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[Curated by Giuseppe Mauriello]
I excerpted some interesting pieces from this article by David Weinberger. He wrote:
"The rise of the digital is changing just about everything about curation, mainly for the better but not entirely.
Collections themselves used to be physical assemblages of works. Now, not only are the works unassembled, the collection consists of metadata about the works. The metadata includes not only where the object exists (usually a clickable address), but also information designed to help the user evaluate whether it's worth the click.
You know you have to include the standard reference works, but for most of the works there's no right answer and probably no uniform agreement among the curators themselves. Now every curator can have her own digital collection even if other curators disagree.
Digital curation often only brings an item to our attention and reduces the number of clicks to get to it. The items outside the collection are still available on the Web and may show up at the top of a search results page or on someone else's curated list. The cost is in discovering the item; once discovered, items generally are only one click away.
Finally, curation protects us from works that are a waste of time, works that would mislead us or works that are objectionable. In a digital world, we have lots of other ways of accomplishing these goals: We use recommendation systems of various sorts, and a wide variety of evaluative tools have emerged to help us decide what is helpful and what is misleading.
Curation is thus changing at its core. It's curating metadata, not primary materials. Multiple curations can exist in the same space. We are losing the sense that there is a right curation for almost anything, and are also losing our sense of mastery of topics. And collections often are not as safe as they once were. Because of its strengths, curation will be with us forever. Indeed, as the welter of content continues to increase, we'll have more of it than ever.
In some areas—medical information, legal text—it will retain its old virtue of providing a reliable, authoritative source. In most areas, though, it has already been transformed, simultaneously transforming our idea of what constitutes a topic, what constitutes expertise, what constitutes authority and what constitutes a collection."
[read full article http://j.mp/uA5gJC] Via Giuseppe Mauriello
LStack is a very neat and clever little bookmarking app that allows you to do all sorts of weird and wonderful things with your bookmarks. It allows you to save your bookmarks fast as well as annotating them with tags and custom parameters and manages your whole bookmarking database.
LStack is smart bookmarking app. It let's you bookmark any webpage with bookmarklet, annotate bookmarks with tags or smart tags and even lets you attach parameters to bookmarks with smart tags.
LStack allows you to add virtually unlimited number of tags to any bookmark which can then can be used to find links. With LStack you can even add bookmarks by emailing them to your LStack account or share links via RSS feeds generated for any combination of filters.
You can even bookmark on your iPhone and iPad and other mobile devices.
[check out it here http://lstack.com/ ] Via Giuseppe Mauriello
YouTube continues to be the most valuable video marketing and advertising tool for businesses of all sizes. Here's some great tips from Smedio . . .
Curated from the article intro: "Since the onset of Google’s encrypted search, which masks keyword data in analytics for users signed into Google.com, the effect has been astonishing.
For instance, aimClear Blog lost keyword data for nearly 23% of organic visitors for November of 2011. We’ve seen significantly higher percentages on client sites.
...We’ll start with the most basic solutions like ranking reports, Bing data and new vs. returning organic keyword visitors + conversion.
Then, we’ll progress to more radical approaches using Webmaster Central, you may not have thought of yet."
An absolute must read for web publishers. 9/10
Read the full article: http://www.aimclearblog.com/2011/11/30/wtf-factor-seo-analytics-survival-in-the-age-of-vanishing-keywords/
(Curated by Robin Good) Via Robin Good
I am just coming off from an internal meeting about the ethics and best practices for link building, where the outcome was the affirmation of our desire to create inbound links that are always the consequence of value creation and not of other motives or forces. Via Robin Good
David Meerman Scott provides a small set of useful practices that any company can adopt to recycle, curate, enrich and expand the amount of high-value content it can publish.
2. Turn Videos Into Ebooks
Via Robin Good
"Anyone can collect links, and algorithms can aggregate. But only trained editors have the skills to select and collect the best information and build a “ loyal audience." - Mark Briggs, Journalism Next Via Giuseppe Mauriello
Realtor.com's Top 10 Turnaround Town Report, based on third quarter 2011 data, includes six Florida markets. Via Cyndee Haydon www.SandbarsToSunsets.com
Koloa Landing at Poipu Beach Reaches $28 Million in SalesPR.com (press release)Lasso Data Systems is the leading developer of “on-demand” CRM real estate software for new home builders and developers.
