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Content Curation Strategy for Content Marketers: Part 1

Content Curation Strategy for Content Marketers: Part 1 | Home Business,Passive Income, Internet Marketing, Online Business | Scoop.it
This is a two part post. This part explores developing an overall content curation strategy and integrating it with your blogging strategy.

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Coming to terms with marketing technology - CIO Magazine

Coming to terms with marketing technology - CIO Magazine | Home Business,Passive Income, Internet Marketing, Online Business | Scoop.it
CIO Magazine Coming to terms with marketing technology CIO Magazine Much has been written about the evolving and converging roles of CIOs and CMOs since Gartner thrust the issue to the fore in January 2012 by announcing that the CMO would outspend...
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B2B Email Newsletter Advertising: Benchmarks and Trends - MarketingProfs.com (subscription)

B2B Email Newsletter Advertising: Benchmarks and Trends - MarketingProfs.com (subscription) | Home Business,Passive Income, Internet Marketing, Online Business | Scoop.it
MarketingProfs.com (subscription)
B2B Email Newsletter Advertising: Benchmarks and Trends
MarketingProfs.com (subscription)
The prevalence of single advertisers in email newsletters varies by B2B segment.
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Too Many Marketing Teams Are Stuck in the Past - blogs.hbr.org (blog)

Too Many Marketing Teams Are Stuck in the Past - blogs.hbr.org (blog) | Home Business,Passive Income, Internet Marketing, Online Business | Scoop.it
Too Many Marketing Teams Are Stuck in the Past
blogs.hbr.org (blog)
Many marketing organizations are still operating like it's the 1990s — or even earlier. Duplicative marketing teams exist within the same company across multiple product lines.
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Uniting Inbound Marketing and Online Reputation Management Makes Sense - MarketingProfs.com (subscription)

Uniting Inbound Marketing and Online Reputation Management Makes Sense - MarketingProfs.com (subscription) | Home Business,Passive Income, Internet Marketing, Online Business | Scoop.it
MarketingProfs.com (subscription)
Uniting Inbound Marketing and Online Reputation Management Makes Sense
MarketingProfs.com (subscription)
Inbound marketing has made marketing more permission-based and less interruptive.
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60 SEO tips & Online Marketing techniques for ecommerce Websites | Web SEO Analytics

60 SEO tips & Online Marketing techniques for ecommerce Websites | Web SEO Analytics | Home Business,Passive Income, Internet Marketing, Online Business | Scoop.it
Improving the Online Marketing presence of an Ecommerce website is usually a very challenging task.
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Six things CEOs want from their marketing teams in a digital age - The Guardian (blog)

Six things CEOs want from their marketing teams in a digital age - The Guardian (blog) | Home Business,Passive Income, Internet Marketing, Online Business | Scoop.it
The Guardian (blog)
Six things CEOs want from their marketing teams in a digital age
The Guardian (blog)
The discipline of marketing is becoming increasingly complex.
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The 3 Types of Buyers, and How to Optimize for Each One

The 3 Types of Buyers, and How to Optimize for Each One | Home Business,Passive Income, Internet Marketing, Online Business | Scoop.it
The 3 Types of #Buyers, How to Optimize for Each One http://t.co/UhNj05wXJj #Business #Marketing #sales #entrepreneur @PrimalLifeOrg
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Network Marketing Recruiting | Is Your Sponsor Letting You Down?

Network Marketing Recruiting | Is Your Sponsor Letting You Down? | Home Business,Passive Income, Internet Marketing, Online Business | Scoop.it
http://t.co/gm3Vm9JO Network Marketing Recruiting | Has Your Sponsor Let You Down?
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Internet Marketing Firm Orange County SEO Search Engine Optimization

Internet Marketing Firm Orange County SEO Search Engine Optimization | Home Business,Passive Income, Internet Marketing, Online Business | Scoop.it
Orange County internet marketing firm offers search engine optimization,search engine marketing,website design,web analytics services, and website usability (Internet Marketing Firm Orange County SEO Search Engine Optimization:
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Photo by generation_inc • Instagram

