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Scooped by Dawn Sadler
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Home Builder Marketing: SEO or PPC? Both. Here’s Why.

Home Builder Marketing: SEO or PPC? Both. Here’s Why. | Home Builder Social Media | Scoop.it
Which is better, home builder SEO or paid search? Discover how recent search engine changes can impact your home builder online marketing strategy.
Dawn Sadler's insight:

Search engine marketing has changed over the last few years. Has your home builder marketing adapted?

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Scooped by Dawn Sadler
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5 Tips To Get Started In Social Media | BTMS

5 Tips To Get Started In Social Media | BTMS | Home Builder Social Media | Scoop.it
We all know social media is the ‘cool’ thing to be doing nowadays and everyone either seems to be talking about it or talking about doing it.
Dawn Sadler's insight:

Simple steps for a solid start.

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Rescooped by Dawn Sadler from Transmedia: Storytelling for the Digital Age
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Two Different Types of Storytelling: Vine vs. Instagram

Two Different Types of Storytelling: Vine vs. Instagram | Home Builder Social Media | Scoop.it

Brian Honigman:  "Instagram Video launched on June 20th and since then there’s been a constant debate as to whether Facebook’s Instagram or Twitter’s Vine is doing better and which will come out on top as the “go-to” social video app."


Via The Digital Rocking Chair
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Charlie Dare's curator insight, July 13, 2013 6:31 PM

Lots of comments on this but by using comparisons become more relevant to your application ~

LiveWise✅'s comment, July 17, 2013 10:15 AM
trillstepmusic https://soundcloud.com/princewize/egyptian-adventure
Rescooped by Dawn Sadler from Pinterest
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5 Summer Pinterest Contests to Get Your Business Inspired

5 Summer Pinterest Contests to Get Your Business Inspired | Home Builder Social Media | Scoop.it
Pinterest Contests: Here is a list of five great examples of Pinterest contests that ran during the summer.

Via Kelly Lieberman
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Beach Buzz Media's curator insight, July 16, 2013 1:04 PM

Hasa anyone engaged in any of these, if so, what are the results you are seeing?

Rescooped by Dawn Sadler from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
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6 Ways to Use the New Instagram Videos | Social Media Examiner

6 Ways to Use the New Instagram Videos | Social Media Examiner | Home Builder Social Media | Scoop.it
Instagram videos: How to use video shorts on Instagram to share visually compelling stories to promote your brand and marketing message online.

Via Tom D'Amico (@TDOttawa)
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Scooped by Dawn Sadler
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How Home Builders Can Use Pinterest for Better SEO

How Home Builders Can Use Pinterest for Better SEO | Home Builder Social Media | Scoop.it
Here's a simple three step home builder social media strategy that creates better SEO by optimizing Pinterest boards for search engines and humans.
Dawn Sadler's insight:

A simple 3-step process for creating boards for search engines (and humans).

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Rescooped by Dawn Sadler from The MarTech Digest
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Google Plus and Authorship Impact on Search Listings - Marketing Pilgrim

Google Plus and Authorship Impact on Search Listings - Marketing Pilgrim | Home Builder Social Media | Scoop.it

Key excerpt...

 

On the surface, it might be tempting to jump right in, create a Google Plus account, setup Google Authorship and begin plugging away. And I would definitely recommend joining Google Plus (new to Google Plus? Circle me and I’ll be glad to show you around!), I would advise caution when it comes to pushing ahead with Google Authorship. Instead, I’d ask the following questions to help me determine if Authorship makes sense in your specific situation:

Are you building a personal brand/reputation? Google Authorship is for individuals. If you are trying to build up authority for yourself or bloggers/content creators within your organization, then Google Authorship is for you. (Side note: if you want to see what’s happening with regards to building authority for companies and organizations, check out this recent blog post from Ross Hudgens of Siege Media.)Are you truly a content creator? Writing one or two blog posts is probably not strong enough to get the benefit from Google Authorship. You need to make certain that you can regularly generate meaningful content to share, with extra emphasis on creating “meaningful” content.Can you maintain your focus on a specific set of topics? To be effective, especially early on, it would be wise to select a few specific topics (3-4 at most) that you would like to build authority on. If there are 40 other authors covering a specific topic, look for a new angle or move on to a different topic. The goal is to find your niche.

 

If you answered “yes” to the questions above, Google Authorship may be perfect for your situation. To learn more about getting started, I would direct you to the Google Authorship and Author Rank community in Google Plus created by AJ Kohn and Mark Traphagen in Google Plus. This is an excellent resource for learning more about the fine points of this evolving topic.

 


Via marketingIO
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marketingIO's curator insight, July 15, 2013 12:40 PM

First, the impact on your SERP from Google Plus and Authorship should come as no surprised. But I wanted to make sure you saw this key excerpt, as I don't think it is a barrier to any B2B marketer when considering Authorship as a part of your overall social media strategy.


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Rescooped by Dawn Sadler from Pinterest
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Pinterest Tops 70 Million Users; 30% Pinned, Repinned, or Liked in June [Study]

Pinterest Tops 70 Million Users; 30% Pinned, Repinned, or Liked in June [Study] | Home Builder Social Media | Scoop.it
A new Pinterest study from Semiocast finds that users from the U.S. are far more active than international users. In June, 79 percent of Pinterest users who pinned, repinned, or liked an image or video were from the United States.

Via Kelly Lieberman
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Rescooped by Dawn Sadler from Technology in Business Today
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The Best Google AdWords Training Course for Beginners

The Best Google AdWords Training Course for Beginners | Home Builder Social Media | Scoop.it
This online class for beginners walks through each lesson step-by-step to help you learn how to create successful AdWords campaigns at your own pace.

Via TechinBiz
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