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Take A Look At What Happens Every Single Minute On The Internet

Take A Look At What Happens Every Single Minute On The Internet | Marketing with Social Media | Scoop.it

Via The Digital Rocking Chair
Dawn Matheson's insight:

Looks like websites still win!

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tracey morgan's curator insight, August 5, 2013 5:39 PM

If you are wondering why you need to understand digital literacy here is a great infrographic that illustrates the piont nicely. 

tracey morgan's curator insight, August 5, 2013 5:41 PM

How many do you use?

Shanika Journey's curator insight, August 5, 2013 6:39 PM

A new infographic by rewarded search site Qmee offers a glimpse at the digital doings that occur globally over the span of each minute.

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The Unexpected Way To Use Your Social Network Strategically

The Unexpected Way To Use Your Social Network Strategically | Marketing with Social Media | Scoop.it

We knows that networking is the best way to find out about career opportunities and business opportunities, but is there a smart way to use your network? That's the question! This post will give you some tracks about this subject. [note mg].

 

If it’s a clear night tonight, go outside about 9 p.m. and look west at the two brightest stars, beautiful as jewels, one above the other. Low to the horizon will be the planet Venus, the “evening star,” just beginning to set. Above Venus is the planet Jupiter, the gas giant with more than 60 known moons (and still counting). Now turn around and face east. Coming up off the horizon you’ll see another jewel, this one quite reddish; that’s Mars, the Red Planet (two tiny moons). On March 3 this year, our Earth (one giant moon) will pass closest to Mars, overtaking it in our orbital race around the Sun.


The solar system is a network of planets, each of which has its own network of moons, so it provides a picturesque (if inexact) analogy for social networks, which are also networks of networks. Everyone seems to be on the social media bandwagon now, with the most enthusiastic advocates often competing to build up their networks of Twitter followers, Facebook friends, or LinkedIn connections.

 

Read more: http://www.fastcompany.com/1818177/the-unexpected-way-to-use-your-social-network-strategically


Via Martin Gysler
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Rescooped by Dawn Matheson from BUSINESS and more
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A Three-Step Process to LinkedIn Communication Success

A Three-Step Process to LinkedIn Communication Success | Marketing with Social Media | Scoop.it

Get Organized and Be More Effective on LinkedIn

Successful communications on LinkedIn can come down to this three-part process.

  • Create a LinkedIn Checklist
  • Create a Communications Calendar
  • Schedule Your Communications

LinkedIn Expert Advice:

Create a LinkedIn Checklist of Daily Updates and Posts

The first thing you are going to want to do is create a checklist for your daily communications. You can use any number of tools that come with your computer, or make your own checklist.

A simple, easy and popular checklist tool you might use for your PC is RTM (Remember The Milk) http://www.rememberthemilk.com/ This is one of the most popular checklists around because it is intuitive and easy to use.

Read more: http://bit.ly/I2Konq


Via Martin Gysler
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John van den Brink's comment, April 19, 2012 2:41 PM
Thanks for sharing
Rescooped by Dawn Matheson from BUSINESS and more
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Pinterest for Bloggers – Image Based Content Marketing

Pinterest for Bloggers – Image Based Content Marketing | Marketing with Social Media | Scoop.it

The penetration of Pinterest in social media proves two things:

there is space for unique social media initiatives; there is a world beyond Twitter and Facebook – the current social media favorites.


If you thought handling Facebook, Twitter, StumbleUpon, Digg and LinkedIn were enough, add Pinterest to your list now.

 

What is Pinterest?

 

Launched in 2009, Pinterest picks up speed in the last months of 2011 as an innovative visual social network, with eye-catching images pinned on online boards that build your collection of visual things online.

 

Take a look at this Shareaholic January 2012 referral traffic report.

 

Read more: http://bit.ly/HPeRkH


Via Martin Gysler
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Rescooped by Dawn Matheson from Internet Marketing Strategy 2.0
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Creating and Optimizing Google+ Brand Pages: The Complete Guide

Creating and Optimizing Google+ Brand Pages: The Complete Guide | Marketing with Social Media | Scoop.it

A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg]

 

Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.

 

For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post.

 

Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/


Via Martin Gysler, Robin Good
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5 Tips for Moving Social Media Leads Into the Sales Funnel

5 Tips for Moving Social Media Leads Into the Sales Funnel | Marketing with Social Media | Scoop.it

Have you been able to turn your fans and followers into active prospects?

 

Are you interested in monetizing the social media channel?

 

Keep reading for five tips to turn fans and followers into a revenue channel.

 

But first…

 

Do Fans Mean Business?


Marketers have made tremendous strides in growing their audiences on social media channels. There have been concerns over whether social media could only be successful in business-to-consumer (B2C) companies, but we’re starting to see great case studies in both business-to-business (B2B) and business-to-consumer (B2C) brands...

