CIO Magazine Coming to terms with marketing technology CIO Magazine Much has been written about the evolving and converging roles of CIOs and CMOs since Gartner thrust the issue to the fore in January 2012 by announcing that the CMO would outspend...
MarketingProfs.com (subscription) B2B Email Newsletter Advertising: Benchmarks and Trends MarketingProfs.com (subscription) The prevalence of single advertisers in email newsletters varies by B2B segment.
Too Many Marketing Teams Are Stuck in the Past blogs.hbr.org (blog) Many marketing organizations are still operating like it's the 1990s — or even earlier. Duplicative marketing teams exist within the same company across multiple product lines.
MarketingProfs.com (subscription) Uniting Inbound Marketing and Online Reputation Management Makes Sense MarketingProfs.com (subscription) Inbound marketing has made marketing more permission-based and less interruptive.
Robin Good: If you are interested into "digital storytelling" and in how it can help your company tell its stories about itself and its products most effectively to the world, here is a great collection of presentations all focusing or related to this topic.
Published by the UC Berkeley Graduate School of Journalism, this collection brings together the best of the many digital media training sessions hosted by KDMC, the Knight Digital Media Center.
This archive collection contains many unique recording such as David Pescovitz (BoingBoing) on "The Future of Technology and Storytelling", "How to Tell Sories with Data" with Edward Segel and "Digital Storytelling: New Media's New Storytellers" by Amy Hill among many others.
What's your management style? How well do you really know your employees/coworkers?
Have you ever really stopped to think about the psychology of your employees? Their motivations and personalities? Understanding them better will not only make you a better manager, but also help the company be stronger as a whole. We have written before about what makes our company culture unique and what type of work environment we foster to make our employees as productive as possible.
Now I want to dive into our management style, what you should consider and mistakes you can’t afford to make when choosing yours.
Forbes Three Ways To Rethink The Simplest And Most Effective Tool In Marketing Forbes There once was a high school dropout from upstate New York. At the age of 16, David McConnell started selling books door-to-door.
http://firesaleignitionplr.com/Variety NFL names Dawn Hudson Chief Marketing Officer NFL.com Veteran marketing and advertising executive Dawn Hudson has been named the National Football League's Chief Marketing Officer, Commissioner Roger Goodell announced today.
The marketing tools you need for any self-published book The Next Web You can achieve success—however you define success—by doing practically anything that goes with or even against current advice online for self-published book marketing.
Start A Home Based Business as a Virtual Assistant Today - Small Business Hub UK - Free Articles and Tips to Help Your Small Business (Start A Home Based Business as a Virtual Assistant Today http://t.co/r49gz94Y...)...
Starbucks and Blackberry, for example, has understands that country pages that featured localized content in addition to the global initiatives fostered interaction as much as 10 – 15x than those which featured English-only content. Maybe it's time for everyone to do something on this way. I see the difference, since I publish in several language on my Facebook, fan page, and you? OK, this is not an issue for people who speak only one language in their country or who are not active internationally. [note Martin Gysler]
The world is becoming a much smaller place. But even with social media contributing to a globally connected society, businesses that continue to take a global approach to social content and engagement may be missing opportunities for greater resonance and relevance. While a global presence is necessary for any organization hoping to connect with customers around the world, placing reliance on one prevailing strategy is just the beginning. In any web strategy, including social and also mobile media, localization is king.
Years ago we web designers had it easy. We designed websites to be viewed on big and clunky desktop computers. For the most part, these computers used a Windows platform and were navigated with a device called a "mouse". (Excuse me for a second I have to yell at some kids to get off of my lawn.)