheson's insight:

Exceptional article ... "Simply put, paying for promoted social content works. Paying for followers and email lists does not."

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Rescooped by Dawn Matheson from Tracking Transmedia
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A Video Creator’s Guide to Facebook vs. YouTube

A Video Creator’s Guide to Facebook vs. YouTube | Marketing with Social Media | Scoop.it
Facebook now boasts more video views per month than YouTube, but is it the best way for creators to get their content noticed? Here’s a quick guide to the pros and cons of posting videos on either platform.

Via siobhan-o-flynn
Dawn Matheson's insight:

Appreciate the depth of the Pros and Cons - if you're using video, this helps you make an informed decision. Would love to see a contrast/compare with Vimeo, too.

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The Digital Rocking Chair's curator insight, April 12, 3:17 PM


Carlos Pacheco:  "Facebook now boasts more video views per month than YouTube, but is it the best way for creators to get their content noticed? Here’s a quick guide to the pros and cons of posting videos on either platform."

Fausto Cantu's curator insight, April 13, 12:24 PM

Guía comparativa para creadores Facebook vs. YouTube

Rescooped by Dawn Matheson from Google Plus and Social SEO
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4 Ways to Use Twitter To Supercharge Your Online Credibility

4 Ways to Use Twitter To Supercharge Your Online Credibility | Marketing with Social Media | Scoop.it
Twitter is the enigma of social media. It is the ultimate accidental social network. Here are 4 ways to use Twitter to build online credibility.

Via Neil Ferree
Dawn Matheson's insight:

Love Jeff's combination of how-tos and tools. How powerful are testimonials. I think this says it all:  Jeff Bullas notes that one company has changed its site many times, but the Twitter testimonials page remains.

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Neil Ferree's curator insight, April 6, 7:07 PM

Good tips on how to use Twitter to increase your online visibility. Then again, there's Facebook, LI and Google+ to consider?

Rescooped by Dawn Matheson from Google Plus Business Pages
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Ultimate Guide to Using MailChimp and WordPress

Ultimate Guide to Using MailChimp and WordPress | Marketing with Social Media | Scoop.it
Want to use MailChimp with your WordPress site? In this tutorial we will show you how to use MailChimp with WordPress.

Via Neil Ferree
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Neil Ferree's curator insight, April 7, 5:36 PM

To connect MailChimp to your WordPress site, the first thing you will need is a MailChimp account.


Visit the MailChimp website and click on the ‘Signup Free’ button.


Fill in your email and create a username / password for your account.

Gary Obermeyer's curator insight, April 8, 4:22 PM

This is exactly what I've been looking for as I move my site to Wordpress. 

John Norman's curator insight, April 8, 5:52 PM

If you are into building websites with WordPress and want an integrated approach to building that all important client list then check out this tutorial on how to use MailChimp

Rescooped by Dawn Matheson from Social Media Success
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The History of Emojis, or Why That Brand Just Winked at You

The History of Emojis, or Why That Brand Just Winked at You | Marketing with Social Media | Scoop.it
Read about the history of emojis and how brands are using them in marketing.

Via Melanie Eddolls
Dawn Matheson's insight:

Just for fun ... we all use them, but where did they come from?! Nice history from Hubspot. 

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Rescooped by Dawn Matheson from Google Plus and Social SEO
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Four Steps to Simplify Your Daily Social Media Activities

Four Steps to Simplify Your Daily Social Media Activities | Marketing with Social Media | Scoop.it

Do you engage with your audience on multiple social platforms?


This article shares a four step social media to do list that prioritizes engagement.


Via Neil Ferree
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Neil Ferree's curator insight, March 13, 1:10 PM

Focusing your efforts on the social channels and engagement signals that are most beneficial to your business can save you time.


  • Rank Your Social Accounts
  • Prioritize Engagement Signals
  • Create a To-Do List
  • Stick to a Schedule


Get in touch if you'd like me to send you my GA dashboard that ranks your top performing socials and top cities.

Scooped by Dawn Matheson
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Is Your Small Business Living up to Your Branding?

Is Your Small Business Living up to Your Branding? | Marketing with Social Media | Scoop.it
You have a great logo and slogan and you have researched and established the branding you want for you small business. But are you living up to that branding? Most small business owners believe they are living up to their branding and ideals, but when it comes to what their business delivers, they may not …
Dawn Matheson's insight:

Interesting that the article focused on employees as brand "ambassadors" ... substitute "customers" and it is still the same message.

 

"It is also important to remind your staff that they are brand 'ambassadors' when delivering your product or service. More importantly, give them the resources to live up to and deliver your branding consistently. If your branding message is “High Quality for Less”, don’t give your staff low-quality tools ..."

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