We knows that networking is the best way to find out about career opportunities and business opportunities, but is there a smart way to use your network? That's the question! This post will give you some tracks about this subject. [note mg].
If it’s a clear night tonight, go outside about 9 p.m. and look west at the two brightest stars, beautiful as jewels, one above the other. Low to the horizon will be the planet Venus, the “evening star,” just beginning to set. Above Venus is the planet Jupiter, the gas giant with more than 60 known moons (and still counting). Now turn around and face east. Coming up off the horizon you’ll see another jewel, this one quite reddish; that’s Mars, the Red Planet (two tiny moons). On March 3 this year, our Earth (one giant moon) will pass closest to Mars, overtaking it in our orbital race around the Sun.
Read more: http://www.fastcompany.com/1818177/the-unexpected-way-to-use-your-social-network-strategically Via Martin Gysler Robin Good: Coming Soon Pro is a WordPress plugin that allows you to create a custom landing page, capable of capturing emails of interested parties and of incentivating social sharing.
Excellent for whoever has little time, talent, and money to spend, but is looking to get a professional-looking "coming soon" page.
From the official site: "Easily create a custom Coming Soon Page in minutes that will help your Website Launch become a Success."
Key features:
-> The Coming Soon Pro plugin works with any WordPress Theme.
-> The plugin is visible only to non logged in user. This allows you to work on your site while visitors see your coming soon page. Also included is a maintenance mode which allows you to gracefully take your site offline after launch.
-> The Coming Soon plugin allows you to capture email leads while you build your site. Tight integration with MailChimp, Constant Contact, Aweber, Campaign Monitor & Gravity Forms. Google Font integration Customizable CSS3 White Label Branding Mobile Ready Social Media integration
Full review: http://www.wpbeginner.com/plugins/how-to-create-beautiful-coming-soon-pages-in-wordpress-with-seedprod/ ;
Showcase: http://www.seedprod.com/showcase/
Features and price: http://www.seedprod.com/features/
More info: http://www.seedprod.com/ Via Robin Good ![How Much Social Signals Affect Your Google Rankings and Visibility? [Infographic] | Honoree Marketing Tips & News | Scoop.it](http://img.scoop.it/iJehm89crMnRIZnwhpSRyTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
From the original article: "If you run a website, you know how important search engine rankings can be. Getting your site on the first page of Google can bring in advertising dollars, an influx of new customers, or widespread awareness of your cause.
However, there is much more to ranking high on Google than just optimizing your website for certain keywords. Social media can help (or hurt!) your placement – and the folks at TastyPlacement have done a little testing to see how much Google+, Facebook and Twitter really do affect search results."
Full post here: http://www.mediabistro.com/alltwitter/social-media-search-results_b21882 Via Antonino Militello, Robin Good 
Digg still receives at least 2.5 million visitors per month in the US alone. The following guide will help you learn to use Digg for sharing your awesome content with a larger audience. Via Tina Cook 
Great details on the sizes of images you need to create "stunning timelines" on FB. 
wboswell Twitter has fast become a platform for businesses to share information, promote their brands, and establish thought leadership within their industry. ... 
TwitChimp.com is a web application that leverages the Twitter API to provide curated lists of Twitter users. The application is still in a beta testing period but is open to any who would like to try it in this early stage of development.
The purpose of TwitChimp.com is to enable any Twitter user to create and curate directories of Twitter users. Curated lists are important because they can help reduce the signal to noise ratio in Twitter.
Here are some features: - An ability to easily create and curate feature-filled lists of twitter accounts on any topic you desire.
Read more here: http://twitchimpblog.com/2012/04/latest-twitchimp-list-curation-search-and-discovery-features-announced/ Try out it now: http://twitchimp.com Via Giuseppe Mauriello 
ohmeaghan Pinterest has become the social media star over the last few months, now reaching 16 million users worldwide, according to Google Ad Planner. ... Via Kelly Lieberman, ABroaderView 
Review 35 statistics about the growth and effectiveness of Pinterest and Google+. ... Via Kelly Lieberman, ABroaderView 
The penetration of Pinterest in social media proves two things: there is space for unique social media initiatives; there is a world beyond Twitter and Facebook – the current social media favorites.
What is Pinterest?
Launched in 2009, Pinterest picks up speed in the last months of 2011 as an innovative visual social network, with eye-catching images pinned on online boards that build your collection of visual things online.
Take a look at this Shareaholic January 2012 referral traffic report.
