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6 Ways to Use Google+ to Increase Your Visibility

6 Ways to Use Google+ to Increase Your Visibility | Marketing with Social Media | Scoop.it
Do you use Google+ for your business? In this article, you'll discover six ways to increase your visibility on Google+ and in Google search results.

Via David Blundell
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David Blundell's curator insight, June 3, 3:52 AM

Are you making the most of Google+? Here's some great ideas from @KristiHines to increase your visibility on the channel . . .

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What Really Is Your Social Media ROI?

What Really Is Your Social Media ROI? | Marketing with Social Media | Scoop.it
The refusal to do anything that isn’t free, in an era where more and more services are finally looking for revenue from the service they provide, is going to leave you in the lurch in the long run. You must take your business and brand seriously enough to put some dollars behind it.
Dawn Matheson's insight:

Exceptional article ... "Simply put, paying for promoted social content works. Paying for followers and email lists does not."

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Rescooped by Dawn Matheson from Google Plus and Social SEO
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Looking for Leads? 11 Ways to Leverage Social Media

Looking for Leads? 11 Ways to Leverage Social Media | Marketing with Social Media | Scoop.it
Trying to generate solid leads can seem like a nightmare. That's where social media can be a great help. But how do you leverage this wide-ranging resource?

Via Neil Ferree
Dawn Matheson's insight:

Great insights on a diverse collection of ways to max social for identifying prospects and generating leads. Here's the one I think is overlooked the most: ask the right question!

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Neil Ferree's curator insight, December 11, 2014 5:38 PM

When you’re pressed for time, trying to generate solid leads can seem like a nightmare.


That’s where social media, with its ability to connect you with just about anyone, can be a great help.


But how do you leverage this wide-ranging resource?

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5 Browser Extensions to Improve Your Social Media Marketing |

5 Browser Extensions to Improve Your Social Media Marketing | | Marketing with Social Media | Scoop.it
Find out how installing browser extensions for Instagram, Giphy, Bitly, Buffer and Riffle can help you manage your social media more efficiently.
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Here's Why Facebook Will Drive the MOST Sales For Your Business

Here's Why Facebook Will Drive the MOST Sales For Your Business | Marketing with Social Media | Scoop.it
Wondering which social media site will drive the most sales for your business? This infographic shows the top social media sites for driving sales.
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Word Science: The Best Words to use for Twitter, Facebook and Blog Titles [Infographic] - SociallyStacked - Everything Social for Small Businesses and Agencies

Word Science: The Best Words to use for Twitter, Facebook and Blog Titles [Infographic] - SociallyStacked - Everything Social for Small Businesses and Agencies | Marketing with Social Media | Scoop.it
Dawn Matheson's insight:

The key to social is sharing ... the key to sharing is getting people to take action. This infographic identifies the words that most frequently result in people sharing your content. ~ Terry

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A Tweet is Worth WHAT? A Guide To Measuring Social Media

A Tweet is Worth WHAT? A Guide To Measuring Social Media | Marketing with Social Media | Scoop.it

Most people with jobs have some kind of way to measure whether or not they’re good at said job.Are you nice to customers? Do you get your work done on time? Are you making the company money?


Via Neil Ferree
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Rescooped by Dawn Matheson from Google Plus and Social SEO
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Infographic: Which Social Network Is Right For Your Business?

Infographic: Which Social Network Is Right For Your Business? | Marketing with Social Media | Scoop.it
If you need a social network for business purposes, this infographic from Purolator will help you decide which one is best. Find the right one now.

Via Neil Ferree
Dawn Matheson's insight:

It isn't possible to be on every program ... but which one is the best for YOUR goals? The analysis in this infographic can help. 

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Neil Ferree's curator insight, June 25, 2013 10:05 AM

The 20/80 Rule applies here. In other words, 20% of your social content marketing sites will produce 80% of your social media traffic.

Mertens Marketing's curator insight, July 3, 2013 3:45 AM

Eigentlich stellt sich nicht die Frage, welches Netzwerk das richtige ist, sondern wie ich alle diese Netzwerke richtig einsetze.

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Why We Share Things Online

Why We Share Things Online | Marketing with Social Media | Scoop.it
Think you’re just a “random social sharer”? Think again. It turns out our personal identity drives most of what we choose to share. Read on to find out more.

Via Neil Ferree
Dawn Matheson's insight:

A great infographic for opening a marketing / social media discussion: Is this affirmation of egoism or a gateway to reaching others (via branding)?

 

"In short, the types of content we share says a great deal about who we are and how we would like to be perceived."

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Neil Ferree's curator insight, May 17, 4:03 PM

There are some interesting differences highlighted between generations and genders:


  • Men reported sharing more than women, but women expect more engagement from their friends.
  • Boomers (ages 41 – 65) expect more engagement from friends than the other age groups.
  • Those in the youngest age group (18 – 21) were least likely to share at all, followed by those 65+.


