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Going Global by Going Local: Why localization improves engagement - Brian Solis

Going Global by Going Local: Why localization improves engagement - Brian Solis | Home Business,Passive Income, Internet Marketing, Online Business | Scoop.it

Starbucks and Blackberry, for example, has understands that country pages that featured localized content in addition to the global initiatives fostered interaction as much as 10 – 15x than those which featured English-only content. Maybe it's time for everyone to do something on this way. I see the difference, since I publish in several language on my Facebook, fan page, and you? OK, this is not an issue for people who speak only one language in their country or who are not active internationally. [note Martin Gysler]

 

The world is becoming a much smaller place. But even with social media contributing to a globally connected society, businesses that continue to take a global approach to social content and engagement may be missing opportunities for greater resonance and relevance. While a global presence is necessary for any organization hoping to connect with customers around the world, placing reliance on one prevailing strategy is just the beginning. In any web strategy, including social and also mobile media, localization is king.

 

Read more: http://www.briansolis.com/2012/01/digital-localization-optimizes-global-strategies-to-improve-experiences-and-results/


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Rescooped by markdaglas from BUSINESS and more
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Going Global by Going Local: Why localization improves engagement - Brian Solis

Going Global by Going Local: Why localization improves engagement - Brian Solis | Home Business,Passive Income, Internet Marketing, Online Business | Scoop.it

Starbucks and Blackberry, for example, has understands that country pages that featured localized content in addition to the global initiatives fostered interaction as much as 10 – 15x than those which featured English-only content. Maybe it's time for everyone to do something on this way. I see the difference, since I publish in several language on my Facebook, fan page, and you? OK, this is not an issue for people who speak only one language in their country or who are not active internationally. [note Martin Gysler]

 

The world is becoming a much smaller place. But even with social media contributing to a globally connected society, businesses that continue to take a global approach to social content and engagement may be missing opportunities for greater resonance and relevance. While a global presence is necessary for any organization hoping to connect with customers around the world, placing reliance on one prevailing strategy is just the beginning. In any web strategy, including social and also mobile media, localization is king.

 

Read more: http://www.briansolis.com/2012/01/digital-localization-optimizes-global-strategies-to-improve-experiences-and-results/


Via Martin Gysler
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Facebook rolling out option for fans to receive notifications about page posts

Facebook rolling out option for fans to receive notifications about page posts | Home Business,Passive Income, Internet Marketing, Online Business | Scoop.it

Facebook’s algorithms are sometimes a problem for fan pages who publish only a few posts. The problem is that they don’t appear in the stream of their fans. With this new feature, that could change, if the fan... activates this new option. Interesting! [note Martin Gysler]

 

Facebook is rolling out a new feature for users to opt in to receive notifications every time a page makes a post.

 

This seems to be a solution for fans who don’t want to miss any page posts that might not make it into their News Feed because of Facebook’s algorithms. For example, some users might want to be aware of all posts from a news publication, an artist they really like or a small business that doesn’t post very often. The feature is similar to the “close friends” option, which alerts users each time a new update or photo is shared by someone on the list.

 

Read more: http://www.insidefacebook.com/2012/10/31/facebook-rolls-out-option-for-fans-to-receive-notifications-about-page-posts/


Via Martin Gysler
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