Read more: http://bit.ly/HPeRkH Via Martin Gysler 
Content is King, you hear it everywhere. It's the most overused marketing phrase of 2012.
But exactly why is content so important to your marketing program? Turns out Google has had a heavy hand in this trend (surprise, surprise).
Here are 7 ways the Big G is pushing quality content to the forefront of the marketing conversation:
1. Google Panda Panda is an ongoing filter that weeds out web pages with poor, superficial content that were previously ranked highly for popular keywords. 2. Fresh Content Ranks Higher In other words, a blog post you wrote yesterday will have a greater chance of ranking higher than a two-year old web page on the same topic. 3. Link Spam Penalties Like Google Panda, link spam penalties will hurt those who are manipulating the system. Conversely, sites with good quality content and natural “editorial” links that have been built up over time, will increase their Google rankings. 4. (Not Provided) in Your Analytics Reports Marketers now have less access to free organic search keyword data. This makes it more difficult to target specific keywords and encourages them to cover all the bases with a bigger content footprint. 5. Over Optimization Penalty If you’re producing good quality content but don’t have the time or budget to pull out all the SEO tricks, you’ll like this one. 6. The Rise of Social Content Sharing Web pages are created to be read by people. If your content resonates with your audience, it’ll get shared through social media. When the search engines see that, they’ll reward you with higher rankings. Win-Win-Win-Win. 7. Rel = Author Support in Search Results This means that for every piece of content that you create, you can take credit for it and have your picture show up next to the content in Google search results. Great resource by Tod Hirsch - http://bit.ly/Hw3OxC ; Via maxOz 
For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy.
Found this while looking at a Scoop.it topic from the Daily Feast.
Scoop.it is a wonderful way to aggregate information on topics of interest being blogged by others ... and the ability to search / follow topics others have started are great for the casual researcher, too. Via Anouk Mardaga |
Exciting as it is that you've written a book, blurting that out at every opportunity is just spam, not book promotion. Via Carisa Kluver 
A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg]
Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.
For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post.
Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/ Via Martin Gysler, Robin Good 
Whitepaper Download - Why Video Is Essential To Your Marketing Mix (And 7 Steps to Powerful Results)... 
Marketing Profs is offering a free seminar on June 8, 2012. This is a class for anyone interested in "making the most of social media channels for yourself and your brand." Visit the website to register. 
Measure social media success: Use free powerful Google products to understand the successes and failures of your social media promotion or campaign. 
Pinterest is a great way to share ideas in a visual form. 
Chas Begley: Mark Traphagen's slideshow takes us through the story of how social media has become increasingly more important for SEO. Via The Write Connection 
Get Organized and Be More Effective on LinkedIn Successful communications on LinkedIn can come down to this three-part process.
LinkedIn Expert Advice: Create a LinkedIn Checklist of Daily Updates and Posts The first thing you are going to want to do is create a checklist for your daily communications. You can use any number of tools that come with your computer, or make your own checklist. A simple, easy and popular checklist tool you might use for your PC is RTM (Remember The Milk) http://www.rememberthemilk.com/ This is one of the most popular checklists around because it is intuitive and easy to use. Read more: http://bit.ly/I2Konq Via Martin Gysler 
There’s a reason that when companies call me about SEO, Paid Search, or Social Advertising, we always end up speaking about Analytics as well. The reason is simple. If you don’t have a rounded analytics strategy, then you won’t have a solid understanding of how your campaigns perform. In addition, if you don’t have the mechanisms in place to easily see how visitor segments perform, then important questions could go unanswered. And that’s not good for enhancing your business.
Read more: http://bit.ly/HO3oZ5 Via Martin Gysler 
How backlinks from social media websites like Twitter and Facebook is of any use to our sites? Let us go through some interesting information Google has provided so far about this matter. 
Have you become desensitized and disillusioned with Twitter?
Do you feel like you are suffering from Twitter Tiredness?
Do you feel like you are “tweeting in the dark”, spending more and more time on Twitter but getting less and less out of it?
I know the story. A few months (or years) ago, you signed up for a Twitter account. You dutifully wrote a clever bio, uploaded your picture and started tweeting. Maybe you followed some accounts and learned a bit about the culture and etiquette of the network before sending your first tweet.
After following a few people and building a following of your own, you started following more and more and retweeting more and more, all while spending less and less time engaging in conversations and writing original tweets.
Via Martin Gysler |
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