Robin Good: If you are interested into "digital storytelling" and in how it can help your company tell its stories about itself and its products most effectively to the world, here is a great collection of presentations all focusing or related to this topic.
Published by the UC Berkeley Graduate School of Journalism, this collection brings together the best of the many digital media training sessions hosted by KDMC, the Knight Digital Media Center.
This archive collection contains many unique recording such as David Pescovitz (BoingBoing) on "The Future of Technology and Storytelling", "How to Tell Sories with Data" with Edward Segel and "Digital Storytelling: New Media's New Storytellers" by Amy Hill among many others.
What's your management style? How well do you really know your employees/coworkers?
Have you ever really stopped to think about the psychology of your employees? Their motivations and personalities? Understanding them better will not only make you a better manager, but also help the company be stronger as a whole. We have written before about what makes our company culture unique and what type of work environment we foster to make our employees as productive as possible.
Now I want to dive into our management style, what you should consider and mistakes you can’t afford to make when choosing yours.
Robin Good: Network World has published an interesting and valuable report comparing eight different web-based web conferencing services.
Their selection of conferencing tools to compare includes Adobe Connect, Cisco Webex, Citrix GotoMeeting, InterCall Unifed Meeting (in beta with v5), LogMeIn Join.Me Pro, Microsoft Lync 2013 (in beta, and part of Office 365), Skype Premium (now owned by Microsoft), and Vyew.com Professional.
Start A Home Based Business as a Virtual Assistant Today - Small Business Hub UK - Free Articles and Tips to Help Your Small Business (Start A Home Based Business as a Virtual Assistant Today http://t.co/r49gz94Y...)...
Starbucks and Blackberry, for example, has understands that country pages that featured localized content in addition to the global initiatives fostered interaction as much as 10 – 15x than those which featured English-only content. Maybe it's time for everyone to do something on this way. I see the difference, since I publish in several language on my Facebook, fan page, and you? OK, this is not an issue for people who speak only one language in their country or who are not active internationally. [note Martin Gysler]
The world is becoming a much smaller place. But even with social media contributing to a globally connected society, businesses that continue to take a global approach to social content and engagement may be missing opportunities for greater resonance and relevance. While a global presence is necessary for any organization hoping to connect with customers around the world, placing reliance on one prevailing strategy is just the beginning. In any web strategy, including social and also mobile media, localization is king.
Years ago we web designers had it easy. We designed websites to be viewed on big and clunky desktop computers. For the most part, these computers used a Windows platform and were navigated with a device called a "mouse". (Excuse me for a second I have to yell at some kids to get off of my lawn.)
Karon Thackston writes this HRA guest post on a simple way to improve the conversions on your website.
Being easy to implement and providing higher value than other methods (such as competitor benchmarking and abandonment emails), copy optimization gets to the heart of the matter quickly. Combine that with A/B testing and other techniques and you've got an optimization plan that is destined to increase conversions.
Many companies apply a mass marketing approach to social media. They launch Facebook pages or have their CEOs tweet brand-friendly messages -- assuming that all social networkers are the same. They're not.