The Unexpected Way To Use Your Social Network Strategically | Marketing with Social Media |

We knows that networking is the best way to find out about career opportunities and business opportunities, but is there a smart way to use your network? That's the question! This post will give you some tracks about this subject. [note mg].


If it’s a clear night tonight, go outside about 9 p.m. and look west at the two brightest stars, beautiful as jewels, one above the other. Low to the horizon will be the planet Venus, the “evening star,” just beginning to set. Above Venus is the planet Jupiter, the gas giant with more than 60 known moons (and still counting). Now turn around and face east. Coming up off the horizon you’ll see another jewel, this one quite reddish; that’s Mars, the Red Planet (two tiny moons). On March 3 this year, our Earth (one giant moon) will pass closest to Mars, overtaking it in our orbital race around the Sun.

The solar system is a network of planets, each of which has its own network of moons, so it provides a picturesque (if inexact) analogy for social networks, which are also networks of networks. Everyone seems to be on the social media bandwagon now, with the most enthusiastic advocates often competing to build up their networks of Twitter followers, Facebook friends, or LinkedIn connections.


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Via Martin Gysler