Photo by generation_inc • Instagram | Home Business,Passive Income, Internet Marketing, Online Business | Scoop.it
generation_inc's photo on Instagram (RT @Generation_INC: En entrevue avec Sylvain Letellier, associé chez @bespokemtl http://t.co/PQS52gdr #tournage #geninc #marketing...)...
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A Great Collection of Multimedia Storytelling Presentation Clips from KDMC

A Great Collection of Multimedia Storytelling Presentation Clips from KDMC | Home Business,Passive Income, Internet Marketing, Online Business | Scoop.it


Robin Good: If you are interested into "digital storytelling" and in how it can help your company tell its stories about itself and its products most effectively to the world, here is a great collection of presentations all focusing or related to this topic.

 

Published by the UC Berkeley Graduate School of Journalism, this collection brings together the best of the many digital media training sessions hosted by KDMC, the Knight Digital Media Center.

 

This archive collection contains many unique recording such as David Pescovitz (BoingBoing) on "The Future of Technology and Storytelling", "How to Tell Sories with Data" with Edward Segel and "Digital Storytelling: New Media's New Storytellers" by Amy Hill among many others.

 

A treasure trove of good stuff. 8/10

 

Full collection: http://multimedia.journalism.berkeley.edu/presentations/cat/storytelling

 

P.S.: Check also Karen Dietz unique newsradar on Digital Storytelling right here: http://www.scoop.it/t/just-story-it


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Karen Dietz's comment, November 8, 2012 3:50 PM
Many thanks for the plug Robin! It's an honor. And the collection you scooped is a terrific resource. Glad you added it! Have an awesome upcoming weekend :)
Rescooped by markdaglas from Content Strategy |Brand Development |Organic SEO
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How to make readers do (and buy) what you want

How to make readers do (and buy) what you want | Home Business,Passive Income, Internet Marketing, Online Business | Scoop.it
Katie Fetting-Schlerf, a senior copywriter with Seattle's Portent, shares her insights about how to write solid copy that converts.

 

Most writing is persuasion, be it promoting a product or convincing a reader to turn the page.


Authors seek to persuade readers to reach a story’s conclusion. They do this with compelling characters, an entertaining plot and accessible themes.


But in marketing, the “conclusion” is typically some type of conversion: an email sign-up, a social media interaction, a sale.


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Are You Making These Management Mistakes?

Are You Making These Management Mistakes? | Home Business,Passive Income, Internet Marketing, Online Business | Scoop.it
What's your management style? How well do you really know your employees/coworkers?

 

Have you ever really stopped to think about the psychology of your employees? Their motivations and personalities? Understanding them better will not only make you a better manager, but also help the company be stronger as a whole. We have written before about what makes our company culture unique and what type of work environment we foster to make our employees as productive as possible.

 

Now I want to dive into our management style, what you should consider and mistakes you can’t afford to make when choosing yours.


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Three Ways To Rethink The Simplest And Most Effective Tool In Marketing - Forbes

Three Ways To Rethink The Simplest And Most Effective Tool In Marketing - Forbes | Home Business,Passive Income, Internet Marketing, Online Business | Scoop.it
Forbes
Three Ways To Rethink The Simplest And Most Effective Tool In Marketing
Forbes
There once was a high school dropout from upstate New York. At the age of 16, David McConnell started selling books door-to-door.
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Neighbors feeling squeezed by work on Mark Zuckerberg's S.F. home - SFGate

Neighbors feeling squeezed by work on Mark Zuckerberg's S.F. home - SFGate | Home Business,Passive Income, Internet Marketing, Online Business | Scoop.it
SFGate
Neighbors feeling squeezed by work on Mark Zuckerberg's S.F.
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GVTC partners prepare GigaRegion marketing campaign - San Antonio Business Journal (blog)

GVTC partners prepare GigaRegion marketing campaign - San Antonio Business Journal (blog) | Home Business,Passive Income, Internet Marketing, Online Business | Scoop.it
GVTC partners prepare GigaRegion marketing campaign
San Antonio Business Journal (blog)
24, and will provide economic development leaders with a strategic marketing plan.
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NFL names Dawn Hudson Chief Marketing Officer - NFL.com