Overall, more than 85 percent of respondents said they posted on social media at least once a week.


This is clearly a complex area with many differences in behavior depending on age, gender, and personal values.


Is Social Shares the new SEO?

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Digital Marketing Agency: Working with Social Media Skeptics

Digital Marketing Agency: Working with Social Media Skeptics | Marketing with Social Media | Scoop.it
Marketing is all about having as many touch points available as possible, so when the prospective customer is ready to make a purchase, your product or service is front and centre.
Dawn Matheson's insight:

"Marketing is all about having as many touch points available as possible, so when the prospective customer is ready to make a purchase, your product or service is front and centre. "

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donhornsby's curator insight, April 6, 9:14 AM

(From the article): Measuring online success and growth is one of the keys to a successful social media strategy, as most marketing professionals understand. However, key metrics that you think are valuable may not be what your client is looking for. Understanding your client’s goals and Key Performance Indicators (KPI’s) will ensure that the information you’re giving them is what they want to hear.

There are several potential measurable goals that your client may be interested in seeing examples of. Here are a few to consider:

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Hashtag Research Tools and Management - the Complete List #Hashtag

Hashtag Research Tools and Management - the Complete List #Hashtag | Marketing with Social Media | Scoop.it
A complete list of hashtag research tools, monitoring, and management platforms for monitoring hashtags across Twitter, Facebook, Google+, Pinterest and more
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Social Media Marketing World: 17 Super Tools to Optimize Social Media

Social Media Marketing World: 17 Super Tools to Optimize Social Media | Marketing with Social Media | Scoop.it
Here is a recent presentation from Social Media Marketing World which included 17 super tools for optimizing social media performance.
Dawn Matheson's insight:

Take your time going through this one. It is LOADED with detailed descriptions of each tool. It could easily overwhelm you ... so don't try to digest it all at once.

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3 Ways to Raise the Bar on Your Social Media and Content Marketing Strategy

3 Ways to Raise the Bar on Your Social Media and Content Marketing Strategy | Marketing with Social Media | Scoop.it
When marketers approach Content Marketing and Social Media as a symbiotic relationship, there's no limit to the business goals you can achieve. To make that

Via Neil Ferree
Dawn Matheson's insight:

It can't be said often enough: "It’s far too easy to get caught up in the distractions of the latest social media and content marketing tactics. Unlocking success with social media and content marketing means developing a solid strategy: A thoughtful, data-informed approach with goals, defined target audience and measurable outcomes that you monitor and optimize for."

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Neil Ferree's curator insight, February 6, 2014 2:36 PM

From first discovery to the nurturing phase to transaction, knowing your target audience information consumption preferences will help you optimize their experience.


The information journey should lead the target customer through the sales cycle by taking Action.


From a Facebook follower to an email subscriber to a demo webinar attendee to an initial sales conversation – each of these types of experiences with your target audience along the buying cycle can be forecast and planned to help prospects lead themselves to the next logical step in their journey.

Bill Gassett's curator insight, February 7, 2014 8:23 AM

When promoting your content you have to understand your audience in order for your efforts to work best. Make sure you know who you are promoting to and why should they care.

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Content Curation & Syndication

Content Curation and Syndication is one of the Best Way to Build your Social Authority and Showcase Domain Expertise. There are dozens of content marketing tool

Via Neil Ferree
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Neil Ferree's curator insight, December 28, 2013 8:00 PM

Your social profiles determines the size of your social microphone and online visibility. The 14 foil SlideShare deck covers the basic and a few advanced social content marketing tools, apps, sites and tactics.

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9 Social Media Tools To Make Your Life Easier

9 Social Media Tools To Make Your Life Easier | Marketing with Social Media | Scoop.it
Are you overwhelmed by the sheer amount of time it takes to keep up with social media? Do you wish you had a few social media tools in your tool chest?

Via Neil Ferree
Dawn Matheson's insight:

Holy cow! If you read no other article about Google+ tools this week, this HAS to be it.

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Neil Ferree's curator insight, August 19, 2013 7:09 PM

Social Content Marketing Tools are Plentiful. These 8 are worth looking into else you can get refer to my curated set of 80 social apps, tools and networks that could/should be considered.

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31 Actionable Social Media Marketing Tips Based On Research

31 Actionable Social Media Marketing Tips Based On Research | Marketing with Social Media | Scoop.it
9 Social Media Benefits Every Business Can Use No longer marketing’s shiny new object, social media has become an indispensable tool to achieve key business goals since prospects and customers spend at least one out of five online minutes using...

Via Neil Ferree, Dawn Matheson
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Neil Ferree's curator insight, May 21, 2013 6:55 PM

Heidi is always sharing good actionable social media marketing tips and this piece is no exception

Dawn Matheson's curator insight, May 22, 2013 1:41 PM

Did you know that prospects and customers spend AT LEAST 1 of every 5 online minutes using social media?

 

As Heidi Cohen points out ... "social media is an indespensible tool to achieve key business goals."