From the article intro: "If you haven’t heard about Google’s “Freshness Update” by now, I’m sure you’ll be hearing about it much more.
The short story is that Google is now “Giving you fresher, more recent search results.“. Marketing Pilgrim took a look at this update as well. So what’s next? Well, “new” content is now ranking higher for many searches.
Looking around at various search results across the board, some of the results are astounding. As Rand Fishkin pointed out, a Google query for “Top Chef Texas” is almost entirely composed of content that is just days old. Changing the number of results to 100 doesn’t help much, either. So how do you leverage this?
What can you do to try and ensure that you have a shot at “fresh” rankings?" Via Robin Good
Although new sales and new home starts are well below their historical averages, the recent decline in new construction has helped keep additional inventory off the market to the benefit of the existing home sale market.
Today we’re launching the first in a series of Twitter stories. Read about a single Tweet that helped save a bookstore from going out of business; an athlete who took a hundred of his followers out to a crab dinner; and, Japanese fishermen who use Twitter to sell their catch before returning to shore.
Each story reminds us of the humanity behind Tweets that make the world smaller. Each month we’ll curate a selection of profiles to share... [read full article http://j.mp/tkYk1w] Via Giuseppe Mauriello
Tens of millions of people are moving to places that are more vulnerable to environmental disaster, particularly the urban flood plains of Asia and Africa, according to a UK government report.
By focusing mainly on the people displaced by drought, floods and famine, the world is neglecting those “trapped” in deteriorating environmental conditions or actually moving into them, says the study, prepared by the government’s Foresight programme that examines issues 20-80 years in the future. Via J. Campbell
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Keywords and text are valuable for more than just Google results pages.
The same logic that applies to the importance of SEO content also applies to social networks such as YouTube, Twitter, and LinkedIn.
After all, these social networks have a search function similar to that of Google.
Think of these social networks as simply a different search engine, but just on a slightly smaller scale.
Many aspects of optimizing your social media accounts are similar to optimizing for the search engines.
You want content to look natural; you want to think like your target audience; you want to target 2-3 keyword phrases at a time; the more specific the better, and so on.
However, there are two vital differences that are important to understand if you’re going to begin targeting keywords for social media.
1. Different Inquiries 2. Different Answers
Via Antonino Militello, Robin Good
The author of this article is huge fan of the Online Journalism Review and after reading one of the latest blog posts"Five more lessons for getting it right, this time around" ( http://bit.ly/vg45DU ), she thought to start a healthy debate and perspective on Niles’ assertion, “Don’t make the syndication mistake.”
While she agrees that licensed content should not replace original content creation, the syndication market has rapidly evolved over the past 5 years, creating a new architecture for news and media and providing huge opportunities for publishers and content buyers.
In this full interesting article, I excerped this part and it is the title of my curated article:
"Niles (the author of post on OJR) focuses on traditional publishers in the article, but licensing syndicated content is also a great opportunity for brands. For example, imagine you’re the content marketing strategist for a major fashion retailer. Your entire job is dedicated to building, articulating and spreading your brand’s view on fashion trends through your blog and content marketing efforts.
Creating high quality, original content takes a lot of work and time, as it rightfully should. However, imagine that you have the opportunity to license and streamline a huge range of voices and perspectives into your content marketing strategy – from bloggers such as The Sartorialist to the Fashion Toast, magazine publications like Inventory and Elle, major fashion sites like Style.com or The Cut.
Whether you’re a content marketing strategist, an online editor or traditional publisher, the key is meticulous curation. If done right, highly curated, syndicated content can be hugely valuable, cost efficient and sustainable long term.