NFL names Dawn Hudson Chief Marketing Officer - NFL.com | Home Business,Passive Income, Internet Marketing, Online Business | Scoop.it
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NFL names Dawn Hudson Chief Marketing Officer
NFL.com
Veteran marketing and advertising executive Dawn Hudson has been named the National Football League's Chief Marketing Officer, Commissioner Roger Goodell announced today.
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5 Ways to Fall into Instagram Marketing - Business 2 Community

5 Ways to Fall into Instagram Marketing - Business 2 Community | Home Business,Passive Income, Internet Marketing, Online Business | Scoop.it
5 Ways to Fall into Instagram Marketing
Business 2 Community
Now, 59% of big brands are active on this social platform and are becoming more creative than ever with their social marketing campaigns.
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The marketing tools you need for any self-published book - The Next Web

The marketing tools you need for any self-published book - The Next Web | Home Business,Passive Income, Internet Marketing, Online Business | Scoop.it
The marketing tools you need for any self-published book
The Next Web
You can achieve success—however you define success—by doing practically anything that goes with or even against current advice online for self-published book marketing.
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Passive Income Ideas - 21 Articles

Passive Income Ideas - 21 Articles | Home Business,Passive Income, Internet Marketing, Online Business | Scoop.it
http://firesaleignitionplr.com/There are many of passive income ideas which are useful and advantageous for the people. Not every people would like to work extended hours every week.
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Start A Home Based Business as a Virtual Assistant Today - Small Business HUB - New Business - Small Business UK

Start A Home Based Business as a Virtual Assistant Today - Small Business HUB - New Business - Small Business UK | Home Business,Passive Income, Internet Marketing, Online Business | Scoop.it
Start A Home Based Business as a Virtual Assistant Today - Small Business Hub UK - Free Articles and Tips to Help Your Small Business (Start A Home Based Business as a Virtual Assistant Today http://t.co/r49gz94Y...)...
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Affiliate marketing online - Auto accessories Classifieds

Automotive & Bike free classified ad for Affiliate marketing online has about three steps-a consumer .
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Going Global by Going Local: Why localization improves engagement - Brian Solis

Going Global by Going Local: Why localization improves engagement - Brian Solis | Home Business,Passive Income, Internet Marketing, Online Business | Scoop.it

Starbucks and Blackberry, for example, has understands that country pages that featured localized content in addition to the global initiatives fostered interaction as much as 10 – 15x than those which featured English-only content. Maybe it's time for everyone to do something on this way. I see the difference, since I publish in several language on my Facebook, fan page, and you? OK, this is not an issue for people who speak only one language in their country or who are not active internationally. [note Martin Gysler]

 

The world is becoming a much smaller place. But even with social media contributing to a globally connected society, businesses that continue to take a global approach to social content and engagement may be missing opportunities for greater resonance and relevance. While a global presence is necessary for any organization hoping to connect with customers around the world, placing reliance on one prevailing strategy is just the beginning. In any web strategy, including social and also mobile media, localization is king.

 

Read more: http://www.briansolis.com/2012/01/digital-localization-optimizes-global-strategies-to-improve-experiences-and-results/


Via Martin Gysler
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Rescooped by markdaglas from Mobile Marketing | News Updates
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Responsive Design v. Mobile Website - Know The Difference

Responsive Design v. Mobile Website - Know The Difference | Home Business,Passive Income, Internet Marketing, Online Business | Scoop.it

Years ago we web designers had it easy. We designed websites to be viewed on big and clunky desktop computers. For the most part, these computers used a Windows platform and were navigated with a device called a "mouse". (Excuse me for a second I have to yell at some kids to get off of my lawn.)


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Rescooped by markdaglas from Home Business
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Looking to start an online business but don’t know what to sell?

Learn how to start an online business and what to sell online at Australia’s leading home business website.

Via Greg Nunan
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