 

Read more: http://www.socialmediaexaminer.com/5-tips-for-moving-social-media-leads-into-the-sales-funnel/


Via Martin Gysler
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Namita Patel's comment, March 27, 2012 11:02 AM
Excellent find Martin! Chock-full of good information.
Martin Gysler's comment, March 27, 2012 3:01 PM
Thank you Namita, great that you like it :)
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Affiliate marketing for my Blog? - Yahoo! Answers

Hi, I would like to try affiliate marketing for my… (Affiliate marketing for my Blog Yahoo Answers: Hi, I would like to try affiliate marketing for my…answers.yahoo....)...
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10 Social Media Tips From a Top Media Agency

10 Social Media Tips From a Top Media Agency | Marketing with Social Media | Scoop.it

This article / interview on the Mashable blog gets right to the heart of  the things to think about when wading into social media, as well as expanding your brand with these tools. ~ Terry

 

The Modern Media Agency Series is presented by IDG. Both marketers and users are very interested in social media. Buyers told IDC that less than one in five use social media to make purchase decisions. To learn more about the research, click here.

 

Whether your company is just getting its social sea legs or excelling in the digital world, there is a niche and opportunity for every brand on social media.

 

OMD, one of the top media agencies in the world, works with clients of various size and social media exposure. Within the agency, OMD Word is the social intelligence arm that helps amplify clients through social media. The department ensures the client’s social channels are leveraged and optimized to support traditional and digital solutions.

 

According to Word’s U.S. Director Colin Sutton, your level of understanding impacts your brand’s ability to perform on social media. Generally, this is the first thing that brands should be thinking about when they want to launch a social campaign.

 

Read more: http://on.mash.to/KEHUPX


Via Martin Gysler
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Rescooped by Dawn Matheson from Internet Marketing Strategy 2.0
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Creating and Optimizing Google+ Brand Pages: The Complete Guide

Creating and Optimizing Google+ Brand Pages: The Complete Guide | Marketing with Social Media | Scoop.it

A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg]

 

Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.

 

For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post.

 

Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/


Via Martin Gysler, Robin Good
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A Beginner’s Guide to Conversion Goals in Google Analytics

A Beginner’s Guide to Conversion Goals in Google Analytics | Marketing with Social Media | Scoop.it

There’s a reason that when companies call me about SEO, Paid Search, or Social Advertising, we always end up speaking about Analytics as well. The reason is simple. If you don’t have a rounded analytics strategy, then you won’t have a solid understanding of how your campaigns perform. In addition, if you don’t have the mechanisms in place to easily see how visitor segments perform, then important questions could go unanswered. And that’s not good for enhancing your business.


Enter the Conversion Goal
Concepts in Web Analytics can get confusing. You have event tracking, conversion goals, success events, multi-channel funnels, profiles, filters, dimensions, regular expressions, etc. This is one of the reasons that too many companies slap a tracking code on their websites and call it a day. The problem is that an “out of the box” Google Analytics implementation will only get you so far. Sure, you’ll get the basics, but that won’t necessarily help you glean insights that can boost ROI.

 

Read more: http://bit.ly/HO3oZ5


Via Martin Gysler
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How to Spend Less Time on Twitter and Get More Out of It

How to Spend Less Time on Twitter and Get More Out of It | Marketing with Social Media | Scoop.it
Have you become desensitized and disillusioned with Twitter?

 

Do you feel like you are suffering from Twitter Tiredness?

 

Do you feel like you are “tweeting in the dark”, spending more and more time on Twitter but getting less and less out of it?

 

I know the story. A few months (or years) ago, you signed up for a Twitter account. You dutifully wrote a clever bio, uploaded your picture and started tweeting. Maybe you followed some accounts and learned a bit about the culture and etiquette of the network before sending your first tweet.

 

After following a few people and building a following of your own, you started following more and more and retweeting more and more, all while spending less and less time engaging in conversations and writing original tweets.

 

Read more: http://www.business2community.com/twitter/how-to-spend-less-time-on-twitter-and-get-more-out-of-it-0160103


Via Martin Gysler
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How to Automate Your Social Activities

How to Automate Your Social Activities | Marketing with Social Media | Scoop.it
Are you looking to simplify management of your social activities? If so, then Ifttt is for you.Don't be put off by Ifttt's crazy name.
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Rescooped by Dawn Matheson from Pinterest
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TechCrunch | For Pinterest, Revenue Will Turn Copyright Questions Into Real Problems

TechCrunch | For Pinterest, Revenue Will Turn Copyright Questions Into Real Problems | Marketing with Social Media | Scoop.it
Getty Images' CEO Jonathan Klein is not concerned about people playing with Getty photos, teenagers using them for school projects, and folks putting them up on their personal blogs -- or, at the moment, even Pinterest.

...


Via Kelly Lieberman
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The Marketer’s Guide to Pinterest

The Marketer’s Guide to Pinterest | Marketing with Social Media | Scoop.it

Is Pinterest a social media more? That's the question I ask myself every time when a new platform appears on the net. Regarding Pinterest, I think there is actually a reflection to make for all who are active in marketing. This awesome guide will give you some ideas, how you can use it to your advantage. [note Martin Gysler]

 

HGTV. Nordstrom. West Elm. ModCloth. Those are some of the big name retailers who are using Pinterest to drive significant traffic to their retail websites. In fact, Pinterest has become so popular it is driving more traffic than Google+ to retailers’ sites.

 

I think it is safe to say that as marketers it’s time to take this social network site seriously. But what exactly is Pinterest? And how do you use it to promote your business or brand?

 

Well, this guide will help you get started.

 

What is Pinterest?

 

Pinterest is becoming a social network site for sharing interesting images you find online. Think of it as an image-based social bookmarking tool like delicious.com…but with a better community.

 

Read more: http://bit.ly/wrHYbN


Via Martin Gysler
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