Curating a variety of relevant, niche perspectives not only supports the evolving definition of today’s “journalist,” but also helps to build your own unique voice, better engage your audience and increase the likelihood of people staying engaged and on your site...."
curated by Giuseppe Mauriello [read full and original article here http://j.mp/uAE45a] Via Giuseppe Mauriello
According to the Romain Goday, there are five distinct approaches to content curation. They are:
1. The Expert Approach: Curators
2. The Crowd Approach: Popularity
3. The User Behavior Approach: Personalization
4. The Relationships Approach: Social Graph The social graph is an increasingly used approach to curate information.
5. The Patterns Approach: Emergence
And for each one it provides an in-depth description, pros and cons as well as example of real tools utilizing that approach.
He concludes with a simple but insightful point: "Most of those approaches are combined by content curation tools in an attempt to increase information relevance for the users. Tools cannot effectively understand the context of the user. So the challenge is to reduce the noise without filtering information that could be valuable for the user.
[read full article http://j.mp/tY3yYX] Via Robin Good, Giuseppe Mauriello
Stand out from the pack by developing a blog that's integrated into your organization's website . . .
Excerpt from article:
Blog readers have a myriad of reading options for almost every topic you can think of. In fact, within your niche, potential customers may be enjoying blog posts written by your competitors while they ignore your blog like the plague.
There are 12 ways for your blog to survive and thrive.
1. Be the best teacher in your niche... (content curation strategy) 2. Be more personal than the others... 3. Be funnier than the others... 4. Say what everyone else thinks... 5. Be the expert on a specific sub-niche... (content curation strategy) 6. Have a bigger vision... 7. Be more extreme than the others... 8. Be more creative than the rest... 9. Cross-pollinate better than the others...
10. Be the best curator of meaningful content: Find the best information that others have written and posted online—the best articles, charts, tables, infographics, videos, or pictures. Collect it in a logical, easy-to-use navigational structure on your blog.
11. Be the news source for your industry... (content curation strategy) 12. Work harder than the rest...
[read full article http://j.mp/tgsQ0N] Via Giuseppe Mauriello
The main principles of SEO are the same for all the big search engines, as are the no-no’s. Keyword-stuffing, paid link schemes, link farms and other black hat SEO techniques will get you punished in the same way all across the board, but if you want to undertake small tweaks to make your site rank better in a particular engine, there is no reason not to go for it.
...as Bing is still really in its infancy, we’ve yet to see the developments that will make it really different to Google. Some findings have started to emerge now, but it will take several more years and a further gain in search engine market share before anyone really has to consider optimizing sites specifically for Bing. At the moment, as Google has been tweaking their algorithm for more than a decade, theirs is far more discerning and advanced because they’ve had more time to develop and tweak it. Therefore, if you have a site with good copy, appropriate keyword density, good PageRank and lots of quality inbound links that already ranks well in Google, it will almost certainly rank well in Bing as well. Via Level343, Robin Good
WASHINGTON — U.S. homebuilders are feeling a little less pessimistic about the struggling housing market.
StumbleUpon shows us in this beautiful infographic how the life-cycle of a link is much higher than on any other social site including Facebook and Twitter . . . Via David Blundell
Today at Google, the Think with Google team known for The Google Think Quarterly has launched its next project: Think Insights.
In an effort to position itself as a thought leader, Google’s Think Insights is a one-stop shop for consumer trends, marketing insights and industry research. The site includes statistics, a research library including videos and infographics, planning tools, and a section for emerging digital trends.
If you only have a few minutes to spare, try playing with its Real Time Insights Finder tool, which lets you spot emerging trends and gain valuable consumer insights, all in real time....
[read full article http://j.mp/sHIrmW] Via Giuseppe Mauriello, Internet Billboards, Robin Good
Mashable go hands-on, to offer you a simple walkthrough, demo-ing just how quick and easy it is to get your business set up on Google+... Via David Blundell
... to help people & business sell more real estate. Our goal is to connect with Lasso users to obtain feedback, insight and news to make Lasso the best home builder software for real estate sales and marketing professionals.
Do you know the optimum time of day to tweet your followers? Here's a look at five Twitter tools that will give you valuable insight . . .
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