Brian Honigman: "Instagram Video launched on June 20th and since then there’s been a constant debate as to whether Facebook’s Instagram or Twitter’s Vine is doing better and which will come out on top as the “go-to” social video app."
On the surface, it might be tempting to jump right in, create a Google Plus account, setup Google Authorship and begin plugging away. And I would definitely recommend joining Google Plus (new to Google Plus? Circle me and I’ll be glad to show you around!), I would advise caution when it comes to pushing ahead with Google Authorship. Instead, I’d ask the following questions to help me determine if Authorship makes sense in your specific situation:
Are you building a personal brand/reputation? Google Authorship is for individuals. If you are trying to build up authority for yourself or bloggers/content creators within your organization, then Google Authorship is for you. (Side note: if you want to see what’s happening with regards to building authority for companies and organizations, check out this recent blog post from Ross Hudgens of Siege Media.)Are you truly a content creator? Writing one or two blog posts is probably not strong enough to get the benefit from Google Authorship. You need to make certain that you can regularly generate meaningful content to share, with extra emphasis on creating “meaningful” content.Can you maintain your focus on a specific set of topics? To be effective, especially early on, it would be wise to select a few specific topics (3-4 at most) that you would like to build authority on. If there are 40 other authors covering a specific topic, look for a new angle or move on to a different topic. The goal is to find your niche.
If you answered “yes” to the questions above, Google Authorship may be perfect for your situation. To learn more about getting started, I would direct you to the Google Authorship and Author Rank community in Google Plus created by AJ Kohn and Mark Traphagen in Google Plus. This is an excellent resource for learning more about the fine points of this evolving topic.
A new Pinterest study from Semiocast finds that users from the U.S. are far more active than international users. In June, 79 percent of Pinterest users who pinned, repinned, or liked an image or video were from the United States.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.